DIBI REFERENCE BOOK GTS Group S.p.A
INDEX FIRST SECTION •
Presentation of GTS Group S.p.A.
SECOND SECTION •
Trade Fairs
THIRD SECTION •
How to communicate our Brands
FIRST SECTION Presentation of GTS Group S.p.A
Presentation of GTS Group S.p.A GTS Group is the Italian leader in professional beauty for products, technology and integrated services for Beauty Salons and Spa.
GTS Group History 1974
Michele Arrighetti establishes GTS
1977
The brand DIBI is created
1981
The brand BECOS is launched
1987
The first Dibi Center is opened
1989
The brand OLOS is launched
1993
The first Becos Club is opened
1998
GTS gets the ISO Quality Certification
2001
Change of ownership
2002
New production department and laboratory
2005
New lines launched for Dibi, Becos,Olos,Thalmer, Contessa Mathelda
2006
Development of Fisiosphere Project for SPA
GTS Group Mission to promote and valorise the professional aesthetic market and to be the best supplier for our customers The dolphins - Group’s trademark represent our philosophy and values: • group spirit • insight • energy and positive outlook
GTS Group Strengths Marketing and communication
Quality, research and development
Training
Complete solutions
GTS Group Main Brands
GTS Group Headquarter: Aerial View
GTS Group Headquarter
GTS Group Headquarter
Laboratories
Training Center Bergamo 端more than 150 training sessions * 端 2200 participants * 端3 international trainers, more then 300 days international training *
* in average per annum
GTS Group Locations – Our Offices 4 1 2
3
1. Headquarter (R & D lab, Training Centre) Bergamo – I 2. DIBI Cosmetics, Barcelona –SP 3. GTS Group S.p.A. – H.K 4. GTS Distribution Srl Mosca- Russia
GTS Group Locations- Distributors 30 10 32
8 3 13 7 22 6 15 31 26 33 1 34 27 12 6 17 9
11
4 36
23
21
2
19 25
18 5
32 13
35 28
19 15
18
2 28
1. 2. 3. 4. 5. 6. 7. 8. 9.
Albania Australia Bulgaria Canada China Cyprus Czech Republic Denmark Egypt
10. Finland 11. Great Britain 12. Greece 13. Holland 14. Hong Kong 15. Hungary 16. Indonesia 17. Japan 18. Jordan 19. Korea
20. 21. 22. 23. 24.
Malaysia Mexico Poland Portugal Rep. of Kazakhstan 25. Russia 26. SerbiaMontenegro 27. Spain
28. Sri Lanka South Africa 29. Sweden 30. Switzerland 31. Taiwan 32. Thailand 33. Turkey 34. Ukraine 35. USA
GTS Group
Hong Kong
GTS Group
Russia
GTS Group
Spain
GTS Group Distributors
Albania
GTS Group Distributors
Bulgaria
GTS Group Distributors
Cyprus
GTS Group Distributors
Finland
GTS Group Distributors
Hong Kong and China
GTS Group Distributors
Hungary
GTS Group Distributors
Japan
GTS Group Distributors
Korea
GTS Group Distributors
Korea
GTS Group Distributors
Poland
GTS Group Distributors
Portugal
GTS Group Distributors
Portugal
GTS Group Distributors
Serbia-Montenegro
GTS Group Distributors
Taiwan
GTS Group Distributors
Ukraine
International Meeting
Palazzo Arzaga Brescia, 2006
International Meeting
Hotel Milano Bratto, 2007
Regional Meeting
Park Hotel Laurin Bolzano 2007
SECOND SECTION Trade Fairs - Italy - World
TRADE FAIRS Italy
Cosmoprof Bologna 2008
Cosmoprof Bologna 2007
Cosmoprof Bologna 2006
TRADE FAIRS World
Singapore, 2008
China, 2008
Portugal, Portugal 2008
Sweden, 2008
Ukraine, 2008
South Africa, 2008
Korea, 2007
Portugal, Portugal 2007
Spain, 2007
China, 2006
Finland, 2006
France, 2006
Spain, 2004
THIRD SECTION How to communicate our brands -
Advertising campaign Billboards International press Articles/Advertorial Communication tools for the Beauty Salon Co-marketing actions Promo activities
Dibi Beauty Suite, Bergamo
Dibi Beauty Suite, Bergamo
HOW TO COMMUNICATE OUR BRANDS Advertising Campaign
Advertising Campaign
2008 Ad Campaign - Body
Advertising Campaign
2007 Ad Campaign - Face
2007 Ad Campaign - Body
HOW TO COMMUNICATE OUR BRANDS Billboards
Billboards
Bologna, 2008
Como, 2008
Billboards
Milan, 2008
Turin, 2008
Billboards
Verona, 2008
Viareggio, 2008
Billboards
Florence, 2007
Florence, 2007
Billboards
Milan, 2007
Naples, 2007
Billboards
Parma, 2007
Rome, 2007
HOW TO COMMUNICATE OUR BRANDS International press
International Press
Hong Kong, 2008
International Press
Hong Kong, 2008
International Press
Poland, 2008
International Press
Russia, 2008
International Press
Spain, 2008
International Press
Canada, 2007
International Press
Finland, 2007
International Press
Hungary 2007
International Press
Poland, 2007
International Press
Portugal, 2007
HOW TO COMMUNICATE OUR BRANDS Articles/Advertorial Italy
Articles/Advertorial
Italy, January 2008
Articles/Advertorial
Italy, September 2007
Articles/Advertorial
Italy, August 2007
Articles/Advertorial
Italy, February 2007
HOW TO COMMUNICATE OUR BRANDS Articles/Advertorial World
Articles/Advertorial
DIBI Impure Skin Sos Anti-imperfections
Hong Kong, 2008
Articles/Advertorial
Hong Kong, 2008
Articles/Advertorial DIBI Sensitive Skin Redness-reducing Cleansing Mousse
Hong Kong, 2008
Articles/Advertorial
DIBI Sensitive Skin
Hong Kong, 2008
Articles/Advertorial
DIBI Hydra System Long-lasting rehydration fluid
Hong Kong, 2008
Articles/Advertorial DIBI Lifting Intensive Serum
Hong Kong, 2008
Articles/Advertorial DIBISKIN Power + DIBI Hydra System
Hong Kong, 2008
Articles/Advertorial
Spain, 2008
Articles/Advertorial
BODY TECH BUST Firming Gel ‘Push-up’ Effect
Spain, 2008
Articles/Advertorial
Spain, 2008
Articles/Advertorial
Spain, 2008
Articles/Advertorial
BODY TECH WAISTLINE Slim-lift Reducing Fluid
Spain, 2008
HOW TO COMMUNICATE OUR BRANDS Communication tools for the Beauty Salon
Communication tools for the Beauty Salon
2007 Display – Impure Skin
2007 Display – Sensitive Skin
Communication tools for the Beauty Salon
2007 Display – Dibi Sun
Communication tools for the Beauty Salon
2007 Display – Dibi Equipment
Communication tools for the Beauty Salon
2006 Display – Hydra System
2006 Display – Hi-White
Communication tools for the Beauty Salon
2006 Display – Dibi Tech
Communication tools for the Beauty Salon
2005 Display – Skin Renew
2005 Display – Time Return
Communication tools for the Beauty Salon
2005 Display – Body Starter
HOW TO COMMUNICATE OUR BRANDS Co-marketing Actions
Co-marketing Actions • Dibi and Olos treatments and products given for free upon purchase of a Fiat car • Dibi brand on the communication material in all Fiat points of sale and on Fiat website
Co-marketing Actions
Incentive to all the Staff members of Gruppo Ventaglio (Tour Operator) upon reaching the sale targets. It consists in Dibi treatments and products voucher.
端Advertising Campaign on Italian National Press 端Internet 端Folder
HOW TO COMMUNICATE OUR BRANDS Promo Activities
Promo Activities
With a body treatments program, the customer will have for free a treatment at the Beauty Salon or a kit of homecare products.
At the Beauty Salon
Promo Activities
Buying 2 products of Dibi Body Tech Specific Zones, the 3째 will be for free.
At the Beauty Salon
Promo Activities 3 APPOINTMENTS WITH YOUR BEAUTY. Every month a special program for you: üDetox üDefine your body üReady for the summertime 3 special appointments with Dibi products and “Donna Moderna”, the leader in Italian women magazines. It reaches 2.573.000 readers and it sells 518.750 copies per month.
Promo Activities
At the Beauty Salon
GTS GROUP S.p.A. Viale Lombardia, 67 24020 Torre Boldone (BG) Italy Tel. +39 035.4283011 Fax +39 035.4283210 www.gtsgroup.it info@gtsgroup.it