TURY HEALTH
BRAND IDENTITY
CONTENTS
Mission Statement
1
Core Values
2
Messaging
3
Visual Identity
4-8
COMMITMENT
Mission Statement
“To prevent and delay chronic disease by reducing healthcare costs and providing cost-effective digital health solutions to working adults.”
VALUES
Community Embracing public health and community well-being
Core Values This is the output for your brand’s voice and core values. The criteria shown here functions as a set of guidelines on how to effectively convey our brand.
Commitment Dedication to patients, healthcare issues, research, and lifelong learning
Diversity
Justice
Valuing diversity on our team and within society.
Addressing healthcare barriers and interconnected social issues
Exploration Striving for innovation, collaboration, and tackling new challenges
MESSAGING
Messaging Overview
Themes | Topics Focus on the core values of Tury. -Community - Commitment -Diversity -Justice -Exploration
Dos - Speak to values / mission statement - Speak to healthcare and - Speak to differientors - Speak to your subjective matter expertise
Donts - Speak to areas you’re not comfortable with -Veer off topic - Speak to values that oppose the core values of the company
EMOTIONS
Visual Identity The are the emotions that our brand emotes when engaging with potential users
Inclusitivity Innovation Expertise Positive Health
VISUAL IDENTITY
Inclusitivity - Focus on using imagery that are diverse in nature. - Use inclusive language in text, whether email, social media, articles, etc. - Language should always feel welcoming. Invite clients and followers to ask questions.
VISUAL IDENTITY
Innovation - We want to think about redefining the term, innovation! - Tury is a trendsetter, we’re changing the scope of things, drastically! - Let our clients know why we’re different! -Touch point with clients on new happenings within the development of the tech.
VISUAL IDENTITY
Expertise - Use imagery that sets yourself up as a subject matter expert (Think of careers that people heavily rely on the advice of the professional for) - Use first person point of view when using this identity.
VISUAL IDENTITY
Positive Health - Use imagery that focuses on highlighting health, prevention, and recovery - In text always provide a postive to the negatives of disease. Example: Diabetes are on the rise in the US. Tury has a way to help you monitor this, so that you can spend more time with family and friends.” - Think of happiness when using this identity
Thank You! Tury Health Team
Bindu Kalesan 917.631.4486 kalesan@turyhealth.com turyhealth.com