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Bob Crowther
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Appraisal & Credit Report for Bank of America / Countrywide REO’s
When you call Bank of America, you can rest assured that our top priority is providing personal service so you can make well-informed home financing decisions. We offer a variety of mortgage solutions for qualified buyers. From the beginning, we will work closely with you to make sure the process is as efficient and convenient as possible. If you are planning to purchase or refinance, you can experience exceptional service right in the neighborhood. Contact one of our mortgage loan officers today.
Bank of America, N.A., Member FDIC Equal Housing Lender © 2009 Bank of America Corporation. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. 00-62-0112D 04-2009 AR70163
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Murrieta Branch (951) 816-3600 At the Sam’s Club Shopping Center 40484 Murrieta Hot Springs Rd., Murrieta, CA 92563
Say you saw it in the Homes Magazine September/October 2010 | Temecula Today
Home Loans
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Chairmans Elite Circle Members Platinum
Gold
In this Issue
Silver
Dr. Karen S. Haynes..................................................................... pg. 4 Women in Business...................................................................... pg. 5 Glow Ball Tournament................................................................. pg. 7 City of Temecula........................................................................ pg. 10 Chamber Connections............................................................. pg. 18
President’s Circle
November 2nd Voter Guide................................................... pg. 19 Chamber Calendar................................................................... pg. 26 Community Calendar............................................................... pg. 27 Directors
Nancy Austin, Grubb & Ellis Tony Berardino, Cornerstone E & S Insurance Services Dan Brunell, Dearborn West, LLC
26790 Ynez Court, Temecula, CA 92591 Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org Mission Statement
The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.
Officers Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation
First Vice Chairman — Kelly Daniels, Premier Marketing/Valley Events Second Vice Chairman — Isaac Lizarraga, Rancho Ford Lincoln Mercury Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary — Janet Scott, Bank of America
Teresa Fleege, Southwest Healthcare System Ron Guerriero, Edge Development, Inc. Jeff Kurtz, Promenade Temecula Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Paul Nolta, Small Business Development Center Tom Paradis, The Press-Enterprise Janese M. Reyes, Community Little Book Karen Roberts, Kaiser Permanente Bill Seltzer, Temecula Valley Golf School Jackie Steed, Clear Blue Promotions Roger Ziemer
Management Team
Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Kimberly Freize-Uhler, Membership Director Katie Edmonds, Membership Coordinator Yvonne Ruiz, Membership Coordinator Jennifer Cloud, Special Events Director Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Emily Pulley, Communications Director Karen Ratkowski, Operations Assistant Justin Lawler, Creative Director Jeremy Harris, Legislative Council Raynell Squyres, Member Sales
Committees
Legislative Council Chair — Roger Ziemer Membership Services Chair — Lori Maruffo – Virtual Outsourcing Solutions Co Chair — Ryan Andrews – Integrity Journal Co Chair — Adam Ruiz – A R Home Loans Direct, Inc. Business Development Resources Chair — Laura Bruno, Referral Institute VYP Chair — Adam A. Ruiz, A R Home Loans Direct, Inc. and Tiffany Carreon, Realty World & Associates Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to emily@temecula.org. Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090 For advertising opportunities please call Emily Pulley 951.676.5090
The opinions and views expressed in Temecula Today are those of the writer or person interviewed and are not necessarily those of the Temecula Valley Chamber of Commerce, its Officers or Board of Directors, the editor, or the advertisers in Temecula Today, The Temecula Valley Chamber of Commerce endorses no person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher is not liable for incidental or consequential damages.
Temecula Today | September/October 2010
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Getting to Know Dr. Karen S. Haynes
President, California State University, San Marcos
Tell us about your family.
My husband and I will be celebrating our 24th anniversary this year. My husband, Jim Mickelson, is also my co-author on a textbook, Affecting Change: Social Workers in the Political Arena, which is now in its seventh edition. We have three adult children who currently live in Austin, Texas; Lusaka, Zambia and Bozeman, Montana. Where did you spend your childhood?
I grew up in northeastern New Jersey and we had a summer home, where my mother still lives, on the Jersey shore in Point Pleasant which is the central coast of New Jersey. I left New Jersey to go to an all women’s college in Towson, Maryland and have never lived in New Jersey since that time. My masters’ degree is from McGill University, Montreal, Canada and my doctoral degree is from the University of Texas at Austin. I have also lived in Kuala Lumpur, Malaysia, Bloomington, Indiana, Houston, Texas, Cairo, Egypt, and Victoria, Texas before moving to California for this position in February 2004. What do you like to do for fun?
I enjoy reading – mysteries and some science fiction; in the summer, floating in our pool is relaxing. I have three collections that I enjoy: 1940s carryall purses, kaleidoscopes, and my husband and I collect cut to clear crystal. Where is your favorite vacation destination?
Since we make it a point to “balance” our professional lives with our personal, there have been many. Certainly several while our children were young, taking them on trips to explore new areas –whether within the United States – to a dude ranch, New York City, or to Europe – Amsterdam, Barcelona. We recently cruised through the Panama Canal and found that trip very educational as well as pleasant. We’ve travelled to Egypt and cruised up the Nile and two years ago
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September/October 2010 | Temecula Today
spent three weeks in Thailand, spending one week in Chang Mai, and visiting an elephant camp. What is the most unusual job you’ve had?
In the late 1970s I was the Managing Director of an American owned business which was located in Cairo, Egypt. That business provided professional and logistical services to American businesses which were located in Cairo. Some of my clients were the New York Metropolitan Museum of Art, Time Life Magazine, the Fulbright Program and McGraw Hill Publishers. You are the morning speaker at the upcoming TVCC Women in Business Event, what do you think is the unique challenge professional women face today?
I do not think that the challenges facing women today are terribly unique from those I faced as a younger woman – the glass ceiling still exists and because it does there are still more limited female role models in many professions. Given that there are more female undergraduate students in colleges today than ever before, the challenge will be to see if they are provided more open doors essential for long term career success. As President of Cal State University San Marcos, what do you see as the biggest challenge for college students today? Access and affordability to quality public higher education is clearly the single biggest challenge. It is difficult to watch young people who have prepared themselves for college and expected to find a place being denied access because of the significant reductions to public higher education budgets – in California particularly, but nationally. For others, increases in tuition have sometimes reduced access and squashed their dreams, although in the California State University system, one-third of all tuition increases are set aside to provide financial aid for the neediest students.
Career. Clothing. Contribution.
2010 Business Success Forum
As an added feature to this year’s Temecula Valley Chamber of Commerce’s Annual Women in Business Event, a women’s “Career Clothing Contribution” will take place. Attendees at the event are being asked to bring business clothing, dry cleaned and in good repair, to donate to the Assistance League of Temecula’s Thrift Shop to help women have smart, stylish clothes to wear to the office or to a job interview. Women in need who visit the Assistance League’s TVCC Suit Exchange rack located inside the Thrift Shop may select items to bring home at no cost.
The Business Success Forum is held the second Tuesday of each month, 12-1:30pm at the TVCC office. Each forum features a speaker on a unique topic geared towards helping small businesses. This event is free to attend for both members and non-members. Lunch is provided compliments of Costco. For more information on these events contact Emily at the Chamber; emily@temecula.org or 951-676-5090.
All attendees who donate items at the Women in Business Event on Sept. 30, 2010 at Wilson Creek Winery will receive a donation receipt for tax purposes from The Assistance League, in addition, they will receive one extra raffle ticket for the Dooney & Bourke handbag valued at $450. For more information please contact the TVCC or visit www.temecula.org/wib.
Upcoming Events and Topics:
September 14 – Presentation by the mall Business Development Center, “Incorporating Your Business” October 12 – Law Offices of Dennis Fabozzi, “Fighting Fraud and other Financial/Economic Crimes - What every Business Owner/CEO needs to know”
November 9 – Presentation by the Small Business Development Center, “How to Speak Like a Leader” December 14 – Julie Ngo, State Farm Insurance, “Business Insurance Facts”
Temecula Today | September/October 2010
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2010 Legislative Summit “Reclaiming California”
The Annual Legislative Summit sponsored by Abbott Vascular will be held Tuesday, October 5, 2010 at Pechanga Resort & Casino from 7:30 to 10:00am. The key issues that will be addressed at the event are: Water – Natural Resources, Environmental Restrictions & Regulations, Job Creation & Retention and Growth vs. Decline. Gene Wunderlich, Realtor and Government Affairs Director, Southwest Riverside County Association of Realtors will facilitate this year’s discussion between Dan Walters, Sacramento Bee and Joe Vranich, Business Relocation Coach. Reservations are now being accepted and are $40 per person or $500 for a corporate table of 10. For more information on the event, visit www.swlegislativesummit.com or contact Jennifer Cloud at jennifer@temecula.org. Thank you to our 2010 Legislative Summit Sponsors: Title Sponsor: Abbott Vascular
Program Sponsor: Chapman University Associate Sponsors: Elsinore Valley Municipal Water District Murrieta Temecula Group Pechanga Resort & Casino Southern California Gas Company Verizon Community Sponsors: Loma Linda University Medical Center Southern California Edison
Corporate Sponsors: City of Temecula DCH Auto Group of Temecula Effinger Communications Rancho Ford Lincoln Mercury South Coast Air Quality Management District Southwest Healthcare System Toyota of Temecula Valley
Join the Fun at Monte Carlo Extravaganza! September 15 at Wilson Creek Winery Don’t miss this year’s Monte Carlo Extravaganza! The event will take place Wednesday, September 15, at Wilson Creek Winery from 5:30 to 8:30pm. Securitas Security Services USA, Inc. is this year’s Title Sponsor. Come try your hand at Poker, Black Jack, Roulette, Craps or Texas Hold ‘Em. The event will also feature food from our local restaurants as well as great entertainment. Attendees will also have the chance to win a Grand Prize that will be given away at the end of the event courtesy of Paradise Chevrolet Cadillac, Soboba Casino and Promenade Temecula. Tickets are on sale now at the Chamber for $25 pre sale which include $200 in play money. Tickets will be sold at the door for $30 but includes only $100 in play money, so get your tickets early! If you are interested in making sure your business is recognized at this event, contact the Chamber to find out how at 951-676-5090 or visit www.nightofmontecarlo.com
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September/October 2010 | Temecula Today
Golf… Way More Fun in the Dark
Glow Ball Tournament at Temecula Creek Inn Look to the South and you are sure to see a glow in the evening sky on September 24, as the Chamber tees off for their first ever Glow Ball Tournament at Temecula Creek Inn. The event will begin at 6:30 p.m. with dinner followed by a 7:30 p.m. nine-hole, four-person scramble tournament under a “shotgun start” format. The Chamber has created several sponsorship levels which are a sure way to guarantee your company extra exposure before, during and after the tournament. No matter what your budget or your marketing needs we have something for every company. Cost of entering the Glow Ball Tournament is $80 per person, with prizes for a hole in one, closest to the pin and longest drive. In addition, a dinner and raffle will take place before the tournament. To register or for more information on sponsoring the event, visit www.glowballtournament.com or contact Jennifer Cloud at (951) 676-5090.
Thank you to our Banquet Sponsor:
Thank you to our Tee – Box Sponsors
Nominate the Best
Member Appreciation Night
The core of what makes Temecula so special is its people and businesses. So many make extraordinary contributions to our community and now is the time to recognize them. The Temecula Valley Chamber of Commerce is seeking nominations for Business, Citizen and Service/Charitable Organization of the Year to recognize at our annual Awards Gala.
Wednesday, December 8, 2010
45th Annual Awards Gala
We encourage our members to celebrate the achievements of their fellow business owners and colleagues by nominating them for the 2010 Business, Service/Charitable and Citizen of the Year awards. Nominees will be honored and the 45th Annual Awards Gala on February 26, 2011 at Pechanga Resort & Casino.
Our way of saying “Thank you” 5:00pm – 7:30pm Location: TBD
Member Appreciation Night is a networking celebration that brings our members together to enjoy complimentary entertainment and food, while recognizing and appreciating our Annual Milestone Members.
This event is for members only. All attendees must be at least 21 years of age.
Do you know someone in the business community who makes Temecula a better place to live, work and learn? A Business that demonstrates best practices in business sustainability and growth, commitment to employees and a track record of community involvement? An individual who demonstrates superior leadership and service to our community? An Organization that is active in our community with philanthropic activities?
Nomination forms are available at www.temecula.org. To submit entries or for more information about the nomination process contact Jennifer Cloud at (951) 676-5090 or jennifer@temecula.org
Temecula Today | September/October 2010
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2010 Business & Health Expo
Wednesday, October 20, 2010 Here is your opportunity to take part in the Chamber’s Annual Business & Health Expo! The Expo presented by Title Sponsor: Community Little Book, Inc. and Affiliate Sponsors Kaiser Permanente and Pechanga Resort & Casino will take place Wednesday, October 20, 2010 , at the Promenade Temecula, Macy’s Men/Children & Home department. The event will take place from 5:00 - 8:00pm. Bring the whole family to this fun event. Preregister now to get your flu shot at the Expo at www.VaxAmerica.com. Exhibitors will have lots of food and giveaways! Exhibit space is now on sale for $200 for Chamber Members and $300 for Non-Members. Space includes a 6 foot draped table and two chairs. Electricity is an additional charge. Contact Jennifer at the Chamber for more information, jennifer@ temecula.org.
TVCC Presents…
Barcelona and Madrid, February 5-12, 2011 Visit Spain for a price you won’t be able to beat. Vacationers on the Barcelona and Madrid tour will experience all that Spain has to offer. Reasonably priced at $2,149 Double Occupancy, Single Occupancy is $2,449. The tour includes Airfare, hotel accommodations and 8 meals. Cities visited will include Barcelona, Las Ramblas, La Sagrada Familia, Parc Guell, Madrid, Prado Museum, Paseo Castellano, Gran Via and Plaza de Espana. Only $250 reserves your spot for this once in a lifetime tour. Sign up now as space is limited! Deposit to reserve your spot must be received by September 16, 2010. Checks should be made payable to Collette Vacations. For detailed trip information or other trip opportunities please contact Jennifer Cloud or Katie Edmonds at (951) 676-5090.
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September/October 2010 | Temecula Today
Extreme Room Makeover
VYP GIVEs TWO STUDENTS AT OAK GROVE A NEW ROOM Valley Young Professionals spent two days cleaning, painting, and re-decorating a student room at Oak Grove Center for Education Treatment & the Arts in Murrieta. For the second year, members of VYP worked together gathering donations throughout the community, purchasing supplies and offering their time to completely revamp the room of two 16 and 17-year old residents.
“It was so fun to allow the girls the opportunity to use their imagination and creativity to make this a room they would feel comfortable expressing themselves in,” said Nicole Albrecht, Civic co-chair, Valley Young Professionals. “The boys’ room we decorated last year had a Medieval Times and mustang theme but this year we went with bright colors, Shakespeare influence and a dramatic twist to traditional butterflies and fairies. It was definitely a success and we hope to have the opportunity to do it again next year!” With generous donations from individuals and businesses, VYP was able to provide new bedding, curtains, paint, wall décor, pillows, organizers and other decorative accessories to the student room at Oak Grove. A special thanks to Steve Amante of Amante & Associates, David Lerma of Global Health Insurance Marketing, Inc., Commerce Bank of Temecula Valley, Rick Wessels of The Bike Shop, Financial Accounting Services, Kathy Tully and everyone else who helped make this project possible. Specializing in the arts, Oak Grove is a non-profit residential and education facility working to rebuild the lives of at-risk children and their families through educating, healing, restoring relationships, building character and instilling hope. With two campuses (one in Murrieta and one in Perris), the state-funded school works to help students who have a variety of psychological, social, emotional, behavioral, medical and neurological problems. Oak Grove believes the “work we do today, builds a better tomorrow” and this is accomplished through outstanding school and therapy programs, a talented clinical team, and a dedicated staff that is committed to creating change in the lives of children.
VYP & TVCC MEMBERS CLIMBS MT. WHITNEY Funds Raised Directly Support Oak Grove School
The Temecula Valley Chamber of Commerce and Valley Young Professionals, proudly spotlight its members this month as they recently climbed Mt. Whitney, raising money for Oak Grove Center for Education, Treatment & the Arts and their quest to build a new gymnasium for its students. TVCC and VYP member, Michael Klein with Financial Accounting Services, along with TVCC members Marty Shea of ActionCOACH Business Coaching, and Ryan Andrews of Integrity Journal began their hike up Mt. Whitney at 1:30am on Thursday, July 29th, made it to the highest peak by 11:30am, and completed their journey at around 5pm the same day! Their trip totaled approximately 22 miles. All proceeds raised from the hike directly benefited Oak Grove School, whose goal is to support at-risk children and their families.
“The Chamber has some great programs that benefit local businesses, including the Valley Young Professionals which is more than just a networking group that hosts monthly mixers,” said Michael Klien, TVCC member and Education chair, Valley Young Professionals. “In the two years since the group’s inception we have grown rapidly and constantly look for ways to give back to our community. When this opportunity came about I knew it was something I couldn’t pass up. I wanted to make sure that the experience was not only one I would remember forever but also that I could help support an organization I feel passionately about.”
Temecula Today | September/October 2010
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Temecula Valley College & Vocational Invitational City of temecula
On September 25, 2010 from 10am to 2pm more than 100 colleges, military academies, vocational, and trade schools representatives will be available at the Promenade in Temecula to talk to prospective students and their families. September 25th will mark the second annual Temecula Valley College and Vocational Invitational. Last year the event attracted thousands of high school students and their parents from throughout the valley to interact with different higher education school representatives. At the end of the day it was truly apparent that the event was a resounding success! The overall benefits of this event were numerable: • Potential students and their families had an opportunity to gather information from schools of interest.
• Many families were able to participate in this event together. Some were interested in information for the very near future and others were inquiring in hopes of preparing an education plan for the future. • Over 100 higher education providers were present at one location at the same time in a local, convenient and inviting environment.
• Those represented were excited to be in Temecula and desired to help provide information for higher learning and education. • The local community partnership involving the City of Temecula, nearby school districts and the business community together supported the vision of bringing valuable information regarding higher education, learning and opportunity to our community.
• This event was a direct outcome of the goals and objectives set forth in the Youth Master Plan that was approved almost two years ago by the City of Temecula. The Youth Master Plan is a comprehensive strategic plan that is designed to identify and address the needs of young people.
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September/October 2010 | Temecula Today
The 10th Annual Red & Black Ball
Presented by the Southwest Family YMCA The Southwest Family YMCA will be hosting its Annual Red & Black Ball at Wilson Creek Winery, Saturday, October 2, 2010. This year will mark the event’s 10th Anniversary and to celebrate, the YMCA has incorporated several new aspects into the night’s festivities. Along with the popular live and silent auction, dinner and dancing, the 2010 Red & Black Ball will feature “Dancing for the Y,” a twist on the popular celebrity dance competition craze. This competition will pit community leaders and city officials against one another to raise money for local families. “We are very excited for our 10th Annual Red & Black Ball, as it has become one of most popular charity events in the Valley over the years,” said Kyra Pelachik, Southwest Family YMCA Branch Director. “With 100% of the proceeds going back to our scholarship program, we think supporting our community’s families has never been so much fun!”
The Red and Black Ball is the largest fundraiser held annually by the Southwest Family YMCA and this year will feature a new dance competition portion of the evening with its first ever “Dancing for the Y.” Similar to the popular celebrity dance show, this competition will feature community leaders including Janet Beck, Dan Stephenson, Beverly Stephenson, Gene Wunderlich and Roger Ziemer. Participants will train over the next two months while paired with Arthur Murray professional dancers to perform one dance at the Red & Black Ball. The winner will be decided by a panel of judges and awarded a trophy.
The Red & Black Ball raises money for hundreds of children and their families, that are currently on scholarship at the Southwest Family YMCA in Temecula helping them live healthier lives and strengthen their community. The event is being held from 6pm to 10:30pm at Wilson Creek Winery with tickets now on sale. A single ticket price is $115 with a table of 8 at $800. Sponsorship opportunities are also available and both can be purchased on the event’s website www.redandblackball.org.
Temecula Passes E-Verify Ordinance Jan M. Smith, Inland Management Group The Temecula City Council recently passed a new employment verification ordinance which requires Temecula businesses to validate the legal work eligibility of their new employees using the federal E-Verify system. What is E-Verify? It is an Internet-based system that allows an employer, using information reported on an employee’s I-9 form, to determine the eligibility of the employee to legally work in the United States. There is no charge to download E-Verify or to use, and is limited to checking the status of new hires or employees working on federal contracts. The E-Verify system is operated by the Department of Homeland Security in partnership with the Social Security Administration.
What does this mean for you? Companies doing business in Temecula will be required to register and use the free Internet-based system by January 1st, 2011, in order to be in compliance with the new city ordinance, and to renew their 2011 city business license. Federal contractors and subcontractors were already required to use E-Verify since late 2009.
Why comply? US law requires companies to employ only those who are legally eligible to work in the United States. The pending Illegal
Immigration Enforcement and Social Security Protection Act of 2009 will increase penalties for each hiring offense of up to $50,000, up from fines ranging between $275 and $16,000 under current law. Offending employers could also be liable for deportation costs. In addition, employers would face jail sentences of up to five years per offense, up from the current maximum six-month sentence. The bill likewise authorizes the Secretary of Homeland Security to bring a civil action against an employer who fails to pay the assessed penalty. Where can you get more information? The US Citizen and Immigration Services website has comprehensive information regarding the E-Verify system: http://tinyurl.com/yslx4b
Jan M. Smith is the Founder and Principal of Inland Management Group, a Human Resource Consultancy located in Temecula, specializing in the Hospitality and Entertainment industry. You can contact Jan at (951) 3026483, www.inlandmgtgroup.com, email at jsmith@inlandmgtgroup.com, or follow her on Twitter at Temecula_HR, and become a Fan on Facebook at: Inland Management Group
Mission Oaks Bancorp Raises $7 Million in New Capital Mission Oaks Bancorp, Inc. (OTC BB: MOKB.OB - News), whose principal subsidiary is Mission Oaks National Bank, announced the successful completion of the sale of $7 million in new common stock under the terms of a private placement offering that closed on July 26, 2010. The shares were sold for $4 per “unit.” Each unit included four shares of common stock and a warrant that entitles the investor to purchase an additional share for $1 per share in 2013. Mission Oaks Bancorp plans to use the proceeds to bolster the capital of Mission Oaks National Bank.
“I am pleased to report that we were able to successfully raise the full $7 million that we were seeking,” said Gary Votapka, president and chief executive. “The last few years have been very difficult for community banks, especially for those in the Inland Empire. It is gratifying to know that the directors, shareholders and new investors who purchased our stock are confident that we will be able to continue to play a role as one of the dominant independent banks in our market.” On a pro forma basis reflecting the offering and Mission Oaks National Bank’s existing capital on June 30, 2010, the bank’s Tier I Capital ratio would have been 10.60 percent and its Total Risk Based Capital ratio would have been 16.18 percent. Both of these ratios significantly exceed the respective 9 percent and 12 percent ratios required under a consent order that Mission Oaks signed on May 12, 2010, with its primary regulator, the Office of Comptroller of the Currency. “Nearly every community bank in Southern California is under some form of regulatory agreement, and many of them call for additional capital to be raised,” Votapka explained. “We are one of the few companies that have successfully done that.”
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September/October 2010 | Temecula Today
“The banking regulators play an important role in oversight of banks in a negative economic climate like the one we are in,” stated Mission Oaks Chairman Robert Knogge. “They work to develop agreed upon strategies with their bank constituents to quickly and appropriately restore the health of those banks that have been most seriously affected. The Inland Empire was probably hit the hardest, in terms of economic damage, of all of Southern California. Our customers have been hurt and to the extent we serve those customers, we are affected too. It’s been a tough period to endure.” For more on Mission Oaks National Bank visit its Web site at www. missionoaksbank.com.
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A Very Special Welcome Casino Soboba Casino Andrew Vallejos PO Box 817 23333 Soboba Rd. San Jacinto, CA 92583 (866) 476-2622
Dentists Temecula Dental Practice & Orthodontics Dr. Lynda Watanabe, DDS 27487 Ynez Rd. Temecula, CA 92591 (951)699-2144
Lighting Fixtures Southern California Lighting Matt Kronguist 28163 Lookout Point Lane Menifee, CA 92585 (951)402-2000
Market Temecula Indoor Market Ray & Al 27470 Commerce Center Drive Temecula, CA 92591 (951)216-0947
Restaurant Spicy Pickle Nicole Serpico 40573 Margarita Rd. Ste. D Temecula, CA 92591 (951)296-5660
Skin Care / Cosmetics Temecula Skin Care.com Cindy Yost-Farrar 35615 Monte de Oro Rd Temecula, CA 92592 (951)551-5449
Natural Food Store Sprouts Natural Market Linda Watson 40458 Winchester Road Temecula, CA 92591 (951)296-3444
Non Profit Temecula United Soccer Tim Loughran 29379 Rancho California Rd. #208 Temecula, CA 92591 (951)415-6921
Custom Fireplaces Star Fire Direct Jonathan Burlingham 40638 Cartier Murrieta, CA 92563 (951)265-2050
Optometry Temecula Valley Optometry Alan Winkelstein 30520 Rancho California Road Ste. A106 Temecula, CA 92591 (951)676-9465
Real Estate Styner Enterprises, Inc. Debi Styner 31213 Temecula Pkwy #100 Temecula, CA 92592 (951)805-4431 Towing - Road Service Sunny Hills Towing Phyllis Petri 44564 Pechanga Parkway Temecula, CA 92592 (951)767-9311 Real Estate Escrow Service Sunset One Escrow Aaron Lloyd 34630 Washington Ave #202 Murrieta, CA 92562 (951)200-3331 Fitness Clubs Sweat Cardio & Yoga Michele Telis 31754 Temecula Pkwy Temecula, CA 92592 (951)302-0088 Automotive T3 Motion Caroline Hunter 2990 Airway Avenue Ste. A Costa Mesa, CA 92626 (714)619-3600
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Physicians Temecula Valley Spine & Neurosurgery Center Dr. Bret Abshire 27720 Jefferson Avenue, Ste. 100B Temecula, CA 92590 (951)741-8184 Chiropractors Temeku Chiropractic & Orthopedic Dr. Anthony Young 40967 Winchester Rd. Temecula, CA 92591 (951)296-5286 Health Care Services Temple Court Senior Care Esta Hobbs 40009 Temple Ct. Murrieta, CA 92563 (951)461-4750 Tanning Salon Temptation Tanning 25560 Wickered Road Menifee, CA 92584 (951)479-1560
September/October 2010 | Temecula Today
Retail Tila Hats Sean Kapizake 40820 Winchester Rd. #2000 Temecula, CA 92591 (562)331-1060 Restaurant Tilted Kilt Michael Helm 26520 Ynez Rd. Temecula, CA 92591 (951)533-7644 Auto Service Tom’s Foreign Autohouse, Inc. Tom Mace 42327 Rio Nedo #B Temecula, CA 92590 (951)296-3533 Security Systems Total Watch Security, Inc. Ron Galipo 73700 Dinah Shore Dr. #404 Palm Desert, CA 92211 (760)770-6519
Advertising Via Media Mike Madigan Temecula, CA 92591 (951)553-1227 Rentals - Apartments Vineyards at Old Town, The Christina Joiner 28845 Pujol Street Temecula, CA 92590 (951)676-7545 Lighting - Supplies Vining Wholesale Lighting Supply Bret Kelley 31785 Corte Sagunto Temecula, CA 92592 (951)303-0662 Packaging VIP Inc. Rick Rogina 8675 Boston Place Rancho Cucamonga, CA 91730 (909)483-5924
Retail Toy World Depot Krista Ott 40820 Winchester Rd #2150 Temecula, CA 92591 (951)719-3130
Residential Care - Senior Adult Visiting Angels Living Assistance Services Greg Maasberg 28075 Bradley Road Ste. A Sun City, CA 92586 (800)365-4189
Medical - Weight Loss Tri Valley Medical Weight Control Brendon MacFarlane 39525 Los Alamos Rd. Ste. E Murrieta, CA 92563 (951)461-0540
Real Estate Mortgage Loans W.J. Bradley Mortgage Capital Corp Donnie Thomason 27274 Via Industria Ste. B Temecula, CA 92590 (951)296-1833
Tutoring Tutor Doctor Michael Arnold 31500 Grape Street Suite 3-323 Lake Elsinore, CA 92532 (951)795-4296
Entertainment Walker Media & Entertainment Bryant Walker 852 5th Avenue San Diego, CA 92101 (619)658-9829
Attorneys Tyler & Monk, LLP Robert Tyler 24910 Las Brisas Rd #110 Murrieta, CA 92562 (951)600-2733
Banks Wells Fargo Bank Jonathon Martin 27630 Ynez Road Temecula, CA 92591 (951)676-5602
Towing - Road Service United Towing Greg Moore 26170 Adams Avenue Murrieta, CA 92562 (951)677-8486
Fire Protection / Exterior Western Fire Protection Steve Carattini Temecula, CA 92591 (951)658-2555
Accounting / CPA’s Venturelli, Cary & Company, Inc. Bill Cary 27349 Jefferson Ave. #101 Temecula, CA 92590 (951)296-1005
Medical Products Western Spine - Rancho Bracing Annette 26856 Adams Ave. Ste. 100 Murrieta, CA 92562 (951)600-7400
*Partial listing , continued in next edition.
Renewing Members
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A Grape Escape Balloon Adventure ABC Village Abbey Party Rentals Acacia Park Resort Apartments Aces Driving School Acuvest Inc. Alex’s Red Barn Winery Avalon Management Group Avant - Garde Marketing Solutions, Inc. Bank of Mexican Food, The Best Western Country Inn Briar Rose Winery Broadview Mortgage Bryant Insurance and Financial Services CR & R Recycling and Refuse Service CSC Golf Management - Redhawk Golf Calavo Growers Inc. Carpet One Murrieta Chopper Gallery, The Continental Realty Cool Air Solutions, Inc. Costco Wholesale Daniel S. Venne, CPA Dean & Sons Construction Inc. Dorland Mtn Arts Colony, Inc. Downs Energy Eagle’s Mark Eastern Municipal Water District Exceed Falkner Winery Financial Network Investment Corporation FountainGlen Global Tracking Communications, Inc. Grubb & Ellis WestMar Help Hospitalized Veterans Inspect-It 1st Integrity Journal JCPenney Killarney’s Pub & Grill Landesman, Robert Law Offices of Barak Berlin Le Tip of Temecula Littlefield Physical Therapy MFI Recovery Center Make A Wish Foundation of Orange County/IE Mary Kay Independent Beauty Consultant - Robin Maiers McCollum Tax & Financial Meridian Payroll Group New Life Ultrasound, Inc. - 3D/4D Imaging Studio Newport Coast Securities North County Endocrine / AMCR Nottingham & Associates Oak Grove Center for Education, Treatment & The Arts PR Maven, The Pacific Advisors Pacific Sales Pacific Western Bank Paradise Chevrolet Cadillac
Premier Marketing Press-Enterprise, The Prime Care of Temecula Project Touch Pulido Cleaning & Restoration RBF Consulting Rotary Club of Temecula Save Our Southwest Hills Seaus of Temecula Shred and Go South Coast Air Quality Management District Southern Calif Hydroseed Inc. Sparkman, Willard D. Star Way Productions Summer Breeze Apartments Take Shape for Life Temecula Citizen Corps Temecula Creek Inn Temecula Insurance Services Temecula Trophy, Inc. Temecula Valley Balloon & Wine Festival Temecula Valley Drywall, Inc. Temecula Valley Golf School Tesoro Winery Thornton Winery Corp Timberlake Painting Timmy d. Productions US Bank & Home Mortgage United Way of the Inland Valleys University of Phoenix Valley Events Visions of Opulence Wells Fargo Home Mortgage Winton Larson & Solecki LLP World Landscape, Inc.
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September/October 2010 | Temecula Today
Get Involved and Be a Member of the PTA Community Sponsors needed As a new school year begins within the Temecula Valley Unified School District (TVUSD), the Temecula Valley Council of PTAs (TVC PTA) invites you to participate in a PTA membership program designed specifically for community members and local businesses. The purpose of this program is to offer you the opportunity to join one of our local PTAs/ PTSAs and support the work that ALL of our organization’s volunteers do on behalf of children and youth throughout our school district. In this time of severe statewide budget cuts affecting our children’s education, we need your help more than ever! We hope you will join us as we strive to make Temecula a great place for our students to learn, achieve and succeed.
Consider becoming a TVC PTA Community Sponsor! You can find detailed information about the TVC PTA Community Sponsorship program and the Sponsor Application on our WEBSITE at http://tvcpta. org/sponsorship.html. For administrative purposes, we must CLOSE our application period by October 31, 2010, but we hope you won’t wait until the last minute. Simply complete and return the application with your payment to Temecula Council PTA at the address on the application. If you have any questions regarding our Community Sponsorship, please don’t hesitate to CONTACT US at info@tvcpta.org.
Familiarizing Yourself with Your Chamber Of Commerce Written by www.temeculazone.com As a proud Temecula Valley citizen, you should get to know your Temecula Chamber of Commerce. Their objectives and structure are worth understanding even at a basic level, so that you know the true spectrum of Chamber activities and how it enables the business community to operate. Mission and Efforts The Temecula Valley Chamber of Commerce has the main objective to promote economic growth in a positive direction.
This means protecting the equal rights of all businesses and lending support to those programs which will best facilitate improvements to quality of life for Temecula Valley citizens. Since its inception in 1966, the Temecula Chamber of Commerce has committed itself to providing businesses with development opportunities and granting access to leaders who can help these businesses to address economic and civic concerns.
Chamber of Commerce members are available for financial and organizational management, and come highly qualified in terms of business expertise. The Chamber does a number of things for the community. Above all else it represents the economy and encourages investment in order to provide citizens with employment opportunities. The Chamber is, in effect, a “front door” to all business prospects. Non-Commercial Areas The Chamber of Commerce is also involved in such areas as education, human resources and environment initiatives. It is the responsibility of the Chamber not only to oversee and approve the growth of business but also to address social concerns.
The focus on environmentalism is a prime example of how the Chamber does this. Giving support to businesses with environmental sustainability in mind serves all purposes in its mandate; business growth is encouraged, employment options opened, and the social concern of the environmental crisis considered and addressed. The Chamber has a number of community partners including the Temecula Valley Convention and Visitors Bureau, and the Small Business Development Center. You can examine the full board of directors and various committees on the Temecula Valley Chamber of Commerce website. It also provides a directory for helpful community information and listings. These resources include hospitals, churches, voter registration and courthouses. Are You Seeking Employment? For those seeking employment, the Temecula Chamber of Commerce website also displays a number of placement agency options. Their Employment Resources page provides informative highlights and links to respected staffing agencies for anyone to examine at their leisure. There are also active links to job postings for federal and private positions. Both employers and prospective employees will find the info here useful.
The Temecula Valley Chamber of Commerce is there for you, so make use of all it has to offer. Examine the qualifications of its board members, familiarize yourself with its proceedings and utilize the resources provided. Help the Chamber to help you by educating yourself appropriately.
Media Sponsors
Temecula Today | September/October 2010
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Networking to build and create connections
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September/October 2010 | Temecula Today
SWCLC – SouthWestCA.biz Nov 2nd Election To-Do List
VOTE. If you will be unable to vote on November 2, vote early or by absentee ballot. Encourage your employees and co-workers to do the same. Visit www.VoteForBusiness.com to register to vote, find a polling place, or request an absentee ballot.
VOLUNTEER. Offer to work on an individual campaign, or call a Chamber regional office if you want to host an event in your area or participate in the Chamber’s get-out-the-vote efforts. Visit www. uschamber.com/about/contact/regional.
EDUCATE. Learn about the candidates and the issues and distribute information in the workplace. Order get-out-the-vote collaterals onlines and distribute them to your employees or members at www. VoteForBusiness.com. CUSTOMIZE. To customize a get-out-the-vote website for you organization contact VoteForBusiness at 202-463-5604 or VFB@ uschamber.com. PARTICIPATE IN DEBATES. Contact your elected officials, newpapers editors, and talk radio hosts to let them know where you stand on the issues.
SPEAK OUT. Write a letter to the editor or submist an op-ed. If you’re interested in becoming a spokesperson or speaking to the press, email VFB@uschamber.com STAY INFORMED. Follow the Chamber’s efforets and learn about upcoming events onlines at www.facebook.com/uschamber or www. twitter.com/USCCMiller.
Proposition 25: Legislative Vote Requirement for Passage of State Budget. The Proposition changes the legislative vote requirement necessary to pass the state budget from two-thirds to a simple majority. Furthermore, it provides that if the Legislature fails to pass a budget bill by June 15, all members of the Legislature will permanently forfeit any reimbursement for salary and expenses for every day until the day the Legislature passes a budget bill. Temecula Valley Chamber Position:
To be determined
Temecula Valley Chamber Position:
To be determined
Proposition 26: Legislative Vote Requirement for State Levies and Charges. Proposition 26 increases legislative vote requirement to twothirds for state levies and charges, with limited exceptions, and for certain taxes currently subject to majority vote. This Proposition changes the State Constitution to require voters to approve, either by two-thirds or majority, local levies and charges with limited exceptions. Proposition 19: Legalization and Taxation of Marijuana. Proposition 19 allows people 21 years old or older to possess, cultivate, or transport marijuana for personal use while permitting local governments to regulate and tax commercial production and sale of marijuana to people 21 years old or older. Furthermore, prohibits people from possessing marijuana on school grounds, using it in public, smoking it while minors are present, or providing it to anyone under 21 years old and maintains current prohibitions against driving while impaired.
Chamber Releases Positions on November 2010 Statewide Ballot Measures
The Temecula Valley Chamber of Commerce has released its positions on some of the November 2010 Statewide Ballot Measures. The Chamber is in the process of reviewing the other ballot measures and will release its final positions via its business advocacy coalition website: www.SouthwestCA.biz. The following Propositions have qualified for the November 2010 General Election: Proposition 18: Safe, Clean, and Reliable Drinking Water Supply Act of 2010 Temecula Valley Chamber Position: YES Proposition 20: Voters FIRST Act for Congress Temecula Valley Chamber Position: YES
Proposition 21: Annual Vehicle License Surcharge to Fund State Parks Temecula Valley Chamber Position: NO
Proposition 22: Local Taxpayers, Public Safety, and Transportation Act Temecula Valley Chamber Position: YES Proposition 23: Suspension of AB 32 Temecula Valley Chamber Position:
Stand out in 2010 With Promotional Products That Compliment Your Business But Don’t Break The Bank.
YES
Proposition 24: Repeal of Corporate Tax Breaks Temecula Valley Chamber Position: NO
Proposition 27: Elimination State Commission on Redistricting Temecula Valley Chamber Position: NO
Temecula Today | September/October 2010
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Boy Scouts Distinguished Citizen Award Dinner to Honor Pechanga Band of Luiseno Indians The Boy Scouts of America Tahquitz District will honor Pechanga Band of Luiseno Indians with the Distinguished Citizen “Good Scout of the Year Award”, Wednesday September 29, 6 pm at Pechanga Resort and Casino.
For more than 10,000 years, the Pechanga Band of Luiseño Indians has lived in the Southern California region known today as the Temecula Valley, exercising their inherent right to self-govern.
The people lived peacefully and prospered. Then, in 1798, the Tribe’s way of life was dramatically altered when Spanish Missionaries founded the Mission San Luis Rey de Francia. In 1875, a group of Temecula Valley ranchers petitioned the District Court in San Francisco, and received a decree to evict the Pechanga People living on ancestral land in the Valley. The Pechanga People could show no clear title, only thousands of years of living on the soil. The sheriff of San Diego led a posse to forcibly remove the Tribe’s ancestors in 1881, and dumped them, along with their possessions, in the hills south of Temecula. The Tribe’s homeless ancestors moved upstream to a small, secluded valley where they rebuilt their homes and lives. The Tribe called this place Pechaaang, after a spring that provided water for the people from time immemorial.
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On June 27, 1882, an Executive Order by President Chester A. Arthur established the Pechanga Indian Reservation and recognized the sovereign government of the Pechanga Band of Luiseño Indians.
Today, Pechanga is one of the largest tribal employers in the United States, and the second-largest private sector employer in Riverside County. As importantly, the Tribe has shared its new opportunities generously, supporting local charities and organizations dedicated to strengthening its shared community. The Distinguished Citizen Good Scout Award is presented to individuals whose personal ethics and family values are representative of the Scout Oath and Law. Past recipients of the award include President Gerald Ford, Governor George Deukmejian, Bob Hope, Jimmy Stewart and John Wayne. The Tahquitz District has honored Dan Stephenson, Jerry Wilson, Christine and John McCusker, Dan Atwood, Terry Gilmore, and Joan Sparkman in the past.
For more information contact Tina Roy, BSA District Director at (951) 972-2201.
Where Do We Go From Here? Retaining Your Best
Written by Jan M. Smith, Inland Management Group Barry Manilow’s song, “Looks Like We Made It” is blaring somewhere in the background. The song makes me think about how our business community has made it through the first half of this year. That’s a decent accomplishment we should all be proud of! Part of making it can be attributed to your great employees; the service ambassadors for your organization.
and opinions with an open mind. When an employee has an “ownership mentality,” they are often more apt to stay with an organization and serve the guest more effectively.
Battle-fatigued employees who have long felt underappreciated and underpaid are already starting to exit employers at record numbers in search of a better situation. Most have held tight to their jobs until the availability of others surface.
• Provide opportunities. Give employees a clear path of advancement. This will eliminate frustration as they will see a clear future for themselves at your company. Offer cross-training, workshops and presentations, and encourage mentoring within the company. Get managers involved to spend time coaching employees, helping good performers move to new positions and minimizing poor performance.
As we enter the second half of 2010, I’d like to challenge you to think more about your employees. As we start to see a plateau in the economy, with most signs pointing up, a key issue for organizations will be the retention of key talent.
Each day, increased numbers of jobs are becoming available, so here are a couple of things to ponder: • In a recent poll by Right Management, 60% of workers said they intended to leave their jobs when the market got better.
• This past May, the number of employees voluntarily quitting surpassed the number being fired or discharged for the first time since October 2008.
There has been a lot of talk recently about “Talent Wars,” where an increasingly competitive landscape for recruiting and retaining talented employees is starting to appear. It probably sounds crazy for an era with high unemployment figures, but the reality is YOUR talent might be already looking elsewhere and taking all the training, expertise, and knowledge you have provided them, as they skip over to your competitor. Yikes! Here is a look at some important ways to keep your best talent:
• Re-engage & re-establish trust. Holding regular companywide informational meetings and one-on-one “stay” interviews with employees where they can offer ideas, ask questions, and air grievances without fear of repercussion. • Pay fairly & offer competitive benefits. Being cost-conscious and thrifty on salaries, health insurance, paid leaves, 401K plans and other benefits was necessary for many of you to keep your business going during the past several years, but this is a key reason valuable talent is moving on. Keep on top of regional salary averages and benefit packages. • Recognize & reward good performance. Consider relaxing the noose on employee’s pay. Celebrate when major goals are reached. Bonuses are great for morale, and workers who feel appreciated work harder. • Share Company mission. Communicate mission statement to help employee connection to the organization’s goals and keep employees mentally and emotionally tied to your company.
• Communicate openly. Allow employees to have a say in major decisions that affect them, such as the direction of the company and changes within their department. Listen to and respect their ideas
• Provide perks. Offer company discounts, free product, and perks that make your company stand out over your competition. Be flexible about your employees’ schedules whenever possible. Today’s workers want a work/life balance. Flexible starting and ending times for shifts can help employees get important personal tasks done. They’ll appreciate it and may be more likely to stay with your company.
• Communicate expectations. It may seem basic, but often in companies, employees have a wide breadth of responsibilities. If they don’t know exactly what their jobs entail and what you need from them, they can’t perform up to standard, and morale can begin to dip.
• Give honest, constructive feedback. Good efforts should be commended, or employees may feel you haven’t even noticed their hard work. If there’s something you feel they can work on, let them know in a way that doesn’t imply that they’ve done something wrong.
An increase in turnover can be costly for companies. The average cost of turnover for a minimum wage worker could be as high as $11,609.00. (Figures based on research conducted by Cornell University) So where do you go from here? •
Pay attention and get a pulse on your employee morale.
•
Ensure you offer the best pay, benefits, and opportunities.
• Listen to what employees are saying about you and your organization. There’s something to be said for retaining great employees who can absorb the brand and communicate it effectively. More then ever, as the economy starts to turn around, it will be essential to keep your talented and trained employees to exceed guest expectations. Jan M. Smith is the Founder and Principal of Inland Management Group, a Human Resource Consultancy located in Temecula, specializing in the Hospitality and Entertainment industry. You can contact Jan at (951) 302-6483, email at jsmith@inlandmgtgroup.com, www. inlandmgtgroup.com, or follow her on Twitter at Temecula_HR, and Facebook: Inland Management Group
Temecula Today | September/October 2010
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Temecula Valley
Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a Ribbon Cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. Contact the Membership Department to learn more call 951-676-5090.
AFLAC Sean McHenry 40980 County Center Drive, Ste. 223 Temecula, CA 92590 (619)992-0335 www.AFLAC.com
Angel View Resale Boutique 30643 Temecula Parkway Temecula, CA 92592 (760)322-2440
Economic Development Corporation of Southwest California 27711 Diaz Road, Pod A Temecula, CA 92590 (951)694-9800 www.EDCSouthwestCalifornia.com
Farmers Insurance Brian Walker 29800 Bradley Road Menifee, CA 92586 (951)672-3476 www.FarmersAgent.com/bwalker
Glass Doctor S.W. Riverside County 26015 Jefferson Avenue Ste. C Murrieta, CA 92562 (951)894-5710 www.GlassDoctor.com/Murrieta
Goodwill Southern California 32705 Temecula Parkway Bldg. F Temecula, CA 92592 (951)225-6290 www.GoodwillSoCal.org
Lake Buick, Pontiac, GMC Jim Stewart 31400 Auto Center Drive Lake Elsinore, CA 92531 www.LakeBPG.com
Richard C. Lam, MD Inc. 41900 Winchester Road Ste. 100 Temecula, CA 92590 (951)676-2923
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September/October 2010 | Temecula Today
Benefit Pro Insurance 2655 Camino Del Rio North San Diego, CA 92108 (619)294-7800 www.BenefitProInc.com
Marketing Tip:
When was the last time you audited your brand? Cody Fletcher, Director Interactive Marketing, The Creative Bar
Evaluating your own company and brand is important in understanding how your customers perceive your brand and products. While many companies spend thousands a month on advertising their products, they don’t look back on their own brand and ask themselves: “Is my brand working for me?”
Customer Surveys are a great way to get feedback from your core audience. These are people who have already purchased your product or service, and as the old saying goes: “It’s easier to keep an existing customer than to find new ones.” Make sure that your brand is living up to it’s promise, because brands are promises. Take some time this month to send your customers a survey where they can rate their experience with your company. You can then use this information to better adjust your company budget and ensure that your marketing material, customer service, and products are up to par with all of your key brand assets.
Search Engine Optimization Basics: Make Your Web Site Easy to Find
Written by James Sneeringer, Director, Online Communications U.S. Chamber of Commerce
A Web site is a great way to market your business, but how easily can new customers find you? There are concrete steps you can take to make sure that your site is as visible as possible in search engines like Google or Bing. Think in terms of relevance, rank, and location. First, ensure that your site is constructed to the proper technical standards so that search engine software can easily index it. You can use a free testing service like validator.w3.org to get detailed recommendations for your site. Next, improve your relevance score by adjusting the content of your site to match likely search terms. When a person searches for a word or phrase, the search engine looks for matching text in its index of Web pages. If your page doesn’t contain a match, you won’t show up in results.
For instance, if someone is searching for “widget,” your site must have the word “widget” in its text to be found. To perform well for that search term, it would be best to have a dedicated widget page, with the term included in the language of the page title and in meta tags as well as in the content. Detailed, focused pages perform best in searches.
the most famous (and copied) is Google’s PageRank, which is based on the number of links pointing toward your page. To improve the rank of your Web pages, you need to have other sites linking to yours. One way to do this is to list your site’s address in directories like the Yellow Pages and review sites like Yelp or TripAdvisor. Another is to interlink with suppliers or customer Web sites.
All major search engines now have a “local search” engine, which helps people find businesses near them. As GPS-enabled smart phones grow in popularity, local search is becoming a way to drive walkin business. To show up in local search results, list your business’ address prominently—in text—on your Web site. Again, it also helps to include your business in directories and review sites. Finally, most search engines allow you to submit your business location information directly to their index. A final word of caution: Don’t fall for search engine optimization (SEO) scams. No one can guarantee a high placement in search engines, no matter how much you pay them. Focus on relevance, rank, and location, and you’ll make the most of Web search.
Once you have your content optimized, work on interlinking to increase your rank. Search engines calculate rank in several different ways, but
Temecula Today | September/October 2010
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The Business Of Doing Business In Tough Times, Focus on the Basics Article from the US Chamber Magazine
I work with more than 2,000 independent small business owners. They are fundamentally flexible and adapt well to changing conditions on the ground, often much better than big business. History shows that many weather economic storms, only to fail during economic recovery because of cash demands. With today’s liquidity crisis, this historic pattern is likely to be much worse than in the past. Small business owners by their nature love what they do, produce, and serve. They are, however, much less likely to revel in the joys of best business practices. The core of the small businessperson’s ethos is helping oneself and not depending on handouts. To that end, the cure for his or her dilemma starts at home, and the steps needed to revive the health of a business are surprisingly consistent. Below are some important tips for small business owners to help themselves.
Get the reporting right. Many small businesspeople love working on what they produce or how they serve, rather than on finances and bookkeeping. That is a mistake in any case, but when cash gets tight, it can be fatal. Nothing can be more basic in personal finance than balancing your checkbook. The same is true for small businesses. Prepare an income statement every month to track your expenses and profits. Keep a quarterly balance sheet to track your assets and liabilities and have a cash flow statement. It is startling how many businesses get in trouble by not keeping up with these basic fundamentals.
Improve your financial statements. Increase your profits by reducing controllable expenses (occupancy costs and overhead), improve the gross margin (reduce the cost of goods and avoid steep discounting), and eliminate losing ventures. Improve your balance sheets by reducing working capital (inventory and accounts receivable), longterm liabilities (rent obligations), and capital expenses. Increase cash flow by taking advantage of trade terms, avoiding penalties, and reducing taxes, among other courses of action. Seek out a financial advisor to help develop a plan. Then, make the tough decisions and stick by them. Access credit markets. It’s amazing to me how many small businesspeople are reluctant to ask for and press for credit. I have found that more often than not a resilient effort backed by a legitimate plan will work, as long as you understand the lending requirements and stick to the plan.
These basic points may seem painfully simple to a business academic, but most small business owners focus on their value creation rather than on business per se. In these tough times, they need to improve the “business of doing business” to survive.
Managing For Success Be Open to Change Article from the US Chamber Magazine
I’ve been advising managers and management teams throughout the world for 30 years and am endlessly peeling back the onion to learn why some companies succeed while others fail.
Certainly, timing, luck, and the economy can shape a P&L, but at the onion’s core are reasons for success or failure that are far more personal. In successful companies, nothing is immune to debate, not even products and services upon which the company is built. At management meetings, “That could work” is heard, rather than “We tried that years ago and it flopped.” Exchanges between managers are passionate but respectful. No one who voices skepticism or an irreverent idea is made to feel stupid or disloyal to the organization.
The freedom to suggest bold or opposing ideas is absent in unsuccessful companies. Management teams in such companies are so resistant to change that it’s risky for a member to express doubt or suggest a new approach. Even the most confident manager is reluctant to speak up when team members are quick to dismiss concerns or ideas with a smirk. Successful managers also know that a company, like the human body, has vital signs that measure its well-being. Doctors check your pulse, temperature, and blood pressure. Successful leaders have their own
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September/October 2010 | Temecula Today
indicators: Are their products or services better than their competitors? Do they deliver on time? Do they create ideas and services that help customers stay ahead of their competitors? Do they, instead of someone in India, answer the telephone? While serving as a resource to the Young Presidents’ Organization, an association of men and women who became company presidents before age 40, I saw time and again that successful managers are laser focused on their goals and attaining them. They are alert to events gathering over the horizon that could affect their companies. Unsuccessful managers, on the other hand, are endlessly putting out fires, darting from problem to problem, sleeplessly wondering, “Why didn’t I get anything done today?” Deep within the onion’s core is perhaps the most important quality that successful business owners and leaders share—joy in taking an idea from inception to a living company. That spark is missing in unsuccessful managers.
Control Your IT Expenses
Take Advantage of Free Online Resources Article from the US Chamber Magazine
While attending college, I worked for my father’s consulting firm part time. One thing I remember most was the firm’s large tax bill. It made me think twice about owning my own business. While death and taxes are inevitable, high IT costs do not have to be. Below are some free resources that can help prevent your business from busting its IT budget. If you want to save money on computer software, you may want to consider Microsoft’s new free version of Office 2010, called Office Web Apps. Google has a similar offering called Google Docs. As opposed to software that must be purchased and loaded onto your computer, Office Web Apps and Google Docs are web-based, making it convenient for business owners who are out of the office frequently. With Office Web Apps, businesses can save $119 to $499 on one-time software expenses and eliminate expenditures on storage devices or thumb drives because their files are saved on Microsoft’s server.
Users concerned about the online advertising that comes with the free version of Office 2010 may want to look at OpenOffice, which offers free software for word processing, spreadsheets, presentations, graphics, databases, and more. OpenOffice is highly compatible with other office software and is approved by the International Organization for Standardization.
Businesses can save money on bookkeeping and accounting services by using Outright. The features of this free web-based accounting software include tracking income, deducting expenses, and preparing taxes. Track how your business is performing using profit and loss reports, which can be tracked by month, quarter, or year. Many businesses have reported the simplicity of using the software and how much they enjoy its many features. Outright has a section on its website called Community, where users can post questions and answers.
If you’re looking to hire a consultant to evaluate your business and help it grow, you may consider ActionCoach. It has free quizzes including, “How healthy is your business?” and “Are you ready to become an entrepreneur?” You can learn your company’s strengths and areas ripe for improvement. ActionCoach also has a free business library with hundreds of articles on topics ranging from selling your products and services to marketing and growing your business. Finally, before you invest in expensive technology, conduct research on products using Bitpipe.com. It features free technical white papers, webcasts, and product information on an array of topics, including business intelligence, web services, network and telecom, security, software development, storage, and wireless.
Consumers Focus On Paying Off Debt Article from the US Chamber Magazine
Consumers continue to focus on paying off existing credit commitments. Business confidence remains strong, but slightly weaker than we’ve seen. The labor market remains troubled.
Employment Payroll employment fell by 131,000 in July, largely due to 143,000 fewer temporary Census workers. Total private employment increased by 71,000 in July. Manufacturers increased employment by 36,000 jobs, up from a 13,000 increase in June. Growth in the service sector was comparable with 38,000 jobs added in July. The beleaguered construction industry shed employees for the third straight month. The unemployment rate remained unchanged at 9.5%, as people again left the labor market. Average weekly hours worked increased 0.1 hours to 33.5 in July. Employment in May and June was revised downward 97,000. The employment rate may deteriorate a bit going forward as workers whot left the labor market re-enter.
ISM Manufacturing Survey The Institute for Supply Management’s (ISM) manufacturing survey decreased in July to 55.5, from 56.2 in June. However, the index has been above the expansionary threshold of 50 for a full year. Six of the index’s ten components rose in July. Even as the index continues its months long slide, business confidence remains up from recent lows, and the manufacturing sector continues to hold up reasonably well, albeit not spectacularly. ISM Service Industry Survey The Institute for Supply Management’s (ISM) non-manufacturing index
increased in July to 54.3, from 53.8 in June. This is the seventh consecutive month the index has been above the expansionary threshold of 50. Three components increased in July, but the other seven components fell. Despite this dip, business confidence is up from recent lows, and the service sector continues to hold up well relative to the past year.
Factory Orders New orders for manufactured goods fell 1.2% in June after decreasing 1.8% in May. Nondurable shipments decreased 1.3% while durable shipments fell 0.3%. This report is consistent with other data on manufacturing, which points to continued growth, but at a slightly slower pace. Weak confidence in the labor market is hampering consumer spending at the moment. When that confidence rebounds, consumers will return to the stores and drive growth in factory orders.
Consumer Credit According to the Federal Reserve, consumers are still trying to lower the existing credit balances they have. Consumer credit outstanding declined again in June at an annual rate of 0.7 percent. In the second quarter, consumer credit declined at an annual rate of 3.2 percent. Revolving credit balances fell by 6.5 percent at an annual rate in June and finished the second quarter down 9.4 percent. Nonrevolving credit balances increased in June at an annual rate of 2.4 percent after increasing 1.4 percent in May. Over the second quarter, nonrevolving balances increased 0.1 percent. In sum, credit balances fell by $1.3 billion in June. Despite improvements in the terms of credit, consumers remain intent on carrying lower balances and improving their personal balance sheets. Temecula Today | September/October 2010
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TVCC Calendar September 2010 Thursday, September 2, 2010 8:00am – VYP Committee Meeting 1:00pm – SCORE Friday, September 3, 2010 8:00am – Coffee Connection Monday, September 6, 2010 Labor Day Chamber Closed Tuesday, September 7, 2010 12:00pm – Power Networking Workshop Thursday, September 8, 2010 8:00am – Membership Committee Mtg. Thursday, September 9, 2010 1:00pm – SCORE Tuesday, September 14, 2010 12:00pm – Business Success Forum Wednesday, September 15, 2010 5:30pm - Monte Carlo Night at Wilson Creek Winery 5:30pm - VYPER-Monte Carlo Night Thursday, September 16, 2010 1:00pm – SCORE Monday, September 20, 2010 12:00pm – SWCLC Meeting @ Wildomar City Hall Tuesday, September 22, 2010 11:30am – Ambassador Luncheon Wednesday, September 21, 2010 7:30am – Networking Breakfast @ BJ’s Resturant Friday, September 24, 2010 6:30pm – Glow Ball Tournament Thursday, September 30, 2010 9:00am – Women in Business - Keys to Success Create, Connect and Conquer 1:00pm – SCORE
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September/October 2010 | Temecula Today
October 2010 Friday, October 1, 2010 8:00am – Coffee Connection
Tuesday, October 5, 2010 7:30am - 2010 Legislative Summit “Reclaiming California” 12:00pm – Power Networking Workshop Thursday, October 7, 2010 8:00am - VYP Committee Meeting 1:00pm – SCORE Sunday, October 10, 2010 9:00am-4:00pm – E-waste Event Tuesday, October 12, 2010 12:00pm – Business Success Forum Friday, October 13, 2010 8:00am – Membership Committee Mtg. Thursday, October 14, 2010 1:00pm – SCORE Monday, October 18, 2010 12:00pm – SWCLC Meeting @ Wildomar City Hall Tuesday, October 19, 2010 9:00am – Ambassador Training 5:30pm - Candidate Forum @ Temecula City Hall Wednesday, October 20, 2010 5:00pm – Business & Health Expo Thursday, October 21, 2010 1:00pm – SCORE Wednesday, October 27, 2010 7:30am – Networking Breakfast @ BJ’s Resturant Thursday, October 28, 2010 1:00pm – SCORE 6:00pm - VYPER at Barley & Hops
Temecula Today 足| September/October 2010
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