Temecula Today - March April 2014 Issue by Justin Lawler

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 1

Life is full of important moments... Choosing to buy a home is an important step and one of the biggest financial decisions in your life. At PrimeLending, we are committed to providing you a mortgage process that is stress-free and simple so that you may enjoy the finer moments in life. Contact us today for a complimentary analysis and a mortgage without obstacles.

951.294.5294

41540 Winchester Road, Suite A Temecula, CA 92590 #4 in the Nation for Purchase Units*

MORTGAGES WITHOUT OBSTACLES.

Michael Cahill

Myrna Crowther

Greg Martin

909.725.1627

951.775.4884

951.294.5267

Jay Young

Kristin Stolte

951.294.5266

951.526.3181

Branch Manager NMLS: 35431

Sr. Loan Officer NMLS: 247169

Production Manager NMLS: 632943

Sr. Loan Officer NMLS: 632947

Production Manager NMLS: 246738

*As listed by MarketracÂŽ Powered by CoreLogic for Jan-Dec 2012. All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. ÂŠ 2013 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS: 13649) is a wholly owned subsidiary of a state-chartered bank and is licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996. V041013.

26790 Ynez Court, Temecula, CA 92591 Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org Officers Chairman of the Board: Jeff Kurtz, Promenade Temecula First Vice Chairman of the Board: Jerry Konchar, Pechanga Development Corporation Second Vice Chairman of the Board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage

Directors Tony Berardino, Cornerstone E & S Services Brian Connors, Southwest Healthcare System Tom DeMott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Jeremy Goldman, Southern California Edison Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, Community Little Book Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Al Rubio, DCH Auto Group Temecula Jackie Steed, National Merchants Association

Management Team Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator

VOL.38 IS.2

IN THIS ISSUE 4 State of the City.......................................................................................................................... pg. 8 Awards Gala Winners................................................................................................................ pg. 11 Ribbon Cutting......................................................................................................................... pg. 16 Valley Young Professionals............................................................................................... pg. 18 SWCLC.......................................................................................................................................... pg. 20 City News..................................................................................................................................... pg. 21 Member News............................................................................................................................ pg. 22

Cover Stories................................................................................................................................. pg.

CHAIRMANS ELITE CIRCLE MEMBERS

Committees

SWC LEGISLATIVE COUNCIL Chair — Alex Braicoviah, CR&R Consultant — Gene Wunderlich MEMBERSHIP SERVICES Chair — Roger Kaman, Your Fit City SC MANUFACTURING COUNCIL Chair — Jeff Powell & Jim Oesterling, Abbott Vascular VYP Chair-Kaelan Sutherland, Sutherland Networks

Platinum

Silver

Gold

President’s Circle

contributors Cover Photo: George Ortiz Layout: The Creative Bar

JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY | 3

O V

S T O

R Y

TVCC APPRECIATES THEIR AMBASSADORS am·bas·sa·dor: • An official representative of an organization or movement • Representative of activity, organization, company, etc.. someone who is considered to represent an activity, organization, company, etc. The TVCC truly could not accomplish all we do without our Ambassadors. The Ambassadors, go above and beyond in helping the Chamber support local business. Some of the many things they do are assist the Chamber with Ribbon Cutting ceremonies, welcoming the new members and inviting them to participate in the TVCC. The Ambassadors attend ground breakings for new businesses, help at the registration table for mixers and events, act as mentors for new and future members, and spend afternoons at the Chamber office stuffing envelopes for special events. You will catch TVCC Ambassadors pounding the pavement during our City Walks, visiting local businesses. Many of them act as committee chairs and co-chairs, and assist in creating new events and programs to offer members. Yes, the TVCC truly loves our Ambassadors – Thank you! Ambassadors are extraordinary volunteers, who dedicate their time and energy for the betterment of the Chamber. They are an informed group of motivated, enthusiastic and articulate businessmen and women who serve as the backbone of the Chamber’s membership and retention programs. Ambassador’s facilitate and promote Chamber events, welcome

4 | T EMECU LA TO DAY | M A R C H • A PRIL 20 1 4

new members and outreach to the Chamber membership as a whole. “It has been a pleasure being an ambassador with TVCC for many reasons. The caring people at the Chamber who are there and always graciously assist me with any business need I may have. The networking and education that is offered is so amazing. The fun events where you meet someone new and help them to be comfortable by introducing them to someone they don’t know or someone they would like to meet.” — Debbie Kosum, Realty ONE Group Southwest “I moved to Temecula back in the 1980’s -“the good old days!” Of course, I have always believed that membership in the Chamber of Commerce is essential to success in business. I had a wonderful time being an Ambassador for the Chamber. Being an Ambassador was a great experience welcoming new entrepreneurs and business leaders, meeting new people and helping them get connected in the community. My favorite part of being an Ambassador was the ribbon cutting events when new businesses opened. In those days, there were ribbon cutting events all the time. The town was so small that each new business was a significant addition to the business community. Another funny part of it all is that in those days, the Chamber of Commerce Mixers were the best – no, make that the ONLY party in town! When I look back on the last twentysix years, I am very proud of all that we have achieved in this Community. I even met my husband at a mixer!” — Monica Sams Oder, Mira Loma Apartments

C “I really wanted to connect to my community as a resident and as a business professional. I am very proud of Temecula and proud to be a part of the Ambassadors representing and participating in my community.” — Alesia Amodio, California Realty Experts “In 2002, as a new Chamber member, I was advised to join a committee and become an Ambassador. Within 3 years, as “Ambassador of the Year” and being elected to the Board of Directors, I enjoyed great satisfaction as a Community leader, working with other leaders to support Temecula and the business community. I am grateful to the Chamber, and the Ambassador program, for helping me to grow and for bringing out the best in me.” — Bill Seltzer, Temecula Valley Golf School “The Chamber has so much to offer the community and its businesses! I love being an Ambassador, or as I like to call it “Chamber Cheerleader”, to share and cheer all it has to offer!” — Valerie Harbottle, My Girl! Friday Services

O V

S T O

R Y

Why: To become a resource to new and existing business in our City How long: This will be 3 years Best: The best thing about being an Ambassador is being able to make the connection between our businesses that help them grow — Jennifer Sevilla, Provident Bank “I’ve been an Ambassador for over 5 years. I became an Ambassador with the Chamber, so I can be involved in the community and build relationships. My best memory of being an Ambassador is introducing guests and new businesses to other members of the Chamber. I have made several business connections and met fantastic people, while being an Ambassador.“ — Yvonne Ruiz, Wine Country Notary “I am in my second year as an Ambassador and I have created wonderful supportive relationships beyond superficial business acquaintances, and now I have meaningful friendships with some that probably would have never come about had I not joined the Ambassador program. It has made me more connected to the Chamber and provided me with an invaluable creditability which in turn has strengthened my business.” — Diane Strand, JDS Video & Media Productions, Inc. & JDS Actors Studio

Congratulations to the Chamber’s past recipients of the Ambassador of the Year Award 2004 – Jann Gentry and Annette Nielson 2005 – Bill Seltzer and Carol Crocker 2006 – Alphonso Allen 2007 – Rosalyne Hall

2008 – David Paget and Jackie Steed 2009 – Jami McNees 2010 - Luanne Jobgen 2011 – Harry Shank

2012 - Tom Somers 2013 - Robin Johnson 2014 – Valerie Harbottle and Erne Orin

Temecula Valley's Stately New Address Anticipated from the low

$1,000,000’s

Sales Office Opening Soon Spring 2014 Move-Ins

T he Groves, in Temecula Wine Country, is an exclusive gated community of up to 37 new luxury residences. Homes are nestled into a natural & inspiring landscape surrounded by established groves. Ideally perched above the Valley, this elite community offers magnificent views & a rare opportune location. Inspiring floor plans are ready for viewing. Keep informed. Register at TheGrovesWineCountry.com.

• Single-and two-story plans • 4-6 bedroom estate homes • 3-5 car garage • Average 2 acre home sites

(760) 822-0831

Temecula Wine Country

TheGrovesWineCountry.com

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 5 41828 Knoll Vista Ln.,Temecula, CA 92592

O V

S T O

R Y

CONGRATULATIONS T O

O U R

2 0 1 4

A M B A S S A D O R

O F

Erne joined the Ambassador program in 2009 and Valerie jumped right in after joining in 2012. Over this past year the two have become a fantastic team and at the same time have built a lasting friendship with each other. Valerie and Erne are continuously looking for ways to assist Chamber staff by recruiting new members or brainstorming ideas to help come up with new programs or improving existing ones.

T H E

Y E A R

T E A M !

Upon their return in the afternoon they share the funny stories of their great adventure… and occasionally new member or two. Erne and Valerie truly set a wonderful example of what an Ambassador should be. Over the past year they have attended numerous ribbon cutting ceremonies and attended countless events. Kudos to two amazing “Chamber Cheerleaders!”

The duo has been known to arrive at the Chamber office in the morning, load up on event flyers and applications and hit the streets, visiting businesses. a m b a s s a d o r s

p i c t u r e d

o n

c o v e r

Yvonne Ruiz, Wine Country Notary

Ed Batto, National Van Lines Agent

Debbie Lynn Kosum, Realty One Group - Debbie Lynn Kosum, Real Estate/ Relocation

Valerie Harbottle, My Girl! Friday Services

Erne Orin, Send Out Cards Jennifer Sevilla, Provident Bank Oda Becerra, Pechanga Resort & Casino

2 0 1 4

Robin Johnson, Law Office of Robin Johnson Carol Heksem, Kepp & Associates Real Estate Diane Strand, JDS Video & Media Productions, Inc. / JDS Actors Studio

Roswitha Melander, Home Smart Real Estate

Celeste Ducharme, Clinton Keith Self Storage

Luanne Jobgen, Habitat for Humanity Inland Valley

LaMay Axton, AppleOne Employment Services

Esther Phahla, CPA, Esther N. Phahla, CPA

Emily Pulido, Pulido Cleaning & Restoration

Patrick Moody, Dogtopia of Temecula

Luis Pena, J & M Display Ron Seward, Temecula Insurance

A M B A S S A D O R S

All About Vacations/Honeymoons Mechel Marcucci

Habitat for Humanity Inland Valley Luanne Jobgen

My Girl! Friday Services Valerie Harbottle

AppleOne Employment Services LaMay Axton

Home Smart Real Estate Roswitha Melander

National Van Lines Agent Ed Batto

California Realty Experts Alesia Amodio

J&M Display International Luis Pena

Novell & Novell Counseling Services, Inc. Liza Vega-Tallman

Swenson Advisors, LLP Jeffrey Trapp

Clear Blue Promotions Kimberly Freize-Uhler

JDS Video & Media Productions, Inc. / JDS Actors Studio Diane Strand

Pacific Advisors Jeff McNurlan

Temecula Insurance Services Ron Sward

Keller Williams Realty Joanne Castro

Pacific Advisors Tom Somers

University of Redlands, School of Business Pat Golden-Romero

Kepp & Associates Real Estate Carol Heksem

Pechanga Resort & Casino Oda Becerra

Lake Elsinore Storm Baseball Eric Theiss

PMI California Inland Empire Chapter Kevin Reilly

Clinton Keith Self Storage Celeste Ducharme Countryside Insurance Joshua T. Emerson Dogtopia of Temecula Patrick Moody Dubots Capital Management Sean McHenry Esther N. Phahla, CPA, A Professional Corporation Esther Phahla, CPA European Autowerks / Quality 1 Auto Service, Inc. Scott Travers Gentry Studio Jann Gentry Golden Eagle Properties Michael Crawford

Realty One Group - Debbie Lynn Kosum, Real Estate/Relocation Debbie Lynn Kosum Send Out Cards Erne Orin

Verizon Donnell Warren Virtual Outsourcing Solutions Lori Marruffo

Robert Landesman Law Office of Robin Johnson Robin Johnson Mardelouis Hawthorne, Independent Financial Agent Mardelouis Hawthorne Mass Mutual Insurance Ricardo Parsons MorrisonMcNabb/James R. McLaughlin James McLaughlin

6 | T EMECU LA TO DAY | M A R C H • A PRIL 20 1 4

Potamus Press Designs Tracey Papke Provident Bank Jennifer Sevilla Pulido Cleaning & Restoration Emily Pulido Provident Bank Marjorie Dillow Rancho Ford Donna Holiday

W.J. Bradley Mortgage Capital Corporation David Paget Wine Country Notary Yvonne Ruiz Your Fit City Roger Kaman

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 7

2014 STATE OF THE CITY ADDRESS P R E S E N T E D B Y T H E H O N O R A B L E M A Y O R M A R Y A N N E D W A R D S Thursday, May 8, 2014 7:30am – 10:00am Pechanga Resort & Casino, 45000 Pechanga Parkway Join us for this annual event in which Temecula Mayor Maryann Edwards will present on the recent accomplishments and future projects within the City. Tickets: $40 per person or $500 for a corporate table of 10 people. Reservations can be made online at www.temecula.org or by calling the Chamber office at (951) 676-5090.

2014 ECONOMIC FORECAST Thursday, June 5, 2014 7:30am-9:30am South Coast Winery Resort & Spa Learn how the current economic trends and conditions will impact our regional and local economy. The Temecula Valley Chamber of Commerce will host their annual Economic Forecast on Thursday June 5, 2014 at South Coast Winery Resort & Spa from 7:30-9:30am. This year’s forecast features an informative presentation on topics such as the housing market, retail leasing & demographics, statistics and local economic trends. If you do business in Southwest California you’re not going to want to miss this year’s Economic Forecast. Tickets: $40 per person or $500 for a corporate table of 10 people. Reservations can be made online at www.temecula.org or by calling the Chamber office at (951) 676-5090.

8 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

COLORS OF NEW ENGLAND P R E S E N T E D

T H E

T E M E C U L A

VA L L E Y

C H A M B E R

O F

C O M M E R C E

Trip Highlights: Boston, Boston Harbor Cruise, Woodstock, Quechee Gorge, Stowe, Ben & Jerry’s Ice Cream Factory, Rocks Estate, North Conway, Lake Winnipesaukee Cruise, Kancamagus Highway, Boothbay Harbor and Lobster Dinner. On this trip, enjoy a locally guided tour of historic Boston and visit its famed Faneuil Hall Marketplace. Cruise the waters on stunning Lake Winnipesaukee and enjoy a true taste of New England at a farewell dinner featuring succulent fresh lobster. The cost of this incredible 8-day trip is $2,999 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport, tour guide, 13 meals and hotel accommodations. Not included in price: Cancellation waiver and Insurance of $175 per person. Book your trip by April 10, 2014 and save $100 per person! A $250 deposit per person is due upon booking. The booking deadline for this trip is Friday, May 9, 2014. For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or jennifer@temecula.org.

All Jewish and Interfaith Families Please Join Temple Beth Sholom for Shabbat Services 26790 Ynez Ct. Suite B Temecula, CA 92591 Located in the Temecula Chamber of Commerce building

951.679.0419 tbstemecula.org

Friday Nights 7:30pm followed by an Oneg Shabbat Saturday Mornings 10:00am followed by a Kiddush lunch

Student Rabbi Sandy Rosenstein Cantor Jeff Schwimmer

“It’s not how much or how little you have that makes you great or small, but how much or how little you are with what you have.” MARC H • APRI L 2 0 14 | TEM ECU L A TODAY - Rabbi Samson Raphael Hirsch

1 0 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

CONGRATULATIONS T O

T H E

4 8 T H

A N N U A L

A W A R D S

G A L A

W I N N E R S

On Saturday, February 22, 2014 the Chamber announced the Citizen, Valley Young Professional, Business, and Service/Charitable Organization of the Year winners at the 48th Annual Awards Gala held at Pechanga Resort & Casino. In addition, the Chamber recognized the Lifetime Achievement, Ambassadors of the Year and Chairman’s Choice recipients. This amazing evening was sponsored by Community Little Book, Pechanga Resort & Casino, Abbott Vascular, Securitas Security Services USA, Inc., Southwest Healthcare System, Domenigoni Barton Properties, Temecula Valley Hospital, Promenade Temecula, The Law Offices of Rosenstein & Hitzeman, AAPLC, W.J. Bradley Mortgage Capital, LLC, Sunpro Solar, California State University San Marcos, Timmy d. Productions, Wilson Creek Winery, Murrieta VIP Florist and Crowne Hill Consulting Group Inc. The Chamber honored the following businesses, individuals and organizations for their significant contributions to this community. The 2013 Award Winners are:

Citizen of the Year: Terry Gilmore, President/ Owner, Paradise Chevrolet Cadillac Behind every successful organization is a dedicated individual with much perseverance… Terry is that person behind many local nonprofits providing his resources and time to help them fulfill their mission. Terry dedicates numerous hours and resources assisting several non-profit organizations with their fundraising efforts. Terry continues to give and has a never-ending commitment to provide for those that are less fortunate. He is a positive role model and inspires others to get involved and make a difference in the lives of others as often as he can. He takes every opportunity he has to lift-up and encourage others to find their passion through helping others. Terry is an inspiration to many individuals and business owners. Often, people come to Terry for advice on how to grow their business, plan successful fund-raisers and events. He is always willing to give his insight and expertise to each and every person.

Valley Young Professional of the Year: Kaelan Sutherland, VP of Sales & Marketing, Sutherland Networks Kaelan joined Valley Young Professionals with Sutherland Networks in 2012, immersing herself in the programs and events. During 2012, she also joined the Temecula New Generations Rotary Club and between the two, unleashed a passion to get involved. Kaelan has participated and supported VYP on every level; in 2013 and 2014 she held the position of VYP Chair. Not only does Kaelan volunteer for all VYP community projects such as the Oak Grove Room Decoration Project and Habitat for Humanity, she gives many hours to other local nonprofits, including Project Touch, Our Nicholas Foundation, Rancho Damacitas and more. In a short amount of time she has gained many relationships and friends through her selfless efforts and her endearing and friendly personality. VYP is proud to call her the 2013 Valley Young Professional of the Year.

Platinum Business of the Year: Pechanga Resort & Casino Pechanga Resort & Casino, rated a Four Diamond property by AAA since 2003, is a luxury hotel and casino resort in Southern California Wine Country featuring the largest casino in the Western United States, a spa, an 18-hole championship golf course, a newly renovated grand entry and 15 restaurants and outlets. The Pechanga Tribe has provided over $25 million to the City of Temecula and County of Riverside for additional police and fire services, traffic relief, and has donated more than $15 million to local schools and hundreds of regional non-profit groups working to build a stronger community.

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 11

Gold Business of the Year: W. J. Bradley Mortgage Capital LLC

Service/Charitable Organization of the Year: NAMI Temecula Valley

WJ Bradley Mortgage Capital LLC. in Temecula is based on the principles our county was founded upon…Visionary Entrepreneurship in small business ownership. Showcasing exemplary customer service, and strong community partner. WJB is one of the brightest trailblazers in the Mortgage Banking industry. WJB Temecula Home Loan Center has become a market leader in Home financing. WJB Temecula in 2013 has funded over 550 home owners in excess of $145,000,000 loan volume. Thank you Temecula.

NAMI (National Alliance on Mental Illness) Temecula Valley is a non-profit mental health organization, managed by volunteers who advocate for those who either have a diagnosis, are family members or are friends of those affected by serious mental illness. Free educational classes are offered to peers and family members, and are facilitated by trained volunteers. Our annual Walk raises funds those classes. Support groups are also offered. NAMI believes RECOVERY is possible!

Bronze Business of the Year: La Masters of Fine Jewelry La Masters Jewelry is “Where Diamonds and Dreams Come Together.” We are a third generation jewelry family business serving the Temecula Valley since 1988. The mission of La Masters Jewelry is to create and maintain satisfied, enthusiastic customers by marketing quality products and using our extraordinary customer service skills. We strive to be a leader in our community by demonstrating ethical business practices and giving back to the community in a responsible generous manner.

Sterling Business of the Year: Esther N. Phahla, CPA, A Professional Corporation Esther N. Phahla, CPA, A Professional Corporation provides tax preparation and tax planning services to small businesses and Individuals using a Close Personal Attention. We offer tax savings strategies to our clients to help them keep more of what they earned. While maintaining an uncompromised standard of ethics and a commitment to provide innovative and value-added solutions to our clients and community. Additional services include representation before Tax Government Agencies.

Lifetime Achievement Award: Gerry and Rosie Wilson, Owners, Wilson Creek Winery Gerry and Rosie Wilson each started their lives with a quality education and Midwestern values. Rosie tells how they met on a train: “I was on my way home to Iowa for Christmas coming from Boise, Idaho where I had just helped to set up a cerebral palsy clinic. Gerry sat across the aisle.” They were smitten with each other and in August of 1953, they walked down the wedding aisle. They adopted a child and then gave birth to three more children within the next two and a half years. Family and work placed at the top of the list of priorities. Now that the family is grown, they still enjoy spending time together. In fact, three of their children and their respective spouses are not only in business with Gerry and Rosie, they were the ones who suggested opening a winery. Gerry Wilson, a financial advisor, wasn’t ready to risk all their savings before a careful evaluation, nor was his wife Rosie, a former TV cooking show host. At first they looked at Solvang, but it didn’t seem right for them. Then they discovered Temecula and in 1996 they decided to take a gamble on a small winery. Gerry and Rosie sold their home in South Pasadena and by 1997, three of their children and their spouses picked

up from where they were living in California to move to Temecula. Today they own 90 acres and sell over 30,000 cases of wine each year. Each weekend the winery welcomes more than 1,000 visitors. The Wilson Creek Winery hosts multiple charity events each year that bring in hundreds of thousands of dollars, and the Temecula Valley Chamber of Commerce named them Gold Business of the Year. This family enterprise started with a dream before it grew into the successful commercial entity it has become since the tasting room doors opened in 2000.

Ambassadors of the Year: Valerie Harbottle, Owner of My Girl! Friday Services and Erne Orin, Owner of Send Out Cards Valerie Harbottle owner of My Girl! Friday Services joined the Ambassador team in 2012. Over this past year Valerie has attended countless ribbon cutting ceremonies and events. She promotes membership heavily and has volunteered invaluable amounts of her time assisting staff behind the scenes. Erne Orin with Send Out Cards has been an Ambassador since 2009. Since that time, she has volunteered wherever needed at numerous events and ribbon cuttings. She is always encouraging greater involvement of member businesses in Chamber programs. Together Valerie and Erne have created a dynamic duo in the Temecula business community and act as a team of enthusiastic Chamber cheerleaders!

WHY JOIN?

THE TEMECULA VALLEY CHAMBER OF COMMERCE Being a member of the Temecula Valley Chamber of Commerce (TVCC) offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within the City. Membership with the TVCC gives your business credibility, making consumers more likely to do business with you. Founded in 1966, the TVCC has long been a crucial element to Temecula’s business initiatives. The Chamber fosters a greater sense of business community, identifies emerging leaders, and advocates on behalf of small businesses. To learn more about being a member of the TVCC, call Katie Edmonds, Membership Director, today!

1 2 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

MARC H • APRI L 2 0 14 | T EM ECU L A TODAY | 13

UPDATES & CHANGES

TO THE 2014 CALIFORNIA & FEDERAL EMPLOYMENT POSTER Today more than ever, California businesses face increasing demands to comply with labor laws. The TVCC wants to make it easy for your business to meet compliance requirements. No matter how many employees you have in California, your business is required to post employment notices in a central location and distribute certain pamphlets. Severe fines and penalties will be assessed if a business doesn’t display a current poster. You can order your posters now at temecula.org or call 951-676-5090

C H A M B E R

C A L E N D A R

Friday, March 7 8-9:30am – Coffee Connection @ TVCC

Wednesday, March 12 8-9am – Membership Committee Mtg. @ TVCC

Tuesday, March 11 12-1:30pm – Business Encounter @ TVCC “Creating a Memorable Customer Experience”

Monday, March 17 12pm – Southwest California Legislative Council @ SW Riverside Assoc. of Realtors

C H A M B E R Thursday, April 3 8-9am – Ambassador Training @ TVCC 4-5:30pm – New Member Reception @ TVCC Friday, April 4 8-9:30am – Coffee Connection @ TVCC Tuesday, April 8 12-1:30pm – Business Encounter @ TVCC “Litigation”

C A L E N D A R Wednesday, April 9 8-9am – Membership Committee Mtg. @ TVCC Friday, April 11 9-11am Professional Development Series “Business Building Blocks” Class 1 @ TVE2 Wednesday, April 16 5:30-7:30pm – Mixer @ California Baptist University Online at Promenade Temecula

1 4 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

M A R C H

2 0 1 4

Tuesday, March 18 11:30am – Southwest California Manufacturing Council. Open exclusively to Manufacturers. Wednesday, March 19 5:30-7:30pm – Mixer @ The Broken Yolk Cafe

A P R I L

Thursday, March 20 9-10am SBDC Workshop @ TVCC “Open For Business” Wednesday, March 26 7:30-9:15am – Morning Mixer @ BJ’s Restaurant Thursday, March 27 7:30am – TVCC Board Meeting

2 0 1 4

Monday, April 21 12pm – Southwest California Legislative Council @ SW Riverside Assoc. of Realtors Wednesday, April 23 7:30-9:15am – Morning Mixer @ BJ’s Restaurant Thursday, April 24 7:30am – TVCC Board Meeting

Friday, April 25 9-11am Professional Development Series “Business Building Blocks” Class 2 @ TVE2

ECONOMICAL & EFFECTIVE

PROMOTE YOUR BUSINESS AT THE MORNING MIXER Looking for an inexpensive, effective way to promote your business? Do it with an expo table at the TVCC Morning Mixer, held at BJ’s Restaurant & Brewhouse - Temecula the 4TH Wednesday each month at 8am. For just $75 be seen on all event promotional material, emails, place brochures and place setting. For more information or to reserve your spot now contact Tiffany via email tiffany@temecula.org or 951-676-5090.

THE TVCC IS LOOKING TO THE FUTURE W I T H

Y O U R

B U S I N E S S

I N

M I N D

Social media is one of the fastest growing ways to promote your business. With over 1.19 billion active users on Facebook alone, the TVCC understands its importance to your business. That is why your Chamber has dedicated staff to growing our social media presence… with over 7,700 fans on Facebook alone, the TVCC is leading the way in promoting your business online You can find the Temecula Valley Chamber of Commerce on 11 of the most active social media sites. Facebook Twitter Yelp linkedIn

Pinterest Google+ Flickr Instagram

Fourquare Youtube tumblr

If you are posting from any TVCC event, be sure to use #temeculachamber In 2013 the TVCC launched a new website which features a fresh look, member only features, and is smart phone compatible. During 2013 the TVCC again won several national design awards (1 - 2013 Gold Communicator Award, 2-2013 Gold Addy Award , 1 - 2013 Judges Choice Addy Award, 1 - 2013 Silver Summit Creative Award). We kicked off 2014 with a fresh new look to the Temecula Today newsletter. In addition to continuing to grow our social media reach, keep an eye on the TVCC in 2014 for many new and innovative changes, we are excited for the future and want you by our side. MARC H • APRI L 2 0 14 | T EM ECU L A TODAY | 15

RIBBON CUTTINGS C E L E B R A T I N G

L O C A L

B U S I N E S S !

The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red

Always Best Care 41593 Winchester Road, Ste. 200 Temecula, CA 92590 (951) 375-4588 www.ABC-Temecula.com 1 6 | TEMECU LA TO DAY | M A R C H â&#x20AC;˘ A PRIL 20 1 4

ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at katie@temecula.org to learn more or to schedule your ribbon cutting.

American Financial 27349 Jefferson Avenue, Ste. 209 Temecula, CA 92590 (951) 595-7063 www.afncorp.com

iMortgage 41607 Margarita Road, Ste. 101 Temecula, CA 92591 (951) 375-4800 www.iMortgage.com

Jersey Mikes 32068 Temecula Parkway Temecula, CA 92592 (951) 303-3600 www.JerseyMikes.com

Liberty Tax 31821 Temecula Parkway, #3 Temecula, CA 92592 (951) 926-6200 www.LibertyTaxTemecula.com

Neighborhood Healthcare 41840 Enterprise Circle North Temecula, CA 92590 (951) 225-6400 www.NHCare.org

Simply Healthy 40573 Margarita Road, Ste. I Temecula, CA 92591 (951) 296-0959 www.SimplyHealthyClubs.com

Subway 26490 Ynez Road, Ste. D Temecula, CA 92591 (951) 694-6709 www.Subway.com

Undefined Apparel Enrique Saldivar 40573 Margarita Road, Ste. A-5 Temecula, CA 92591 (951) 719-3183 www.facebook.com/undfinedapparel

Your Fit City 36044 Corte Lisboa Murrieta, CA 92562 (909) 463-3340 www.yourfitcity.com MARC H â&#x20AC;˘ APRI L 2 0 14 | TEM ECU L A TODAY | 17

VYP CHAIR

KAELAN SUTHERLAND – SUTHERLAND NETWORKS Kaelan Sutherland has been with Sutherland Networks as the Vice President of Sales & Marketing since October of 2011. She promptly joined and began actively participating in the Valley Young Professionals and Temecula Valley Chamber of Commerce. She and her husband of almost 10 years have lived in the Temecula Valley for nearly 13 years where she started doing business as Bill Sutherland Network Services in 2003. Her goal is to help improve efficiency and productivity as well as saving businesses money on their phone service, ultimately providing reduced operational costs and IT budgets.

Kaelan joined Valley Young Professionals in 2011 and started participating in civic activities for Rancho Damacitas, Project Touch Oak Grove. She is going on her 2nd year as the VYP Chair. Kaelan also joined the Temecula New Generations Rotary Club in September of 2012, which provides her with multiple service opportunities, such as helping raise money for Our Nicholas Foundation, Michelle’s Place and multiple other charities. She actively pursues opportunities to better herself, her business, and the community-at-large

VYP CO-CHAIR

AARON LLOYD – SUNSET ONE ESCROW A noteable entrepreneur in the Temecula and Murrieta business community, Aaron Lloyd has stood out from his peers by striving for excellence in his profession. Beyond his youthful age, appearance and upstanding moral compass, he has earned the respect and trust of many throughout the state. As the President and CEO of Sunset One Escrow, Inc, a California licensed independent escrow service company, he is constantly redefining the service expectations for his industry through his innovative approach. He joined

Valley Young Professionals in 2010 to cultivate meaningful relationships with other like-minded young professionals. A charming and engaging personality, Aaron readily admits that “growing up I wasn’t the popular kid. I had many friends but I wasn’t part of any particular clique. So, joining a network where I’m comfortable and accepted for who I am is key. The Valley Young Professionals is just that kind of group.” A practioner of servant-leadership, he is the CoChair for 2014.

EDUCATION CHAIR

JEFF MCNUR LAN – PACIFIC ADVISOR S Jeff McNurlan is the new Valley Young Professionals Education Chair. Jeff is a fairly fresh member with VYP, joining only last year. He has been really involved in the VYP committees, events and volunteer opportunities. Jeff

plans to take a more active approach with Valley Young Professionals youth mentoring projects with supporting the community “Higher” projects and creating a different approach to VYP’s business education.

CIVIC CHAIR

B R I T TA N Y A A N E S TA D, E M B A S S Y S U I T E S H O T E L - T E M E C U L A VA L L E Y W I N E C O U N T R Y Brittany has resided in Temecula for 18 years and has had the privilege of being apart of its growth in the last 18 years. In her early years of living in Temecula, Brittany involved herself as a member of the Temecula Teen Council. The council offered assistance for the community through their community service work and events for the local youth. Aside from her involvement with the community, Brittany remained active with her local church. At Rancho Community Church, Brittany enjoyed singing with the choir, leading small groups, and spending time in Mexico on missionary trips. She is currently the Sales Manager of Embassy Suites Hotel Temecula Valley Wine Country – only full service Hilton 1 8 | T EMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

branded property in Temecula. She has been with the property for over 5 years, and have had the opportunity to be seasoned in over 10 positions – from Sales, to Food and Beverage Operations, Front Desk, and more. She says, “I’ve found there is always great reward and success when you focus on serving and helping others this is why I love the hospitality industry so much, we serve others daily. The Civic Committee in VYP has opened my eyes to the many needs of this warm community I serve, and I am excited to take the same heart I use to serve guests in the hotel, to serving the needs of my neighbors.”

EVENTS CHAIR

VICTOR BOTTINO - ENTREPRENEUR Victor Bottino is an Entrepreneur and Philanthropist with a broad, clear, vision for the future. While Victor is a Freelance Search Engine Optimizer and Internet Marketing Consultant, his business perspective is always available and open to all possibilities.

Victor has been a team member of multiple successful online startups, which has resulted in full comprehension of the various aspects of effective marketing campaigns. Victor is looking forward to a fun, exciting, and productive 2014 with the Valley Young Professionals.

MARKETING CHAIR

DAN MULHERN, DAN MULHERN DESIGN Dan is the CEO of XCEL Creative, Inc. (Formerly Dan Mulhern Design) a graphic design & web development firm founded in 2005. The company has demonstrated steady growth and diversity, servicing clients in Southern California and across the United States. The firm’s design work encompasses all areas of brand, product & corporate identity, including logos, brochures & websites.

Their web development services cover all areas including design, development & marketing online. Dan graduated with honors in 2005 with a Bachelor of Fine Arts from the University of California, Riverside. He volunteers his time with foundations and charities in the surrounding communities including Habitat for Humanity in San Diego, The Field of Honor in Murrieta & Children’s Smiles.

MARCH’S FEATURED MEMBER

AARON RACHMAN – FEELING LUCKY ENTERTAINMENT Hello my name is Aaron Rachman and I am the owner of Feeling Lucky Entertainment Casino Themed Parties. We have been servicing the Southwest Riverside County area for 7 years now. We offer Blackjack, Craps, Roulette and Poker. All of our tables come with professionally trained dealers. Whether you are a veteran at playing any of these games or not our staffed is trained to help you learn each and every game.

We do Birthday parties, Holiday parties and we specialize in helping Non Profits raise funds at a Casino Night event. We can do your next event whether it’s for 5 people or 500 people we have your event covered. In the last 2 years we have helped Non Profits in the area raise over $300,000 by doing these kinds of events. If you would like to know more please contact us and we will be happy to help you make your next party a big success.

APRIL’S FEATURED MEMBER L I S A

L Y N T O N

–

G E T

A I R

Hi! My name is Lisa Lynton, I have been a member of Valley Young Professional for about a year and I am also a member in both Temecula & Murrieta Chambers. Being a member of Valley Young Professional has taught me to crack the shy exterior at every mixer. It’s working!! I work at the valley’s first Indoor Trampoline Park, Get Air! Temecula, as the Event Manager overseeing our Party Staff, Special Events, Group Rates and Marketing. Get Air offers fun for the whole family and is a great work out! We have monthly DJ Nights, Dodge Ball Tournaments,

T E M E C U L A

Awesome Party Packages, Special Time with Special Needs, and daily “Playgroup” times during the week! I have lived in the area for 14 years with my husband, two boys & a spoiled chocolate lab. My boys have turned me into quite the Baseball/Water Polo “Mom” the last few years. Last May I completed my 9th Half Marathon and look forward to more! I spend my down time creating themes and reasons to get people together. I look forward to creating some fun with Valley Young Professional this year! JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY | 19

A T

YOUR AMBASSADORS IN SACRAMENTO Outreach to members and on behalf of members is a vital function of any Chamber and one admirably carried out at mixers and community events by the Chamber Ambassadors. But did you know another significant outreach function is served by the Southwest California Legislative Council? Entering our ninth year of local business advocacy, the SWCLC extends the Chamber’s reach and magnifies the members voice on critical legislative and regulatory issues in Sacramento and Washington DC. This year we are pleased to welcome the Menifee Chamber of Commerce to the Council, joining the Temecula Valley, Murrieta, Wildomar and Lake Elsinore Valley Chambers. With the addition of Menifee, the Council now represents more than 2,800 employers in Southwest California and nearly 30,000 employees (and potential voters). Being an ambassador for that many business owners and their employees is a great responsibility that the Council takes very seriously. But it also puts a lot of focus on our message and it means that our local legislators don’t just attend our meetings, they listen when we/you talk. And if that’s not enough, we also regularly join in coalition with other interest groups around the state to bring even greater weight to our position. In addition to regular allies like the California Chamber of Commerce, in 2013 we joined with groups as diverse as the California League of Cities, the California Association of Realtors, the California Building Industry Association, the California Association of Winegrape Growers, the Metropolitan Water District and Southern California Edison as well as retailers, manufacturers, grocers, farmers and engineers, to name a few. When our name appears on the letterhead, your voice joins thousands of others working toward the same goal. Last year we made every attempt to reach across the aisle to support as many business friendly bills as possible. We adopted position on 107 bills out of nearly 3,000 proposed, supporting nearly 40%, opposing 60%. In California that’s about as bi-partisan as you can get because there’s a lot of bad business bills out there coming almost exclusively from one side of the aisle. Of those 107, just 14 bills made it all the way through and we were 50/50 on those, backing 7, opposing the other 7. Unfortunately we are anticipating that we will be playing much more defensively in 2014. Last year was the first year of the supermajority legislature in Sacramento and there was a certain testing of boundaries going on up there. With the realization that there are few, if any, boundaries, there could be a rash of new tax measures, restrictions and regulations designed to protect you from yourself and make running your business even more challenging. As always, we encourage you to join us the 3rd Monday of every month as the Council weighs the issues that will be impacting your business. If you have a specific issue that would either be very good or very bad for your business, please bring it to our attention by emailing gad@swcaladvocacy.com. Adding your voice to our outreach makes us all stronger. 2 0 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

THE FUTURE PHYSICIAN LEADERS PROGRAM S P O N S O R E D BY T H E C I T Y O F T E M E C U L A , E C O N O M I C D E V E L O P M E N T D E PA R T M E N T PA R T N E R S H I P W I T H T E M E C U L A VA L L E Y H O S P I TA L A N D U C R I V E R S I D E S C H O O L O F M E D I C I N E The City of Temecula has formed a new partnership with the University of California, Riverside (UCR) School of Medicine that involves expanding their existing pipeline program for pre-medical and health care students called the Future Physician Leaders Program (FPL). The Future Physician Leaders Program is a community-based collaborative effort started in 2009 by Congressman Dr. Raul Ruiz, former Emergency Medicine Physician at Eisenhower Medical Center and Senior Associate Dean of Community Engagement and Partnership at the UCR School of Medicine. It is a long term mentorship program for students interested to fulfill a mission of service to the community. For seven weeks during the summer, students participate in a leadership lecture series, community service and research projects, and

physician shadowing rotations. Throughout the rest of the year, there are networking events with physicians and healthcare leaders. Anyone interested in becoming a physician leader and serving their community is welcome to apply. There are three sites for the program; Coachella Valley based out of the UCR Palm Desert Center, the Riverside- San Bernardino program based out of the UCR School of Medicine, and a new site in Temecula based out of the Temecula Valley Hospital. The program is intended for students that are from the Inland Southern California region who are enrolled in local high schools, colleges and universities, and medical schools. Applicants must be at least 18 years old to participate in the shadowing rotations but the only other requirement to participate is commitment. Due to limited

openings in Temecula, priority will be given to undergraduates and college graduates who can show proof of residency in Temecula. The online application will be available February 3, 2014, www.fpl.ucr.edu, and we will accept applications through April 13, 2014. The program will begin the last week of June and run through the second week of August.

If you have any questions or want additional information in regard to the Temecula branch, please contact Charles Walker at 951-694-6468 or Charles.walker@cityoftemecula.org. For information in regard to the Coachella Valley and Riverside-San Bernardino program, please contact FPLeaders@gmail.com or call (951) 827– 7667.

HIGHER EDUCATION OPPORTUNITIES IN-ACTION Demolition has started on the second floor of the Temecula Valley Entrepreneur’s Exchange (TVE2) making way for increased higher educational opportunities for Temecula Valley residents. Approximately 15,000 square feet of the former City Hall building on Business Park Drive is being renovated and leased to Mt. San Jacinto College for additional classroom space. Currently, the city owned building consists of TVE2, a regional business resource center and technology focused business incubator. Temecula City Council approved the lease agreement with MSJC during its regular meeting in August 2013 and the MSJC Board approved the agreement during its regular board meeting in September 2013.

M E D I A

The agreement means MSJC can serve more students in the Southwest region and allows the college to partner with the City, Cal State University San Marcos at Temecula and new emerging businesses located in the business incubator portion of TVE2. This location will feature unique educational experiences, as students will benefit from the presence of a local government, entrepreneurs, a community college and a university all under one roof. This new MSJC location will feature expedited educational programs that enable students to transfer efficiently to local universities in such majors as Business or Social and Behavioral Sciences. In some cases, students will be able to complete a Master’s Degree in Business Administration right in the southwest region.

MSJC classes will feature learning communities, where two or more classes are linked together with a common theme and provide stronger relationships between the faculty and students. The site will offer support services like educational counseling and financial aid. MSJC’s current Temecula Education Complex (TEC West) opened in 2008 on Enterprise Circle West. MSJC will continue to offer classes and services for students like assessment, registration assistance, financial aid information and educational counseling at TEC West. For more information about MSJC offerings at the TVE2 site please contact Karin Marriott, MSJC Director of Public Information and Marketing, 951-487-3060.

S P O N S O R S

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 21

THE VALUE OF A GENERAL CONTRACTOR B Y

R U S S

L E V I N E ,

R U S S

You probably know how to paint a wall or replace a plastic electrical trim plate, but now you’ve decided that you want to replace your kitchen. You go to Lowes, check out kitchen cabinets, talk to their staff and one of them starts talking about counter tops, backsplashes, under mount and drop-in sinks, electrical outlet placement and plumbing. With a sinking feeling you realize that you really don’t know much about home improvement. Don’t feel bad. Unless you’re a seasoned homebuilder, you’re not an expert in home improvement and guess what…you don’t need to be, because you can hire someone who is: A General Contractor. And what, you ask, is the purpose of a General Contractor? A GC serves a number of important functions. First, you may need help in design guidance such as space planning and layout; how the project will look when it’s finally completed. Second, The General Contractor has the plumbers, electricians, tilers, cabinetmakers, framers and experience with the local building inspection department (if permits are needed). The GC is responsible for the coordination and timing of all subcontractors’ work and making sure all materials are on the jobsite when the time 2 2 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

B U I L D E R S

for their installation is ready. And last but most importantly, the General Contractor is responsible for all the loose ends of completion and the high standards that you would expect for all that hard earned money you just spent. There is one very important aspect of a project that the homeowner needs to be very clear on and that is the project’s budget. You and only you know how much you have to spend on any given project. All bad lawyer jokes aside, sharing how much money you have to spend on a particular project is more helpful than you can imagine. It keeps the General Contractor from second-guessing just how far he can go when working on a proposal with regard to labor and materials. Additionally, let’s say you want your master bath gutted, plumbing and drains moved, designer tile throughout, custom made cabinetry with marble or granite counter tops and a custom built sauna. You make clear you have $20,000 to spend. Your prospective GC should explain why that is just not going to happen. What the General Contractor should do is to suggest the most creative way to reduce the scope of the job so the project is within your budget.

An important note here: Unfortunately, there are unscrupulous individuals out there that would promise anything on the cheap, figuring that they could hit you up for more money you hadn’t counted on as the job progresses. There is a simple way to protect yourself from that. Every detail of the job must be put in writing before a contract is signed. For your protection the state of California has mandated a Contractor can take no more than $1000 or 10%, which ever is less of the total budget, as a deposit on any job. The rest of the payment schedule is between the Contractor and customer. Be sure that by mid point of the project, you have not paid out more than 50% of the total budget and hold back 10% until you are satisfied the job is complete. Again, like everything else, a detailed payment schedule must be worked out in writing prior to making any commitment. Any honest General Contractor would be happy with those aforementioned arrangements.

CYBER AWARENESS UPDATE F O R

PA R E N TS

A L L

B U S I N E S S E S

TAX SEASON IS UPON US AND IGNORANCE IS NOT BLISS WHEN IT COMES TO COMPUTER SECURITY Tax season is often referred to as ‘Christmas for Hackers’ because they know that lots of us will be typing very sensitive information on our computers to prepare our tax returns. When our computer is infected by a keylogging malware, it silently sits in the background and records every keystroke you make and then sends the daily ‘transcript’ to a remote hacker. It records every keystroke you make, your name, user names, passwords, your bank, account numbers, social security number, emails, yes, it records everything. Keyloggers tend to be very sophisticated programs that masquerade as typical operating system processes. And because keyloggers read keystrokes, they can shut down when they see that a virus scan is going to be run, wait for the scan to complete and then reboot. Keyloggers are also polymorphic, meaning that they change their signature when they detect a threat. Anti-Virus programs such as Norton and others, are programed to detect a virus signatures, however, when a keylogger changes its signature, your Anti-Virus program writers would then need to discover the new signature and add it to one of its updates which you in turn would need to purchase and update your Anti-Virus software in order to find it. While this is taking place, the keylogger has polymorph itself into several new signatures making itself undetectable yet again.

OUR CHILDREN’S SAFETY, OUR IDENITIY AND OUR FINANCES ARE AT RISK! Parents Beware, our children are special targets because they have no credit history and so their identity is easily stolen. Also, School systems and the teachers in them, are easy targets where keyloggers can obtain an enormous amount of personal data. In the news on January 28, was the story of the expulsion of students in Newport Beach, CA for keylogging a teacher’s computer. As a result, School Officials are auditing 750,000 grades to see how many of them may have been altered. We all know that all Computers are at risk (both PC’s as well as Apple’s), but what most people don’t know is that every single smart phone is keylogged. This includes both android as well as Apple’s iPhone. If you are doing anything

W H O

C O L L E CT

on a smart phone, know that it is not secure! Parents often purchase phones for the children as a tool for safety, however, they should realize that they can be tracked by a keylogger using the GPS in the phone, the camera and mic to listen in and see what is going on. Therefore, when Mobile Trust is released by Strikeforce for both the Android and Apple iPhones in the coming weeks, parents will have a way of having their children sent them text messages without a keylogger being able to read the message. Small to medium businesses are also easy targets. You may have heard of Ransomware, I had, but never experienced it until about a year ago. The one I encountered wanted $200.00. They didn’t get the $200, but Best Buy did. Now, however, there is a ransomware out there that is extremely vicious malware. Companies who get what is called “CryptoLocker” have their company’s digital files scrambled by it. If they do not pay $300.00, they will permanently encrypt all their files. CryptoLocker requires payment by bitcoin or MoneyPak, both untraceable forms of digital currency. Since it first appeared, it has infected over 25 Million computer systems around the world with over 70% being in the United States. The U. S. Department of Homeland Security issued an alert concerning it in November, and stated that it appeared to be spreading through emails. Add to that Doctor’s offices, hospitals, bookkeepers, Tax preparers, every business that has employees and stores personal information, payroll services, Banks, Car Dealers, Retail stores, in fact anyone who takes our personal information for any purpose is a target.

HOW TO PROTECT YOURSELF, YOUR CHILDREN, YOUR BUSINESS AND YOUR CLIENTS! DO NOT FOOL YOURSELF INTO THINKING THAT A GOOD ANTI-VIRUS IS ALL YOU NEED. Good Anti-virus programsare a must, but are limited in what they can do. Last year (2012) there were over 401 million new viruses. A good Anti-virus software can detect about 21 Million of them. In order for your Anti-virus software to defend your computer from a virus, it must have its digital signature in its data bank. If the information on your computer is critical to your business, You must keep a couple of backups of your data in separate locations. If

P E R S O N A L

DATA

your data is of a sensitive nature, you should have firewalls between you and the Internet and your data should be encrypted. But encryption by itself is not enough. You should also install a software that takes control of your keyboard and encrypts your keystrokes in order to keep a keylogger from being able to record or being able to read your every keystroke. Do not open emails from unknown parties but know that keyloggers can duplicate sites that you visit, record your user name and password as you log into the site you think you are on, and then send you onto the site that you thought you just logged onto. Do not change your password as reported by the Huffington Post, as it will not do you any good if you are infected. Until you have installed a keyboard encryption software, the Keylogger virus will simply record your new password. Currently, the only patented product that has any guarantee of protecting you as mentioned in the Huffington Post article, is Strikeforce’s “Keystroke Encryption and Out-of-Band Authentication. This AES-256bit encrypted military grade software is the only software capable of preventing the keylogging virus from being able to steal and use confidential information from your computer. As to your Smartphones, the technology is due to be released the first quarter of 2014. Until it is, do not do anything on a smart phone that you do not want a criminal to see. According to the Wall Street Journal, there is no software that can detect keylogging malware. It is good to note, this virus can attach itself to your computer or smart Phone by WiFi, downloads, videos, webpages, etc… Links for information on these new viruses, how they work and how to protect your DATA: ABC News report: https://www.youtube.com/ watch?v=E-IXZuqI2tw Wall Street Journal on Retail Stores in Danger: http://youtu.be/yTYlvgL-Lok Strikeforce Technologies Explains Patented Software and how it works: https://www. youtube.com/watch?v=iH3OpdyTbdg For more information, Contact Charles Crabb at MSS. Email: charles@msscontact.com Or contact Craig Yates CPA. Email: craig@ msscontact.com MARC H • APRI L 2 0 14 | T EM ECU L A TODAY | 23

NEW MEMBERS A

V E R Y

S P E C I A L

39 Celsius Web Marketing Toby Danylchuk 28545 Old Town Front Street, Ste. 201B Temecula, CA 92590 (866) 202-6412 www.39Celsius.com Category: Advertising Aerotek Elizabeth Bagley 29995 Technology Drive, Ste. 301 Murrieta, CA 92563 (888) AEROTEK (1-888237-6835) www.Aerotek.com Category: Employment Always Best Care of Temecula Valley Rebecca Prouty 41593 Winchester Road, Ste. 200 Temecula, CA 92590 (951) 375-4588 www.ABC-Temecula.com Category: Senior Services

W E L C O M E

Fred Bartz Temecula, CA 92591 (951) 302-3401 Category: Individual BBInc. TV Bryan Beam Temecula, CA 92591 (310) 270-6417 www.BBInc.tv Category: Information Technology BNI Prosperity Builders Cale Thomas Murrieta, CA 92562 (951) 473-0390 www.BNIRiversideCounty. com Category: Networking Organization Care-A-Lot Childcare Carol Bussey Temecula, CA 92591 (951) 316-6425 Category: Child Care

Chappell Team Real Estate Services Brett Chappell 25185 Madison Avenue, Ste. A Murrieta, CA 92562 (951) 316-1315 www.ChappellreTeam.com Category: Real Estate Come2Temecula.com Lisa Forss 45100 Redhawk Parkway Temecula, CA 92592 (951) 302-1492 www.Come2Temecula.com Category: Real Estate Julekha Dokrat-Khan Temecula, CA 92591 (951) 303-9239 Category: Individual

All the benefits of the chamber

…in your hands

TVCC MEMBER APP

NOW AVAILABLE! Receive discounts near you

Stay up to date with the latest Chamber events Have fun unlocking specials & rewards for frequent visits Up-to-date push notifications and reminders Keep in touch via social media

Elyse Reuben Custom Couture Jaime Stephens 27540 Ynez Road, Ste. J9 Temecula, CA 92591 (951) 699-1222 www.ElyseReuben.com Category: Weddings/Formal Attire Garage Brewing Co. Lou Kashmere 29095 Old Town Front Street Temecula, CA 92590 (951) 775-9734 www.GarageBrewCo.com Category: Breweries/Restaurant Gentle Genie Debbie Penny 33460 Furrow Court Wildomar, CA 92595 (951) 244-7268 www.GentleGenie.com Category: Carpet Cleaning/Rug Care GRE Land & Commerical Real Estate Terri Delhamer 41911 Fifth Street, Ste. 103 Temecula, CA 92590 (951) 506-1000 www.GRECRE.com Category: Real Estate - Commercial

Hamel Contracting, Inc. Grant Hamel 26359 Jefferson Avenue, Ste. H Murrieta, CA 92562 (951) 600-2783 www.HamelInc.com Category: Contractors – General Hawk Analytics, Inc. Mike Melson 43200 Business Park Drive, #109 Temecula, CA 92590 (951) 365-2655 Category: Computer Software Merchant Service Solutions Chuck Crabb 25341 Madison Avenue, Ste. 104 Murrieta, CA 92562 (858) 722-4408 merchantservicesolutionsinc.com Category: Internet Marketing Musicology Charlene Denning 29700 Rancho California Road, Ste. G-9 Temecula, CA 92591 (951) 694-6040 www.MusicologyTemecula.com Category: Music Instruction

For more information, contact the chamber

951.676.5090 www.temecula.org 2 4 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

Pedal the Cause San Diego Patrick Connor 512 Via de la Valle, Ste. 309 Solana Beach, CA 92075 (760) 642-2720 www.SanDiego.PedalTheCause.org Category: Organizations/NonProfits/Fundraising

Realty One Group - Teri Berteaux Teri Berteaux 41463 Margarita Road, #100 Temecula, CA 92591 (951) 675-6046 Category: Real EstateRuss Builders Russ Levine 40335 Winchester Road, Ste. E Temecula, CA 92591 (951) 834-1737 www.RussBuilders.net Category: Contractors – General Scanplexx Aris Carrera 41593 Winchester Road, Ste. 200 Temecula, CA 92590 (949) 307-0558 www.Scanplexx.com Category: Document Scanning So Much To-Do Stephanie Weatherly Temecula, CA 92591 (951) 216-3655 www.SoMuchTo-Do.com Category: Organizing Services Home/Office Stephen Gould Corporation Tim Petretta 25B Technology Drive, Ste. B Irvine, CA 92618 (951) 795-5379 www.StephenGould.com Category: Packaging Valley News Priscilla Sanchez 41731 Enterprise Circle South Temecula, CA 92590 (760) 763-5510 www.MyValleyNews.com Category: Publishers – Newspaper Villaggio Family Pets Jase Shamore 41493 Margarita Road, G-103 Temecula, CA 92591 (951) 719-1532 www.VillaggioFamilyPets.com Category: Pet Shop/Pet Supplies West Coast Lightning Women’s Football Elizabeth Jackson P.O. Box 947 Murrieta, CA 92564 (951) 314-5011 www.wclightning.com Category: SportsYour Fit City Roger Kaman Temecula, CA 92591 (904) 463-3340 www.YourFitCity.com Category: Health & Fitness / Personal Trainer

RENEWING MEMBERS T H A N K

Y O U

A Family Tree Florist Abbott Vascular Amante & Associates Insurance Solutions, Inc. Animal Friends of the Valleys-LEAF Anza Investigations Arizona Tile Artisan’s Palate Bella Capelli Salon & Boutique - Carole Spears Bumba Windows & Doors California Realty Experts Cassidian Communications, Inc. Chateau at Harveston Coldwell Banker Commercial-Sudweeks Group David Neault Associates, Inc. Dental Pros, Inc. Dickey’s Barbeque Pit Dogtopia of Temecula

Eilek, Shirley Embassy Suites Hotel-Temecula Valley Wine Country Envoy Mortgage The Everzocial Group, LLC Extreme Signs & Graphics Dennis Frank Global CRES, Inc. Hampton Inn & Suites Home Perfect Carpet & Tile Cleaning, Inc. JP Specialties, Inc. / Earth Shield Waterstop Juice It Up! K2 Business Coaching La Masters of Fine Jewelry Law Offices of Dennis F. Fabozzi, APC Living Free Animal Sanctuary LLUHC Plastic Surgery Center Magnetic Creative

MediaPotamus, Inc. Mira Loma Apartments Mission Pools Mt. San Jacinto College Mythos Technology Nash Dental Care Neighborhood Healthcare Novell & Novell Counseling Services, Inc. Old Town Tire & Service LLC Pacific Fire Protection Pacific Marine Credit Union - South Temecula Pacific Western Bank Paradise Chevrolet Cadillac Passion 4 Pets, LLC Paul Mitchell the school Paula L. Wilson, Health Insurance Benefits Payroll Plus, Inc. Prime Care of Temecula

Professional Women’s Roundtable R.E.E. Mechanical, Inc. Ramada Inn Rancho California Auto Collision Rauschenbach, Leila Redhawk Auto Service Royale College of Beauty Shafer & MacRae, CPA’s Stutz, Artiano, Shinoff & Holtz, APC Sutherland Networks Tax Resolution Advocates Temecula Buick GMC Temecula Creek Inn Temecula Hyundai Temecula Town Center c/o Jones Lang LaSalle The Valley Business Journal Vineyard Valet Dry Cleaning Viola’s Management Company Western Municipal Water District

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 25

YES, YOU CAN BE HAPPY WHILE PUSHING YOURSELF TO SUCCESS B Y

J A M E S

C L E A R ,

W W W . J A M E S C L E A R . C O M

Most of us, at some point or another, think that we will be happy once we achieve a particular goal. I’ll be happy after I... • graduate from college • make a million dollars • get married • lose 40 pounds • get a job ...and so on. To be clear, I have been guilty of this as well. There have been plenty of times that I have assumed that satisfaction and success would come after I won a championship or after I built a successful business or after XYZ goal. Society tells us that this is a good thing. We hear about athletes that are never satisfied until they have reached the top. We hear about entrepreneurs who worked like crazy to build a business that changed the world. The basic idea is that to be driven, you also have to be dissatisfied. Dissatisfied with second place. Dissatisfied with average. Then you have the other side of the equation: people who are happy with life as it is. They say that you need to develop the skill of “not wanting more.” That you can be happy where you are right now. That you are already perfect.

The Problem Here’s the problem: I want both. Maybe you do too. I like being happy. It’s fun. I don’t want to delay happiness until I reach some milestone. But I also like getting better. I don’t want to settle for less than I can do in life. I’d like to be happy along the way and achieve my goals. For a long time, it bothered me that being happy (being satisfied) and being driven (being dissatisfied) seemed to be at odds with one another. I still don’t have a lot of this figured out, but the more I study people who have had a great deal of success, the more I think that it’s possible to be happy and driven. 2 6 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

Here’s how...

Driven and Happy Let’s start with being driven. If you want to maximize your potential, then you will need to continue to work to become better both before and after you achieve a given goal.

Why would someone do that? For example, if your goal was to make a million dollars and you made it, why would you keep working hard after that? The answer is a little more complicated than you might think.

The Law of Diminishing Returns In economics, there is a fundamental principle known as the Law of Diminishing Returns. Here’s the short definition: as you get more of something, it becomes less valuable. This isn’t just economic theory, a similar trend happens in real life. If you have zero money and you make $10,000, then it’s going to be a big deal. But if you have already earned $1 million, then making another $10,000 doesn’t seem as significant. Making each dollar means a lot in the beginning, but less over time. If you have never won a championship, then that first one is going to be incredible. But if you already have five championship rings, then adding a sixth isn’t going to be as sweet as getting the first. Standing at the top means a lot in the beginning, but less over time. If you are starting a company, then getting your first customer is an incredible rush. But if you already have 100 paying clients, then adding one more doesn’t provide the same thrill. Landing each client means a lot in the beginning, but less over time. In other words, the goals and results that seem so valuable to you in the beginning actually become less valuable as you achieve more of them.

How to Stay Driven So, if the results mean less as you achieve more of them, how do you stay driven?

By loving the practice of what you do. It’s only the people who embrace their work as a craft and fall in love with the boredom of doing it day in and day out that stay driven over the longterm. Here are some examples... Richard Branson is already a billionaire. He has already built hundreds of companies. He’s not still doing it because of the money. The money stopped meaning a lot to him a long time ago. He’s doing it because he loves the practice of doing it. Nick Saban has already won four national championships (1 with LSU and 3 with Alabama). He makes over $5 million dollars per year. He’s not coaching football for the money anymore. He’s not coaching to “make it to the top.” He’s coaching because he loves the process (and he talks about process all the time). Jack LaLanne was setting fitness records for 40+ years. He wasn’t working out to lose a few pounds. He exercised every day because he loved it. Summary: the only way to stay driven before and after achieving goals is to love the practice of what you do.

How to Be Happy Guess what? This answer is now easy. If you love the practice of what you do, if you love the daily work, then you can be happy before and after you achieve your goals. When you learn to love the process of what you are doing and not focus so much on the goal, you automatically find happiness while staying driven. If you learn to love the practice of working out, then you’ll be happy right now and you’ll see results later. If you learn to love the practice of marketing your business, then you’ll be happy right now and you’ll see results later. If you learn to love the practice of supporting your friends and family, then you’ll be happy now and see the results later. Happy and driven. Just one more reason why the system is better than the goal.

HOW YOU GIVE BACK PROVIDES PURPOSE TO YOUR PERSONAL BRAND B Y

J I M

J O S E P H ,

C O H N

W O L F E

The following is the 13th in the series, “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If I can be accused of anything in this series, it could be that I appear a bit self centered. The hyper focus on personal branding can make it seem like it’s just all about you and what you want and need and how are going to do to get it. That is indeed partially true. Personal branding is about self focus, self reflection and self actualization. But it’s also about being a part of a larger team, as we mentioned in the last post. Doing for others as they do for you is a core part of who you are as a person. There’s another dimension to personal branding that is even more important. While personal branding is self centered, it’s also about figuring out ways that you can give back.

It’s about having a purpose to your brand. Giving back to those in need -- in your community, around the world, to the next generation or whatever fits your brand. This isn’t just about charity -- it’s about giving back in a way that suits your personal brand. It’s about putting a purpose into your brand so that you stand for something more than just yourself. This is about making your mark, not just having personal success. It’s about doing good for those around you. This should not be an afterthought once you’ve achieved your goals. Having a brand purpose should be a natural extension of your brand definition and a definitive part of your brand as you progress through life. You need to bake it into how you carry yourself and weave it into your plans.

Part of my brand purpose is to support the next generation of marketers. That is why I teach and write so much; it’s my way of giving back and it’s woven into the very fiber of my daily life. It’s been an evolving part of my own personal brand definition as I have grown through the years. I do it because I had amazing mentors early in my career, so I want to make sure those coming into our field have access to those who have come before them. But that’s me and my personal brand. Think about how you can add purpose to your personal brand. Create a way to give back. Find a way to make your mark, and make it a part of your plans … you’ll find it brings rewards you never thought possible.

MARC H • APRI L 2 0 14 | TEM ECU L A TODAY | 27

ALL CONTENT ISN’T CREATED EQUAL: TIPS FOR MAKING YOURS TOP-NOTCH B Y

E R I C

S I U ,

S I N G L E

G R A I N

If you haven’t been living under a rock you have probably heard the phrase “content is king,” but the corollary to that statement really should be that “content strategy is queen.” After all, anybody can crank out words and articles to fill some arbitrary quota. If you really want to be successful online, you’ve got to be sure each of these words and articles fill a defined purpose on your website. The easiest way to ensure you’re getting the maximum benefit out of every piece of content you create is to tie each article to a particular part of your sales process. Confused? Let me walk you through the process. Step 1: Get to know your target customer’s buying process. Let’s imagine you sell a Software-as-aService (SaaS) product and you’ve identified the following five stages in your buying process: 1. Awareness. Website visitors are unfamiliar with your brand and may be visiting your website for the first time. They are not aware of your product, its relative benefits and how it stacks up against the competition. 2. Discovery. These customers are intrigued by your products and are actively engaged in learning more about your specific offerings or about your market in general. Visitors at this stage are likely to be most interested in the highlevel benefits of your product, rather than its exact specifications. 3. Consideration. These visitors are actively deliberating between a few different products that they believe will meet their needs. At this stage in the process, they require as much detailed information as possible in order to select the option that’s right for them. 4. Decision. These potential customers like your product but need to be compelled to move from prospect to buyer. Calls-to-action and content that provide a compelling argument for your product over a competitor’s are particularly important at this stage. 5. Validation. New customers have made the decision to work with your product, but may need some reassurance that they’ve made 28 | T EMECU LA TO DAY | M A R C H • A PRIL 20 1 4

the right choice. Content that positions your company as an ethical, engaging entity can help to meet this need. Of course, your business’s buying process might look slightly different, depending on the competitiveness of your industry, the complexity of your sales process and the type of product you’re selling. Take the time to identify every unique stage in your target customer’s decisionmaking process before moving on to the next stage. Step 2: Match content pieces to buying process stages. Take a look around your website and determine whether or not you have content that accommodates visitors in each stage of your buying process. If you notice gaps make it a priority to fill them with new content. For instance, if you’ve written dozens of blog posts that help customers discover your products, but none that help them make final decisions start filing that void. Here are a few of the different content pieces that could help fill out the website of our hypothetical SaaS business:

Awareness • Company “About Us” page • Company “FAQ” page • “Why We Do What We Do” blog post

Discovery • Company “Products/Services” page providing an introductory overview to your different offerings • Charts and graphs comparing your different product options (which can be especially useful if you offer different package or licensing levels) • Hands-on demonstration videos showcasing product benefits

Consideration • Fully fleshed-out individual product description pages • Downloadable spec sheets for use in product comparisons

• “How to Choose the Right SaaS Provider” blog posts • Blog posts discussing recent product updates or new releases

Decision • Case studies from satisfied customers • Company “Testimonials” page • Downloadable white papers and reports that encourage buyers to make a low-risk initial decision before being upsold to your SaaS product • Product sales pages and landing pages incorporating expertly-written calls-toaction

Validation • “Behind the Scenes” blog posts that help customers get to know the people behind your brand • Blog posts that provide expert commentary on industry issues in order to increase perceived authority • Company “Awards & Recognition” page If all of these different content pieces were deployed on the SaaS company’s website, buyers at any stage in the process would be able to find information that met their needs and moved them through to the next stage. Contrast this with a company website that focuses too heavily on content geared towards a single stage, and it’s easy to see the benefits of tying content creation to your business’s buying process. Run this analysis on your own website and then repeat the survey periodically. Doing so will prevent you from investing too much time or money producing content that only appeals to customers in a single stage of the decisionmaking process, significantly increasing your website’s effectiveness at converting new visitors into satisfied customers.

HOW YOU CAN GET MORE PINTEREST FOLLOWERS B Y

K R I S T I N

P I O M B I N O

The following is an article from PR DAILY, and can be viewed here: http:// www.entrepreneur.com/article/231860 It’s fun to get new social media followers. It’s gratifying to know people like your organization, and you can’t help but feel a bit proud when they want to announce it on their social media profiles. Do you know what can make getting new followers even more exciting? Knowing each new fan could make your business money. According to an infographic from Who Is Hosting This, 47 percent of U.S. online shoppers have made purchases based on Pinterest recommendations. So, how can you get more Pinterest followers? The graphic offers eight ways. Here are a few of them:

1. Use other social media platforms. Connect Pinterest to your Facebook and Twitter profiles so your followers on those platforms can follow you on Pinterest, too. Pinterest produces four times more revenue per click than Twitter, and 27 percent more than Facebook.

2. Promote your boards. Invite followers to contribute to some of your boards. The boards they contribute to will appear on their Pinterest pages, giving the board more exposure. Also, put your most popular boards on the top row of your page. This will make it easier for current and potential followers to find them.

3. Find out what’s popular. Go to pinterest.com/source/yourdomain.com to see the type of content people are pinning from your website. Use this insight to create future content. Take a look at the full graphic for more:

MARC H • APRI L 2 0 14 | T EM ECU L A TODAY | 29

3 0 | TEMECU LA TO DAY | M A R C H • A PRIL 20 1 4

Stefani & James Laszko, Mythos Technology - Mike Stromsoe & Andrea Wyatt, Stromsoe Insurance Agency Kelly Orchard, SW Riverside County California Association of Marriage & Family Therapists – Kristin Harrison, Do-It-Yourself Divorce Mercedes, Leonesse Cellars Genaro Ornelas, Lienzo Charro Mexican Restaurant Darlene Wetton, Temecula Valley Hospital Roger Kaman, Your Fit City - Marjorie Dillow, Provident Bank - Eric Theiss, Lake Elsinore Storm Baseball – Esther Phahla, Esther N. Phahla CPA Joshua Emerson, Countryside Insurance - Oda Becerra, Pechanga Resort & Casino

MARC H • APRI L 2 0 14 | T EM ECU L A TODAY | 31

PRESORTED STANDARD U.S. POSTAGE PAID TEMECULA, CA 92591 PERMIT NO. 28

26790 Ynez Court • Temecula, CA 92591 Change Service Requested

3 2 | T EMECU LA TO DAY | M A R C H • A PRIL 20 1 4