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Nove mb e r • De ce mBER 201 2 | T e me cula Today | 1
Jeff Antoine
Myrna Crowther
Craig Campbell
Production Manager
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760.438.5333
951.775.4884
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41540 Winchester Rd. Suite A, Temecula, CA 92590
Mission Statement
The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.
Officers
Chairman of the Board — Isaac Lizarraga, Rancho Ford Lincoln First Vice Chairman — Jeff Kurtz, Promenade Temecula Second Vice Chairman — Tony Berardino, Cornerstone E & S Insurance Services Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary — Janet Scott, Prime Lending
Directors
Nancy Austin, Newmark Grubb Knight Frank Brian Connors, Southwest Healthcare System Leslie Doherty, Leslie Doherty CPA, APC LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, Cal State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Lori Marruffo, Virtual Outsourcing Solutions Paul Nolta, Small Business Development Resource Center Jeff Powell, Abbott Vascular Richard L. Rawson, MBA, Loma Linda University Medical Center Murrieta Janese M. Reyes, CLB Local Media Karen Roberts, Kaiser Permanente Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Matt Stone, Rancho California Water District
In this Issue
Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org
Vol.36 Is.6
26790 Ynez Court, Temecula, CA 92591
Management Team
Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director
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4 Awards Gala........................................................ pg. 8 Manufacturing Council................................ pg. 10 Chamber Ap...................................................... pg. 11 Membership Ap.............................................. pg. 14 City News......................................................... pg. 16 VYP News.......................................................... pg. 18 New Members................................................. pg. 22 Cover Stories....................................................... pg.
Chairmans Elite Circle Members Platinum
Gold
Committees
SWC Legislative Council Chair — Dennis Frank; Consultant — Gene Wunderlich Membership Services Chair — Jim Mclaughlin, Morrison Mcnabb SC Manufacturing Council Chair — Jack Mobilia, Concannon Business Consulting VYP Christine Chappell, emedia Insiders
Silver
President’s Circle
Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to emily@temecula.org. Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090
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story Southwest County Real Estate Poised for Next Cycle
Pictured: Front Row L to R: Marti Scott, Temecula Realty; Vanessa Ruelas, Twin Cities Realty; Debbie Kosum, Canear Real Estate; Sylvia Lemus, Southwest Riverside County Association of Realtors; Leonard Bustin, Bustin & Associates; Yvonne Ruiz, Wine Country Notary; Chuck Washington, Mayor, City of Temecula; Jan Swanson, Keller Williams Temecula – Jan Swanson; Diane Stumpp, Southwest Riverside County Association of Realtors; Andrea Barochiere, White Van Real Estate Services, LP; Heather Sheaffer, Allison James Estates & Homes; Mike Barochiere, White Van Real Estate Services, LP; Cyndi Harris, ACC Temecula Home Loans Second Row L to R: Mike Diaz, Rancon Real Estate – Sandy Tyler, Lloyd Mize, Harvest Team, Inc., Member of Pacific Realty Group; Jody Mathews, Tarbell Realtors – Jody & Ron Mathews; Geno Diegelman, California Experts; Adam Ruiz, A R Home Loans Direct, Inc. ; Claude Turon-Barrere, Global CRES, Inc.; Vicki Simmons, Envoy Mortgage; Brian Freeman, Keller Williams Realty; John Dimino, White Van Real Estate Services, LP; Karen Davis, Homes for Heros; Richard Greenwood, Temecula Realty
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eal estate is the catalyst and the foundation of the economy here in Southwest Riverside County, and by all accounts both the residential and commercial markets are starting to churn toward the next cycle. Home prices have been rising all summer, short sales and bankowned properties are drying up, and mortgage rates remain low. All of which point to an impending surge in the real estate market. “I think we are on the brink of the next exciting real estate cycle here in the Temecula Valley,” says Rancon Real Estate President Mike Diaz. “We’ve seen a steady improvement in the market with the declining number of distressed sales, a larger number of standard sales and continued low interest rates. A recent article in The Californian pointed to the low interest rates and declining inventory as the stimuli in rising home prices. The article noted that home buyers “have rushed into the North San Diego and Southwest Riverside county housing markets” creating an environment reminiscent of a decade ago. San Diego-based DataQuick reported that the median home price in Riverside County has risen 10.5 percent comparing August 2012 with August 2011. DataQuick President John Walsh said “August was the strongest month for home sales so far this year, and the strongest August in six years. That’s really saying something given the drop in low-end sales, especially foreclosure resales.”
“The inventory here in the valley is at an all time low, which means houses are appreciating at a higher rate,” says Diaz. “It’s a good time for buyers, but it’s also a good time for sellers because of the rise in appreciation. It’s like a perfect storm and the tide is definitely changing.” Mark Boud of Real Estate Economics said in a presentation in October that he sees the Temecula Valley market performing “very well during the next 12 months.” Boud ranked Temecula and Murrieta as the eighth and ninth best performing real estate markets in the Inland Empire according to an index he created that takes into consideration a variety of indicators including unemployment rate, median household income, education levels, jobs within a commute, home value to income and more. “I personally think the Temecula Valley is the best place to live in the Inland Empire and that’s why we have a limited inventory of homes for sale,” says Diaz. “I don’t see the next cycle as being as crazy as the last, and frankly I hope it’s not, but I do see a steady rise in demand and price, and an improving real estate market here that is sustainable.” Rancon Real Estate has been the leading locally-based real estate brokerage in the Temecula Valley since 1971. 4 | Temec ul a Today | N ov e mb e r • De c e m BER 201 2
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What is escrow?
And why I should care!
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ou’ve spent countless hours driving neighborhoods. Hundreds of miles driven and endless hours of discussion; your enthusiasm begins to wane. After all, you’ve been here before…writing offer after offer after offer, only to have them rejected. You’re now an annual passholder for the emotional rollercoaster ride in the life theme park. Just as you’re about to call it quits, there it is! The one! The perfect home! Running on emotion, fueled by determination, you go full-tilt with the offer. After the brief period of waiting…probably more accurately agonizing, your despondency is washed away by elation. The offer has been accepted! Your Realtor congratulates you, mentioning now to open escrow. The realization settles and you ask the simple, but nagging question. What do you mean escrow is opened? What is escrow?
Aaron Lloyd is the President of Sunset One Escrow, Inc. A Certified Senior Escrow Officer, Aaron has an extensive career in escrow, including experiences with personal property, holding, litigation settlement, small to large business sale/ acquisition, and much more. He is an Instructor for the Escrow Training Institute, an Escrow Advisor for the SRCAR Fraud and Risk Management Task Force, frequent guest speaker and is a Director for the Escrow Institute of California.
You’re not alone. This is a common question from the thousands of people who purchase Real Estate each year. Escrow is a disinterested (and licensed) third-party who holds funds and/or anything of value (including collateral) pending the completion of the terms of your contract, or agreement. The purpose is to protect the Buyer and Seller from premature transfer or loss of funds. In California, the best, being the strictest and most reliable, is the “Independent Escrow Agent” The two main advantages of an Independent Escrow Company are security of funds and experience of the personnel. With acknowledged bias, they also provide a superior service experience. Escrow is an integral part of your transaction. The escrow agent is the middleman who coordinates all the documents and instruments which will be needed to complete your purchase. They are experienced and knowledgeable professionals who have made a career of guiding people through this process. Of all the decisions a Buyer or Seller can make, the choice of escrow can be the most critical. I would highly encourage you to take the time to research and meet with a few local companies. As with any large investment, the more informed and comfortable you are with the process the better the experience will be. For more information please visit www.sunsetoneescrow.com and click on “Forms & Media” and select “Top 10 Buyer/Seller questions.” Nove mb e r • De ce mBER 201 2 | T e me cula Today | 5
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story RECIPE FOR A SALE
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he holiday season is fast approaching. It’s the time of year we all enjoy being with family and friends, enjoying the meals prepared with the good old tried and true recipes handed down throughout the years. Turkey and dressing with mashed potatoes and gravy, pumpkin pie for dessert, we can’t wait! Here’s a great recipe for insuring your home sells quickly and at the best possible price. There are five main ingredients that make up the sale of your home. Number one is location. We usually cannot move a home! To coin the favorite phrase of appraisers: “Location, Location, Location.” The pricing of your property must reflect its location. Number two is condition. The upkeep and presentation of your property is crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition. (We’ll have some pointers on this subject later on.) Number three is price and terms. Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship with the other four ingredients and it is the most important of all! Number four is the listing agent. To produce more showing and sale results, interview agents and find one that is friendly, enthusiastic, and flexible. Number five is the marketing plan. Successful home sales require a specific marketing plan prepared by the listing agent before the home is listed. The owner controls four of these! When the ingredients are in agreement, we have a sale! If just one of them is out of line it will take a longer time to sell, and the more ingredients there are out of line, the longer it will take before the sale takes place. Let’s get back to the second ingredient, condition. Look at your home through the buyer’s eyes, as though you have never seen it before. Any time or money spent on clean-up will come back to you in a better sales price.
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Inside: Inspect the house room by room. Paint if necessary. Clean carpets or drapes that need it and clean dirty windows. Clear unnecessary objects from furniture and in small groups to avoid clutter. A clean kitchen is very important. Clear the refrigerator of messages, pictures, etc., and clear away unnecessary or rarely used items from the countertops. It’s always a good idea to keep appliances clean. Sparkling bathrooms sell homes; Remove unnecessary items from counters, tubs and shower stalls. Keep only your most needed cosmetics, brushes, etc., in one small group on the counter and coordinate towels. Rearrange or remove some of the furniture if necessary as sparsely furnished rooms appear larger. Take down or rearrange certain pictures or objects on the walls and patch and paint if necessary. It’s a good idea to repair needed items like doorknobs, faucets and moldings. Lighting always cheers up the home. Open the drapes or blinds and leave lights and lamps on, especially during showings. Outside: Start with the lawn, fertilize if needed and keep the lawn trimmed, edged and watered. Trim all bushes and plants. This keeps the plants from blocking windows. Weed and clear planting areas. You can’t sell a house if you can’t see it. Inspect screens and windows and make necessary repairs and clean the windows on the outside. Go around the perimeter of the house including the patios and decks and move items such as garbage cans, wood scraps, building materials, flower pots, BBQ’s and toys, etc., into the garage. Lastly, check the house for painting, especially the front door and trim. As the saying goes, “you never get a second chance to make a good impression.” We hope the information we have provided in this article will help you with some good ideas that will get your home sold in a hurry and for the right price. If you have any questions on the information provided or have any questions about real estate in the Temecula Valley, feel free to give us a call anytime. JODY AND RON MATHEWS, TARBELL REALTORS (951) 265-7796.
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Temecula Valley Housing
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here’s no doubt the Temecula Valley is one of the nicest, safest and most affordable places to live in Southern California. The climate is terrific, the schools are great, we have sports parks and dog parks and a duck pond, wineries, golf courses & a casino and our city is well run with a budget surplus. From Temecula you can be skiing Big Bear in the morning, surfing La Jolla in the afternoon and be home in time to enjoy a jazz concert at a winery in the evening. There’s something here to fit every lifestyle - unless you want to live in a high rise in a big city and take the subway to work. We don’t have that. We do offer a wide range of housing opportunities from condo’s for first time homebuyers to retirement villages; avocado groves & equestrian estates to vineyards; Mediterranean to New England style single family homes; homes on a golf course to homes on a lake - Temecula has something for every prospective homeowner. So how do you find out more about this amazing market? Start by finding a Realtor® that can guide you through the process. You can start by looking at homes online. Today about 70% of you will start there. But there are so many beautiful homes that you’ll soon find yourself trying to narrow that search to specific areas. Maybe the school district is important to your growing family, or being close to medical facilities is important for special needs, or you need room for your horses or you’ve always dreamed of living on a golf course. Your Realtor® can guide you to those neighborhoods that fit your lifestyle best. Some of you will start by talking to a lender to find out how much home you can afford. That’s a great idea too. It’s a good idea to start with a lender that already knows you - or at least a bank that you’ve done business with. But if you’re new to the area you probably don’t know a lender and picking one out of the phone book might not be your best place to start. A good Realtor® can direct you to good lenders, ones they know from experience can get the job done for you with a minimum of hassle. Some lenders have better programs than others depending on your situation - everything from no-down or low-down government backed loans, to loans with extremely low interest rates for well qualified buyers with large down payments. There are different options for 1st time buyers, investors, military personnel, move-up buyers and seniors and your Realtor® and lender will work together on the best deal for you and your family.
To find a Realtor®, start with the Chamber of Commerce. By being a member of the Chamber, a business owner has already demonstrated their interest in and commitment to the community. Don’t be afraid to talk to more than one Realtor® because just like you, we’re all different too. Some are all business - cut to the chase kind of folks, others are more touchy-feely warm & fuzzy, others you don’t know what the heck they are. You’re going to be working with this person for the next few weeks or months on the biggest investment most of you will ever make. Having a good Realtor® on your team is the difference between a pleasant and profitable experience, and one that will have you gnashing your teeth living in a cave. A couple final thoughts... As with much of the country, we’ve just come through the worst real estate market in years. You’ll be looking at homes that were selling for double their current asking price just a few years ago. But our prices have been stable for three years now and have started to increase again. You’re buying at, or close to, the bottom of this cycle. Last time prices started to boom our housing appreciated 155% in just 5 years. We’re not looking for, in fact not hoping for, a repeat of that cycle but long term appreciation in California real estate is inevitable. We also have about 1/3 of the inventory we had just last year so finding your dream home might take a little longer. There are many beautiful properties out there at terrific prices. When you find the one you love, don’t be surprised if several other folks love it as well. Multiple bids are not unusual in this market so don’t make the mistake of thinking you can steal your dream home. Lowball bids today will almost assure that you will lose the first two or three homes you bid on. On the other hand, if you’re an investor looking for bargain prices on fixers or rentals, those are out there too. Again, your Realtor® can guide you along the most prosperous path for you. The Temecula Valley lifestyle - your piece of history looking to the future. Start enjoying it today. Call your Realtor® to find out how. Gene Wunderlich is a Realtor® & Legislative Liaison to the Southwest California Legislative Council. To receive a copy of the latest housing data for the Temecula Valley, contact GeneWunderlich@earthlink.net
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47th Annual Awards Gala Save the Date – Saturday, March 2, 2013 Congratulations once again to the 2011 Annual Awards Gala Winners: Sterling Business of the Year - Potamus Press Designs Bronze Business of the Year - Commerce Bank of Temecula Valley Gold Business of the Year - Callaway Vineyard & Winery Platinum Business of the Year - McDonald’s Temecula Service/Charitable Organization of the Year - Susan G. Komen, Inland Empire Affiliate Citizen of the Year - Nicole Albrecht, Financial Accounting Services Valley Young Professional of the Year – Adam A. Ruiz, A R Home Loans Direct, Inc. Chairman’s Choice - Jeff Kurtz, Promenade Temecula Ambassador of the Year - Tom Somers, Pacific Advisors Lifetime Achievement - Shawn Lumachi, Chamber Advocacy
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TVCC Announces Jack Mobilia, Chair of SCMC
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emecula Valley Chamber of Commerce Chairman of the Board, Isaac Lizarraga on Thursday announced Jack Mobilia (Retired Senior Executive) will be heading up this effort as chair of the Southwest California Manufacturing Council (SCMC). The newly constituted SC Manufacturing Council will operate under the Temecula Valley Chamber and in partnership with Southwest California Economic Development Corporation. The purpose of this resource is to focus on manufacturers working for and with other local manufacturers for the development of successful business strategies, management leadership, performance excellence techniques and networking.
Jack Mobilia will utilize his extensive management experience as former president of several manufacturing companies to provide a viable and active SC Manufacturing Council. Jack Mobilia was past chairman of the Corona Chamber’s Manufacturing Council. “We are fortunate to have Jack Mobilia as Chair of the Temecula Chambers’ SCMC,” said Isaac Lizarraga, Chairman of the Board. The SC Manufacturing Council will include a diverse and expansive industry representation in the manufacturing sector. The manufacturing sector represents a broad cross section of the industry and includes steel, textile, superconductor ,machined/ molded components and solar panel manufacturers, both large and small. Their products support an equally diverse range of industries such as the auto, aerospace, medical and energy efficiency sectors.
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Southwest California Manufacturing Council
(Charter) The SC Manufacturing Council (SCMC) is strictly focused on manufacturers working with manufacturers. The objective of the Council includes the following: · Provide a Forum for the sharing of ideas and practices · Develop an environment of cooperation between manufacturers and governing agencies · Study/Review concepts related to the continuous improvement of manufacturing operations · Provide a platform to develop successful business strategies and management leadership techniques The Manufacturing Council will meet every other month and is open to manufacturers only. Meetings will include lunch at a small fee and presentations on topics of primary interest and value by recognized professionals. Significant progress has been made in the achievement of the SCMC’s goals and its members will see a strong return on the time they invest in the bi-monthly meetings which will be featuring guest speakers on timely topics. Executives of numerous local manufacturers have expressed their solid support for the SCMC and the benefits it will provide to them. An additional side benefit that may occur would be in the utilization of products and services among the SCMC members themselves. The interface among local manufacturers in a customer/vendor relationship will provide advantages of reduced freight cost and improved on-time delivery performance but would also provide the opportunity for face – to– face dialogue on technical projects.
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“A strong manufacturing sector is critical to the health of the economy,” said Alice Sullivan, President/CEO of the Temecula Valley Chamber of Commerce. “We are pleased that Jack Mobilia will act as chair of this important committee and look forward to strengthening the manufacturing sector and our local economy as a whole.”
This innovative new group will begin meeting in January 2013. The following meeting dates have been set for 2013: Tuesday, January 15 Tuesday, March 5 Tuesday, May 31 Tuesday, July 23 Tuesday, September 24 Tuesday, November 19 For more information about this group email Alice Sullivan, President/CEO, Temecula Valley Chamber of Commerce at asullivan@temecula.org.
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Chamber Calendar November 2012 Friday, November 2 8:00-9:30am – Coffee Connection, TVCC Tuesday, November 6 12:00-1:30pm- Power Networking Workshop, TVCC Friday, November 9 9:00-11:00am – Professional Development Series; 4th class in the Quick Books series at TVCC
Tuesday, November 10-11 9:00am-4:00pm – E-waste Event; Promenade Parking Lot, Temecula Tuesday, November 13 12:00-1:30pm – SBDC Seminar at TVCC “Dealing with Difficult Employees” Please RSVP by calling the SBDC at (951) 7812345.
Wednesday, November 14 8:00-9:00am – Membership Committee Meeting, TVCC 5:30-7:30pm – Mixer at Europa Village Monday, November 19 12:00pm-1:00pm – Southwest California Legislative Council, at SWR Association of Realtors Thursday & Friday November 22 & 23 CLOSED
Chamber Calendar December 2012 Thursday, December 6 9:00-10:00am- Ambassador Training, TVCC 4:00-5:30pm – New Member Reception, TVCC Friday, December 7 8:00-9:30am- Coffee Connection, TVCC
Wednesday, December 12 8:00-9:00am – Membership Committee Meeting, TVCC 500pm – Membership Appreciation Night, Journey’s End at Pechanga Thursday, December 13 11:30-1:00pm Ambassador Holiday Luncheon
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Monday, December 17 12:00pm-1:00pm – Southwest California Legislative Council, at SWR Association of Realtors Monday & Tuesday November 24 & 25 CLOSED Wednesday, December 26 Networking Breakfast DARK
Wednesday, November 28 Networking Breakfast DARK
chamber
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Set Your Travel Plans for 2013 with the Temecula Valley Chamber of Commerce Shades of Ireland
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April 16 – 25, 2013 rom vibrant and history-filled Dublin, across rolling green hills to the dramatic coast, experience all of the charms of Ireland on this 10-day tour of the Emerald Isle. Live like royalty during an overnight stay on the grounds of a castle. Visit the Waterford Crystal facility. See the Atlantic from the stunning 700-foot cliffs of Moher. Experience the world-famous beauty of the Ring of Kerry. Have coffee and scones at a working farm. See beautiful Killarney from your seat on an Irish jaunting car. Journey to historic Blarney Castle, lean back and kiss its famous stone! Departing on April 16, 2013, Shades of Ireland is a 10 day tour which will showcase the beauty of the Emerald Isle. Enjoy an evening of fun with traditional Irish entertainment and travel the Ring of Kerry, one of the world’s most beautiful coastal routes. On the tour you will meet an Irish family during a visit to a working Irish farm and sample homemade tea and scones while they explain their everyday life. On the tour you will also behold the spectacular beauty of the Cliffs of Moher. Enjoy a once in a lifetime experience with an overnight stay on the grounds of a castle and experience old Ireland at its finest.
A $250 deposit is required to reserve your place on the tour. Deadline is November 16, 2012 For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or Jennifer@temecula. org.
This popular adventure costs just $3,399 plus tax and includes roundtrip air from San Diego International Airport, all hotels, 20 meals, baggage handling and an experienced guide.
Media Sponsors
Scene Business
Magazine
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New Morning Mixer!
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e are kicking off the NEW year with a NEW name and a NEW location for the Networking Breakfast. Now, “The Morning Mixer” will be held at Embassy Suites Hotel-Temecula Valley Wine Country on Rancho California Road. Join us for these exciting events each month… Introduce your business to over 85 members and guests, get to know other local businesses, enjoy coffee and danish, prize giveaways, showcase your business as a spotlight speaker, network and more. Mark your calendars for the first Morning Mixer of the year, January 23rd, 2013. You may choose from any one of these Sponsorship Opportunities; Spotlight Speaker, Breakfast Sponsor or Table Sponsor…there is something for everyone! For details on sponsorship opportunities and how to showcase your business please contact Tiffany@temecula.org.
The Business Encounter starting in 2013!
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hese topical seminars will be held the second Thursday of each month from 12-1:30pm at the Temecula Valley Entrepreneur’s Exchange, 43200 Business Park Drive.
These events will be a great way to become educated on business topics pertinent to your business needs. These presentations are taught by members of the TVCC. They will not only be an informative educational event but also a way to build your business through networking. Free for members of the TVCC, $20 for nonmembers. Lunch will be provided. If you are interested in sponsoring and or speaking at The Business Encounter please contact Tiffany Clark at tiffany@temecula.org or (951) 676-5090.
M A G A Z I N E
Dine • Shop • Style • Home Décor 10% Discount on advertising for Temecula Chamber Members For information call 951-970-3800 yourvillamagazine.com
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City of Temecula Presents:
Bike Lane and Trail Program
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n October 9, 2012, the Temecula City Council adopted a Resolution to reaffirm and clarify the Bike Lane and Trail Program Map. The City has approximately 22 miles of trails and 45 miles of bike lanes. However, much of the network is fragmented. The Bike Lane and Trail program is a focused effort to complete the network for the benefit of local residents and visitors to the Temecula Valley. The project includes a phased completion of segments to connect the City’s bike lanes and trails. The project also includes a plan to develop an Old Town to Wine Country Trail (east-west connection), a Lake Skinner Trail (northsouth connection), and a Temecula Loop around the entire City. In addition, this project has built in efficiencies that take advantage of existing/planned Capital Improvement Projects such as the Butterfield Stage Road Extension, the Santa Gertrudis Bicycle Interconnect, and pavement rehabilitation projects that will include striping of bicycle lanes. The Bike Lane and Trail Program is expected to be mostly completed by 2017. During the first year (2012-2013), emphasis will be placed on bike lane striping and negotiating access and maintenance agreements with Utility Districts. During the second, third, and fourth years (2013-2016), segments that involve engineering/design/construction will be completed. Other segments previously identified as capital improvements will be completed per their respective project timelines. Remaining segments will be completed as projects are built and conditioned for improvements through the development review process.
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Welcome to the Office Depot Temecula Valley Chamber of Commerce Program! Take advantage of significant savings of up to 60% off a list of 195 most commonly purchased items. Most other items are discounted at least 5% over everyday low retail price. Save up to 70% off the retail price on your copy and print orders.
Please tear out the card and present it to a store associate to receive your Chamber pricing. The Store Purchasing Card allows you to receive the Chamber discounted pricing in any of the Office Depot retail stores nationwide. You will receive the lowest price on every item whether from the Chamber discounted pricing or an in-store price.
Want to shop online and receive fast and free delivery on qualifying orders of $50 or more? (See below for details.) Log onto www.saveatofficedepot.com/temeculachamber to create or request an online account! The Store Purchasing Card is not a credit card. Office Depot coupons valid at retail stores and used with the card will provide a discount off the retail store price only. The cardholder will receive either its custom discounted pricing or the retail store price after discounts, whichever is lower. Please visit www.business.officedepot.com/tcspc for full terms and conditions. Fast & Free Delivery: Minimum purchase required after discounts and before taxes. Orders in our local delivery areas of $50 or more placed by 5:00 PM (in most locations) via phone or online or by 3:00 PM via fax, local time, will be delivered the next business day (between 8:30 AM and 5:00 PM). Otherwise, your order will incur a delivery of $5.95. Some furniture, technology and special order items do not qualify. Other restrictions apply. See business.OfficeDepot.com or ask your account manager for details.
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Business news news Valley Young Professionals news legislative
Oak Grove Room Decoration
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alley Young Professionals (VYP) is proud to announce they we have completed their 4th Annual Oak Grove Room Makeover. “On September 28th and 29th, 19 volunteers contributed 93.5 man hours total to complete yet another amazing room for two young ladies”, says Jason Hope, VYP Civic Co-Chair and the organizer of the event. “The theme of the room “Butterflies”, had special significance this year as it was in honor of a new program that Oak Grove now has in place called LIVE S.A.F.E (Stop Abuse For Everyone). Butterflies, which are often drawn on the wrists in awareness of self injury, were incorporated throughout the room as was the color orange, the ribbon color of self harm awareness. A poem as well as an inspirational quote were also chosen by the girls and placed on the walls.”
evidence-based practices, including Dialectical Behavioral Therapy (DBT), Cognitive Behavioral Therapy and Seeking Safety, as well as their signature program, LIVE SAFE, which provides specialized care for youth who struggle with selfharming behavior. LIVESAFE addresses self-abuse as well as unsafe choices. The program teaches healthy expression of feelings and when and how to ask for help. Learning to cope with anxiety, anger, shame and a variety of other intense emotions is also addressed. Youth are taught how to regulate and manage intense emotions. Youth leaders who have made progress in the program assisted in the design of the room which highlights safe and healthy choices. They are very grateful for not only having a beautiful room but one that so meticulously incorporates their design ideas and values.
The Oak Grove program is designed using the most up-to-date There is no better feeling than seeing the faces on these kids when you present them with their completed rooms. Having done this now for 2 years in a row, it is truly the highlight of my year, as well as VYP’s”, says Hope, “We look forward to doing this again next year for 2 more amazing kids”. Civic Co-Chair – Jason Hope, JD Promotions
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Business
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Creative Advertising: Feeling Sells
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hile there are other names for them, you can usually put advertising into two categories: creative, which is used to create a demand; and directional which tells you where to get it. So many small businesses simply focus on the directional, like business listings and the yellow pages. It’s easy. All that’s involved is including what you do and where people can find you. Great, but the only thing that makes people want to find you is a desire for your product or service. Sure, you can include a discount or coupon but that’s not going to keep them coming back. Creative advertising is the hard part but it can do a lot of the heavy lifting. “Nostalgia literally means, The pain from an old wound...” If you’ve ever watched Mad Men (one of my favorite shows) most of what Don Draper and his crew does is creative advertising. They often tap into the desires of the target market to make them feel a certain way in order to create a deep want for that product. The Kodak Carousel presentation in the season one finale is a great illustration. One of the best scenes of the entire series. Something as simple as a slide projector becomes a window into the past we want to remember. “It takes us to a place we ache to go again... It takes us round and round and back home again. To a place where we know we are loved.” There are a million layers of subtext here—with Don’s past and Harry Crane running out crying—but it touches a nerve in just about everyone. If it doesn’t, they should just go back to watching the Kardashians or something. Even if there were 10 other projectors available, all with similar functionality, that’s the one I yearn for. Logic may disagree but my consumer mind tells me that’s the only one
that’s really going to take me back and give me that experience. Now, this is an extreme example. You could maybe call it manipulative. But it’s the core of what is done. Don’t get caught up in tricks though. A common phrase heard in regards to advertising is “sex sells.” In season two, Don has a great response to that; “Says who?... YOU are the product. You. FEELING something. That’s what sells. Not them. Not sex.” It may be a line but it’s true. Tricks and obvious ploys won’t get you far. Sexy stuff may sell, not because of the sex, because of the idea it puts in men’s heads that they have a chance or are desirable to that woman eating that hamburger and rolling around on that car. They feel it’s true. (Don’t think it doesn’t work on women though. Have you seen some of the ads in ladies magazines? It’s just in reverse. “Use this product and you could look like this and be desirable to those men.”) Now, I’m not suggesting anyone use underhanded tactics or manipulate. I’m not sure I like the idea of using a woman to sell hamburgers. It doesn’t make much sense when you think about it, but the principle is there. Tap into the feelings and the base desires of what your target market wants and you’ve opened a door. But that’s only the beginning. The door doesn’t stay open for long. Unless that carousel ride is exciting and people get what they expect, they’re not going to pay for that ride again. Marketing Co-Chair – Jason DeArmond, DeArmond Creative “For video clips and ad examples go to www.dearmondcreative. com/creative-advertising”
SAVE THE DATE!
VYP Membership Appreciation Night December 13th, 6:00-9:00pm VYP members and a guest are invited to join us for an extra special event! Begin your evening in Old Town Temecula, then into Wine Country aboard the Stryder Shuttle. This festive evening will be filled with great food, drinks and games compliments of VYP and our sponsors. To RSVP email, Tiffany@temecula.org Want to get Connected? Contact US? www.temeculavyp.org • vyp@temecula.org www.facebook.com/valleyyoungprofessionals Nove mb e r • De ce mBER 201 2 | T e me cula Today | 19
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SWCLC
The Legislative Year in Review
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n our next issue the Southwest California Legislative Council will publish our annual Legislative Report Card letting you know how our local California Legislators voted on business bills supported or opposed by the SWCLC. For the past 4 years Senators Anderson and Emmerson and Assembly members Jeffries and Nestande have scored 100% records with our local advocacy coalition. But this year we stepped up our activity from an average of 25 bills a year to nearly 90, so our expectations of compliance may be modified a bit. In general, the Legislative Council enjoyed a very successful year on behalf of local business interests. Of the 35 bills we supported, 12 made it through the process and the Governor signed 11 of those into law. Unfortunately the bill he vetoed, AB 1098, was the bill that would have returned the much needed Vehicle License Fees to our newest cities including Wildomar and Menifee. As a similar bill had died in committee earlier in the year, we were not overly optimistic that the Governor would reverse his position from a year ago, but we did launch a letter writing campaign and other contacts hoping he might. To no avail. Other successes included the passage of SB 1186, which will make it more difficult for attorneys to file frivolous shakedown lawsuits against small business owners for alleged ADA violations. Predatory lawyers filed hundreds of the such actions in Julian in 2004-2005, and more recently in Temecula and Lake Elsinore. AB 1844 will prevent employers from requiring an applicant to provide access and/or passwords to their private social media sites and Senator Emmerson’s SB 1387 will impose more severe penalties on metal theft for items like man hole covers, fire hydrants and copper wire.
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Job killer bills the SWCLC successfully opposed include AB 1450 that would have prohibited an employer from requesting information about a prospective employee’s job status. While the bill would have made it illegal to mandate that an applicant be currently employed, which is good, it would have expanded on the information an employer is prohibited from requesting, effectively limiting an employer’s access to pertinent background information for the hiring process. Similarly, and perhaps surprisingly, the Governor vetoed several other measures that would have greatly expanded the reach of greenhouse gas and other global warming initiatives that would have increased taxes, sorry, fees on individuals as well as increased cost and regulation on businesses, driving some out of business entirely and even more out of state. Overall the Governor sided with the SWCLC on business legislation 71% of the time, the 2nd year he has scored at that rate as well.
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New Members: a very special welcome Alliance Outdoor Lighting Amanda Hammond 28441 Rancho California Road, Ste. X Temecula, CA 92590 (800) 930-6225 AllianceOutdoorLighting.com Lighting Fixtures, Manufacturing Julianne Blake, PhD Julianne Blake Temecula, CA 92590 (951) 587-8058 www.BeHereWow.com Health & Wellness/Nutrition, Psychologist Bo Bo USA Daniel Rangel 42045 Remington Avenue, Ste. 103 Temecula, CA 92590 (951) 676-7775 Manufacturing, Pet Supplies The Business Blast Bob Madden 29121 Promenade Road Menifee, CA 92584 (866) 920-8080 www.TheBusinessBlast.com Advertising, Marketing Business Women’s Network Patti Duncan Temecula, CA 92591 (951) 674-2188 Networking Organization Bustin & Associates Leonard Bustin Temecula, CA 92592 (951) 295-0803 Real Estate, Real Estate- Retail Concannon Business Consulting Jack Mobilia 18101 Von Karman Avenue Irvine, CA 92612 (951) 870-0577 www.ConcannonBC.com Business Consulting, Consultant – Business Connelly Mansell Inc. Brian Mansell 31805 Temecula Parkway, Ste.112 Temecula, CA 92592 (951) 694-0595 www.BuiltByCMI.com Construction, ConstructionManagement
Countryside Insurance Jarrad Chavez 40395 Winchester Road, Ste. B Temecula, CA 92591 (951) 296-9995 www.CountrysideAgent.com Insurance, Insurance Home David R. Powers, DDS Brenda Bentivengo 26810 Ynez Road, Ste. E Temecula, CA 92591 (951) 695-2222 www.PowerSmileDental.com Dentists EDFIN Cash for College Shelly Rufin 27420 Jefferson Avenue, Ste. 104E Temecula, CA 92590 (951) 261-9799 www.EDFIN.net Education- College Planning & Funding Services, Financial Advisor/Planning Flowserve Corporation Cecilia Saldana 27455 Tierra Alta Way, Ste. C Temecula, CA 92590 (951) 719-3087 www.Flowserve.com Manufacturing Guardian Loki’s Gems & Jank Logan Rogers Temecula, CA 92591 (641) 357-3899 Hobby / Toys I.D.E.A Theresa Sester Temecula, CA 92591 (951) 553-4835 Special Needs Organization Knuckleheads on Front Street Frank Butler 28410 Old Town Front Street, Ste. 112 Temecula, CA 92590 (951) 694-0000 KnuckleheadsonFrontStreet.com Entertainment, Restaurant Landscapers Temecula, Inc. Bob McFadgen 27475 Ynez Road, #252 Temecula, CA 92591 (951) 506-1600 www.LandscapersTemecula.com Landscape Construction, Landscaping
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Lockhart Law Firm, APC Samuel Lockhart 41856 Ivy Street, Ste. 207 Murrieta, CA 92562 (951) 461-8878 Attorneys, Attorneys-Bankruptcy Mark II Properties Jerry Swanger 31285 Temecula Parkway, #C8200 Temecula, CA 92592 (858) 376-5656 www.sdmarkii.com Property Management Mathematics, ETC Noureddine Elalam 30590 Rancho California Road, Ste. C304 Temecula, CA 92591 (951) 375-8298 www.MathematicsEtc.org Education My Girl! Friday Services Valerie Harbottle Temecula, CA 92592 (951) 313-2036 MyGirlFridayofTemecula.com Business Services, Errand Services Pinnacle Mobile Marketing Jim Miller 31938 Temecula Parkway, #A320 Temecula, CA 92592 (951) 821-8659 www.GoPMM.com Advertising, Marketing Senator Joel Anderson - 36th District Donna Thompson 27555 Ynez Road, Ste. 204 Temecula, CA 92591 (951) 676-1020 www.cssrc.us/web/36/ Government The Smell of Success John Miles III 40335 Winchester Road, #E252 Temecula, CA 92591 (951) 834-5473 www.SmellOS.Scentsy.us Candles, Retail
Stratosphere Marketing Solutions Jim Hammarstrom 4607 Lakeview Canyon Road, #550 Westlake Village, CA 91361 (951) 696-6900 www.JoinStratosphere.com Internet Marketing, Marketing Temecula Valley Players Mark McCullough PO Box 1293 Temecula, CA 92593 (951) 600-8377 www.TemeculaValleyPlayers.com Entertainment, Theater Trujillo & Trujillo, Attorneys at Law Robert Trujillo 41593 Winchester Road, Ste. 201 Temecula, CA 92590 (951) 296-9529 www.Trujillo-Law.us Attorneys, Attorneys-Family Tusker International & Surplus Metals Kelly Nicholl 24335 Prelipp Road, Ste. 128 Wildomar, CA 92595 (951) 249-9429 Distributors, Metals-Suppliers Tutoring Club Jason Guidos 31701 Temecula Parkway, Ste. C Temecula, CA 92592 (951) 302-4433 www.TutoringClub.com Education, Tutoring Veteran Supplemental Support Network Daisy B. Tate 39040 Sky Canyon Drive, Ste. 105 Murrieta, CA 92563 (951) 821-8776 www.VetSupportNet.org Organizations / Non-Profits, Veteran Services
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Thank you Renewing Members Support Local Chamber Businesses ACC Temecula Home Loans Affordable Window Coverings Alexander Pacific Electrical Contractors Ameresco Solar American Pacific Mortgage AppleOne Employment Services Auto Care Experts, Inc. Barragan Corp International Bella Capelli Salon & Boutique - Tara Wunderlich Big Horse Feed & Mercantile The Bike Shop Bob’s Canvas, Inc. Buckles Restoration Butterfield Ranch Self Storage Cambrian Homecare Center for New Directions Central Security Services Century 21 Wright Champion Employer Services Charley’s Grilled Subs Clinton Keith Self Storage Coast Benefit Consultants, Inc. Coldwell Banker CommercialSudweeks Group Craig Davis Family Insurance Agency, Inc. DBA: FARMERS CT West Cutting Edge Staffing D.L. Phares & Associates deMAXio Merchant Services Derek Thomas, CPA Elsinore Valley Municipal Water District Esther N. Phahla, CPA Europa Village First Industrial Construction Fitness Together Freeman Property Management, Inc. Graybill Medical Group Guadalajara Mexican Grill Hawthorne, Mardelouis Hearing Aid Systems, Inc. Heiller Construction, Inc. Hopes Chest Co. Hospitality Car Wash
Howell Design Howells Government Relations Image Source Inn at Europa Village International Rectifier Keck Insurance Agency Keller Williams Temecula - Jan Swanson Kiwanis Club of Temecula Valley Koch Heating & Air Conditioning Inc. Lake Oak Meadows Lawlor Chiropractic Lonnie Smith Construction, Inc. Luvata ElectroFin, Inc. Mantra Indian Cuisine Medifast Weight Control Centers MFI Recovery Center Midas of Temecula Miramonte Winery / Celebration Cellars Murrieta Auto Collision Murrieta-Temecula Property Managers National Van Lines Agent Oak Mountain Winery Oak Park Executive Suites Office Depot Panache Events Pechanga Development Corporation Peltzer Farms Ponte Family Estate Winery Portofino Apartments Premier Business Centers Press-Enterprise, The Ranch and Coast Real Estate Ranch Muffler & Truck Accessories, Inc. Rancho Family Medical Group Rancho Reprographics, Inc. Rancon Real Estate - Felicia & Janene Hogan RCS Group Reid & Hellyer, A Professional Corporation Riverside Community Hospital Riverside County Superintendent of Schools
Safe Alternatives For Everyone, Inc. Save Our Southwest Hills Sawyer Cook Insurance The Scotts Company Sizzler / BMW Mgmt Southern California Telephone Company Southwest California Pageants Sparkletts Waters Special Olympics Southern California Temecula Valley Area Stadium Pizza - Jefferson Stadium Pizza - Redhawk Star Way Productions State Farm Insurance - Richard Lawe State Farm Insurance - Rick Douglas Stifel Nicolaus Sullivan, Keith Sweat Cardio & Yoga Sylvia A. Gisi MD, Inc. Temecula ACE Hardware Temecula Catalina Island Masonic Lodge #524 Temecula Olive Oil Company Temecula Ridge Apartments Temecula Valley CVB Temecula Valley Therapy Services Temple Court Senior Care Tina M. Gottlieb, Chiropractic Trend Equity Group University of Phoenix University of Redlands, School of Business Vintage View Apartments Virtual Outsourcing Solutions Wahoo’s Fish Taco Wiens Family Cellars Wine Country Pools / Jim Ciccone Pool Service Wong Johnson & Associates Workforce Development Center of Riverside County Xtreme Heating & Air Conditioning, Inc. Ziemer, Roger C. The Zucker Law Firm - A Professional Corporation
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Temecula Valley
Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at katie@temecula.org to learn more or to schedule your ribbon cutting.
Women’s PEER Connection 27636 Ynez Road, L7 #280 Temecula, CA 92591 (951) 757-4329 www.WomensPEERConnection.com
Delta Hospice of Inland Valley, Inc. Adam Sparks 41593 Winchester Road, Ste. 215 Temecula, CA 92590 (855) 88-DELTA www.DeltaHospice.com
Canear Real Estate Curtis Doss 43020 Blackdeer Loop, #202 Temecula, CA 92590 (951) 693-0811 www.Canear.com
Twin Cities Realty Vanessa Ruelas 43422 Business Park Drive, #102 Temecula, CA 92590 (951) 699-3788 www.TwinCitiesRealtyCA.com
Callaway Vineyard & Winery Denise Sutterfield 32720 Rancho California Road Temecula, CA 92591 (951) 676-4001 www.CallawayWinery.com
Daniel E. Greene CPA Daniel Greene 27710 Jefferson Avenue, Ste. 201 Temecula, CA 92590 (951) 587-3789 www.EGreeneCPA.com
Above and Beyond Beauty Alicia Gause/Angela Guerriero 41925 3rd Street Temecula, CA 92590 (951) 693-9777
Minders Protective Services Michael Julian 24910 Las Brisas Road, Ste. 105 Murrieta, CA 92562 (951) 677-3500 www.MindersPS.com
Famous Dave’s 26478 Ynez Road Temecula, CA 92591 (951) 293-9232 www.FamousDaves.com
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DARLENE WETTON NAMED AS CEO
OF NEW TEMECULA VALLEY HOSPITAL
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arlene Wetton has been named as CEO of Temecula Valley Hospital, a 140-bed, fivestory acute care hospital that is planned for completion in fall of 2013. The new facility, now under construction on 37 acres of green fields at 31700 Temecula Parkway, will be the first hospital in Temecula’s 21-year history. Ms. Wetton comes to Temecula Valley Hospital from Corona Regional Medical Center where she had served as Chief Operating Officer since January 2011. Prior to Corona Regional, she spent 28 years at Alvarado Hospital Medical Center in San Diego, California where she served as Chief Nursing Officer before being promoted to Chief Operating Officer. Frank Lopez, UHS Regional Vice President, Acute Care Division, said, “I am pleased to announce the appointment of Darlene Wetton to the position of CEO of Temecula Valley Hospital. Darlene is a seasoned health care executive with a solid administrative and clinical background. She has spent her career in Southern California and is eager to become an integral part of the Temecula Community.”
The new hospital will include an innovative Consolidated Treatment Unit where inpatients and outpatients are prepared for and receive procedures and that can double as an expanded emergency department when necessary. “The Consolidated Treatment Unit will promote faster patient recoveries, as more efficient processes allow nurses and staff to bring care to the patient, rather than the other way around. Nurses can spend more time with their patients when everything is centrally located,” said Bill Seed, UHS Vice President of Design and Construction. With all-private rooms, a 20-bed intensive care unit, six hightech surgical units, 40 emergency department bays and an advanced electronic clinical information system, Temecula Valley Hospital also will include an operations center that consolidates management, scheduling, housekeeping and engineering. Temecula Valley Hospital is owned and operated by a subsidiary of Universal Health Services, Inc. (UHS), a King of Prussia, Pennsylvania-based company that is one of the largest healthcare management companies in the nation.
Temecula Valley Hospital will provide South Riverside County residents with a vibrant, leading-edge medical facility, bringing much-needed high quality healthcare services to the community. The new hospital was designed using a unique collaborative approach known as Integrated Lean Project Delivery, incorporating the latest technology, eliminating waste and increasing efficiency. A team of architects, medical professionals and construction experts collaborated with a common goal of building a cost-efficient facility designed around service excellence and patient-centered care.
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Help our City get rid of E-Waste the right way by sending it to a proper recycling process and not into the landfills! • • • •
Electronic discard is one of the fastest growing segments of this nation’s waste stream. 56% of American households have functional e-products that they no longer use. 70% of heavy metals, 40% of lead and mercury contents found in today’s landfills come from E-Waste. New federal mandate requires that television stations switch from analog format to digital format, which means a greater number of televisions will become obsolete within the next several years. E-Waste Collection Event Date, Time and Location:
Saturday & Sunday, November 10 & 11, 2012 From 9:00 am to 4:00 pm
Hosted by the Temecula Chamber of Commerce
Promenade Temecula Mall (In the parking lot between JCPenney & Macy’s)
40820 Winchester Road Temecula, CA 92591
For more information on the E-Waste collection event, please contact us at (951) 676-5090 or brooke@temecula.org. What is “E-waste”? E-Waste is any consumer electronic equipment that has reached its ‘end-of-life’ or ‘end-of-usage,’ whether in full or non-working condition. It includes most electronics or electric appliances with a cord or circuit board such as: Computer Monitors, Television sets, PC Systems, Printers, Laptops, Copiers, Scanners, Fax Machines, Toner Cartridges, UPS & PDAs, Power Supplies, Main Frame Units, Networking Equipment, Mother Board Systems, VCR/VCD/DVD Players, Home Entertainment Systems, Landline and Cellular Phones, & Small Portable Devices. We also accept car and forklift batteries. There is a $5.00 service fee for Microwave Ovens. We do NOT accept: Refrigerators, Washer and Dryers, Fluorescent Light Bulbs, and Household Batteries. 28 | Tem e c ul a Today | N ov e mb e r • De c e m BER 201 2
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thank you The TVCC would like to thank our Chairmans Elite Members for their continued support.
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(951) 694-3537 Securities offered through member FINRA/SIPC. Nove mb e r • De ce mBER 201 2LPL | TFinancial, e me cula Today | 2 9 La Pointe Wealth Management is a separate entity from LPL Financial
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news TEMECULA VALLEY HONORED As 2012 TRAVELERS’ CHOICE U.S. WINE DESTINATION
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s reported by Reuters, millions of travelers worldwide helped TripAdvisor identify Top Spots for Wine Getaways in the U.S. and the World. Temecula Valley was honored on the U.S. Top 10 based on travelers’ reviews and opinions for local Temecula Valley wineries, restaurants, attractions, and accommodations.
Casual, picturesque Temecula Valley Southern California Wine Country - the only major American Viticulture Area (AVA) in Southern California - is distinguished by its year-round climate, natural rolling hills, vineyards, panoramic views, and open spaces. The popular boutique-destination includes Downtown Old Town Temecula, Temecula Valley So Cal Wine Country, and Pechanga Resort & Casino. For Travelers’ Choice Wine Destinations in the U.S. and Europe, and information about TripAdvisor, please see: http://www.reuters.com/article/2012/10/16/idUS81189+16-Oct-2012+PRN20121016 The Temecula Valley Convention & Visitors Bureau, the region’s official tourism marketing organization and resource for visitors is online at VisitTemecula.org; “Temecula Valley Southern California Wine Country” on Facebook; @VisitTemecula on Twitter. For visitor information and assistance, call 951/491-6085.
happy holiday season!
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he TVCC would like to wish all of our members a happy holiday season! Here are some of the festive things happening around Temecula for the holidays. For more information on these and other holiday community events visit www.temecula.org Annual Christmas Tree Lighting Ceremony Thursday, December 6, 7-8pm Temecula Duck Pond Annual Santa’s Electric Light Parade Friday, December 7, 7pm Front Street, Old Town Temecula
Holiday Lights and Festive Sights Bus Tour December 8,9,12- 19 Civic Center Annual breakfast with Santa Saturday, December 15 8:00-9:00am 9:00-10:00am 10:00-11:00am 11:00am-12:00pm 12:00-1:00pm (Special Needs) Community Recreation Center Annual Grape Drop Monday, December 31, 6pm-12am Civic Center
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PRESORTED STANDARD U.S. POSTAGE PAID TEMECULA, CA 92591 PERMIT NO. 28
26790 Ynez Court • Temecula, CA 92591 Change Service Requested