TURY HEALTH | BRAND IDENTITY

TURY HEALTH

BRAND IDENTITY

CONTENTS

Mission Statement

1

Core Values

2

Messaging

3

Visual Identity

4-8

COMMITMENT

Mission Statement

“To prevent and delay chronic disease by reducing healthcare costs and providing cost-effective digital health solutions to working adults.”

VALUES

Community Embracing public health and community well-being

Core Values This is the output for your brand’s voice and core values.

The criteria shown here functions as a set of guidelines on how to effectively convey our brand.

Commitment Dedication to patients, healthcare issues, research, and lifelong learning

Diversity

Justice

Valuing diversity on our team and within society.

Addressing healthcare barriers and interconnected social issues

Exploration Striving for innovation, collaboration, and tackling new challenges

MESSAGING

Messaging Overview

Themes | Topics Focus on the core values of Tury.

-Community - Commitment -Diversity -Justice -Exploration

Dos - Speak to values / mission statement - Speak to healthcare and - Speak to differientors - Speak to your subjective matter expertise

Donts - Speak to areas you’re not comfortable with -Veer off topic - Speak to values that oppose the core values of the company

EMOTIONS

Visual Identity The are the emotions that our brand emotes when engaging with potential users

Inclusitivity Innovation Expertise Positive Health

VISUAL IDENTITY

Inclusitivity - Focus on using imagery that are diverse in nature.

- Use inclusive language in text, whether email, social media, articles, etc.

- Language should always feel welcoming. Invite clients and followers to ask questions.

VISUAL IDENTITY

Innovation - We want to think about redefining the term, innovation!

- Tury is a trendsetter, we’re changing the scope of things, drastically!

- Let our clients know why we’re different!

-Touch point with clients on new happenings within the development of the tech.

VISUAL IDENTITY

Expertise - Use imagery that sets yourself up as a subject matter expert (Think of careers that people heavily rely on the advice of the professional for) - Use first person point of view when using this identity.

VISUAL IDENTITY

Positive Health - Use imagery that focuses on highlighting health, prevention, and recovery - In text always provide a postive to the negatives of disease.

Example: Diabetes are on the rise in the US. Tury has a way to help you monitor this, so that you can spend more time with family and friends.”

- Think of happiness when using this identity

Thank You! Tury Health Team

Bindu Kalesan 917.631.4486 kalesan@turyhealth.com turyhealth.com