Temecula Today - July/August

Myrna Crowther

Greg Martin

Senior Branch Manager Assistant Vice President

Mortgage Loan Officer

(951) 816-3612

(951) 816-3604

Janet Mayo

Bob Crowther

Mortgage Loan Officer

Mortgage Loan Officer

(951) 816-3626

(951) 816-3603

(951) 775-4883

Paula Lebleu

Steve Ventre

Mortgage Sales Assistant

Mortgage Loan Officer

(951) 816-3601

(951) 816-3625

(951) 816-3616

Nancy Coe

Vanessa Reyes

Mortgage Loan Officer

Mortgage Loan Officer

(951) 816-3602

(951) 816-3608

Lori Corwin

Tom Bearup

Mortgage Coordinator

Mortgage Loan Officer

(951) 816-3607

(951) 491-2613

An exceptional neighborhood deserves exceptional service R

Mortgage Loan Officer

(951) 816-3613

Mortgage Loan Officer

Sharon Sosa

Rick Barrera

Craig Campbell

Sales Manager

FREE

Appraisal & Credit Report for Bank of America / Countrywide REO’s

When you call Bank of America, you can rest assured that our top priority is providing personal service so you can make well-informed home financing decisions.

We offer a variety of mortgage solutions for qualified buyers. From the beginning, we will work closely with you to make sure the process is as efficient and convenient as possible.

If you are planning to purchase or refinance, you can experience exceptional service right in the neighborhood. Contact one of our mortgage loan officers today.

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Murrieta Branch (951) 816-3600 At the Sam’s Club Shopping Center 40484 Murrieta Hot Springs Rd., Murrieta, CA 92563

July/August 2010 | Temecula Today

Say you saw it in the Homes Magazine

Home Loans

R

31

ChaiRMans ElitE CiRClE MEMbERs Platinum

gold Jeff Kurtz, Gm Promenade Temecula

in this issuE

silver

Jeff Kurtz, General Manager of the Promenade ............ pg. 4 Women in Business ..................................................................... pg. 5 2010 Membership Blitz .............................................................. pg. 7 City of Temecula ....................................................................... pg. 10 Chamber Connections ............................................................ pg. 18

President’s Circle

Students of the Year ............................................................... pg. 20 Chamber Calendar ................................................................. pg. 30 Community Calendar ............................................................... pg. 31 directors

Nancy Austin, Grubb & Ellis Tony Berardino, Cornerstone E & S Insurance Services Dan Brunell, Dearborn West, LLC

26790 Ynez Court, Temecula, CA 92591 Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.

officers Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation

First Vice Chairman — Kelly Neu, Premier Marketing/Valley Events Second Vice Chairman — Isaac Lizarraga, Rancho Ford Lincoln Mercury Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary — Janet Scott, Bank of America

Teresa Fleege, Southwest Healthcare System Ron Guerriero, EDGE Development, Inc. Jeff Kurtz, Promenade Temecula Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Paul Nolta, Small Business Development Center Tom Paradis, The Press-Enterprise Janese M. Reyes, Community Little Book Karen Roberts, Kaiser Permanente Bill Seltzer, Temecula Valley Golf School Jackie Steed, Clear Blue Promotions Roger Ziemer

management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Kimberly Freize-Uhler, Membership Director Katie Edmonds, Membership Coordinator Yvonne Ruiz, Membership Coordinator Jennifer Cloud, Special Events Director Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Emily Pulley, Communications Director Karen Ratkowski, Operations Assistant Justin Lawler, Creative Director Jeremy Harris, Legislative Council Raynell Squyres, Member Sales

committees

LEGISLATIVE COUNCIL Chair — Roger Ziemer MEMBERSHIP SERVICES Chair — Lori Maruffo – Virtual Outsourcing Solutions Co Chair — Ryan Andrews – Integrity Journal Co Chair — Adam Ruiz – A R Home Loans Direct, Inc. BUSINESS DEVELOPMENT RESOURCES Chair — Laura Bruno, Referral Institute VYP Chair — Adam A. Ruiz, A R Home Loans Direct, Inc. and Tiffany Carreon, Computer Max Co-Chairs — Ashley Garing & Lynne Kristensen, The Temecula Insider; Martin Canchola, Pro Internet Strategies; Michael Klein & Nicole Albrecht, Financial Accounting Services, Inc.; Jennifer Weidinger, Commerce Bank of Temecula Valley; Victor Bottino, Temecula Stage Stop Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to emily@temecula.org.

Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090 For advertising opportunities please call Emily Pulley 951.676.5090

The opinions and views expressed in Temecula Today are those of the writer or person interviewed and are not necessarily those of the Temecula Valley Chamber of Commerce, its Officers or Board of Directors, the editor, or the advertisers in Temecula Today, The Temecula Valley Chamber of Commerce endorses no person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher is not liable for incidental or consequential damages.

Temecula Today | July/August 2010

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Getting to Know Jeff Kurtz

gEnERal ManagER Of thE PROMEnadE tEMECula Tell us about your family I am married to Bertha Kurtz and we have three kids - Joshua 19 years old, Brianna 16 years old and Jeffrey Jr., 12 years old.

Where did you grow up?

I grew up in Southern California. When I was young I lived in the Sunnymead and Riverside area. As a teenager I lived in the Walnut and Diamond Bar area and attended high school at both Walnut High School and Diamond Bar High School. I graduated from Walnut High.)

What do you like to do for fun?

I am an avid fisherman and am passionate about fly fishing and deep sea fishing. I also enjoy camping and hiking with my family. I work with my son’s Boy Scouts troop and enjoy camping and hiking with them as well. I also like to ride dirt bikes in the fall and winter. My favorite place to ride is Glamis.

Where is the most interesting place you’ve gone on vacation?

Yellow Stone National Park. I took my family camping there and we had a great time watching wildlife and learning about all the geological and natural history in the park..

What is the most unusual job you’ve had?

I used to work at the Wild Animal Training Center where I specialized in training big cats.

I was in a program where I would work with big cats (Lions, Tigers, Jaguars, Leopards, Panthers, etc.) training them to follow commands used for working in movies and TV shows. This was the most memorable time of my young adult years.

Where do you see the mall in 20 years?

According to Mayor Jeff Comerchero it will be an NFL stadium. I would be okay with this as long as I get to manage it. If Maryann Edwards has her say, we will have a Nordstrom department store.

Nordstrom would be a great addition some day.

Actually, I would expect to see the Promenade continue to evolve and change as retail and development changes over time. It will depend on our customers and what they want the mall to look like in 20 years. As lifestyles and fashions change, the mall will change with them. In any case, technology and environmentally conscious business practices will drive the way we do business going forward. We are already starting projects to make our mall more environmentally responsible and will continue to use reusable resources and environmentally safer materials.

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July/August 2010 | Temecula Today

One thing for sure is the Promenade will still be in the center of our community as a place to enjoy gathering to shop, dine and have fun.

Besides being a TVCC Board member, what other organizations are you involved in and why?

I am also on the Board of Directors for the Southwest Riverside County Boys & Girls Club and Co Chair for the Marketing Committee of the club. I am a supporter of the Temecula and Murrieta Student of The Month programs and support many other organizations in the community through the Promenade’s marketing and PR sponsorships. I am an Assistant Scout Master in Troop 90. I am a Deacon at East Hills Community Church.

Why do you think being a member of the TVCC is important?

It is important for our business community to have connections with each other. The Chamber offers many ways to keep businesses and professionals connected including a large menu of events and opportunities for businesses to grow, educational training and resources, seminars to keep businesses on the cutting edge of technology and programs to make benefits for employees more accessible and affordable.

The Temecula Valley Chamber of Commerce will continue to grow its political leverage to improve laws and regulations that affect the business environment in our community.

In order for any business to benefit from membership through the chamber, you must get involved in the events, programs and projects and take advantage of the many opportunities available to grow your business.

You were a Team Captain in the recent TVCC membership blitz, tell us about that experience.

This event was a blast! Many current chamber members came together to connect with businesses not currently a part of the membership to share with them all the benefits of being a member of the Temecula Valley Chamber of Commerce.

Not only was this event a way to grow the membership for the chamber, it also had somewhat of a competitive element to it! Competition is something I never shy away from. Right after the first Membership Blitz Chair meeting, Julie Ngo really set the competitive bar high by announcing that her team would win. I love a challenge and this one was right up my alley. The Chamber blitz sponsored 170 new members into the Chamber. This event was a huge success and was a great opportunity for those involved to be reminded of all the great things the chamber has to offer our businesses. My team was the Brown team and we called ourselves the Promenade Posse. The atmosphere of the event was fun and exciting, everyone had a great time.

4th Annual Women in Business Forum Written by Kim Wilder-Lee, The PR Maven.com.

The Temecula Valley Chamber of Commerce is proud to announce the date for its 4th Annual Women in Business Forum. The event, themed “Keys to Success: Create. Connect. Conquer.” will take place on Thursday, September 30, 2010 at Wilson Creek Winery from 9:00 AM-1:30 PM.

Title sponsors of the event are Abbott Vascular and Pechanga Resort & Casino. Affiliate sponsors include Kaiser, Community Little Book, the Law Office of Dennis Fabozzi, Southwest Healthcare Systems, and Commerce Bank of Temecula Valley.

Last year’s event drew more than 200 women and guests from across the Inland Empire and beyond who came to hear the panel of speakers, meet other local women in business, dine on fine fare and view the works of local female artists in the Art Pavilion.

Tickets are $30 and include continental breakfast, business expo, lunch, panel presentation and entrance to the Artists’ Pavilion. A pre-paid reservation is required. Local businesses are invited to purchase expo tables which are priced at $100 for Chamber Members and $150 for non members. Please contact the Temecula Valley Chamber of Commerce for more information at (951) 676-5090 or visit www.temecula.org.

“We are so looking forward to our 4th Annual Women in Business Forum,” said TVCC President, Alice Sullivan. “Every year we challenge ourselves to top the previous year’s event, and this year we have put together a stellar panel of topic speakers and participants who are sure to leave a lasting impression on our audience. Attendees can still expect to hear fascinating, relevant and inspiring stories from some of our area’s most innovative and successful businesswomen, and we will be bringing back the Art Pavilion featuring the photography, drawings, oil and watercolor paintings by some very talented female artists.”

This year, the main topic speaker will be Dr. Karen S. Haynes, President, Cal State University, San Marcos. Lunch will follow the remarks of Dr. Haynes, who will share her personal story of the choices, sacrifices and trade-offs she’s made along the way to becoming a two-time University President in a male-dominated field. Guests will then be treated to a roundtable discussion by five extraordinary businesswomen who take on the theme of “create, connect, conquer.”

Shooting in the dark will take on a whole new meaning glOw ball tOuRnaMEnt at tEMECula CREEk inn The first-time event at Temecula Creek Inn will start with a 6:30 p.m. banquet and followed by a nine-hole, four-person scramble tournament, which tees off at 7 p.m. under a “shotgun start” format.

Cost of entering the Glow Ball Tournament is $80 per person, with prizes for a hole in one, closest to the pin and longest drive. In addition, a dinner, and raffle will take place before the tournament.

The Chamber has created several sponsorship levels which are a sure way to guarantee your company receives its exposure before, during and after the tournament. No matter what your budget or your marketing needs are we have something for every company.

To register or for more information on sponsoring the event, contact Jennifer Cloud at (951) 6765090.

Thank you to our Tee – Box Sponsors

Temecula Today | July/August 2010

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Announcing a New Benefit for TVCC Members a dEntal Plan sMall EMPlOyERs Can affORd

If you’re a small employer and don’t think you can afford to offer your employees a dental plan – we have great news for you. First Dental Health (FDH) has a plan every employer can afford and one that will benefit every employee.

FDH created New Dental Choice (NDC), California’s first licensed dental discount plan, to give small employers access to the same deep discounts and large network of dentists typically reserved for large employers and insurance companies.

Because it’s not insurance, NDC provides immediate, substantial and unlimited savings on all dental care. There are no deductibles or waiting periods. Employees save between 15 % and 60 %on all services including cleanings, exams, x-rays, fillings, crowns, and even on dental implants, orthodontics and teeth whitening. And there is no limit on the frequency of services and amount of money employees can save.

NDC doesn’t require employer contributions so the plan can be offered voluntarily. And Chamber members (with two or more enrolling) receive a special group rate of just $6.00 for employees and $8.00 for employees with dependents. Individual coverage is also available.

For more information about New Dental Choice for your company contact Susan Lawson or susan.lawson@newdentalchoice.com. To learn more about New Dental Choice and to sign up go to www.temecula.org and click on programs. You will also find more information on other savings programs for Chamber members. Take advantage of these terrific benefits of membership.

No matter what your game of choice is…

dOn’t Miss this yEaR’s MOntE CaRlO EXtRavaganza This year’s Monte Carlo will take place Wednesday, September 15, at Wilson Creek Winery from 5:30 to 8:30pm. Feed your senses with the sights, sounds, and tastes from our local restaurants. Try your hand at Poker, Black Jack, Roulette, Craps or Texas Hold ‘Em. Attendees will also have the chance to win a Grand Prize that will be given away at the end of the event! Tickets are $25 pre sale which includes $200 in play money.

Tickets will be sold at the door for $30 but includes only $100 in play money, so get your tickets early!

This event offers a great opportunity to market your business to over 400 attendees. We have many levels of sponsorships available. Sponsorship provides exposure for your company to many local businesses. Sponsors will be recognized and promoted on the Monte Carlo website and during the evening of the Event. If you are interested in making sure your business is recognized at this event, contact the Chamber to find out how at 951-676-5090 or visit www.nightofmontecarlo.com

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July/August 2010 | Temecula Today

Membership Blitz a BIG Success!

MORE than 150 volunteers and 170 New members

Thank you to our volunteers!

The Temecula Valley Chamber of Commerce announced its increase in 170 new members after their incredibly successful membership blitz.

“What an exciting week it was! The enthusiasm throughout the Chamber was infectious and it showed in our membership numbers,” said Alice Sullivan, Temecula Valley Chamber of Commerce President and CEO. “We had positive responses from both current Chamber members and businesses throughout Temecula.

“We had MORE than 150 volunteers who were willing to make calls, send emails, knock on doors and most of all ask,” continued Sullivan. “Sure, they were asking businesses to join the Chamber, but more importantly they were asking people to join in an effort that affects all businesses and, in turn, can make a sizable difference in the community as a whole. And usually good things happen when people come together.”

“A well-run chamber of commerce is a vital resource for referrals, networking and support. But it is also a way to open doors and create relationships otherwise not possible. Also, a good chamber actively monitors legislation,” said Sullivan. “This is something business owners don’t always have the time to do themselves, but something that can have a tremendous effect on their business. We have the Southwest California Legislative Council that researches all state and federal legislation to provide our member businesses a voice.”

Special awards from the 2010 Membership Blitz go to: • • • • •

Lori Marruffo, Virtual Outsourcing Solutions Jeff Kurtz, Promenade Temecula Top Group goes to Promenade Temecula (Brown Team) Top Individual Sales Jeff Kurtz , Promenade Temecula Top Team John Fernandez (Brown Team) , Promenade Temecula

For over 44 years, the TVCC has been a proactive business advocate providing over 300 programs and events each year to enhance the business community.

AQUA TEAM Ralph Allen Vickie Ashmore Tena Caracciolo Doug Castino Dawn Chapton Sonya Dopp Debra Fisher Teresa Fleege Marilyn Ganley Barbara Howard Luanne Jobgen Carolyn Kahla Suzanne Lingold RichardMarquez Rhonda Maxwell Donna McNeely Laura Moon Leticia Plummer Sarah Posell Larry Potter Dawn Roiz Harry Shank Nori Shaugn Scott Stand Dr. Pat Utnehmer Martha Ventura Diane Von Winckleman

Action Mail Direct, Inc. Mission Oaks National Bank Strachota Insurance Agency Champion Bookkeeping Above the Rest Hot Air Ballooning Mission Oaks National Bank California Bank & Trust Southwest Healthcare System Office Max Concordia University Entertaining at Home Community Hospice Services California State University San Marcos Downs Energy LSL, CPA’s Southwest Healthcare System Assistance League of Temecula Valley Temecula Mazda Potter Productions Roiz Accounting Services Commerce Bank of Temecula Valley Azusa Pacific University Rancho CA Vision Temecula Laser Center Riverside County EDA Cutting Edge Staffing

LIME TEAM Joe Atchison Sunbelt Business Brokers Mark Banasiak Back to Health Chiropractic, Inc. Eric Cox Office Depot Jason DeArmond J. DeArmond Design Mark Katan Office Depot Steve Lawlor Lawlor Chiropractic Eric McLeod Commerce Bank of Temecula Valley Jami McNees Meridian Payroll Group Julie Ngo State Farm Insurance Agent Julie Ngo Casey Occhino ­ Matthew Portillo Falcon West Ins. Brokers. Inc. Dawn Powell State Farm Insurance Agent Julie Ngo Paul Reichert Fish Window Cleaning Marty Shea Action Coach Vickie Walker Rip Tide Systems RED TEAM Carrie Alexander Dan Brunell Laura Bruno Tiffany Carreon Carol Eristhee Deric Fernandez Ashley Garing Justin Lawler Steve Lawler Francine McClemen

Dearborn West, LLC Referral Institute SoCal Computer Max Temecula Insider, The Creative Bar, The Shred and Go Californian, The Temecula Today ­| July/August 2010

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Membership Blitz a BIG Success! Thank You! COnt.

RED TEAM(cont.)

Dan Mulhern Kelly Neu Paul Nolta Tom Paradis Tom Somers Jackie Steed Janet Scott Cara Tavaglione BLACK TEAM Lynda Bryson Lena Sandy Pam Downing Sandra Faldmo Jeff Fu Dan Galat Amber Guild Jim Hall Corbin Mark Ideta Betty Lou Langlois Lloyd Mize Renee Mize Laura Nash Denise Wade Al Rubio ORANGE TEAM Matt Bramsway Dale Qualm Diana Rutkowski Roger Ziemer BROWN TEAM Ryan Andrews Doloris Badillo Jeff Baron Debbie Benson Emily Falappino John Fernandez Ken Finnell Glenn Grant Terri Huntington Jeff Kurtz Kim Licht Chris Loswego Cindy Marx Sean McHenry Jim McLaughlin Joan Mueting Raj Narayanan Steven Picanza Bill Seltzer Kelly Senados Jan Swanson Kerstin Van Zanten Greg Walker

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Dan Mulhern Design Valley Events/Premier Marketing Small Business Development Center Press-Enterprise, The Northwestern Mutual Clear Blue Promotions Bank of America The Press-Enterprise DCH Auto Group Temecula DCH Chrysler of Temecula Dodson Chase Group DCH Chrysler of Temecula Amante & Associates DCH Auto Group Temecula DCH Auto Group Temecula DCH Chrysler of Temecula DCH Chrysler of Temecula Higgins Honda of Temecula Amante & Associates CC&Company Harvest Team, Inc., Member of Pacific Realty Group

Take Shape for Life DCH Auto Group Temecula Honda of Temecula DCH Auto Group Temecula Lonie & Horback, Inc. Minuteman Press Minuteman Press Ziemer Consulting Integrity Journal CR & R Recycling and Refuse Service Securitas Securities USA, Inc. Community Little Book, Inc. Grapeline Wine Country Shuttle Promenade Temecula Newport Coast Securities Endeavor Group, The Securitas Securities USA, Inc. Promenade Temecula Karen Allen Aveda Promenade Temecula Aflac Morrison McNabb Mueting Media Lake Elsinore Storm Baseball Walker Media Temecula Valley Golf School Securitas Securities USA, Inc. Rancon Real Estate Rancon Group

July/August 2010 | Temecula Today

Bryant Walker Greg BLUE TEAM Nicole Max Valerie Church Judy Contreras Curtis Doss Kim Kelliher Doug Keup Sam Kleinschmidt Shane Lesovsky Aaron Lloyd Chris Miehl Nikki Odo Vikita Poindexter Karie Reuther Dave Thompson Chuck Washington Jennifer Washington Gene Wunderlich Dane Wunderlich Linda Wunderlich Tara Wunderlich Judy Zulfiqar

Walker Media

Albrecht Financial Accouting Services, Inc. Bosetti SCORE

Grapeline Wine Country Shuttle First California Bank RKR Marketing & Advertising Temecula Valley Communications, Inc. Sunset One Escrow Big Fogg, Inc. RKR Marketing & Advertising Poindexter Consulting Group Granite Construction Co. Temecula Valley Custom Pools, Inc. City of Temecula — SW Riverside County Associations of Realtors Coldwell Banker Residential Brokerage Valley Business Journal, The Bella Capelli RKR Marketing & Advertising

MAGENTA TEAM – Runners.

Tony Berardino Cornerstone E&S Insurance Services Patricia Eggers Beauty Studio, The Tina Finn Inner Power Leadership Jann Gentry Gentry Studio Daniel Greene Daniel E. Greene CPA Lori Marruffo Virtual Outsourcing Solutions Kim May Integrity Journal Lee McCollum McCollum Tax & Financial Erne Orin Cardmailbox.com David Paget Altura Credit Union Karen Pollack Phyllis Risner ESI Technology Group, Inc. Amanda Risner ESI Technology Group, Inc. Deena Stayner Fast-teks On Site Computer Services Lisa Stergulz Real Goods Solar Kim Wilder-Lee PR Maven, The Dawn Worsham Print Green Ink

NEW CHAMBER MEMBERS

2 Go Tools 7 Mares de Temecula 7-12-5 Research & Development Above & Beyond Beauty Above the Rest Hot Air Ballooning Advanced College Solutions, Inc. AFLAC All Day Smog & Auto Repair Allen Wealth Management Group Always Reliable Pool & Spa Service Andrea Aston Attorney at Law Apaulo Music, LLC Arnold’s Lil’ Farmhouse Restaurant ATA Fit Martial Arts ATM on Wheels AV & Company Baron’s Market Place Bella Capelli Salon & Boutique - Kelly Ferdinand Bella Capelli Salon & Boutique - Tara Wunderlich Belle Mariee Bridal & Tuxedo Benefit Pro Insurance Brandon’s Bookkeeping Service Butsko Utility Design Canyon Springs Landscaping Cartridge World CC & D Electric, Inc. Cell Access Cell Zone Charity for Charity Chris Johnson, Esq. Single Oak Law Chapton, D.D.S. Colonial Life Comfort Keeper’s Connect Merchant Payment Services ConsultaTech Cortum Communications Country Review Magazine Creative Concepts & Supply Crown Hill Consulting Group Inc. Custom Service Systems Customer Service Experts, The D. Lighting Danza del Sol Winery Date Family Dentistry Dynamic Designs Earth, Wind and Fire Educators First Financial & Insurance Services EG Sanchez’s Associates, CPA, A Professional Corp

Esquire Innovations, Inc. Exit Realty Exit Twin Advantage Eye Eco, Inc. F.A.N. Fine Arts Network Faith Armory LLC Farmer Boys Federal Building Services For the Fans Full Service Brands Gill Company, The Glass Doctor S.W. Riverside County

Global Cellular Global Medical Equipment Got Big Print.com Gould, Bill Gourmet Italia Gumball Gourmet Hodapp Financial, Inc. Hoffman’s Concrete House of Flaun Inland Valley Conservatory J. G. Construction Jolene C. Diez DDS, Inc. Jones, Jerrod JPI Development Group, Inc. Lake Buick, Pontiac, GMC Law Offices of Charles X. Delgado, The Law Offices of Steve Aldaco & Debbie L. Morawski Lazy Dog Cafe, The Lemonchello’s The Boutique Link-It, LLC Loaded Energy, Inc. Logo Joes Long, Alan Lonie & Hornback, Inc. Lorenz Fiduciary Services Lubrani & Brown, APC M.J. Construction Magnetic Creative MaidPro Manhattan in Temecula Martin C. Bobak Attorney at Law Maurice Carrie & Van Roekel Winery Midline Marketing Milgard Windows Mission Ambulance Mobile Video Plus Monte De Oro Winery Monteleone Meadows Navion Insurance Associates Inc New Dental Choice Nottingham & Associates NPG Office Max , Impress, Om Workspace One Total Insurance Solutions Pacific Coast Realty Group Paint A Dream PF Changs, Temecula Postal Annex Potter Productions Prestige Golf Cars Promenade 76 Promenade Auto Spa ProSites, Inc. Quality Fine Arts Rancon Real Estate Reliable Medical Claim Services Richard Olson Financial Advisor Ryan’s Comics Sales Whisperer, The Schindler Elevator Corporation Sign A Rama Smile Rejuvination Cosmetic Teeth Whitening

Southern California Lighting Star Fire Direct Sunny Hills Towing Sunset One Escrow T3 Motion Temecula Indoor Market Temecula Skin Care.com Temecula United Soccer Temecula Valley Optometry Temecula Valley Spine & Neurosurgery Center Temeku Chiropractic & Orthopedic Temple Court Senior Care Temptation Tanning Tila Hats Tilted Kilt Tom’s Foreign Autohouse, Inc. Toy World Depot Tri Valley Medical Weight Control Tutor Doctor United Towing Venturelli, Cary & Company, Inc. Via Media Vining Wholesale Lighting Supply Visiting Angels Living Assistance Services Walker Media & Entertainment Wells Fargo Bank Western Fire Protection Western Spine - Rancho Bracing Win Home Inspection Wine Country Trails by Horseback Winenourmous WJ Bradley Mortgage Capital Corp.

World Emergency Relief Your Chamber Connection

NEW VYP MEMBERS Azusa Pacific University Caudillo, Justin Chen, Naomi Coldwell Banker Dan Mulhern Design DCH Auto Group Temecula Downs Energy Hope’s Chest La Masters of Fine Jewelry Matsunaga, Jenn Moon, Laura Posell, Sarah PPP LLC Temecula Valley Insurance

Temecula Today ­| July/August 2010

pg 9

Summer Sunset Concert Series City of temecula

The City of Temecula Community Services Department, along with California Coast Credit Union, is proud to present the annual “Summer Sunsets Concert Series”, Thursday nights during the months of July and August at the Temecula Amphitheater located at the Community Recreation Center, 30875 Rancho Vista Road.

All concerts begin at 7:00pm and end at 8:30pm.

Summer Moonlight Movies in the park The City of Temecula Community Services Department and California Coast Credit Union present the “2009 Moonlight Movies in the Park” Series, Friday evenings during the months of July and August.

The movie series will be featured at various park sites located within the City.

Festivities begin at 6:00PM with kid’s crafts and games. Movies begin at dusk.

Bring a blanket, low back lawn chairs** and a picnic dinner, and come on down to the park for a family movie under the stars. Refreshments will be available for purchase.

July 16 Hotel for Dogs SPECIAL EVENT NIGHT “Disc Docgs of So Cal” Dog Acrobatics Show. – Temeku Hills Park July 23 Pink Panther 2 CRC Amphitheater

FREE FUN FOR THE FAMILY ALL SUMMER LONG! July 1 Liquid Blue ~ Dance Band July 8 The Darrel Mansfield Band ~ American Gospel/Blues July 9 SPECIAL EVENT CONCERT AND BALLOON GLOW AT LAKE SKINNER — Dean Colley, Hot August Nights ~ a tribute to Neil Diamond July 15 The Trip ~ Modern/Classic Rock July 22 The Answer ~ Classic Rock July 29 The Sam Morrison Band ~ Bob Seger Tribute August 5 SouthBound ~ 70’s Band August 12 The Ranch Rockers ~ Rockin Country August 19 Hot Pursuit Band ~ Variety For more information please call (951) 694-6480. Venue subject to change.

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July/August 2010 | Temecula Today

July 30 Everyone’s Hero Patricia H. Birdsall Sports Park August 6 Cloudy with a Chance of Meatballs Temeku Hills Park August 13 The Never Ending Story Harveston Community Park August 20 Up Temecula Duck Pond The Community Services Department has confirmed movies are rated G or PG.

New Members*

A Very Special Welcome Printing 2 Go Tools Mark Sterry 38252 Augusta Drive Murrieta, CA 92563 (951)587-7200

Embroidery All Stars Promotion Bill White 27491 Jefferson Ave. Temecula, CA 92590 (951)693-1372

ATM Service - Installation & Service ATM on Wheels Marc Stein 2276 Griffin Way Corona, CA 92879 (619)838-3347

Bookkeeping Brandon’s Bookkeeping Service Brandon Sherman 41660 Ivy St Ste B Murrieta, CA 92562 (951)461-7501

Restaurant 7 Mares de Temecula Iliana Soto 29000 Old Town Front Street Ste A Temecula, CA 92590 (951)694-3764

Financial Advisor/Planning Allen Wealth Management Group Gary Allen 27450 Ynez Rd #200 Temecula, CA 92591 (951)695-6625

Marketing AV & Company Antoinette Valdestino 40250 Camino Campos Verdes Temecula, CA 92591 (951)514-6737

Utilities Butsko Utility Design Representative 26835 Jefferson Avenue Ste. A Temecula, CA 92591 (619)921-7627

Physicians 7-12-5 Research & Development Dr. Bret Abshire 27720 Jefferson Avenue, Ste. 100B Temecula, CA 92590 (951)741-8184

Background Checks AllState Background Screening Stephanie Hodlin 28222 Agoura Rd. Ste. 209 Agoura Hills, CA 91301 (877)700-9443

Window & Door Sales Baker Windows & Doors Mark Baker 17985 Collier Lake Elsinore, CA 92530 (951)674-4200

Landscaping Canyon Springs Landscaping Jim Wade PO Box 1298 Temecula, CA 92589 (951)587-6585

Auto Repair AB Mechanical/Fixmycarfast.com Aaron Barry Murrieta, CA 92563 (951)210-0762

Pool Service, Equipment & Repair Always Reliable Pool & Spa Service Simon Hatch 30580 Stern Drive Menifee, CA 92584 (951)757-2624

Book Store Barnes & Noble Booksellers Regina Reese 40570 Winchester Rd. Temecula, CA 92591 (951)296-0267

Toner & Ink Cartridge World Susanne Manager 27355 Jefferson Ave. #D Temecula, CA 92591 (951)296-2182

Publishers - Magazines AmeriKidz Magazine Gabriela Fletcher 312 Broadway Ste. 204 Laguna Beach, CA 925651 (949)215-1499

Grocers - Retail Baron’s Market Place Rachel Shemirani 4001 West Point Loma Blvd.

San Diego, CA 92110 (619)223-1696

Electrician CC & D Electric, Inc. John Gealta 39252 Winchester Road #107-306 Murrieta, CA 92563 (951)970-5024

Attorneys Andrea Aston Attorney at Law Andrea Aston 5256 S. Mission Road #1010 Bonsall, CA 92003 (760)258-1565

Beauty Salon / Hairstylists Bella Capelli Salon & Boutique Kelly Ferdinand Kelly Ferdinand 26489 Ynez Rd. Suite A Temecula, CA 92591 (951)816-1432

Cellular Phones Cell Access Representative 26649 Brickenridge Circle Murrieta, CA 92563

Beauty Salon / Hairstylists Above & Beyond Beauty Angela Guerriero 27491 Ynez Road Temecula, CA 92592 (951)693-9777 Hot Air Balloons Above the Rest Hot Air Ballooning Dawn Chapton Temecula, CA 92592 (951)334-1689 Education - College Planning & Funding Services Advanced College Solutions, Inc. Tom Meier 28581 Front Street Ste. 109 Temecula, CA 92590 (951)693-2153 Insurance AFLAC Sean McHenry Temecula, CA 92591 (619)992-0335 Auto Collision Repair All Day Smog & Auto Repair George Glandour 28730 Via Montezuma #102 Temecula, CA 92590 (951)695-3885 Auto Collision Repair All Out Paintless Dent Removal Keith Walker Temecula, CA 92584 (951)553-3778

Non Profit Angel View Resale Boutique Tracy Powers 12379 Miracle Hill Road Desert Hot Springs, CA 92240 (760)322-2440 Music Apaulo Music, LLC Teri Paulo 23811 Washington Ave #C110-123 Murrieta, CA 92563 (951)696-0184 Restaurant Arnold’s Lil’ Farmhouse Restaurant Representative Jim 27300 Jefferson Avenue #A Temecula, CA 92590 (951)719-3177 Martial Arts - Instruction ATA Fit Martial Arts Susan Coake 40820 Winchester Road #2030 Temecula, CA 92591 (951)296-5425

Beauty Salon / Hairstylists Bella Capelli Salon & Boutique - Tara Wunderlich Tara Wunderlich 26489 Ynez Rd. Suite A Temecula, CA 92591 (951)233-1002 Weddings Belle Mariee Bridal & Tuxedo Karolin DiCristina 41421 Date Street #105 Murrieta, CA 92562 (951)541-3273 Insurance Benefit Pro Insurance Carrie Alexander 2655 Camino del Rio North San Diego, CA 92108 (619)294-7800

Cellular Phones Cell Zone Sunny 40820 Winchester Road Ste. E Temecula, CA 92591 (562)331-1060 Organizations Charity for Charity Charity Prestifillippo Temecula, CA 92592 (951)306-5363 Attorneys Chris Johnson, Esq. Single Oak Law Chris Johnson 28780 Single Oak Temecula, CA 92590 (951)676-3345 Insurance Colonial Life Daniel Williams 24630 Washington Avenue #202 Murrieta, CA 92562 (951)662-1499

Temecula Today ­|July/August 2010

pg 11

New Members*

A Very Special Welcome Senior Services Comfort Keeper’s Representative Jennifer 27715 Jefferson Avenue #1136 Temecula, CA 92591 (951)695-5559

Service Station Customer Service Experts, The Leticia Perez PO Box 220 Upland, CA 91785 (909)946-2400

Accounting / CPA’s EG Sanchez’s Associates Representative 43920 Margarita Road Ste. D Temecula, CA 92592 (951)303-1105

Credit Card Processing Connect Merchant Payment Services Ron Paine Murrieta, CA 92563 (951)757-8888

Event Planning & Coordination D. Lighting Nesanne Seibert Murrieta, CA 92562 (951)600-0975

Auto Service ConsultaTech Cari Doyle 28671 Calle Cortez Unit K Temecula, CA 92590 (951)693-1074

Contractors D/K Mechanical Contractors, Inc. Brian Kirby 3870 E. Eagle Drive Anaheim, CA 92807 (714)630-7979

Technology Services EG Sanchez’s Associates Representative 43920 Margarita Road Ste. D Temecula, CA 92592 (951)303-1105

Telephone Equipment & Systems Cortum Communications Michael Cortum 42387 Avenida Alvarado #109 Temecula, CA 92590 (951)296-2199

Graphic Design Dan Mulhern Design Dan Mulhern 24910 Washington Ave. #304 Murrieta, CA 92562 (951)764-3696

Publishers - Magazines Country Legends Magazine John Roberts 29702 Avenida De. Sereno Sun City, CA 92586 (909)816-9450

Wineries Danza del Sol Winery Bob Olson Temecula, CA 92591 (951)302-6363

Publishers - Magazines Country Review Magazine Greg Hassler 31915 Rancho California Road Ste. 200-195 Temecula, CA 92591 (951)658-2411 Home Decor Creative Concepts & Supply Catherine Clark 36590 Los Alamos Road Murrieta, CA 92563 (951)600-8416 IT Management Consultant Crown Hill Consulting Group Inc. George Ortiz 33175 Temecula Parkway #A203 Temecula, CA 92592 (951)551-5899 Janitorial Service Commercial and Residential Cleaning Custom Service Systems Joy Stoeffler 783 Palmynita Ave #A Riverside, CA 92507 (951)781-9345

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Dentists Date Family Dentistry Dr. Naila Tayrien 39755 Date Street #102 Murrieta, CA 92563 (951)304-7574 Real Estate Commercial Leasing Dorn & Company (The Lease Doctor) Todd Dorn 25109 JeffersonAve. Ste 315 Temecula, CA (951)698-3209 Design Dynamic Designs Darlene Ravinelli 42259 Rio Nedo Temecula, CA 92590 Disaster Preparedness Earth, Wind and Fire Linda Mejia 27574 Commerce Center Dr. #134 Temecula, CA 92590 (951)846-9960 Insurance Educators First Financial & Insurance Services Jerome Mosters 25104 Bay Roan Court Wildomar, CA 92595 (949)283-1900

July/August 2010 | Temecula Today

Real Estate Exit Realty Susan Hetrick 26780 Ynez Court, Ste. B Temecula, CA 92591 (909)709-9553

Janitorial Service Commercial and Residential Cleaning Federal Building Services Roger Manseau 4101 Birch, Ste. 230B Newport Beach, CA 92660 (949)252-8484 Retail For the Fans Lily Gunawan 6315 S. Rockinghorse Way Orange, CA 92869 (714)532-6211 Retail Full Service Brands Mark Fariney 18685 Main St. Ste 101-376 Huntington Beach, CA 92648 (949)295-0242

Real Estate Exit Twin Advantage Susan Ebbert 39755 Murrieta Hot Springs Road Murrieta, CA 92563 (951)445-4200

Construction Gill Company, The Darren Gill 27475 Ynez Rd #663 Temecula, CA 92591 (951)325-6220

Manufacturing - Medical Eye Eco, Inc. Suzanne Paulson 28544 Old Town Front Street Ste. 303 Temecula, CA 92590 (951)695-4393

Glass Commercial/Residential Windows/Doors Glass Doctor S.W. Riverside County Laurel Miller 26015 Jefferson Avenue Ste. C Murrieta, CA 92562 (951)894-5710

Theater F.A.N. Fine Arts Network Beverly Stephenson 41391 Kalmia #200 Murrieta, CA 92562 (951)314-2401

Cellular Phones Global Cellular Mohsea Jasem 37384 Hydnus Place Murrieta, CA 92563 (480)329-1420

Guns Faith Armory LLC Nathan Guy 27498 Enterprise Circle West #2 Temecula, CA 92590 (951)699-7500

Medical Supplies Global Medical Equipment David Lerma 25136 Hancock Avenue #B Murrieta, CA 92562 (909)263-2844

Restaurant Farmer Boys Richard Greene 47200 Winchester Road Temecula, CA 92591 (951)296-0220

Printing Got Big Print.com Lionel Young 42113 Roick Drive Temecula, CA 92590 (951)893-5100

Insurance Farmers Insurance Brian Walker 29800 Bradley Rd Menifee, CA 92586 (951)672-3476

Entertainment Gould, Bill Bill Gould 27315 Jefferson Avenue J124 Temecula, CA 92590 (951)491-9053

*Partial listing , continued in next edition.

New Members*

A Very Special Welcome Consultants - Print Management Integrated Print Management Solutions (IPMS) Chris Skinner 28039 Scott Rd. D141 Murrieta, CA 92563 (877)565-4465

Attorneys Law Offices of Steve Aldaco & Debbie L. Morawski Debbie Morawski 27247 Madison Avenue #121 Temcula, CA 92590 (951)296-0612

Entertainment Gumball Gourmet Stephen Berentsen 11622 McBean Drive El Monte, CA 91732 (949)244-9110

Interior Design Interiors By Decorating Den Sherry Birchall Temecula, CA 92591 (951)308-9221

Restaurant Lazy Dog Cafe, The Christopher Radle 40754 Winchester Road #350 Temecula, CA 92591 (951)719-1884

Investments Hodapp Financial, Inc. Bill Hodapp 5256 S. Mission Road Ste. 115 Bonsall, CA 92003 (760)631-6400

Construction J. G. Construction Wally Clark 15632 El Prado Road Chino, CA 91710 (909)993-9393

Construction Hoffman’s Concrete John Hoffman 39148 Via Pamplona Murrieta, CA 92562 (951)757-1998

Acting Instruction JDS Actors Studio Diane Strand 40935 County Center Ste. G Temecula, CA 92591 (951)296-6715

Restaurant House of Flaun Mark Kim 40820 Winchester Road #2300 Temecula, CA 92591 (619)922-1827

Video Production JDS Video & Media Productions Inc. Diane Strand 39870 Camden Ct. Temecula, CA 92591 (951)296-6715

Electrician Hodapp Financial, Inc. Bill Hodapp 5256 S. Mission Road Ste. 115 Bonsall, CA 92003 (760)631-6400

Dentists Jolene C. Diez DDS, Inc. Jolene Diez 25405 Hancock Avenue Ste. 205 Murrieta, CA 92562 (951)696-5005

Investments Howard Powell Electric Howard Powell PO Box 890785 Temecula, CA 92589 (760)451-1483

Individual Jones, Jerrod Jerrod Jones Temecula, CA 92591 (951)442-2128

Restaurant Gourmet Italia Alex Prestifilippo 27499 Ynez Road Temecula, CA 92591 (951)676-9194

Financial Advisor/Planning Independent Portfolio Services Janelle Kahlen Temecula, CA 92592 (858)531-2979

Construction JPI Development Group, Inc. Dan Janikowski 41205 Golden Gate Circle Murrieta, CA 92562 (951)973-7680

Dance Instruction Inland Valley Conservatory Denise Walker 40053 Via Espana Murrieta, CA 92562 (951)294-4111

Auto Sales Lake Buick, Pontiac, GMC Jan Hutchinson 31400 Auto Center Drive Lake Elsinore, CA 92531 (951)674-3116

Home Care - Non Medical Inspired Care LLC Teri Galbraith Wildomar, CA 92595 (951)795-2333

Attorneys Law Offices of Charles X. Delgado, The Chuck Delgado 41689 Enterprise Circle North, Ste. 218 Temecula, CA 92590 (951)296-0399

*Partial listing , continued in next edition.

Restaurant Lucille’s Smokehouse Bar-B-Que Allen Cameron 40748 Winchester Rd. Temecula, CA 92591 (951)719-7427

Wineries Leonesse Cellars Rebaux Steyn 38311 De Portola Rd. Temecula, CA 92592 (951)302-7601 Insurance Liberty Mutual Insurance Group Brian Allred 3633 E. Inland Empire Blvd. Ste. 500 Ontario, CA 91764 (951)530-3408 Alzheimer’s/Dementia Care Lillibet’s Place, LLC, Senior Adult Daycare Elizabeth Whittington 24710 Washington Ave # 8&9 Murrieta, CA 92562 (951)696-4747

Energy Drinks Loaded Energy, Inc. Jason Hanson 27555 Ynez Road Ste. 205 Temecula, CA 92591 (951)232-8248 Embroidery Logo Joes Joe Gisis 41695 Elm Street #101 Murrieta, CA 92562 (951)461-0388 Individual Long, Alan Alan Long Temecula, CA 92591 (951)294-7201

Fiduciary Services Lorenz Fiduciary Services Marguerite Lorenz PO Box 3010 Fallbrook, CA 92088 (760)728-6688 Attorney Services Lubrani & Brown, APC Michael Lubrani 41391 Kalmia St. Ste. 300 Murrieta, CA 92562 (951)200-2020

Retail Lemonchello’s The Boutique Kristen Barbato 40820 Winchester Temecula, CA 92591 (760)212-2462

Networking Link-It, LLC Cas Hoffman Murrieta, CA 92562 (760)687-1142

Accounting / CPA’s Lonie & Hornback, Inc. Matt Bramsway 31285 Temecula Parkway #240 Temecula, CA 92592 (951)326-3700

Construction - Commercial M.J. Construction Marvin Jobes 1139 E. Mission Rd. Fallbrook, CA 92028 (760)964-1751 Advertising Magnetic Creative Dave Kerinek 28544 Old Town Front Street Temecula, CA 92590 (951)506-2444 House Cleaning MaidPro Ed Kennedy 27488 Enterprise Circle W. Ste. 2 Temecula, CA 92590 (951)506-6100 Marketing Mainline Media Brandon Roberts 41917 Niblick Rd. Temecula, CA 92591 (800)998-1053 Restaurant Manhattan in Temecula Eric Petersen 26495 Ynez Rd. Temecula, CA 92591 (951)719-3354 Attorneys Martin C. Bobak Attorney at Law Martin Bobak 7751 Henefer Los Angeles, CA 90045 (310)410-0999

Temecula Today ­| July/August 2010

pg 13

New Members*

A Very Special Welcome Wineries Maurice Carrie & Van Roekel Winery Maurice Van Roekel 34225 Rancho California Rd. Temecula, CA 92591 (951)676-1711

Financial Advisor/Planning Newport Coast Securities Ken Finnell 43460 Ridge Park Dr. Ste. 200 Temecula, CA 92590 (951)514-2871

Restaurant PF Changs, Temecula Eric Taylor 40762 Winchester Road Ste. 400 Temecula, CA 92591 (951)296-6700

Medical Rady Children’s Hospital Deanne Stott 25485 Medical Center Drive Ste. 100 Temecula, CA 92562 (951)233-9906

Dentists Meadows Dental Group Lynda Watanabe, DDS 31843 Rancho California Rd. Ste. 300 Temecula, CA 92592 (951)676-2613

Financial Services Northwestern Mutual Financial Network Todd Clarke 3550 Vine St. Ste. 310 Riverside, CA 92507 (951)826-3044

Photography Photo Works Temecula Clara Reaume 27371 Jefferson Ave. Ste. T Temecula, CA 92590 (951)296-0616

Real Estate Rancon Real Estate John Moran 27740 Jefferson Avenue Ste. 100 Temecula, CA 92590 (951)764-5227

Mail Receiving Services / Mail Box Rentals Postal Annex Representative 40335 Winchester Road Ste. E Temecula, CA 92591 (951)296-0290

Billing - Health Reliable Medical Claim Services Angela Murphy 41735 Elm Street Murrieta, CA 92562 (951)696-0086

Marketing Midline Marketing Mike Blunt 2579 State Street #C Carlsbad, CA 92008 (760)434-0134 Window & Door Sales Milgard Windows Mark Yeandle 26879 Diaz Road Temecula, CA 92590 (951)296-1400 Ambulance Services Mission Ambulance Jacki Halford 1055 E. Third Street Corona, CA 92879 (800)899-9100 Video Production Mobile Video Plus Patrick Cronin 36278 Veramonte Avenue Murrieta, CA 92562 (760)272-8327 Wineries Monte De Oro Winery Ken Zignorski 35820 Rancho California Road Temecula, CA 92591 (951)491-6551 Weddings Monteleone Meadows Hennie Monteleone 35245 Briggs Road Murrieta, CA 92563 (951)677-6403 Insurance Navion Insurance Associates Inc Angie Solis 41715 Enterprise Circle North Ste 203 Temecula, CA 92590 (951)296-1515 Dentists New Dental Choice Susan Lawson 7220 Trade Street #350 San Diego, CA 92121 (858)444-2663

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Bakery Nothing Bundt Cake - Temecula Tate Parker-Donner 27540 Ynez Rd. J1 & J2 Temecula, CA 92592 (951)809-9738 Accounting / CPA’s Nottingham & Associates Jody Nottingham 42620 Rio Nedo Temecula, CA 92590 (951)296-1488 Construction NPG Jeff Mason 1354 Jet Way Perris, CA 92571 (951)940-0200 Office Supplies Office Max, Impress, Om Workspace Marilyn Ganley 40388 Murrieta Hot Springs Road Murrieta, CA 92562 (951)600-1945 Insurance One Total Insurance Solutions Judy Remsen 1791 Third Street Norco, CA 92860 (951)547-6775 Real Estate Pacific Coast Realty Group James Brennan 27450 Ynez Road #228 Temecula, CA 92591 (951)695-9555 Dentists Pacific Dental Group & Orthodontics Lynda Watanabe DDS 31754 Temecula Parkway Temecula, CA 92592 (951)694-5255 Arts & Crafts Paint A Dream Lou Provenzano 40760 Winchester Road Temecula, CA 92591 (951)296-0056

July/August 2010 | Temecula Today

Disc Jockeys Potter Productions Larry Potter Winchester, CA 92596 (951)265-5456

Financial Advisor/Planning Richard Olson Financial Advisor Richard Olson 41720 Winchester Rd. Ste. F Temecula, CA 92590 (951)296-6755

Publishers - Magazines PrepMVP Magazine Vince Minutelli 29992 Hunter Rd. Ste 105-203 Murrieta, CA 92563 (951)326-5322

Book Store - Comics Ryan’s Comics Ryan Haggerty 41539 Kalmia Street Murrieta, CA 92562 (951)691-0610

Golf Equipment Prestige Golf Cars Mike Highsmith 27941 Jefferson Ave Temecula, CA 92590 (951)695-2720

Business Development Sales Whisperer, The Wes Schaeffer Murrieta, CA 92563 (951)200-3088

Service Station Promenade 76 Jacque Ayers 40720 Winchester Road Temecula, CA 92591 (951)719-1611 Car Wash Promenade Auto Spa Charles Anderson 29484 Branwin Street Murrieta, CA 92563 (951)816-0395 Internet Marketing ProSites, Inc. Lance McCollough 27919 Jefferson Avenue, Ste. 103 Temecula, CA 92590 (951)693-9101 Art & Picture Framing Quality Fine Arts Derek Cater 28201 Burned Oak Terrace Escondido, CA 92026 (760)877-0097

Elevator Service / Sales Schindler Elevator Corporation Robert Koch 9810 Summers Ridge Road Ste. 140 San Diego, CA 92121 (858)812-2330 Signs Sign A Rama Jerry Pappalardo 26019 Jefferson Ave #B Murrieta, CA 92562 (951)304-9993 Restaurant Simply Sharons Sharon Cunningham 27464 Jefferson Avenue Temecula, CA 92590 (951)308-0016 Dentistry - Teeth Whitening Smile Rejuvination Cosmetic Teeth Whitening Brian Thinnes 40820 Winchester Road Ste. 2120 Temecula, CA 92591

*Partial listing , continued in next edition.

Renewing Members thank yOu

A Better Tomorrow A La Cuisine AB Mailing Solutions Aces Driving School Alliance Propane, LLC Altura Credit Union American Battery Corporation American Medical Response Anderson Assoc. Counseling Services, Inc. Autumn Leaf Investment Club Azusa Pacific University BJ’S Restaurant Bank of America Home Loans - Myrna Crowther Bennett & Bennett Brian Murphy Insurance C&S Engineers, Inc. California State University San Marcos Certified Farmers Markets Certified Folder Display Service, Inc. Chaparral Self Storage Cougar Vineyard and Winery Cregar Printing Crescent Heights Apartments Cruise Planners D & D Ballooning Elite Community Management Esquire Limousine Service Extra Space Storage Farmer’s Business Development Center First Citizens Bank Fleming, Joyce, Attorney at Law Friends of Ronald Reagan Sports Park Gentry Studio Grapeline Wine Country Shuttle Grubb & Ellis H&D Bookkeeping and Business Solutions Harrah’s Rincon Casino & Resort Hearts Home Farm Howell Design K-Frog 92.9 Kid’s World Kuebler, Prudhomme & Co. CPA’s LPL Financial La Pointe Private Client Group LTS Computer Training Academy Labor Finders Laila J. Kepler, Attorney & Counselor at Law Lake Elsinore Outlets Law Offices of Nett & Nett, APLC Linfield Christian School Los Willows Manpower Massage Envy McCabe’s Nursery & Landscape Melting Pot Restaurant Merit Moving Systems-United Van Lines Merit Property Management, Inc. Molly Maid Money Matters Mt. San Jacinto College -Temecula

Education Complex Mueting Media Murrieta Day Spa New Life Ultrasound, Inc. - 3D/4D Imaging Studio Nigro Nigro & White, PC OUCH Medical Center Outdoor Resorts Rancho Calif.

Pacific Development Partners, LLC Pala Mesa Resort Potamus Press Designs PuroClean Quality Nissan Of Temecula Rancho Army-Navy Store Rancho Car Wash Rancho Damacitas / Thessalonika Family Services Rancho Financial, Inc. Rancon Real Estate - Sandy Tyler Redhawk Vision Center Referral Institute SoCal SCEGA Gymnastics San Diego County Credit Union ServiceMaster Total Restoration Souplantation Southwest Riverside County Assoc. of Realtors Steddom Accountancy APC Stryder Transportation Stuart B. Kincaid, MD, Facs Temecula Insurance Services Temecula Valley Custom Pools, Inc. Temecula Valley News Temecula Valley Pipe & Supply Town and Country Towing Trinity Worldwide Reprographics (Rosenow Copies) USA Federal Credit Union Vantage Oncology, Inc. Video Adventures Vince Griffith, CPA Wallick & Volk Wells Fargo Advisors Wine Country Pools & Supplies YourLink4Ink, LLC Yvonne A. Ruiz - Certified Loan Signing Agent

Temecula Today | July/August 2010

pg 15

Thank you for Shopping Temecula First!

Another Shop Temecula First Winner!

TVCC member Jeannie Openshaw of Wright Productions was the lucky winner of the Couples Weekend Stay-cation with the Shop Temecula First promotion in December. She then turned it in to the wedding of her dreams at the South Coast Winery Resort.

The scratch off ticket gave her a 3 day Stay-cation that included two nights accommodations in a beautiful villa, a romantic dinner for two at the Vineyard Rose restaurant and a couples massage at the Grapeseed Spa courtesy of the South Coast Winery Resort in Temecula. Jeannie was in the midst of planning her wedding to William Wright in December, so she decided to plan the wedding around the South Coast Stay-cation.

The wedding was held on Friday evening, April 16th as the sun set on a warm spring evening in Temecula. A small group of family and friends gathered in the spacious villa and the ceremony was held in the back patio overlooking the vineyards. A reception dinner was held in the semi-private dining room at the Vineyard Rose restaurant with lots of South Coast wines on hand.

The next day Jeannie and Bill enjoyed a couples massage at the Grapeseed Spa followed by an intimate dinner for two at the Vineyard Rose restaurant.

Jeannie Openshaw Wright can’t thank the TVCC chamber, Shop Temecula First and South Coast Winery Resort enough for making the wedding of her dreams come true.

Alice Sullivan, IOM

To Facilitate U.S. Chamber Institute for Organization Management Alice Sullivan, IOM, President/CEO of the Temecula Valley Chamber of Commerce, was recently appointed to the Board of Regents of Institute for Organization Management (Institute), a four-year professional development program of the U.S. Chamber of Commerce. During the the week of July 11, Sullivan will assist in facilitating the West Coast Institute held at Loyola Marymount University.

Since 1921, Institute has attracted association and chamber professionals from across the country. Participants attend the one-week sessions at the same site, building valuable relationships with others in the industry. Through Institute participants are able to enhance their own organizational management skills

Media Sponsors

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July/August 2010 | Temecula Today

and add new fuel to their organizations, making them run more efficiently and effectively.

Institute’s Board of Regents serve on behalf of the National Board of Trustees.

Each Board of Regents is responsible for implementing all policies and directives from the National Board of Trustees at its individual Institute site. Each regent is an Institute graduate nominated by their peers, and will serve for a designated term of up to two years.

The U.S. Chamber of Commerce is the world’s largest business federation representing more than 3 million businesses and organizations of every size, sector, and region.

Fun Times at Wine & Bingo sPOnsOREd by sObOba CasinO

The Chamber’s Wine & Bingo event is just that…WINE and BINGO! It’s a casual, fun night out with members of the Chamber and of the local community. A great opportunity to play a few games of B.I.N.G.O. and taste some of Temecula’s finest wines.

Friday, August 13th 5:30-8:00pm at Wilson Creek Winery. Reserve Your Ticket Now - It’s sure to be a sell-out! www.temecula.org. Tickets $25 per person includes: 3 cards for each of the 9 games and Appetizers. Additional packs of 3 cards for each of the 9 games - $5 per pack. Each attendee eligible to win the $300 cash prize donated by Gentry Studio! Participate in the 50/50 drawing and more! Affordable sponsorships are available! Sponsor a Game! Place an ad in the Wine & Bingo event program!

We hope to see you there! To secure your reservation or to become a sponsor, call the Chamber today!

Wine Country Classic a huge success!

The Wine Country Classic, sponsored by EDGE Development, Inc. was held at Journey at Pechanga. Golfers and sponsors enjoyed a beautiful day on one of California’s top rated courses. The tournament recognized over 40 sponsors and drew 138 competitors.

The foursome of Stephen Schoppe, Dave Lester, James Jones and Jimmy Lara won the 1st place championship division. 2nd place in the Championship Division went to Steve Prophet, Jim O’Grady, Andrew Cortez and Lenny Damien.

Each golfer received a great gift for participating in the tournament which included a Taylor Made Hat, Wine Tote donated by American AgCredit, 2 bottles of wine courtesy of Temecula wineries as well as other items making the gift bag valued at over $100.

The Chamber would like to thank the many sponsors, contributors and committee members that helped the Chamber make our vision of hosting a premier golf tournament a reality.

Title Sponsor EDGE Development, Co. Tee-Box Sponsors Abbott Vascular Pechanga Resort & Casino Securitas Security Services USA, Inc. Banquet Sponsor American AgCredit Golf Cart Sponsor Community Little Book, Inc.

Rosenstein & Hitzeman Southwest Healthcare System Temecula Dental Practice & Orthodontics Temecula McDonald’s Birdie Sponsors Pacific Marine Credit Union Reid & Hellyer, APLC Par Sponsors Clear Blue Promotions/Sexton Advisory Group D/K Mechanical Contractors, Inc. Granite Construction Humana Inc Keck Insurance Real Goods Solar State Farm Insurance Toyota of Temecula Valley Driving Range Sponsor Dearborn West, LLC

Photography Sponsor Securitas Security Services USA, Inc. Contributing Wineries Callaway Vineyard & Winery Churon Winery Hart Winery Keyways Vineyard & Winery, LLC La Cereza (Now VanRoekel) Miramonte Winery / Celebration Cellars Monte De Oro Oak Mountain Winery South Coast Winery Resort & Spa Temecula Valley Wine Grower’s Association Vindemia Wiens Family Cellars Wilson Creek Winery The Wine Company

Tee Sign Sponsors Big Apple Physicians Grapeline Wine Country Shuttle JDR Architects Southern California Edison The Press-Enterprise

Lunchbox Sponsor Brandman University Marketing Sponsor Southern California Gas Company Putting Green Sponsor CR&R Recycling & Refuse Service Eagle Sponsors Loma Linda University Medical/Layton Construction Pacific Western Bank

Temecula Today | July/August 2010

pg 17

MEMbERshiP blitz 2010

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July/August 2010 | Temecula Today

SWCLC – SouthWestCA.biz ChaMbER suPPORts twO PRO-businEss issuEs The Temecula Valley Chamber is supporting two local legislators in their efforts to promote economic growth within the Southwest California region and greater transparency in state government.

State Senator Dennis Hollingsworth has introduced a proposal, SBX6 5, which would infuse new life into the local auto and motorcycle sales and bring California in line with more than 20 other states. Specifically, his proposal would allow a perspective car or motorcycle buyer to deduct the value of his or her trade-in vehicle from the “sales price” of a new auto or motorcycle purchase on which the state sales tax is imposed. Currently, California taxpayers are required to pay sales tax on the full price of a new vehicle purchase, even when providing a tradein vehicle in lieu of a total cash payment. Furthermore, by bringing the state’s tax code into line with other states, there are hopes that this will provided incentives for more dealers to locate to California.

Assembly Member Kevin Jeffries continues to introduce legislation that will shed more light and transparency on state government. Jeffries introduced ACA 8 last year that requires the Legislature or committees in both houses to post an agenda containing a description of each item 72 hours in advance before action can be taken. He has now introduced ACA 31, requiring all legislative meetings and votes to take place between the hours of 9am and 9pm, when the public can more fully participate in the legislative process.

“This was an easy decision for the chamber to support both legislative proposals. Both of these legislators continue to protect the Temecula Valley business community and the surrounding region by introducing

business-friendly legislation,” said Alice Sullivan, President and CEO of the Temecula Valley Chamber of Commerce. “We urge our members and the business community to join with us in supporting the legislative proposals in order to help facilitate the process in Sacramento. We cannot thank the State Senator and Assembly Member enough for introducing such pieces of legislation,” continued Sullivan.

Please help our efforts today by logging on to www.SouthwestCA.biz for more information and send a support letter on these two important pieces of legislation.

Temecula Valley Chamber Promotes Business At State Capitol The Temecula Valley Chamber of Commerce met in Sacramento at the State Capitol with three area state legislators that represent the Southwest California region. The Chamber, along with its regional business advocacy coalition, the Southwest California Legislative Council (SWCLC), discussed legislative priorities such as: state fiscal reform and responsibility, investing in statewide infrastructure, and job creation and retention throughout the Southwest California region. The Chamber also urged legislators to continue supporting the business community throughout the region.

“The chamber continues to be proactive when reaching out to our area legislators when discussing issues that impact our business community,” stated Alice Sullivan, President/CEO of the Temecula Valley Chamber of Commerce. For more information visit www.SouthWestCA.biz

Temecula Today | July/August 2010

pg 19

Congratulations to the 2010 Students of the Year Honoring students since 1992.

These ten outstanding students competed through a rigorous application and essay process to be selected as the Temecula Valley Chamber of Commerce Students of the Year. Each student received a college scholarship valued at $1,300 from the Temecula and Murrieta business community. The students and their families were treated to a formal luncheon by numerous business sponsors, awarded plaques and certificates from Local, County, State and US dignitaries, in addition to, a Promenade shopping bag full of gifts from local merchants. The Student of the Month Program has honored students in Temecula since 1992 and is chaired by business woman Sally A. Myers. All gifts, meals and scholarships are donated by the generosity of the business community.

The Program will resume in September. For more information please call Sally Myers at (951) 506-8024.

The 2010 Students of the Year are: Chaparral High School Chris Pike Meredith Ritter Great Oak High School Kyle M. Green Victoria J. Hargis Linfield Christian School Mitchell R. Combs Kristy L. Ness Rancho Vista High School Adam Lee Susan H. Nelson High School Rachel Iversen Temecula Valley High School Valerie Biswas Karl M. Pruhsmeier The Student of the Year Luncheon would not be possible without the many sponsors that contribute to the program. The Temecula Valley Chamber of Commerce would like to thank the sponsors for seeing the importance of education and the community.

The Student of the Year Scholarship Sponsors were: Abbott Vascular Commerce Bank of Temecula Valley First California Bank Granite Construction Kuebler Prudhomme & Co. Milgard Windows and Doors Pacific Western Bank Paradise Chevrolet Cadillac Promenade Temecula Rancho Family Medical Group Southern California Edison Toyota of Temecula Valley Up on the Roof, Inc. USA Federal Credit Union Student of the Year Gift Sponsors were: Costco Chick-Fil-A CR&R Recycling & Refuse Service Inland Valley Black Chamber of Commerce The Linfield Christian School Nash Dental Care

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July/August 2010 | Temecula Today

Promenade Temecula Tulips, Trophies & Treasures The Chamber would also like to thank the sponsors thank contribute to the monthly Student of the Month luncheons. It is with your generous support that the program has continued for 18 years.

The 2009/2010 Student of the Month Lunch Sponsors were: Advanced College Solutions, Inc. Altura Credit Union Cal State University San Marcos Granite Construction Company Hospice of the Valleys Julie Ngo—State Farm Insurance Agent Kuebler Prudhomme & Co. Mt. San Jacinto College Ouch Sports Medical Center Pacific Marine Credit Union Pacific Western Bank Paradise Chevrolet Cadillac Poindexter Consulting Group, Inc Professional Hospital Supply Rancho Ford Lincoln Mercury Riverside County Office of Education Rotary Club of Temecula Sizzler Square Imaging, Inc. Stadium Pizza Temecula Valley Optometry Toyota of Temecula Valley USA Federal Credit Union Visterra Credit Union Wells Fargo Bank— Butterfield Station Wells Fargo—Ynez 2009/2010 Student of the Month Gift Sponsors were: Brunswick Cal Oaks Bowl Carls Jr. Castle Amusement Park Chick-Fil-A Clear Blue Promotions In-N-Out Burger

La Masters of Fine Jewelry Lake Elsinore Storm Baseball McDonald’s Mt. San Jacinto College The Movie Experience Mulligan Family Fun Center Promenade Temecula Promotional Products Co. Postural Solutions Richie’s Real American Diner Robecks Smoothies & Juices Robinson Printing Signature Farms Sizzler Restaurant Stadium Pizza Temeku Cinemas Temecula Valley Optometry Visterra Credit Union A special thank you to the media sponsors for assisting in promoting this event.

The 2009/2010 Media Sponsors were: City of Temecula CR&R Recycling & Refuse Service Group One Production Temecula Valley Unified School District Time Warner Cable

Left to Right: Dr. Carol Leighty (Superintendent TVUSD), Vikita Poindexter (SOM Development), Jackie Steed (Temecula Valley Chamber of Commerce), Victoria Hargis (GOHS), Chris Pike (CHS), Meredith Ritter (CHS), Adam Lee(Rancho Vista), Rachel Iversen (Susan H. Nelson), Karl Pruhsmeier (TVHS), Valerie Biswas (TVHS), Mitchell Combs (Linfield), Kristy Ness (Linfield), Karen Raftery ( Superintendent Linfield Christian School) and Sally Myers (Founder SOM Program)

Great Customer Service World Relief Offered is thE bEst way tO build businEss! On Friday May 28, my family and I were on our way to Lake Skinner for a weekend camping trip. Unfortunately my truck broke down on the 15fwy and we had to get towed off. The tow driver took us to Rancho Ford where Debra* and George** took great care of me and my truck. At first I was worried about getting ripped off by dealer prices, but that’s not what happened. I told George about my situation and he was very understanding and we negotiated a fair price to fix my truck. Now my truck runs great -they did a fantastic job!

George really went above and beyond to help me out and I really appreciate it. I just wanted to let people know about the true professionals down at Rancho Ford and if you’re in the market for a new car of truck or just need service keep Rancho Ford in mind.” Daniel Nilsson, Rancho Palos Verdes. * Debra Reutzel is the service advisor Rancho Ford. ** George Cox is the service manager at Rancho Ford.

fROM lOCal COMPany

World Emergency Relief’s programs include support for our severely wounded military men and women through Project Not Forgotten, responding to disasters around the world through Rescue Task Force, support of medical clinics and missions in the remote jungles of Honduras, literacy centers for women in Afghanistan, support for Native Americans who are hungry, and provision of medicine and food for the less fortunate in Africa, Asia and Central America through our Gifts-In-Kind program.

Two recent project are: a celebration of their 20th Anniversary for their Literacy Center for women in Afghanistan. For the first time in literally centuries, women are being given the opportunity to learn to read and write; and “Back Packs” filled with “heart medicine” were personally delivered to severely wounded military personnel in Brooke Army Hospital, Balboa Naval Hospital, Walter Reed Medical Center and Bethesda.

In addition, this month two disaster relief teams returned from Haiti. Through their Gifts-In-Kind program, $4 million dollars in vital medicine and food were delivered to the Haitian relief effort. World Emergency Relief also responded to the earthquake Mexicali, Mexico.

World Emergency Relief means lives touched, lives changed, and lives saved.

To learn more about World Emergency Relief or to get involved stop by the new Temecula office located at 27715 Jefferson Avenue, Suite 205 or visit their website at www.worldemergencyrelief.org.

Temecula Today | July/August 2010

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Temecula Valley

Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a Ribbon Cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. Contact the Membership Department to learn more call 951-676-5090.

BBVA Compass Bank Vera Nedeljkovic 40440 Margarita Road Temecula, CA 92590 (951)308-6500 www.BBVACompass.com

Freedom Fitness Studio Dionne Shigg 38340 Innovation Court Unit 611 Murrieta, CA 92563 (951)296-7303 www.ZumbaFreedom.com

National Van Lines Agent Ed Batto Temecula, CA 92591 (951)520-8800 www.SouthernCalMoving.net

Quick Dry Flood Services Kelli Lau 293 Venture Street San Marcos, CA 92078 (760)908-6991 www.QuickDry.com

JDS Video & Media Productions / JDS Actors Studio Diane Strand 40935 County Center Ste. G Temecula, CA 92591 (951)296-6715 \www.JDSActorsStudio.com

Silverado’s Warehouse Jeff Mack 4815 5th Street Rainbow, CA 92028 (760)723-8483 www.SilveradoWarehouse.vpweb.com

Temecula Today Ad Rates. Call today!

Full Page - Inside Front Cover $450 a month Full Page - Run of book $300 a month Half Page Ad - $250 a month Spicy Pickle Nicole Serpico 40573 Margarita Rd. Ste. D Temecula, CA 92591 (951)296-5660 www.SpicyPickle.com

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July/August 2010 | Temecula Today

Unique Solutions Jodie Clark 41661 Enterprise Circle North #217 Temecula, CA 92590 (951)514-2919 www.UniqueSolutions.us

Quarter Page Ad - $150 a month Business Card Ad - $75 a month

VYP

Valley Young Professionals Which Tax Records Can You Throw Out Now?

by Nicole Albrecht, Financial Accounting Services, Inc. Maybe it’s a good thing that the April tax filing deadline and the urge to spring clean coincide. But before you head to the trash can, make sure you’re not disposing of tax records you might need.

In general, you must keep records that support items shown on your individual tax return until the statute of limitations runs out generally three years from the due date of the return, or the date you filed, whichever is later. In most cases, the IRS can audit your return for three years. You can also file an amended return on Form 1040X during this time period if you missed a deduction, overlooked a credit or misreported your income.

So, does that mean you’re safe from an audit after three years? Not necessarily. There are exceptions: If the IRS has reason to believe your income was understated by 25 percent or more, the statute of limitations for an audit increases to six years.

If there is suspicion of fraud or you don’t file a tax return at all, there is no time limit for the IRS. How Long to Keep Documents?

Like anything involving the IRS or other government agencies, there’s no easy answer to that question. But here are some basic guidelines to follow for individuals (guidelines for businesses are in the right-hand chart below): Completed tax returns. Many tax advisers recommend holding onto copies of finished tax returns forever. Why? So you can prove to the IRS that you actually filed. Even if you don’t keep the returns indefinitely, you should hang onto them for at least six years after they are due or filed, whichever is later.

Backup records. Written evidence that supports figures on your tax return, such as receipts, expense logs, bank notices and sales records, should generally be kept for at least three years.

Exceptions. There are some cases when taxpayers get more than the usual three years to file amended returns. You have up to seven years to take deductions for bad debts or worthless securities, so don’t toss out related records.

Real estate records. Keep these for as long as you own the property, plus three years after you dispose of it and report the transaction on your tax return. Throughout ownership, keep records of the purchase, as well as receipts for home improvements, relevant insurance claims, and documents relating to refinancing. These help prove your adjusted basis in the home, which is needed to figure the taxable gain at the time of sale, or to support calculations for rental property or home office deductions.

VYP Race for Humanity Young Professionals Running for a Cause As part of their civic duties, Valley Young Professionals teamed up to benefit Oak Grove Center for Education Treatment & The Arts during the Race for Humanity on April 24th. A group of 9 VYP members and 3 little ones participated in the 1 mile fun run/walk.

VYP MIX IT UP WITH NETWORKING EVENT AT ONE OF TEMECULCULA’S NEWEST HOTELS VYP held its monthly VYPER event at Springhill Suites by Marriott, Temecula’s newest hotel on Thursday, May 27, 2010.

Young professionals in the area gathered to mix, mingle and network while enjoying wine tasting courtesy of The Wine Company, massages from Massage Envy, tacos from Wahoo’s Fish Taco and entertainment provided by Timmy D Productions. With a host of raffle prizes awarded throughout the night, Brian Walker with Farmer’s Insurance was the big winner with a free one night’s stay at Springhill Suites, which was donated by our event host to one of the first 30 attendees.

“The VYPER mixer at SpringHill Suites was one of the liveliest events we’ve had to date. Thanks to our great group of sponsors, VYP members and guests were able to enjoy a number of activities while meeting other young professionals in the Valley,” said Tiffany Carreon, VYP Committee Chair. “This event was a perfect example of the great benefits members can expect when they join and how being a part of this growing group can impact their business.”

A Special Thanks to May’s Sponsors: • Cregar Printing • Massage Envy • Pechanga Resort & Casino • Spring Hill Suites by Marriott • Timmy d. Productions • Wahoo’s Fish Tacos • The Wine Company

Securities. To accurately report taxable events involving stocks and bonds, you must maintain detailed records of purchases and sales. These records should include dates, quantities, prices, dividend reinvestment, and investment expenses, such as broker fees. Keep them for as long as you own the investments, plus the statute of limitations on the relevant tax returns.

Individual Retirement Accounts (IRAs). The IRS requires you to keep copies of Forms 8606, 5498 and 1099-R until all the money is withdrawn from your IRA accounts. With the introduction of Roth IRAs, it’s more important than ever to hold onto all IRA records pertaining to contributions and withdrawals in case you’re ever questioned.

(Continued on page 29)

Temecula Today ­| July/August 2010

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The Promenade Temecula Puts thE sizzlE in suMMER!

Thanks to the Promanade Temecula, boredom won’t be in your vocabulary this summer! The Promenade Temecula is Temecula Valley’s premier shopping destination featuring upscale retailers, beautiful fountains, shade trees, a fire pit and other pleasing amenities. Every corner of the mall offers something new and exciting like Forever 21, Chico’s, Soma Intimates, Helzberg Diamonds and House of Beauty. The hot new dining destination, The Lazy Dog Café recently opened to rave reviews with a menu offering everything from pastas, pizzas, salads, sandwiches and more. Quench your thirst at their fully stocked bar offering icy cold specialty drinks and cool off on their shaded patio.

After a day of shopping and delicious dining, enjoy a free concert in the Plaza every Saturday night beginning June 26th. Concerts begin at 6pm and are free to the public.

Kids ages 3-10 are invited to become a Promenade Pal by joining the Promenade Temecula’s kids club. Each Thursday beginning on June 17th, the Promenade Pals meet for a craft or special event at 11am in the food court. Promenade Pals also receive special discounts and promotions by participating merchants.

Finally, the entire family can enjoy the Free Family Film Festival at Edwards Cinema every Tuesday thru Thursday beginning on June 15th.

The free movies begin at 10am and are offered on a first-come, firstserve basis.

For a complete listing of events and details and other ways to keep your summer cool, please visit www.PromenadeTemecula.com or call Guest Services at (951) 296-0979.

Marketing Tip: digital vs. PRint

Cody Fletcher, Director Interactive Marketing, The Creative Bar

There’s a movement that has been on the rise for quite some time now, and if you’re not on the wagon, you’re going to be left behind. While print advertising and marketing is on the outs, there are still some key points to keep in mind before ditching print all together.

One major element print offers that digital cannot – value. Digital is excellent for new technology, budget savings, and exploiting witty marketing ideas at the drop of a hat, but relying solely on digital marketing for your business will cut out a core demographic. Our suggestion is to look at your marketing plan and make sure there is a balance of Print & Digital marketing. Keep your print advertising & marketing professional, classy, and eye catching. When planning your Digital marketing & advertising take your time to look at new technologies and what catches your eye. Keep your digital marketing fun and entertaining, keep it fresh with content and always track your results.

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July/August 2010 | Temecula Today

IE Small Business Development Resource Center wins awaRd

Vincent McCoy and the eleven person staff of the Inland Empire SBDC were named winners of the California Small Business Development Center of Excellence Award by the U.S. Small Business Administration (SBA).

The SBA recognizes the center and its staff for achieving excellent performance results in business counseling and training services, establishing and maintaining strong, beneficial community relationships and for serving as an advocate for the small businesses and their supporters in the region. Business client success is measured in job creation, access to capital, increased sales and profits, and by acquiring certifications and contracts to do business with federal, state and local agencies.

This award honors the efforts of staff located in Riverside, Victorville and Palm Springs offices which also serve, under contracts to Big Bear Lake, Chino, Hesperia, Moreno Valley, Murrieta, Rancho Cucamonga, San Bernardino, Temecula, Upland and both Riverside and San Bernardino Counties.

The strength of these partnerships has allowed Inland Empire SBDC to succeed in difficult times in a troubled region.

As a state winner, Inland Empire SBDC will now compete for national honors in Washington, D.C. Region IX includes Nevada, Arizona, Hawaii, Guam and California.

Vincent mccoy

Temecula Today | July/August 2010

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IE Small Business Development Resource Center Helping TVCC Members

Our story began in 2006 when my husband, Bob, tired from the daily commute to San Diego, decided to start his own business. He looked at numerous franchise opportunities and narrowed it down to an Inspect-It 1st franchise. We discussed all the pros and cons and it really seemed like a good fit with his personality and strengths.

Bob was always a hands-on type of person and it made sense that his first job, at 16, would be an assistant at an old-fashioned neighborhood hardware store. He loved to figure out what was wrong with something and then try to fix it. Customers loved him and his casual yet professional approach to solutions. It’s these same attributes that his clients love about him today.

Now fast forward many years to 1st quarter 2006. To finance the business we borrowed half the money from a low interest credit card and the other half from our equity line of credit on our home. This didn’t seem like much of a risk at the time, after all I was a Marketing Manager with D.R. Horton and business was booming, and I could manage to keep us afloat on my salary. By 2nd quarter 2006, Bob had finished his intensive training and certification program through Inspect-It 1st, performed his 10 practical inspections that were closely monitored and critiqued, and had become involved with the Murrieta and Temecula Chambers. It was at the Chamber that he met Paul Nolta and began to take some of the workshops offered for small business owners, such as; Starting Your Own Business and How to Write a Business Plan. Making connections and learning the basic skills of business ownership gave Bob the confidence to jump in and start to market himself and the business. Bob completed 28 inspections that year.

Toward the end of 2006, the real estate market was changing, banks were in a crisis, and layoffs were happening throughout the industry, and D.R. Horton was no exception. In April 2007, I was laid off as part of a massive nationwide effort. I contacted everyone I knew in the homebuilding industry, and outside, and no one was hiring my type of position. I was forced to focus my attention on becoming more involved in our inspection business and ultimately decided by October, 2007, that I would give it 100% of my attention. Just like Bob had done a year earlier, I began to take Paul Nolta’s workshops on Starting a Business, Marketing, Financial Planning, etc... I was in unchartered waters since my background was corporate marketing and I was used to a 4mil+ budget and a staff of consultants and assistants.

Taking off my corporate hat and putting on my grassroots hat was not easy. But, armed with a plan and a will to survive, we pushed through the fear. We took advantage of every opportunity to meet our target market, Realtors, on a one-to-one basis. Bob went to open houses, became an affiliate member of the local Board of Realtors, joined the Temecula and Murrieta Chambers, and networked, networked, networked! We completed 2007 with 131 inspections.

2008 was a pivotal year for us. We were really starting to see the momentum we were creating but we knew we needed to take another leap in order to grow. My focus was to run the office and handle the marketing while Bob focused on managing the inspections and delivering great customer service. We began to make more of an effort to network together which really helped us grow. We also decided to incorporate and I attended SBDC seminars on the process.

In addition, I started taking one-on-one Quickbooks training at SBDC with Al Gohary. He was so knowledgeable about the software

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July/August 2010 | Temecula Today

and very reassuring that I would be able to master the bookkeeping side of the business. April 1, 2008, was the start of newly formed corporation. And we ended this year with 472 inspections. From 2nd quarter 2007 to the same period 2008, we had grown 356% which was a record for Inspect-It 1st nationwide and ended the year in the number 1 position. In a quote from a Press Release provided by our home office, it was stated: “Murrieta’s area Realtors, buyers and sellers are clearly choosing to ‘Inspect-It 1st’ with Bob & Pam,” stated Kylene Golubski, Vice President of Business Development for Inspect-It 1st. “A business doesn’t experience this kind of growth unless you’re doing something right. In the Waysack’s case, they’re doing everything right, and their commitment to customer service and professionalism is clearly resounding with people in Murrieta.”

We achieved the number 1 spot in the nation.

By 2009, our business had become very recognized throughout the local real estate market and also within the community. We had achieved preferred contractor status with almost all real estate companies and worked tirelessly to maintain our highest level of customer service. We ended the year with 587 inspections, residential and commercial, which earned us the number 2 spot in the country.

The current real estate market has been a challenge for anyone connected to it, and we are no exception, but we have consciously decided not to let the negative press affect our attitude or our determination to succeed. We love this business and enjoy every opportunity we get to educate our Realtors and our clients about this industry and about ways to better enjoy their homes.

Here is a recent quote from our company’s vice president about why we have been successful. “Pam and Bob are a dynamic duo and an asset to the Inspect-It 1st organization. Pam’s marketing savvy combined with Bob’s commitment to delivering the highest quality service is a powerful combination. They have a very clear understanding of their competitive differentiators and client value proposition, and then consistently deliver on that brand promise with each client. When you’re out to be the premium provider for an industry, you hold yourself to a higher level of expected performance - and Pam and Bob never fall short.”

Since starting the business, Bob has also become CREIA Certified (California Real Estate Inspection Assoc.) which requires 30 hours per year of additional training. To learn more about our company, visit our website at www.rwaysackinspects.com. We also have a Facebook Fan page where we share interesting homeowner incentive programs and relevant news.

Congratulations!

to another Temecula Winery The Temecula Valley Chamber of Commerce would like to congratulate Callaway Vineyard & Winery on their many awards!

Callaway has been a TVCC member since 1982. Over the last 28 years, Callaway has been very supportive of the Chamber. Congratulations to Callaway!

The 2010 Los Angeles International Wine & Spirits Competition Awards:

Gold Medal, Best Rose & Best of Class – 2009 Special Selection Rose of Sangiovese Gold Medal – 2009 Special Selection Viognier Silver Medal – 2009 Special Selection Pinot Gris Bronze Medal – 2007 Winemaker’s Reserve Syrah The 2010 California State Fair Wine Competition Awards: Best of Class for South Coast Appellations & a Silver Medal – 2009 Winemaker’s Reserve Late Harvest Cabernet Sauvignon Best of Class for South Coast Appellations & a Gold Medal – 2009 Winemaker’s Reserve Late Harvest Chardonnay Best of Region for South Coast Appellations, Best of Class for South Coast Appellations & a Gold Medal – 2009 Special Selection Rose of Sangiovese Silver Medal – 2008 Winemaker’s Reserve Chardonnay Silver Medal – 2009 Special Selection Muscat Canelli Bronze Medal – 2009 Special Selection Gewurztraminer Bronze Medal – 2009 Special Selection Sauvignon Blanc

2010 Orange County Wine Society Wine Competition Gold – 2008 Winemaker’s Reserve Chardonnay Gold – 2009 Winemaker’s Reserve Late Harvest Chardonnay Gold – 2009 Special Selection Rose of Sangiovese Silver – 2009 Special Selection Sauvignon Blanc Silver – 2009 Special Selection Muscat Canelli 2010 Critics Challenge International Wine Competition Critics Gold – 2009 Special Selection Gewurztraminer Critics Silver – 2009 Special Selection Rose of Sangiovese Critics Silver - 2009 Winemaker’s Reserve Late Harvest Cabernet Sauvignon Critics Silver – 2009 Winemaker’s Reserve Late Harvest Chardonnay Critics Silver – 2009 Special Selection Sauvignon Blanc

Get your business noticed!

The Importance of Vehicle Wraps We are talking about advertising your business on your vehicle.

Sure people have been lettering their vehicles since the advent of the automobile. But now you have more options. You can have full color advertisements on your vehicle. This form of advertising is called “wrap” advertising and it’s the practice of completely or partially covering your vehicle with vibrantly printed vinyl. This effectively turns your vehicle into a mobile billboard.

same routes at the same time each day, this means you have the same potential clients seeing your advertisement over and over again.

This vinyl is highly durable and is laminated after printing with a clear UV protection materials. This gives the material approximate 5 year durability. The sky is the limit when it comes to the designs you can place on your vehicle.

A new adage in outdoor advertising is: “Loud and simple”. Contrast is the key, this is why police cars are typically black and white; your brain subconsciously notices it. Think about colors that catch the corner of your eye.

Here is a tip for our fellow chamber members: Currently the best bang for your buck in vehicle advertising is to have a full color print covering the entire rear window using perforated vinyl. When inside the vehicle looking out it looks just like a tinted window.

Full color rear window or tailgate advertising can be created, designed and installed for under $150. This really is the most cost effect advertising out there! These perforated window prints are perfect for your store fronts too, not only are they a great marketing tool but they also cut down on the summer heat!

Did you know the average vehicle in Southern California is seen by 16,000 people every day? That’s the equivalent of more than 4 million views of your advertisement per year.

The rule in advertising is, “it takes 6 touches before a potential client takes action”. Since most of us are creatures of habit, driving the

A good way to start is by advertising on the rear window or tailgate of your vehicle. You could add graphics to the sides or even a full or partial wrap as you see the results. The key is to start getting noticed.

We now live in a multi-media world where simple vehicle graphics no longer get noticed.

For more information about car wraps or other marketing, printing and graphic design options, contact Luminosity Digital Graphics at 951-698-4344 or www.luminositydg.com. Financing available on vehicle wraps, signs and window graphics.

Temecula Today ­| July/August 2010

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South Coast AQMD

PERMit aPPliCatiOn PEnalty aMnEsty To help protect the region’s business climate and clean air interests during current economic conditions, the South Coast Air Quality Management District has established a temporary permit application penalty holiday.

This amnesty program is designed to provide most businesses an opportunity to obtain AQMD air quality permits without incurring late fees or violation penalties.

Some facilities, especially small businesses, may be unaware of the requirements for air pollution permits for their operations, and the potential penalties for failing to obtain those permits. You may need an air quality permit If you use any of the following...abrasive blasting equipment, baghouse (dust collector), dry-cleaning equipment (petroleum solvents), engines >50 HP (driving emergency generators, fire pumps, etc.), gasoline storage and dispensing equipment, printing press (flexographic, lithographic), spray booth (automotive, paint and solvents), etc‌ If a business does not have all required air quality permits to construct or operate certain equipment, and it is being brought into compliance with applicable rules and regulations, AQMD will not seek penalties for violation of rules that require such permits. In addition, AQMD will waive the normal higher processing fee for failing to obtain a permit. Businesses that come into compliance at this time could see cost savings ranging from $300 to over $5,000. The business, will be required to pay normal permit processing fees.

If you are aware of businesses in your area currently operating equipment that emits or controls air pollution without proper air quality permits, please inform them of the benefits of this program. All facilities are eligible to participate, with the exception of certain equipment at large facilities known as Title V sources and facilities that have been discovered

by AQMD and issued a Notice of Violation of rules requiring permit to construct or permit to operate.

For any businesses that plan to participate, we urge quick action as this sixmonth amnesty program is only in effect for applications submitted between Feb 5th and Aug 4th 2010. For more information, please contact AQMD at (909) 396-3385, or send an email to permit_amnesty@aqmd.gov.

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July/August 2010 | Temecula Today

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2010 Legislative Summit “REstORE CalifORnia”

Natural Resources, State Regulations and their impacts on jobs, Growth vs. Decline and Job Creation and Retention are the top issues at the Temecula Valley Chamber of Commerce Annual Legislative Summit. The forum will be held on Tuesday, October 5, 2010 at 7:30 a.m. at Pechanga Resort & Casino.

Brought to you by Title Sponsor Abbott Vascular, Joe Vranich, The Business Relocation Coach and syndicated Columnist Dan Walters of the Sacramento Bee will be discussing the proposed regulations that could impact California businesses and your bottom line.

Joe Vranich is an Executive Coach with clients located throughout the United States and Canada. While being introduced on America’s highest-rated cable-TV business show, “Your World With Neil Cavuto,” the host said, “Joe Vranich is a coach committed to you and your success.” He has been a repeated guest on ABC, BBC, CBS, CNN, C-SPAN, Fox News, Japan Broadcasting, MSNBC, NBC, NPR, PBS, and on several hundred local broadcasts and has testified before Congress many times.

Daniel R. Walters has been a journalist for more than forty years, spending all but a few of those years working for California newspapers. Mr. Walters joined The Sacramento Union’s Capitol bureau in 1975, just as Jerry Brown began his governorship, and later became the Union’s Capitol bureau chief. In 1981, he began writing the state’s only daily newspaper column devoted to California political, economic, and social events. In 1984, Mr. Walters and the column moved to The Sacramento Bee. His column now appears in more than 50 California newspapers, as well as some other states.

Dan Walter’s hard-hitting and thoughtful commentary make him a popular speaker for businesses and associations that have an interest in understanding the California economy and how upcoming legislative decisions will affect them. Mr. Walters is always “in the know” with his topics. He presents the inside story of politics and policies, unheard by most, to his audiences.

For more information on the 2010 Legislative Summit contact the Chamber at 951-676-5090 or visit www.temecula.org .

Joe’s coaching work often centers around Vision Development, Strategic Planning and Strategic Communications. Prior to becoming a coach he served in Public Relations positions with Fortune 50 companies, as a “corporate ambassador” to international customers, and as CEO of an international trade association where he testified before Congress many times.

(Tax RecoRds conT...)

If an account is closed, treat IRA records with the same rules as securities. Don’t dispose of any ownership documentation until the statute of limitations expires.

Stand out in 2010 With Promotional Products That Compliment Your Business But Don’t Break The Bank.

Multi-year issues. Records that support figures affecting multiple years, such as carryovers of charitable deductions, net operating loss carrybacks or carryforwards or casualty losses, need to be saved until the deductions no longer have effect, plus seven years, per IRS instructions.

Burden of Proof The burden of proof, or the responsibility to substantiate items on your tax return, at one time rested entirely on the taxpayer. Since the passage of the Internal Revenue Service Restructuring and Reform Act of 1998, the burden has shifted to the IRS in the event of a courtroom proceeding, but only if you meet the requirements to retain proper records and make them available for inspection. So while the law now takes some heat off taxpayers, it only applies if you diligently maintain records and cooperate with reasonable IRS requests.

Important: Before tossing out financial documents, shred them thoroughly. Identity theft wreaks havoc in victims’lives after information is stolen and used for fraudulent purposes. One way identity thieves obtain confidential data is by rummaging through trash.

Temecula Today | July/August 2010

pg 29

TVcc calendar July 2010

Thursday, July 1, 2010 8:00am – VYP Committee Meeting 1:00pm – SCORE

august 2010 Tuesday, august 3 2010 12:00pm – Power Networking Workshop

Friday, July 2, 2010 8:00am – Coffee Connection

Thursday, august 5, 2010 8:00am – VYP Committee Meeting 1:00pm – SCORE

Tuesday, July 6, 2010 12:00pm – Power Networking Workshop

Friday, august 6, 2010 8:00am – Coffee Connection

Thursday, July 8, 2010 1:00pm – SCORE

Tuesday, august 10, 2010 12:00pm – Business Success Forum

Tuesday, July 13, 2010 12:00pm – Business Success Forum

Wednesday, august 11, 2010 SBDC Counseling 8:00am – Membership Committee Meeting

Wednesday, July 14, 2010 SBDC Counseling 8:00am – Membership Committee Meeting

Thursday, august 12, 2010 1:00pm – SCORE

Thursday, July 15, 2010 1:00pm – SCORE

Friday, august 13, 2010 5:30pm – Wine & Bingo @ Wilson Creek Winery

monday, July 19, 2010 12:00pm – SWCLC Meeting @ Wildomar City Hall

monday, august 16, 2010 12:00pm – SWCLC Meeting @ Wildomar City

Wednesday, July 21, 2010 5:30pm – Networking Mixer at Paradise Chevrolet Cadillac

Tuesday, august 17, 2010 9:00am – Ambassador Training

Thursday, July 22, 2010 1:00pm – SCORE 6:00pm – VYPER at Harry Pacific Grill

Wednesday, august 18, 2010 5:30pm – Networking Mixer at Our Nicholas Foundation

Wednesday, July 28, 2010 SBDC Counseling 7:30am – Networking Breakfast @ BJ’s Resturant Thursday, July 29, 2010 1:00pm – SCORE

Thursday, august 19, 2010 1:00pm – SCORE Tuesday, august 24, 2010 9:00am – SBDC Seminar/QuickBooks for Beginners Wednesday, august 25, 2010 7:30am – Networking Breakfast @ BJ’s Resturant 6:00pm – VYPER at Lazy Dog Cafe Thursday, august 26, 2010 1:00pm – SCORE Tuesday, august 31, 2010 11:00am – Power Networking 2 - The Lab

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July/August 2010 | Temecula Today

Temecula Today | July/August 2010

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PRESORTED STANDARD U.S. POSTAGE PAID TEMECULA, CA 92591 PERMIT NO. 28

26790 Ynez Court • Temecula, CA 92591 Change Service Requested