209 Business Journal - January 2021 by 209 Multimedia Publications

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JANUARY 2021

VOLUME 6 ■ ISSUE 1

IN PROFILE

Algeria Performing Arts Academy is two-stepping over to a new spot in downtown Turlock.

PAGE 2

NEWS

Downtown Manteca is providing a large art canvas for the area with a bevy of murals.

PAGE 6

Masks, vaccine key to region’s recovery BY ANGELINA MARTIN

209 Business Journal

n June, Stanislaus State’s first of two San Joaquin Valley Business Forecasts correctly predicted that economic recovery would begin during the second half of 2020 — so long as everyone adhered to COVID-19 precautions and protocols. Now, the region’s continued resurgence depends on the public’s willingness to wear masks, social distance and help curb the virus’ spread, says the report’s lead author in the most recent forecast released this month. “We predicted that recovery would start in the second half and it did, but it actually occurred at a slower pace than we originally anticipated,” Foster Farms Endowed Professor of Business Economics Gökçe Soydemir said. “During late August and early September, we saw the economy start to slow down and that’s because of relaxed adherence to wearing masks and other necessary precautions.” Even so, Soydemir believes the community has learned from the most recent surge in coronavirus numbers locally. As more

people adhere to guidelines in order to avoid another shutdown and the first batches of vaccines are administered to those most in need, he believes the Valley’s economy will likely stabilize in spring of 2021. “If people are reluctant to wear a mask and get vaccinated when they can, the recovery is going to take longer,” he said. “We all need to do our part.” The most recent forecast details what June’s report did and did not accurately predict. For example, the last forecast accurately captured the scope of recovery in sectors like construction, which was not entirely shutdown due to the pandemic, but was a bit optimistic when predicting how well retail workers would rebound in the second half of 2020. Soydemir accurately projected in June that local leisure and hospitality services would take a hit, but the December report shows that this sector saw a decline of 20.87% — more than was predicted. Of all sectors, education and health services along with financial activities employment were impacted the least, with

declines of 1.82% and 1.10%, respectively. “We were pretty good at predicting some of it, but with some of the other sectors we weren’t as accurate. But, the direction of change is more important than its magnitude,” Soydemir said. “The categories like retail, leisure and hospitality services sustained a lot more damage than we actually predicted, and it’s recovering at a much slower pace now that restaurants are being closed again.” Home values also continued increasing during 2020 despite the pandemic, thanks largely in part to relief efforts by the Federal Reserve. This, coupled with aid included in the CARES Act, led to a stagnant foreclosure pattern on homes. The region’s economic recovery would have been even slower had the government not stepped in with aid like mortgage moratoriums, stimulus checks and more, Soydemir said. With Congress nearing a deal for more recovery efforts, including more stimulus checks, he predicts that the economy’s recovery will be

amplified in the first quarter of 2021 as vaccines roll out. However, it would have happened much faster if legislative leaders had agreed on a second stimulus package earlier, he said. He also believes recurring stimulus payments would be more beneficial. “That aid played a tremendous role in helping,” Soydemir said. “If Congress had agreed in some sense over the summer, that would have helped in terms of creating a faster recovery. The $600 they’re talking about sending to everyone isn’t much... what’s a one-time payment going to do? It has to be an ongoing basis.” Soydemir’s biannual Business Forecast provides projections for the Valley’s labor market, regional housing conditions, prices and inflation, banks and other depository institutions and capital markets. Soydemir and his team use a unique forecasting model that produces lower and upper statistical confidence bands, with results that are expected to fall within this range. To view the report in full, visit csustan.edu/ sjvbf

209 BUSINESS JOURNAL

JANUARY 2021

IN PROFILE

Dance studio moving in to downtown Turlock BY ANGELINA MARTIN 209 Business Journal

Downtown Turlock has seen several longtime tenants leave its core in the past year, but with their departure comes new beginnings for other local businesses — including one that’s aiming to put some pep in Main Street’s step. Alegria Performing Arts Academy will open a new downtown dance studio inside of the former Dean’s Floral location in the coming weeks, owner Gabrielle Forrest said. Alegria, which means “happiness” in Portuguese, first opened in 2014 and has offered dance classes in the Scandia Village shopping center since 2017. While some may think staying put during a global pandemic would be the safest route when it comes to managing a business, Forrest decided to take a chance when she saw a vacant space in Turlock’s downtown core. “In this pandemic, you have to do something in order to keep moving forward. We’ve grown as much as we can grow in the location we’re at now,

especially with current events...It’s been great being part of the downtown community and we didn’t want to move away from that,” Forrest said. “It was important to me in making a move like this that we were in a visible, central location and when this opportunity arose, I just felt like it was time to take a leap of faith. That’s really what this whole thing comes down to.” The new space will provide Forrest and her students with more space than Alegria’s previous location, making sociallydistanced practice sessions easier to host. Since receiving the go-ahead from the City to open in June, Forrest has increased sanitation measures and enforced COVID-friendly rules complete with social distancing stickers on the ballroom floor. While the pandemic has made her job more difficult, it also provided funding opportunities which have made the new move possible. Alegria was one of 165 businesses selected by the City of Turlock to receive aid through the Small

Alegria Performing Arts Academy Type of business: Dance and performing arts studio Location: 320 E. Main St. in Turlock Hours: Private lessons and weekly dance classes Contact information: 925-980-5683 Specialty: Safe, sociallydistanced dance instruction

PHOTO CONTRIBUTED

Alegria Performing Arts Academy owner Gabrielle Forrest is in the process of moving her dance studio onto Main Street in Turlock.

Business Relief Grant Program, which ended up being just enough for the down payment on the studio’s new location. “It seemed like now was a good time to make the move because hopefully, COVID isn’t going to be around forever. And, because of COVID, some opportunities arose that wouldn’t have arisen

otherwise,” Forrest said. “Spaces on Main Street don’t come up very often... It just worked out perfectly and was the perfect amount to get my foot in the door.” Forrest hopes that the space’s proximity to other popular downtown destinations will provide not only new experiences for her existing students, but

for those who have never attended a class as well. She imagines parents dropping off their children for practice, grabbing a cup of coffee at La Mo Cafe next door and watching their little ones dance through the space’s large front windows. She also envisions a new date night option for couples, who will be able to attend a dance lesson then dine at one of the nearby restaurants. When the pandemic dies down, Forrest also plans on using the new location as a place for pop-up shops, bridal showers and

more. There are still some improvements to be made in the space, which is part of the 100-year-old Masonic Building, but Forrest expects the new studio to be open in late February at the earliest. In addition to dance classes, the studio offers gymnastic and tumbling lessons with more performance options on the way. For other business owners considering making a change during these uncertain times, she offered a word of advice. “I’ve just taken the jump every time I’ve had the opportunity with my business. It’s been a rough ride, and as a business owner you just have to be willing to push yourself to the next level in order to see what you’re capable of,” Forrest said. “We’re taking a leap of faith that we’ll be able to keep giving back to our community and our community will give back to us. If you’re just in business to make money, it’s not going to work out. You have to be community-driven in one way or another and have an attitude of service.”

HELPING VALLEY BUSINESS GROW

DeGraff Construction

Loretelli Farms

GreenWorks Janitorial

Dust Bowl Brewing Co.

Now more than ever, let’s support LOCAL businesses in any way we can.

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Brewer Family Dentistry

Pinnacle Health

DA Wood Construction

Davis Guest Home

209 BUSINESS JOURNAL

IN PROFILE

Oakdale’s House Of Tykes marks 25 years STAFF REPORTS 209 Business Journal

In 25 years, House of Tykes Preschool has watched an entire generation of kids grow up since opening their doors to Oakdale’s youngest community members and, according to owner Stacy Dunn, it’s been a heartwarming adventure. When Dunn opened her doors in November 1995, she had modest hopes but she never imagined that the business would still be going strong all these years later. “My original thoughts were to have a short-lived business that I would attend to until having children of my own; much to my surprise God had bigger plans that have been a great blessing to my life,” Dunn said. “I enjoy watching children grow socially, emotionally, physically and academically. Children put a smile on my face and warmth in my heart from their simplicity to enjoy life to their wonder to learn and explore.” For Dunn, operating a thriving business in the town where she was born and raised, holds a special

place in her heart and she’s thankful for the blessings of her small town. “Many of our past and present families have strong roots to Oakdale as well,” Dunn shared. “It is a wonderful community to raise a family in. House of Tykes is also special to the community because it is centrally located in Oakdale and it offers a variety of programs to fit many needs from preschool readiness, full day childcare, a schoolage program, kindergarten transportation and a hot lunch program.” Dunn continued, saying, “It has been a wonderful privilege to see previous students grow up and have children of their own as well as an added honor when they choose to enroll their child in our preschool.” House of Tykes has remained an active part of the community by participating in many time-honored activities such as the rodeo parade, the Turkey Trot parade, visiting the Oakdale library for story hour, downtown Christmas, inviting Cowboy Santa to visit the classrooms, and

field trips to iconic places within the city. “We’ve also enjoyed participating in the Angel Tree, the shoebox ministry offered by The River Church and a canned food donation to the Guardian House,” Dunn said. “Save Mart has donated a generous amount of pumpkins to us each year for our Harvest Party. Hudson Photography takes fall and spring pictures for us each year. House of Beef has donated many yummy treats as well as provided dinner for our monthly staff meeting. We have a great supportive community.” Like many businesses hit hard by the pandemic, House of Tykes has weathered its share of challenges but they are committed to doing what they can to remain a reliable resource to the community they love. Dunn admitted, “COVID has been a huge adjustment for the preschool industry, from health and safety concerns, regulation changes, to staffing changes. House of Tykes like many other preschools is doing our best to hang in there. We are very thank-

PHOTO CONTRIBUTED

House of Tykes owner and founder, Stacy ‘Petie’ Dunn was recognized by the Oakdale City Council for 25 years of business in the city. Pictured, Councilmember Christopher Smith presents Dunn with a celebratory certificate during their recent anniversary celebration event.

ful for the PPP loan offer by Oak Valley Bank, the small business Oakdale Grant, and Cleaning Supplies Grant by SCOE (Stanislaus County Office of Education) that has made it possible for us to stay open for business.” House of Tykes celebrated their 25th anniversary with the help of the Oakdale Chamber of Commerce by offering a coffee/ refreshment bar. City coun-

cil members, past and present staff members of House of Tykes, members of the chamber, previous customers, students and parents came to support the popular preschool. Dunn said, “We also celebrated with an anniversary cake for the children and current staff members. We enjoyed making it a kid friendly party in the classrooms.” With times as they are,

like many organizations and schools, House of Tykes accepts donations in many forms. They are currently running a See’s Candy fundraiser to help with general expenses and there’s always a need for disposable gloves, Kleenex, and baby wipes. For more information on how to donate to House of Tykes or to participate in their fundraiser, call 209848-8957.

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209 BUSINESS JOURNAL

JANUARY 2021

IN PROFILE

SERVING SOLUTIONS

PHOTO CONTRIBUTED

Restaurant staples like chicken and waffles are a hit with the brunch crowd at Besitos Fine Cuisine.

Manteca restaurant adjusts to pandemic changes while helping feed those struggling BY JASON CAMPBELL 209 Business Journal

It would have been really easy for Charles Paz and Guivia Uchida to throw in the towel. As co-owners of Besitos Fine Cuisine – a boutique eatery in Downtown Manteca – they have been fighting an uphill battle since the start of the pandemic to keep their doors open and their customer base happy. It hasn’t been easy. From having to eliminate in-person dining and transition the menu to exclusively takeout back in March to investing thousands of dollars to overhaul the back patio to satisfy outdoor dining requirements only to see that rug pulled out from beneath them last week, the owners at Besitos have been doing everything possible to keep their small slice of heaven alive and kicking during the uncertainty of the COVID-19 era. And while their family style takeout dinners have been a hit, they’ve been reinvesting that money back into a constant and ongoing effort to make sure that the seniors and the less fortunate in the community have something to eat – taking the lead in fostering the sort of community-based outreach that is essential during times of unrest and anxiety. “There is so much nega-

tivity and we’re trying to keep a positive outlook on everything and are happy that we can stay open,” Paz said. “At first I was one of the ones thinking that ‘this is just the flu’ but Guivia was the one that put it into perspective for me – she would say, ‘Look – whatever it is, we have both of our feet and both of our hands and we’re able to work so we have to do whatever we can to help.’ “It’s really easy to stop and say, ‘this sucks,’ but no matter what they throw at us, we’re going to get through it.” While restaurants throughout the Central Valley are trying everything that they can to stay afloat – including some trying to skirt the rules intended to keep the public safe and stop the spread of the virus – Besitos has worked to retool its approach to customers while being a good member of the community. Rather than focusing on individual dishes for takeout Paz and Uchida came up with the idea back in March to feature familystyle takeout that makes it easier to cook large quantities in bulk and provide those meals to customers at a surprisingly affordable place. According to Paz, Uchida’s multiethnic back-

ground allows her to bring a Mediterranean flair to the menu while he personally favors big plates of American classics and comfort foods. That allows for a unique fusion that is aided by an adventurous and creative streak that results in unique items that people usually can’t find outside of urban centers with a bustling restaurant scene. The shift in approach coupled with the changing requirements for restaurants has made operating a challenge. Paz said that outlook has been everything when it comes to dealing with the difficulties while at the same time being a responsible and contributing member of the greater community. “First it’s jump through this hoop, and then it’s three flaming hoops while bouncing a ball and a monkey is throwing stuff at you,” Paz said of the changes that the restaurant has had to make throughout the pandemic. “But we figured it out, got through it, and survived, thanks to our community, our customers, word of mouth, and the donations for the things that we’re trying to do for the community. “It’s a sad time, a hard time, and a stressful time, and a lot of people are thinking that mentally they can’t do it right now. But

if we can do it, everybody can do it and we want to see people make it through this and with the community together we can do that.” And amidst all of the challenges the giving spirit still remains inside of the kitchen at Besitos. Fueled by an experience early in the pandemic at a local big box retailer both Paz and Uchida have made it a point to ensure that the elderly and the less fortunate in the community are taken care of – working to routinely produce meals for seniors that can be picked up at the restaurant or are taken down to the Manteca Senior Center and supporting non-profits aiding the homeless like Inner City Action. That level of social responsibility, Paz said, was spurred by Uchida’s reaction to seeing an elderly woman shopping alone at Costco and having the realization that some people are having a much harder time in dealing with the “new normal” than others – something that he said put everything into the proper perspective. “Early on I was doing the shopping and being careful, but she (Uchida) came with me on a trip to Costco,” Paz said. “She motioned for me to look across the store and we

saw what appeared to be a 90-year-old woman that was all alone shopping for herself and she looked like she was terrified – I didn’t know whether I should have gone over there and asked her if she needed any help and give her our business card and tell her that we would be glad to do her shopping for her or leave her alone because I didn’t want to scare her,” Paz said. “It really made us think about what we can do for seniors in the community that are having to go out and brave this. “We didn’t know it at the time, but came to find out that it’s really hard for seniors to go out and do the basic things and we wanted to do what we could to help.” And the community noticed. Once word began spreading on social media about the restaurants efforts to help seniors – going above and beyond just the basic survival fights that many businesses were facing – people started leaving upwards of $20 or $40 on top of their bill to help fund the effort. One man, Paz said, came in and said that he appreciated what they were doing and handed him an envelope and by the time he realized that it contained $200 in cash, the man was

already gone. “I don’t know if people realize it or not, but when you’re in the food service industry and you’re used to buying things to feed people $200 goes a really long way and can feed a lot of people,” Paz said. “When all of this started, I told her that I was going to apply at Costco and see what I could do about some making some extra money and she told me ‘No – we have a restaurant and that’s what we can do to help ourselves and other people.’ “It’s about the community coming together to help other people in the community, and if we can do that, we’re going to get through this thing – together.” Besitos’ Fine Cuisine is located at 216 W. Yosemite Avenue in Downtown Manteca and is currently open from 5 to 8 p.m. Thursday for family-style dinner, from 9 a.m. to 12 p.m. Friday and Saturday for breakfast and 6 to 8:30 p.m. for dinner, and from 9 a.m. to 12 p.m. Sunday for breakfast. The rest of the week is dedicated towards the meal prep portion of the business and additional hours may be coming. For additional information call 707-5801 or search for Besitos Fine Cuisine on either Facebook or Instagram.

209 BUSINESS JOURNAL

NEWS

Traffic rules, prison reform among new 2021 California laws BY ANGELINA MARTIN 209 Business Journal

As 2020 came to a close and the world welcomed 2021, a slew of new California laws quietly went into effect when the clock struck midnight. It may have been hard for some to keep close track of the State legislature this year between wildfires, the election and the coronavirus pandemic, but lawmakers also passed hundreds of bills during that time. From traffic-related changes to new opportunities for inmate firefighters, these are some of California’s new regulations which became law with the new year. Several traffic laws pertaining to good Samaritans, cell phone usage and more went into effect on Friday. In regards to emergency vehicle safety, California drivers will now be required to slow down or change lanes when approaching stationary emergency vehicles with emergency lights, like tow trucks or Caltrans vehicles, on local roads — a requirement which was previously limited to drivers on the freeway. This new law is meant to protect law enforcement officials and first responders responding to emergencies. Though it’s already illegal to leave a child under six unattended in a ve-

hicle in California, a new law now protects people who may try and break into a car to rescue a child in danger from heat, cold, lack of ventilation or other dangerous circumstances. Under the new law, these people would not be subject to civil or criminal liability for property damage or trespassing. While this next law won’t go into effect until July 1, 2021, those who have been cited for distracted driving may need to take note. Beginning next summer, driving while using a cell phone in a “handheld manner” will result in a point being added to a driver’s record — but only if the violation is the second to occur within 36 months of being convicted of the same offense. The California Department of Motor Vehicles also announced changes in 2021 that benefit U.S. military veterans. As of Friday, eligible disabled veterans may qualify for special or distinguishing license plates or a disabled person parking placard if they show certification from the California Department of Veterans Affairs or a county veterans services officer. Previously, the latter of the two options was not accepted. In addition, the DMV will also waive applicable knowledge and driving skills tests required for a commercial driver’s

license if the applicant is a current or former member of the United States Armed Forces licensed to drive large trucks and qualifies for the Troops to Trucks or Military Even Exchange program. Other new California laws for 2021 came as a result of social protests this year. One new law requires the demilitarization of police uniforms, which states that law enforcement will no longer be able to wear uniforms which have camouflage or otherwise resemble military uniforms. California will also establish a new task force this year, which will study the history of slavery in the United States and how that legacy is still impacting slaves’ descendants today. Following witness testimony and research, the task force will recommend how reparations would be paid out in California and who would receive those payments if such a program were implemented. California residents who have served time in jail will have new opportunities in 2021. One new law allows people who worked on inmate fire crews while incarcerated to petition the court once they’re released to have their records cleared, thus making it easier to get a job after release — including as a professional firefighter.

PHOTO CONTRIBUTED

California drivers will now be required to slow down or change lanes when approaching stationary emergency vehicles with emergency lights on local roads.

Those convicted of certain offenses like sex crimes and violent felonies are exempt. In addition, a new law passed by California voters, Proposition 17, went into effect Friday and restores felons’ right to vote after the completion of their sentence. There is also new criminal justice reform for youth, such as AB 901, which prevents children acting out in school from being referred

to probation programs or becoming a ward of the court. They will be referred to community support services instead. Beginning in July, the state will start phasing out juvenile prisons, and another law also simplifies the process for a minor in police custody to receive legal counsel before being questioned. Finally, one bill that was intended to go into effect this year will have to wait just a bit longer. A flavored

tobacco ban which would ban the sale of all flavored tobacco products in California was passed earlier this year, with lawmakers stating the intention of the new law is to make such products less appealing to children. Just before the end of 2020, however, California officials agreed to delay the ban after opponents — led by tobacco companies — filed enough signatures to put the law to a statewide vote.

Amphitheatre At Micke Grove Zoo Getting Makeover STAFF REPORTS 209 Business Journal

The Board of Directors of the Micke Grove Zoological Society has announced the donation of $24,000 to the Leadership Stockton Class of 2020 to support their class project: The Revitalized and Reshaping of the Amphitheatre at Micke Grove Zoo. The Amphitheatre will be used as an educational center for chil-

dren, as well as hosting birthday parties and school field trips. It is located on the premises of Micke Grove Zoo. This Leadership Stockton project was built with support from the Greater Stockton Chamber of Commerce, Diede Construction and many community members. With the funding from the Micke Grove Zoological Society, the Leadership Stockton Class of 2020 was able to complete the

per year

project. Due to COVID-19 restrictions, a ribbon cutting ceremony will be held at a later date. “We are excited that Leadership Stockton Class of 2020 undertook this project to enhance experiences for San Joaquin County residents and visitors,” states Linda Jimenez, President of the MGZS Board of Directors. “Their vision and dedication for the Amphitheatre aligns perfectly with the

mission of the Zoological Society. Our board is passionate about the importance of having a quality zoo for the community, and is proud to help Leadership Stockton complete this important project.” The Micke Grove Zoological Society is a non-profit 501c3 corporation, governed by a group of volunteer-directors, giving their time and efforts to assist in raising funds, promoting education and

assisting zoos, including the Micke Grove Zoo. Leadership Stockton is a program designed to inspire a new generation of men and women ready to assume leadership roles in the community. It challenges and prepares individuals from diverse backgrounds to become influential in the region’s uture.

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209 BUSINESS JOURNAL

JANUARY 2021

NEWS

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Volunteers work on the mural on the side of the Spin Cycle dubbed “All Aboard.” It celebrates the completion of the last physical link of the Transcontinental Railroad at Mossdale Crossing in Lathrop on Sept. 8, 1869.

Downtown Manteca: 209’s biggest art canvas DENNIS WYATT 209 Business Journal

Tracy has the Grand Theatre for the Arts. Stockton has the Haggin Museum. Turlock has the Carnegie Arts Center. Modesto has the Mistlin Gallery. And Manteca has its downtown murals. When it comes to art displays nobody in the 209 has a bigger arts venue or larger canvasses than Manteca. The Manteca Mural Society has brought 32 wall murals to the heart of Manteca since 2002. The last mural completed was the “Mossdale Crossing” on the side of the Spin Cycle in the 100 block of East Yosemite. The mural depicts the last physical link to allow the transcontinental railroad to be completed on Sept. 8, 1869. And if you add the murals advanced arts students have completed since 1996 that grace the walls of the downtown Manteca High campus, the overall number is in excess of 150 murals. In addition there are four Manteca Mural Society commissioned murals at the Manteca Senior Center. While the Manteca High

murals require you trying to make special arrangements to tour the campus to see them, the downtown murals can be viewed during a pleasant walking tour loop covering the equivalent of 12 blocks. It is an ideal diversion given pandemic rules now in place. Each mural tells its own story. They speak volumes about Manteca, its people, and the community’s place in the world. The murals are the result of a methodical planning process that solicits commissioned small scale prototypes for each mural that has lured muralists from as far away as Ireland and has brought professionals whose works grace walls in Europe, Philadelphia, Los Angeles, and even exclusive villas to Manteca. While the work is priceless, together they represent almost a $900,000 investment by the community in public art. The biggest endeavor — a series of five murals honoring local ties to World War I, World War II, the Korean War, the Vietnam War, and the Global War on Terror — represent an investment of $125,000. The veterans murals —

just like all the others — capture unique Manteca touches while having universal elements that have resonated with visitors viewing the murals who had never been to Manteca before. The faces in the World War II mural are of actual Manteca residents who served as is the case with the Korean War mural. The World War I mural used current Manteca residents as models. The veterans’ murals stand guard at the Yosemite Avenue and Main Street intersection at what is still the heart of the city on the side of the 103-year-old IOOF Building that now houses Manteca Bedquarters. To the south is the first mural dedicated in 2003 on the side of Century Furniture. The 20-by-78-foot “Crossroads” mural depicts what you would have seen looking at what is now downtown Manteca from a bench across the street 103 years ago. As a whimsical touch muralist Dave Gordon included a mural in the mural. The “Cruising” mural —a 14-by-138-foot creation adorning the wall of Accent

Carpets in the 100 block of North Main Street — recreates the 1960s cruise on Yosemite Avenue from The Patio Drive-in (where Johnny’s Restaurant is now located) past Manteca High and the El Rey Theatre to Main Street. Everything in the mural from the faces to the cars belongs to Mantecans of that era including Manteca Police officer Tillie Del Nero who would keep the eye on the Saturday night action. He’s seen in the mural leaning against a light post with his signature cigarette drooping from his mouth. There are also hidden gems such as personalized license plates that have special meaning to the cruisers of an era gone by. The beauty of “Cruising” is that it jars pleasant memories for people viewing it with no ties to Manteca. Several of the murals are community projects where volunteers teamed up with a professional muralist to complete the work. One such mural is “Manteca Snow” on Manteca Avenue across from Library Park. It depicts an almond orchard in bloom with delicate white and pink blossoms gracing a vibrant carpet of

green grass with two boys and a girl frolicking in the falling blossoms that’s all framed by a massive window. You will find five murals in Library Park including the baseball mural depicting a ball game back in the 1920s when Library Park was the site of the city baseball diamond where town teams from up and down the valley competed including Turlock, Modesto, Patterson, Tracy, and Lodi to name a few. The 7.5-by-95 foot mural is filled with 100 plus local faces and even includes a train passing by just as you may encounter today visiting Library Park for a farmers market or some other gathering around the gazebo. While at Library Park check out the interactive water play feature with history, geography, culture and native people touches into its design. Two of the remaining murals are wedded with miniature plazas. The Rotary mural in the 100 block of South Maple has benches, a water fountain and trees while the “Sierra Crown” mural — a large watercolor of Yosemite Valley on the side of the

PG&E office faces a plaza created with boulders and brushed concrete to create the illusion of the Merced River flowing out of the mural in front of the Legion Hall at 220 East Yosemite. The Manteca Mural Society was inspired by Tom and Gayl Wilson’s vacation two decaded ago on Vancouver Island in British Columbia when they discovered the drawing power of murals. It was in a town where the lumber industry had been the major economic engine before its decline. One store owner commissioned a mural depicting the dying industry. Another store owner followed suit. Eventually there were more than a dozen. The murals ended up becoming a big drawing card for the town and the merchants revamped their business to cater to the tourist trade. Ultimately, the mural society wants to do the same thing for downtown Manteca by making it a major draw for visitors. The murals are also being pursued to promote community pride as well as to showcase Manteca’s culture, agriculture, and economy.

209 209BUSINESS BUSINESS JOURNAL JOURNAL

OPINION

Vol. 6 No. 1 ■ January 2021 PUBLISHER Hank Vander Veen

Accountability in friendship is the equivalent of love without strategy.

EDITOR Sabra Stafford

NEWSROOM Jason Campbell Dennis D. Cruz Kristina Hacker Teresa Hammond Angelina Martin Virginia Still Dennis Wyatt

CREATIVE DIRECTOR Harold L. George

—Anita Brookner

GRAPHIC DESIGNER Sharon Hoffman

SALES & MARKETING Chris Castro Beth Flanagan Karen Olsen Corey Rogers Melody Wann Charles Webber

DIGITAL

Frankie Tovar Rich Matheson

The Best Small Business Advice for 2021 To advertise in 209 Business Journal, call Manteca • 209.249.3500 Oakdale • 209.847.3021 Turlock • 209.634.9141 209 Business Journal is published monthly 122 S. Third Ave • Oakdale, CA 95361 Information: sstafford@209magazine.com 209businessjournal.com The Oakdale Leader USPS No 178-680 Is published weekly by 209 Multimedia, 122 S. Third Ave. Oakdale, Ca 95361 ©Copyright 2021. 209 Business Journal All rights reserved. Reproduction in whole or in part of any text, photograph or illustration without written permission from the publisher of 209 Business Journal is strictly prohibited. The opinions expressed in 209 Business Journal are those of the authors and do not necessarily reflect the view of 209 Business Journal management or owner. 209 Business Journal assumes no responsibility and makes no recommendation for claims made by advertisers and shall not be liable for any damages incurred.

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Normally, at year-end, I do a column on New Year’s resolutions for small-business owners, with simple but practical suggestions such as taking your lawyer and accountant to lunch once a year and asking them to name three things you could be doing better. But 2020 was a year like no other in our lifetime, and I think it’s more important to talk about some of the megachanges small businesses will be facing as we emerge from the pandemic — hopefully next year, but more probably in 2022. Besides, no one is taking anyone to lunch these days. When the COVID-19 pandemic hit back in March, I was absolutely certain that my law practice was going to crash and burn, and that I would end 2020 working at a UPS Store. After all, who was going to be starting a new business in the middle of a raging pandemic? Well, guess what? I have never been busier in my 25-plus years of working with small businesses than I was this year. My income is actually up significantly from 2019, and there have been instances I have been so pressed by time-sensitive deals that I had only Saturday night to write this column. So, what’s going on here? The answer is simple: Necessity is the mother of invention. Back in the 1980s, when I started giving small business talks around the country, I used to cite the fact that if you

CLIFF ENNICO CREATORS SYNDICATE

looked at the dates on which the Fortune 500 corporations of that time were incorporated, you would note that most of them were started during the Great Depression or other recessionary times. Well, you know what, folks? It’s happening again. I cannot tell you how many times this year I’ve been called by someone who has lost their traditional job in corporate America or who was worried that they would be laid off and permanently unemployable due to obsolescence. What can an event planner do to remain relevant when it will likely be years before people will be comfortable gathering in large groups again? Yet the number of people I have encountered who are willing to tap into their savings — even their tax-deferred retirement funds — to start a new business, launch a new online service or buy a franchise is simply astounding. As one such person bluntly put it, “If I don’t invest in myself now, where else can I invest to get a better return?” I even had one client who wanted to open a chain of gyms — gyms! — and not just one but several. They will be based

on an exercise format that (according to him) encourages social distancing and will give him an advantage over his more traditional competitors, where people sweat and drool all over one another. I would propose that these courageous people be added to the list of “pandemic heroes” along with hospital and health care workers, teachers, long-haul truck drivers and the others who have kept our economy lurching along this year. Their sheer guts in the face of adversity make me proud. I pray every evening for their success, and I will gladly stand aside so they can get the vaccine before I do. This is going to sound weird, but one of the most positive things to come out of the pandemic is that it is making Americans more aware of adversity and the fragility of human existence. 9/11 was a horrible event, but it only directly impacted a small percentage of the population, and it was only a few months until the shock wore off. This affects all of us. It is likely to last another year or two, and it will make permanent changes in the way we conduct business and live our lives. From about 1950 until now, Americans have been living in a bubble, with no wars, famine, pestilence or other major challenges. Yes, there was Vietnam, Iraq and the occasional terrorist attack, but the vast major-

ity of us just watched them on television. The really bad stuff always happened overseas in a country far, far away. In the words of 1960s-era folk singer Phil Ochs, “I’m sure it wouldn’t interest anybody outside of a small circle of friends.” Fully three generations of American have grown up not knowing what real deprivation and sacrifice really meant. One neighbor of mine said that when she visited her grocery store in mid-March, it was the first time she had seen empty store shelves since coming to the United States from Soviet Russia 30 years ago. Adversity is a gift: As the philosopher Friedrich Nietzsche said, what doesn’t kill you makes you stronger. Having no choice makes it easier for you to take on the entrepreneurial challenge that will make you finally independent, help you get control of your life and (maybe) create a legacy for future generations. The best advice you will ever get for 2021 is advice I received as a college student from a retired Marine colonel: “If you want something badly enough, you will get it badly enough.” Get out there; grit your teeth; crash through that wall; and get the job done, whatever it is. If I can help, please don’t hesitate to call or email. I always have time for heroes.

209 BUSINESS JOURNAL

JANUARY 2021

BUILDING YOUR BUSINESS AT WORK

5 SEO Statistics Every Marketer Should Know L 1 2 et’s face it . . . The way we search the Web has dramatically changed over the past few years. As we got smarter with our searches, so did Google. Knowing trends and data helps the algorithm deliver more accurate results and help people make better-informed decisions. Let’s turn theory to practice and show you five local SEO statistics that prove how people changed the way they search.

68% OF ONLINE EXPERIENCES BEGIN WITH A SEARCH ENGINE Did you know that more than two thirds (or 68% of all online experiences) begin with a search engine?

THE 200% RISE OF “WHERE TO BUY” + “NEAR ME” SEARCHES Once upon a time, people searched for shops. If someone wanted a teddy bear for their kid, they typed “toy shop” on Google and got broad results. Today, that practice has changed. Google has crawled deeper into every page available online, and as a result, we get even more accurate results.

More people are using these engines to locate the information they want to see quickly. On another note, thanks to the rise of the search engines led by Google, SEO drives 1000% more traffic than organic social media.

So, instead of searching for toy shops, you can search for “where to buy teddy bear” or “teddy bear near me” and get accurate results. In fact, queries like these coming from mobile devices have grown by more than 200% in the past two years alone.

25% OF TOP-RANKING PAGES DON’T HAVE A META DESCRIPTION Believe it or not, a quarter (25.02%) of the top-ranking website pages don’t have an optimized meta description, so Google shows some part of their website content instead. While many will take this with a grain of salt and not believe this statistic from Ahrefs, savvy SEO experts will find a way to optimize their meta descriptions and hunt for the top positions!

66.31% OF PAGES DON’T HAVE ANY BACKLINKS You probably know that, according to Google, backlinks are one of the top three ranking factors. However, more than twothirds of all pages available on the Web don’t have them. Time to rethink your backlink strategy and take advantage of this fact? To sum things up, the world of search engine optimization (SEO) is essential to any business’s success. Whether it’s writing long-form content, getting quality backlinks, or optimizing your on-page content, it’s probably time to rethink your SEO and optimize your website to the fullest. As a result, you should expect more business and happy customers.

— Devine Solutions Group is a trusted resource for effective marketing strategies for businesses of all sizes. Beth Devine is one of the most sought-after marketing experts in the nation. She is the founder and principal of Devine Solutions Group, an award-winning digital marketing agency headquartered in Tracy, CA. Connect with Beth by either calling 833-933-8463 or email her at beth@devinesolutionsgroup.com.

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OVER 50% OF “NEAR ME” SEARCHES RESULT IN A STORE VISIT More than half of people searching for “[business] near me” will likely find a business to go to. This phenomenal statistic shows that one way or another, Google is influencing many buyer journeys and physical store visits while tracking the searcher’s actual location.

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TECHNOLOGY

Modesto Chamber of Commerce hosting monthly tech connect networking events PHILIP LAN BAY VALLEY TECH

Recently, I spoke with Modesto Chamber of Commerce CEO Trish Christensen. Trish has been an active part of our Central Valley community for more than 30 years as a business owner and tireless volunteer/leader at many local non-profits. In her current role, she sets strategy and oversees efforts to improve the region’s business climate. Although the Chamber does focus on business people, Trish is a firm believer that the organization should serve all members of our community. Trish, we appreciate you taking time to discuss Tech Connect today. As our readers know, technology is now a key competitive advantage driving growth and increased profitability for many companies, including ones in traditionally non-tech industries. It is imperative that Central Valley businesses become technology literate and competent as soon as possible. 1. TO BEGIN, CAN YOU GIVE OUR READERS A LITTLE INFORMATION ABOUT YOUR BACKGROUND, KEY CHAMBER PRIORITIES AND WHY YOU ARE INVOLVED WITH TECH CONNECT? – Phillip, thank you so much for giving me this opportunity to share about the monthly Tech Connect networking events. I believe my broad background and wide variety of experiences have been invaluable

preparation for my current role as CEO of the Modesto Chamber of Commerce. Before moving to Modesto from Santa Clara 32 years ago, I worked in retail doing everything from customer service to accounts payables. In Modesto, I worked at a title company until our kids came along. Once our children started school, I took on board leadership and fundraising roles with parent-teacher groups, the Amgen Tour of CA, SuperKarts! and the Boys and Girls Clubs. I also launched a consulting business helping non-profits improve their marketing, events and fundraising. Two years ago, I started at the Chamber in a temporary position but have transitioned into a permanent role as the CEO. Although the Modesto Chamber of Commerce is 107 years old, we are an innovative organization that sees phenomenal opportunities to positively impact our community. Supporting business, big or small, is in effect, supporting the community at large. Those who have their own small businesses live here. They are raising their families here. They give back, invest by shopping and spending, and have children being educated here. The larger corporations established in our county are hiring here, they are growing here and their employees then follow suit by residing here. The Chamber gets to play a role in every element of the community by supporting business. The team has enhanced the long-standing efforts and committees of the Chamber, such as the Economic Development Committee and Govern-

ment Relations Council. We have brought back the Stanislaus Green Team, which focuses on networking for organizations focused on improving sustainability. The Modesto Chamber has become the program coordinators for the California Green Business Network – Stanislaus. In the last few months, we have launched three inaugural programs: our Women in Business Network, our Rising Professionals Network and finally, Tech Connect in November. Each of these programs is providing a platform for key groups of individuals across all sectors of business and industry to generate positive energy by connecting on common ground. 2. CAN YOU DESCRIBE WHAT TECH CONNECT IS AND HOW IT IS BENEFITING LOCAL BUSINESSES? – Tech Connect came to life while you (Phillip Lan) and I were idea sharing several months ago. The Chamber works to create networking opportunities for business in an array of arenas: local community needs and way of life; advocacy with government and elected officials; agriculture and water resources; support of business conducting business; education and our future workforce, etc. One area lacking direct networking opportunities was within the tech realm. We launched this forum so businesses of any size and type could come together and learn what resources are available to support their technology needs, share what challenges they may be having, refer local services and

by partnering with Bay Valley Tech and Valley Sierra Small Business Development Center (SBDC), we developed a platform to draw engagement and resources to all of our participants.

Trish Christensen CEO, Modesto CoC

resources, and for technology service providers to identify new potential clients they can help. The goal of Tech Connect is to help local companies fully leverage digital marketing and modern technology tools to improve growth and profitability. 3. IN ADDITION TO ELEVATING THE REGION’S DIGITAL IQ, WILL TECH CONNECT HAVE THE ABILITY TO REFER BUSINESSES TO LOCAL PROVIDERS WHO CAN HELP IMPLEMENT THEIR TECHNOLOGY AND DIGITAL MARKETING INITIATIVES? – Yes, a key goal of Tech Connect is to help businesses find more clients by expanding regional networking opportunities. This works both ways. We want to provide opportunities for tech-based service businesses to introduce themselves to the general business community. In turn, we want the business community to have direct contact opportunities with those technology and digital marketing service providers. The Chamber is about relationships, and

4. TECH CONNECT IS CURRENTLY A PARTNERSHIP AMONG THE MODESTO CHAMBER OF COMMERCE, BAY VALLEY TECH AND VALLEY SIERRA SBDC, BUT I KNOW OTHER ORGANIZATIONS AND CITIES ARE INTERESTED IN PARTICIPATING AS WELL. HOW CAN THEY SUPPORT FUTURE TECH CONNECT EVENTS? – We are excited to expand our Tech Connect resource base! Attendance is open to all and has no cost associated. If you or your organization are interested in joining us as a program partner or in co-branding a future Tech Connect event, we would be happy to hear from you. There is a sponsorship structure for both Chamber members and non-members. Please email info@modchamber. org with “Tech Connect sponsor” in the subject line and so we can schedule a time to talk. 5. I KNOW THERE ARE MANY AMAZING DIGITAL MARKETING AND TECHNOLOGY EXPERTS IN THE AREA. HOW CAN SOMEONE WHO IS INTERESTED IN BEING A SPEAKER AT TECH CONNECT EVENTS APPLY TO DO SO? – Please email flopez@ modchamber.org with “Tech Connect speaker” in the subject line. We will promptly follow up with you to determine whether your proposed topic might

be a fit for Tech Connect attendees. 6. Can you give us a preview of speakers and topics we should expect to see at upcoming Tech Connect events? – Tiffany Phillips, an amazing social media strategist, will be speaking about supercharging your social media at the next Tech Connect on January 21, and ITSolutions|Currie will be highlighting strategies to increase your business’ efficiency and security shortly after that. We will be announcing more speakers and topics next month. About Phillip Lan As president of Bay Valley Tech, Phillip Lan oversees both the fast-growing code academy and ValleyWorx, Modesto’s premier tech coworking space. A strong believer in the power of technology education to lift families out of poverty, Lan also leads Bay Valley Tech’s efforts to support tech community initiatives in the Central Valley, including hackathons, software meetups, Women Techmakers, high school coding programs and the Valley AgTech Summit. Prior to Bay Valley Tech, Lan led the digital marketing team at E&J Gallo Winery and held marketing, business development and leadership roles in technology companies such as IBM and Ask Jeeves. He holds a bachelor’s degree in managerial economics from U.C. Davis, and an MBA in computer information systems from California State University-East Bay.

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ACCOLADES

PROMOTIONS, APPOINTMENTS, HONORS, ETC. New executive director for zoo society

The Board of Directors of Micke Grove Zoological Society has appointed Dr. Maria Garcia-Sheets to Executive Director. In her new role, Garcia-Sheets will lead the 42-year-old Society to ensure a high level of organizational management and strategic planning with the goal of supporting the Micke Grove Zoo. Garcia-Sheets will continue to build community awareness of the Dr. Maria GarciaSociety, as well as Sheets lead the financial and volunteer efforts for the projects and community education programs that support Micke Grove Zoo. “It is my pleasure and honor to use my advocacy, development, and communication skills to build programs and develop community engagement for Micke Grove Zoological Society. As Executive Director, I look forward to providing vision that will help make our zoo a place that all community members will not only enjoy, but also be an example of what collaborative leadership can shape and build,” said GarciaSheets. A native Californian and lifelong resident of San Joaquin County, she has been highly involved in the community. Most recently she served as Director of the MESA Program on the University of the Pacific campus where she provided vision, direction, leadership and coordination to advance student success, inclusion and academic attainment. Through her programs, initiatives and services, 18,000, 6th through 12th grade students throughout San Joaquin County were positively affected. “The Society has raised in excess of $2 million dollars to improve and upgrade Micke Grove Zoo,” states Linda Jimenez, Board President of the MGZS. “We are excited to have Dr. Garcia-Sheets in this newly created position to help us as we continue to lead the efforts to support this San Joaquin County treasure, the Micke Grove Zoo.” Garcia-Sheets will occupy the new offices located at 1150 W. Robinhood, Suite 11A, Stockton California, 95207. To reach the Executive Director or find out about donor or volunteer opportunities with the Micke Grove Zoological Society, please visit mgzs@mgzs.org or 209-623-4921.

Veteran Valley communicator joins Merced College

Merced College has hired James Leonard as Director of Communications and External Relations. Leonard is a veteran of higher education and communications, with more than a decade of experience that includes eight years helpJames Leonard ing to build the head shot reputation of the University of California, Merced, at the local, state and national level. He’s also a Valley native who has spent nearly his entire career in journalism and public relations in Merced and Stanislaus counties. “James brings a wealth of knowledge,

perspective and leadership to this critical position,” President Chris Vitelli said. “He is a skilled communicator, but just as importantly, he will provide a steady hand and a calming presence that will benefit Merced College as we enter this uncertain and exciting time in our history.” A Modesto native and CSU Stanislaus graduate, Leonard spent seven years in journalism before joining UC Merced in 2010, when the campus was just five years old. After two years at CSU Stanislaus, Leonard returned to UC Merced in 2014. In recent years, he has helped the university build a national reputation for social mobility, while the campus has doubled in size through the Merced 2020 Project and risen rapidly in national rankings. In his new role, reporting to Associate Vice President of External Relations Jill Cunningham , Leonard will oversee the college’s digital communications programs and brand management, including news writing, media relations, multimedia, print and web communications, and social media. “Merced College is a dynamic place with a clear sense of its identity as an institution and its role in the community and the region,” Leonard said. “There is a great opportunity here to redefine what it means to be a community college, and our job is to communicate that vision with clarity and authenticity to all of our audiences.”

Oak Valley Community Bank announces executive vice president promotion

Oak Valley Bancorp, the bank holding company for Oak Valley Community Bank and their Eastern Sierra Community Bank division, recently announced the promotions of Julie DeHart to Executive Vice President, Retail Banking Group, and Cathy Ghan to Executive Vice President, Commercial Real Estate Group. DeHart originally joined Oak Julie DeHart Valley in 2005, at a time when the bank was gearing up for expansion. During her tenure, she has established herself as an invaluable resource for peers and management, which led to numerous promotions over the years. Prior to this promotion, she held a variety of management level roles at multiple branches, served as VP/Training & Development, and most recently has been SVP, Retail Banking Manager. DeHart is an active member of the community. She serves on the Board of Directors for the Parent Resource Center, assists in the organization of the bank’s anCathy Ghan nual fundraiser for United Way, and is a longtime volunteer for the American Cancer Society. DeHart is a 2019 graduate from Pacific Coast Banking School at the University of Washington. She resides in Modesto with her daughter, Reese, and their three dogs. “Julie’s devotion to our bank, our community, and our employees exemplifies Oak Valley’s mission,” stated Rick McCarty, Senior Executive Vice President and COO. “This promotion reflects the exper-

tise and the strong, consistent leadership she provides. We know she will continue to do great things for our organization, and we are honored to have her join our Executive team.” Ghan joined Oak Valley in 2007 to develop the Commercial Real Estate department, with a focus on developing new business relationships, and the centralization of large commercial real estate clients, construction loan management, real estate appraisal and environmental support. Given her sphere of influence in the region and the bank’s interest in expanding its footprint, Ghan was the perfect fit. In her time with the bank, the CRE team has successfully financed projects from Fresno to Redding, the Bay Area, and other parts of California. Ghan has been a leader in the real estate lending industry for 35 years. She is active in the community and presently serves as a Lifetime Director of the board of the Building Industry Association of the Greater Valley and as a board member of The Children’s Home of Stockton. Her extensive volunteer commitments include mentoring youth leadership programs, fundraising for various non-profit organizations, and sharing her expertise with a variety of audiences. Ghan holds a Bachelor of Science in Organizational Behavior from the University of San Francisco. A lifetime Stocktonian, she and her husband Gary have two daughters. She enjoys golfing, hot yoga, expanding her culinary talents, and spending time with her family. “As the leader of our commercial real estate team since she joined the bank, Cathy has been instrumental in Oak Valley’s growth. She is passionate and dedicated. Through her strategic focus, real estate and finance expertise, and commitment to finding the very best real estate financing solutions for our clients, she has made significant contributions to the bank and we are proud to have her as an integral member of the Executive team,” stated Chris Courtney, President and CEO.

Local court reporter earns national certification

The National Court Reporters Association, the country’s leading organization representing stenographic court reporters, captioners, and legal videographers, has announced that Whitney Adair has earned the nationally recognized Registered Skilled Reporter certification, having demonstrated her ability to produce a high-quality verbatim record. The RSR certification was launched in January 2020 by NCRA. It is designed to serve as a steppingstone for aspiring court reporters or those returning to the profession who have not yet gotten their speeds up enough to earn the Registered Professional Reporter certification. For those who earn it, the RSR certification offers the prestige of an NCRA certification, demonstrates their ability to hold a verified level of skill to current and potential clients, current and potential employers, and fellow reporters, and offers them a foothold on the path to growing their skills by earning additional certifications in the future. Adair, from Modesto, is a member of NCRA and a graduate of Humphreys University in Stockton. She plans to work as a freelance court reporter. “I am proud to have earned the RSR certification. It reminds me that giving up on my dreams is not an option and that perseverance is the key to success,” Adair said.

West Side Community Healthcare District announces board members

The West Side Community Healthcare District has appointed two board members to help oversee operations in the community. Previous board member George Schmidt returns after a break from serving to represent Zone 2 and new board member Ken Helms was appointed to represent Zone 3. Both men are Newman residents. and were appointed after being the only individuals to file candidacy papers for the open seats.

New director appointed for Oak Valley Community Bank

On Dec. 15, 2020, Lynn Reeves Dickerson accepted he rappointment to the Board of Directors of Oak Valley Bancorp, effective Jan. 5, 2021. Since 2009, Dickerson has been the CEO of the Gallo Center for the Arts. Her decade-long tenure was marked with operational excellence and tremendous community support. Prior to joining the Gallo Center, Dickerson had a successful 29-year career in the newspaper industry; serving as Publisher & President of The Modesto Bee from 2000-2006 and subsequently as Vice President of Operations for The McClatchy Company, the parent company of The Modesto Bee. As a corporate officer Lynn Reeves at McClatchy, she Dickerson oversaw 11 of their 30 newspapers throughout the country. Dickerson is extremely active in the community,serving on many boards over the past 20 years. She currently serves on the board of the Stanislaus Community Foundation and Opportunity Stanislaus. She also represents Arts, Entertainment,and Sports on the Stanislaus County CEO’s Focus on Prevention Task Force. She was recently named a Board member Emeritus for the Stanislaus Education Foundation. “Lynn has been incredibly successful collaborating with community resources and supporters to drive the economic viability of the Gallo Center and enrich the quality of life in our region. We couldn’t be more pleased to have her join our Boards of Directors,” said Chris Courtney, President and CEO. Dickerson and her husband Ron, of 40 plus years, are proud Stanislaus County residents. She is a native Texan and a graduate of Texas A&M University where she earned a degree in Marketing. In 2010, she was awarded the Toastmaster International Communication and Leadership Award for the 33rd District. She has been recognized by numerous organizations with prestigious accolades with honors ranging from Citizen and Woman of the Year to Lifetime Achievement. Upon accepting the new Board position, Dickerson commented, “I have always respected Oak Valley Community Bank’s commitment to investing in the communities they serve. I am delighted to join their Board of Directors and leverage my experience to provide perspective and help provide guidance and governance to ensurethe Company’s continued growth and success.”

209 BUSINESS JOURNAL

JANUARY 2021