NOVEMBER 2012
Canadian Publication Mail Product Agreement No. 40005367
Vol. 22 No. 5
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Perkin Land & Cattle Co. will once again be offering females for sale at
Workman Farms & Guests Female Sale in Killarney December 1, 2012
Including a few productive cows-some bred R Plus Hard Rock PERKS X-Ception 221X
Dr. Phil x WFL Doll x Bodybuilder
and a dozen bred heifers-most bred X-Ception 221X
& Tanya & Family Perkin Land & Cattle Co. Elgin, MB Darryl 204-769-2159 dperkin@wcgwave.ca
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34th Annual Keystone Konnection Simmental Sale One of Canada’s longest running consignment sales 1:00 PM December 4, 2012 Keystone Centre - Brandon, Manitoba
Keystone Sale Management Blair and Lois McRae Brandon, MB 204-728-3058 email: marmac@inetlink.ca
Sale Day Phones 204-729-5439 204-573-5192 204-726-3529
Quality Genetics - Progressive Breeders - Customer Satisfaction
FLeCKvieh BuLLS & FeMaLeS ReD FaCtOR BuLLS & FeMaLeS BLaCK FeMaLeS heRD BuLL PROSPeCtS POLLeD GenetiCS 4-h anD JuniOR ShOw PROSPeCtS
catalogue online at www.marmacfarms.net
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Bonchuk Farms Female Production Sale Tuesday, December 18, 2012 1:00 p.m. Heartland Livestock in Virden, MB
Selling: • 80+ Bred Heifers, No Exposures bred to Industry Leading Sires
Full Fleck
BLCC 100Y S: Porsche Bred Houston
BLCC 49Y S: Tanker Bred Red Rock
BLCC 1Y S: Intuition Bred Red Rock
Polled Full Fleck
Polled Full Fleck
Polled Full Fleck
BLCC 91Y S: Real Deal Bred Anchor D Imax
BLCC 172Y S: Porsche Bred Houston
BLCC 285Y S: Baron Bred Real Deal
BLCC 392Y S: Sting Bred BLCC Code Red
BLCC 33Y S: Red Rock Bred BLCC Code Red
BLCC 29Y S: Red Rock Bred BLCC Code Red
View catalog online @ www.bouchardlivestock.com
Dave
B O N C H U K FA R M S Mel
(204) 773-0467 (204) 842-3838
Solsgirth, MB
Wayne
(204) 796-0004
www.bonchukfarms.com
Amy
(204) 773-6140
This issue we “focus” on: Down The Trail...................................................7 On The Roundup.................................................7 Ad Index.............................................................37 New Beginnings..................................................8 Jones Inducted Into Baseball Hall of Fame........8 Jackson Appointed to RDC Board......................10 Holmquist Honored with Golden Book Award...12 Bar 5 Sale............................................................14 SSA Annual Meeting...........................................16 Beefresearch........................................................26 Top Ten Marketing Tips......................................32 CYL Youth Mentorship Program........................34
SIMMENTAL FOCUS PUBLISHING SCHEDULE: ISSUE: DECEMBER 2012 Mailed December 1 DEADLINE: NOVEMBER 10 ISSUE FEBRUARY 2013 Mailed February 1 DEADLINE: JANUARY 10 ISSUE: MARCH 2013 Mailed March 1 DEADLINE: FEBRUARY 10 ISSUE: APRIL 2013 Mailed April 1 DEADLINE: MARCH 10
View Simmental Focus online at
www.gouldranch.ca and follow the links!
Are you a member of the Manitoba Simmental Association? To join us, just send a cheque for $50 for a life membership to: Manitoba Simmental Association c/o Donalee Jones, sec-treas. Box 142, Cartwright, MB R0K 0L0 Ph 204-529-2444 email: donalee@midcan.com
On The Cover..........
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Roundup time on the prairies once again, with Simmental genetics in high demand. (Pix by BJ photo)
Simmental Focus
The official publication of the Manitoba Simmental Association published six times per year by Cactus Communications RR #1, Box 100, Carman, Manitoba R0G 0J0 Phone/Fax Toll Free 1-866-374-3317 204-745-3048 Email: goulds@mymts.net PUBLISHER/EDITOR/SALES- Lois Gould Cell 204-745-7456 MARKETING ASSISTANT- Joanne Best Home 204-745-3255 Cell 204-750-2350 Email: jjbest@mymts.net SUBSCRIPTIONS: All members of the Manitoba, Saskatchewan and Alberta Simmental Associations receive Simmental Focus free of charge. As well, Simmental Focus is mailed to approximately 2000 commercial producers in the prairie provinces and to interested breeders throughout Canada and the U.S. If you would like to receive Simmental Focus, send your name and COMPLETE mailing address to Simmental Focus, RR#1 Box 100, Carman MB R0G 0J0. Outside Canada, please enclose $10 (U.S. Funds) to cover first-class postage. CURRENT CIRCULATION: 3400 POSTMASTER: Please return undelivered covers to: Simmental Focus, RR#1, Box 100, Carman, MB R0G 0J0 ADVERTISING RATES Full Color Black & White Full Page $450 $400 Half Page $275 $225 Quarter Page $160 $125 Business Card $60 $50 *GST must be added to above rates. Contract rates available on request. The publisher reserves the right to accept or refuse any advertising or editorial material. All contents under copyright of Simmental Focus. Printed by The Prolific Group, Winnipeg, MB Canadian Publication Mail Product #40005367 Upon placing an ad, the advertiser agrees the publisher shall not be liable beyond the cost of the advertisement where error has occurred. The publisher makes every attempt to ensure the material printed is correct.
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l Traits a n r e t a M g n *Outstandi ance m r o f r e P g n *Outstandi stment e v n I n o n r ng Retu i d n a t s t u O *
Get your tickets for the MSA
“Win a goat for a friend” raffle
Buy a ticket to support MSA Programming and win someone a New Year’s Goat! *Tickets available from MSA board members *Draw to be made January 5, 2013
President Darryl Perkin 204-769-2159 Email dperkin@wcgwave.ca
http://provincial.simmental.com
Secretary-Treasurer Donalee Jones 204-529-2444 Email donalee@midcan.com
Down The Trail.............
November 8 FarmFair Simmental Show/2012 Simmental Draft Edmonton, AB November 9 The Headliner All Breed Show & Sale, Edmonton, AB November 10 Pembina Triangle Sale, Cypress River, MB November 17 Cow-A-Rama XIII, Innisfail, AB November 21 CWA Simmental Show, Regina, SK November 22 CWA Simmental Sale, Regina, SK November 26 Harvest Hoedown, Neepawa, MB November 27 Maple Lake Stock Farms Female Sale, Hartney, MB December 1 Workman Farms & Guests Female Sale Killarney, MB December 3 The Source of Elite Simmental Genetics Sale Lloydminster, SK December 4 Keystone Konnection Sale, Brandon, MB December 6 Simmsational Sale, Moose Jaw, SK December 8 McMillen Ranching Ltd. Herdbuilders 2012 Sale Carievale, SK December 10 Shades of the Prairies Sale, Brandon, MB December 14 Spring Creek & Guests Female Sale, Virden, MB December 14 Friday Night Lights Simmental Sale, Olds, AB December 15 Checkers/Fullblood Perfection Sale, Red Deer, AB December 16 Fleckvieh Equation/Ultimate Red & Black Sale Red Deer, AB December 18 Bonchuk Farms Female Sale, Virden, MB January 5, 2013 MSA Annual Meeting, Brandon, MB (cont’d on page 22)
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.....hi everybody.....what a difference a month makes.... last time I was complaining about the drought....now it’s so wet we can’t do anything......guess I should be careful what I wish for.......and thankful that it still knows how to rain, if not when.......our cows have been grazing a combined corn field which has given us a reprieve from feeding for awhile....but that is coming to an end judging by all the noise the girls make whenever they see someone walking across the yard not bringing feed.....a good friend of mine once told me that his cows “talked” to him.....I’m starting to think maybe he’s right, cows do talk to us....either that or I’ve joined him in the looney bin....I’m ok with it either way.......... ......more birthdays to acknowledge....Barry Chescu, Twin Brae Simmentals, Inglis, MB turned over six decades on his odometer awhile back...bet you thought I forgot eh Barry....well, I did....or was I saving the best for last....... ......Happy 75th Birthday to Joyce Gordon, Boissevain, MB in October...hope you enjoyed your tea....and Happy Birthday to Bob who turns 80 this month........ ......get well wishes to Ritchie Joynt, Joynt Cattle Services, Alexander, MB who recently played smashup derby with his truck....hope yer on the mend soon buddy......... ........meanwhile the cattle markets remain strong for the time being, despite the high cost of feed, the beef recall, the strong dollar, the weather, the U.S. election, the Apple announcement, the Google faux pas, and the many other issues that make the market hiccup on a daily basis yet actually have little or nothing to do with it.....obviously.....many “experts” say that the price of bred cows this fall will not be as high as expected, due to some of the aforementioned factors..... I predict they will get crazy before year-end but what do I know....we’ll find out I guess........ .......the show and sale season is upon us and here’s hoping the weather co-operates so we can all get to the many events safe and sound.....I’m hearing the Simmentals will be in a different barn at Agribition, not sure where to find them but if you haven’t been for awhile, it’s worth the trip........see you there!
Lois
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New Beginnings
Much belated congratulations to Katie & Andre Steppler, Miami, MB on the birth of their beautiful baby girl, Brynn Audrey, back on April 21. Proud first time grandparents Elaine & Kelly Ferris, Boynecrest Stock Farm, Stephenfield, MB. Our sincere apologies for the oversight.
Congratulations to Erin Jackson & Scott McCubbing of High Bluff Stock Farm, Inglis, MB on their recent engagement.
Jones Inducted Into Baseball Hall of Fame Baldur’s Darrick Jones headed south of the border in October and returned home a Hall of Famer. The 32-year-old catcher travelled to Lamoni, Iowa to be recognized by Graceland University following a standout career with the Yellowjackets’ baseball team from 1999 to 2002. “It is humbling, I don’t think it has really set in what it all means,” said Jones. “At the time I didn’t really know what to say, I was taken back because usually these are things that happen to you quite a ways down the line. I was quite honoured but definitely shocked that they would consider me, seeing how I’m only ten years removed from the program.” Jones made an impact from start to finish, batting .388 with 24 home runs and 131 RBI’s in 160 games, earning All-Conference and second-team All-American honours from the NAIA during his career. “At the time, you don’t really think much about stats. To see that in a college career, I think is pretty special. You look back at all these numbers and you realize you actually did put up some pretty good years back then.” Following his college career, Jones spent time with the Winnipeg Goldeyes and led his hometown Regals to three straight Senior ‘AA’ provincial titles and a Western Canadian crown. “It has definitely got its own special place for sure,” added Jones. “To me, thinking about the number of ball players that have went through that program and still be mentioned ten years down the road, it does stand out.” Jones was honoured along with the rest of the induction class during halftime at Graceland’s Homecoming football game on Saturday. Oct.20. Darrick is the son of Gordon and Lauren Jones, Gordon Jones Simmentals, and brother of Donalee Jones, MSA Secretary-treasurer. (Reprinted with permission from Tyler Crayston, CKLQ)
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Jackson Appointed to RDC Board
Autumn Jackson, of High Bluff Stock Farm, Inglis, MB was recently appointed to the Red Deer College Board of Governors, Red Deer, AB. Prior to attending Red Deer College, Autumn received her AgriBusiness Diploma from Lakeland College where she served as Academic Vice-President of their Student Association. Autumn brings her commitment to volunteerism and strong work ethic to RDC. Last year she served on the Students Association Council, Academic Council and Events Committee. She is currently pursuing her Bachelor of Science in Nursing at RDC. (Red Deer College release)
Chore girl Brooke Collins helps Mom & Dad out at Oakview Simmentals, Darlingford, MB. (submitted by Danna Collins)
Deadline for December issue of Simmental Focus: November 10
Keystone Konnection Sale December 4, 2012 Keystone Center, Brandon, MB
1000-Hill Red Maria 20Y
1000-Hill Liberty 364Y
S: Wheatland Red Hummer DS: TH Red Omen Bred RC Club King
S: PRL Tiller DS: TNT Survivor Bred RC Club King
Kendall & Amanda Buhler Box 43 Ebenezer, SK S0A 0T0 H: (306) 783-8846 C: (306) 621-1531
Check out our consignments at...
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Shades of the Prairies Sale December 10, 2012 Brandon, MB
Simmsational- Mini Production December 6, 2012 Moose Jaw, SK
JVB 49Y LFE Black Lakota x CG Reward
JVB 63Y Red Hummer x TH Black Edition
JVB 75Z LFE Black Lakota x Dynamite Black
JVB 62Y LFE Black Lakota x FHRS Mr Night Moves
JVB 5Z Mar Mac Rosco 22X x LFE BISS Black Advance
JVB 71Y Red Hummer x CG Reward
View catalogs online at: www.bouchardlivestock.com www.transconlivestock.com
Greg Goudy Stoughton, SK Cell (306) 457-7730
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Holmquist Honoured with Golden Book Award
Calgary, Alberta, Canada – On September 22, 2012 at the World Simmental Fleckvieh Federation (WSFF) General Assembly, outgoing WSSF President and the Canadian Simmental Association’s (CSA) CEO of Programming and External Relations, Bruce Holmquist, was honoured with the prestigious WSFF Golden Book award in Landshut, Germany. This meeting was also where Bruce completed two terms as WSFF President and is only the second Canadian to have served in this capacity. A strong advocate of the Simmental breed across Canada and around the world, Bruce is a long time Simmental breeder and supporter of the Canadian Simmental Association (CSA). He has served as a CSA Director (2000-2006), CSA President (20042006), WSFF Council Member (2002 – present) and WSFF President (2008 – 2012). In addition to serving the Simmental breed, Bruce has contributed a significant amount of his time to working on behalf of Canadian beef producers and is actively involved in numerous boards and committees across the spectrum of the beef cattle industry. The prestigious WSFF Golden Book award is given to individuals who have contributed to the expansion and growth of the Simmental breed, and are leaders in the development of international trade. Recipients are traditionally nominated by their national associations and recognized for their contribution to the global Simmental industry. In this instance, Bruce was presented the award by the WSFF Council for his contributions in expanding the presence of the Simmental breed internationally. “On behalf of the World Simmental Fleckvieh Federation, I am privileged to present Bruce with this well-deserved Golden Book award,” stated Josef Kucera, incoming WSFF President. “We would like to acknowledge and thank Bruce for his years of dedication and commitment to the Simmental breed around the world and I look forward to continuing to work with him in the future.” (Canadian Simmental Association release)
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34TH ANNUAL
attleC l a n o i “Funct ance” m r o f r e Great P
KEYSTONE KONNECTION SALE DEC.4/12 Marriott 7Z Polled Full Fleck S: Crossroad Tuxedo DS:CEN Laredo
Bolt 3Z Horned Full Fleck S: Champs Romano DS: Grinaltas Extraordinaire Redi 11Z Polled Full Fleck S: Crossroad Tuxedo DS: CEN Laredo
Shaftsbury 27Y Polled 7/8 Fleck S: Crossroad Tuxedo DS:DFM Marcus Dayna 10Z Polled Full Fleck S: Champs Romano DS: Exodus
Granite 6Z Polled Full Fleck S: Crossroad Tuxedo DS: DFM Marcus
Ed & Lynne Anderson Boissevain, MB PH 204-534-6096 Cell 204-534-7533 “Polled Horned Fullblood Fleckvieh Genetics at Their Best”
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Bar 5 Extravaganza VII Fall Production Sale
October 7, 2012 Markdale, ON Averages: Bred heifers - $3201 Open heifers - $3342 Bulls - $10,810 Bred Cows - $2607.50 Cattle Sold: $258,350 Semen and embryos - $25,225 Total Sales: $283,575 HIGH SELLERS Lot 5- CO 301Y, sold to Agro Zurita for $31,000. Lot 2-CO 803Y sold to Circle 3 for $14,000. Lot 7-CO 802Y, sold to Jaquarete/Zurita for $12,000. Lot 97-SMBD 16Y, sold to Ferme Sibelle for $8100. Lot 33-AP 1X, sold to Jaquarete Simm for $7200.
2012-2013 Canadian Simmental Association Board of Directors: (back row l-r) Kelly Ashworth, Oungre, SK; Randy Mader, Carstairs, AB, second vice-president; Wes Mack, Estevan, SK; John Sullivan, Kazabazua, QC. (Front row l-r) Kara Enright, Tweed, ON; Ron Nolan, Markdale, ON, President; Deanne Young, Breton, AB; Lacey Fisher, Amherst, NS. Missing from photo-Fraser Redpath, Mather, MB, first vice-president. (CSA photo)
ll
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TCCO Black Bella 201Z Wheatland Predator 922W x PTO
TCCO Black Stella 211Z Wheatland Predator 922W x PTO
Wade, Heather Colten, Cooper & Casie Brokenshire Estevan, SK
TCCO Hot Kitten 294Z Wheatland Predator 922W x PTO
tablelandcattle@sasktel.net
PH 306-634-5535 Cell 306-421-7967 Cell 306-421-9891
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Saskatchewan Simmental Association 42nd Annual General Meeting
The 42nd Annual General Meeting of the Saskatchewan Simmental Association was held on Aug. 2, 2012 in Prince Albert, Sk. in conjunction with the SYCSA Tiger Lily Classic. Thank you to all who attended the meeting and came out to watch the show. The 3 available director positions were filled by new director Lyle Forden, Raymore SK and returning directors Garry Boon, Lucky Lake, SK and Ryan Lundberg, Eastend, SK. Thank you to Colby Wolkowski, Canora, SK as he retires from the board, for his hard work and dedication to the board. President- Dave Erixon, Vice President - Blair McIntosh 2012 Bull Promo Winner - Craig & Sarah Dayman Congratulations to Craig & Sarah Dayman of Corning, SK, winner of the 2012 Bull Promo. They purchased a bull from Tessier Simmentals of Gladmar, SK. The Daymans will receive a $2000 Sale Credit, sponsored by the Sask. Simmental Association, to be used to purchase a bull or female at public auction or by private treaty from a current SSA member.
Selling at
Get the BEST shot with
PIX BY BJ
Advertising & Sale Catalog Photography John (BJ) Best RR#1 Box 100 Carman, MB R0G 0J0
Ph 204-745-3255 cell 204-750-4270 email: jjbest@mymts.net
Shades of the Prairies Sale December 10, 2012
Boynecrest Blissful 91Z
Boynecrest Miss Lulu 29Y
Boynecrest Fiesta 83Y
bred to Prime
*All females are sired by Red Bull - predictability! *Bred to Prime-our new outcross calving ease sire
bred to Prime
McIntosh Prime 4Y
Kelly & Elaine Ferris & Family Box 4, Stephenfield, MB R0G 2R0 204-828-3483 cell 204-745-7168 Email: boynecreststockfarm@sdnet.ca
www.boynecreststockfarm.com
**First Annual Skyridge/Boynecrest Bull & Female Sale March 16, 2013 Rathwell, MB** *Check us out at the Pembina Triangle Sale November 10 Cypress River
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Saturday, December 8 at the Ranch
*75 Fullblood, Purebred, Red & Black Simmental Bred Heifers *Registered Red Angus Bred Heifers *30 Commercial Simmental/Red Angus Breds
Advance bred Black Edition
MRL Ringo bred Sargent
PLUS
Young Cows
Red Force bred Hoosier
Ranch Hand bred 61X
*Complete dispersal of our spring calving cows-90 highly productive Simmental, Red Angus & Commercial cows in the prime of their life.
Proven Donor Prospects
Commercial Cattlemen & Serious Seedstock Producers
~DON’T MISS THIS RARE OPPORTUNITY~
Never before have we offered this QUALITY & QUANTITY!!
*Please call today for a catalogue
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SRH 46Z Crockett x Dynamite Black
Thank you to our 2012 bull buyers: Private Treaty: Paul Didkowski Cam Mason Tom Kay Lane Dobson Tanner Dobson Ron Sylvester Gord & Boyd Mullin Cattle Country Sale: LaBatte Simmentals East Poplar Simmentals-2 David Shaw David Geertsma
SRH 9Z Hard Rock x In Dew Time
Box 103 Snowflake, MB R0G 2K0 Ph: 204-876-4658 Cell: 204-242-4359
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Downey Miss Emily 242Z
S: Downey 505W “Murray” Homo Polled
S: OLF Odin U5
D: RKTS Dana 21S Dynamite Black daughter
Downey Miss Odin 223Z
D: Jonesy Ms Blackout 25X
Mark your calendar for the “Cattlemens Classic” Bull Sale March 24/13 in Virden, MB Bulls sired by Predator, Murray, Odin, Stubby & more! Allan & Jacquie, Ryan, Kyle, Beverley-Jean Coulter, MB Ph 204-649-2260 Cell 204-522-0838 ajdowney@xplornet.com
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Robert Sharpe 204-826-2519 brokeno@mymts.net
Rapid City, MB
Lesley Hedley 204-826-2765 cell 204-573-1939
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DOWN THE TRAIL (cont’d)
January 26 Lazy S Bull & Cow Power Sale, Mayerthorpe, AB January 26 M.C.Quantock “Canada’s Bull Sale”, Lloydminster, AB February 2 Hill 70 Quantock Bull Sale, Lloydminster, AB February 5 Crossroad Farms Bull Sale, Shell Lake, SK February 9 M & J Farms On Farm Bull Sale, Russell, MB February 11 Rendezvous Farms Bull & Female Sale, Ste Rose du Lac, MB February 16 Double Bar D Farms Best of Both Worlds Sale, Grenfell, SK February 18 Kopp Farms Bull & Female Sale, Amaranth, MB February 27 Erixon Simmentals Bull & Female Sale, Saskatoon, SK March 1 LaBatte Simmentals Bull & Female Sale, Moose Jaw, SK March 2 McMillen Ranching Bull & Female Sale, Carievale, SK March 3 R Plus Simmentals Bull Sale, Estevan. SK March 4 Ashworth/Tessier Bull Sale, Oungre, SK
March 5 Bull Spectrum Sale, Innisfail, AB March 6 Mar Mac Farms & Guests Bull Sale, Brandon, MB March 7 In Pursuit of Perfection Bull Sale, Moosomin, SK March 8 McCormack Family Ranch Genetic Destination Bull Sale Grenfell, SK March 10 Rebels of the West Bull Sale, Virden, MB March 11 Genetic Source Bull Sale, Brandon, MB March 12 Prairie Partners Bull Sale, Killarney, MB March 13 Premium Beef Bull Sale, Neepawa, MB March 15 Pheasantdale/Highway 5 Bull Sale, Yorkton, SK March 15 Family Tradition Bull Sale, Dropmore, MB March 16 Boynecrest/Sky Ridge Bull Sale, Rathwell, MB March 20 Advantage Bull Sale, Saskatoon, SK March 24 Cattlemens Classic Bull Sale, Virden, MB March 26 WLB Livestock Bull Sale, Douglas, MB (cont’d on page 37)
Keystone Konnection Consignments Tuesday, December 4, 2012 Keystone Center, Brandon, MB Open Polled PB
PWK 34Z
Wheatland Bull 15X x R Plus Titan
Open Polled Fullblood
PWK 51Z
Polled PB
Polled PB
PWK 94Y
PWK 125Y
Champs Bravo x Voyager x R plus Titan Muirhead’s Kosmo x Nugget Bred Wheatland Bull 15X Bred AI First Dream Gidsco Appollo Also: Red polled PB - Sunnyvalley Wise Guy x Dream On, bred AI Winchester and Black polled PB - Muirhead’s Kosmo x First Dream, bred Wheatland Bull 15X
Workman Farms 9th Annual Female Sale
December 1, 2012 Killarney Auction Mart @ 1:00pm With guest consignors: McRuer Stock Farms Perkin Land & Cattle Co. Oakview Simmentals Approx. 125 bred females Many with breeding dates and AI’d
Pat 204-776-2386 or 204-534-8530 Greg 204-776-2164 or 204-724-0564
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www.wheatlandcattle.com
Vernon, Denise, Riley & Cody-Ray LaFrentz Box 118, Bienfait, SK S0C 0M0
PH 306-634-7765 Cell 306-421-2297 email: wheatlandcattle@sasktel.net
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15th Annual Bred Heifer Sale December 14, 2012 1:00 PM Virden, MB 200 head of Simmental & Simm/Angus cross Bred Heifers Consignments will include some young bred cows
CONSIGNORS: Spring Creek Simmentals * 306-435-3590 Mebs Ranch * 306-696-2956 CAB Ranch * 306-735-2843 Glenmill Farms * 204-532-2326 Grant Bradley * 306-745-2068 BlackSand Cattle Co. * 204-761-5991 Calico Cattle Co. * 306-735-2749 Sun Rise Simmentals * 306-534-4700
Brian McCarthy & Family
Box 467, Moosomin, SK S0G 3N0
PH 306-435-3590 Cell 306-435-7527 email: bmccarthy@rfnow.com
www.springcreeksimmentals.com
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Announcing the Launch of BeefResearch.ca
Calgary, AB - The Beef Cattle Research Council (BCRC) is pleased to announce the launch of BeefResearch. ca. This new website is a dynamic, central resource for Canadian beef research news and information. Cowcalf producers, feedlots, veterinarians, meat packers, researchers and other industry stakeholders can visit BeefResearch.ca to stay informed of the latest innovations and access the information needed to make informed decisions. BeefResearch.ca features information on the industry’s research priorities and objectives, background information on research topics, and technical fact sheets on project results. The site also includes the BCRC Blog, where readers will find the latest research findings, learn how research connects to current events, and benefit from commentary and information from researchers and other industry experts. Readers can subscribe to the blog for email updates and join the conversation by posting comments on blog articles. “BeefResearch.ca is needed to improve extension in the beef industry. By creating a central, national resource, getting research information out to producers and the rest of the industry will be more efficient and effective. The website also demonstrates and promotes the value of beef research and innovation,” said Matt Bowman, Chair of the BCRC and a producer from Thornloe, Ontario. BeefResearch.ca is a key tool in BCRC’s long-term strategy to improve technology transfer and knowledge dissemination within the Canadian beef cattle industry. The strategy’s mandate is to enable industry uptake of research-supported innovations by supporting and delivering a range of best practice technology transfer mechanisms. The initiative is part of Agriculture and Agri-Food Canada’s Beef Cattle Industry Science Cluster. BeefResearch.ca will continue to develop as a comprehensive resource for beef research information. The BCRC is focused on developing targeted decision tools and other resources for producers interested in modifying their production practices, and for researchers and other extension groups to support their technology transfer and knowledge dissemination efforts. Currently, the website features research project results from studies that were funded by the BCRC. In time, fact sheets on any project related to beef or beef cattle will be posted, regardless of the funder. “We encourage people to share their feedback with us and comment on the blog articles so that we know what kinds of information people are looking for,” said Bowman. “As time goes on and the website evolves, we’ll be able to deliver the types of information people want in the format they want it so they have the knowledge to do what’s best for their operation.” The BCRC is Canada’s industry-led funding agency for beef research. The BCRC is funded through a portion of the producer-paid national levy as well as government funding, and is led by a committee of beef producers from across the country. The BCRC’s mandate is to determine research and development priorities for the Canadian beef cattle industry and to administer national check-off funds allocated to research. It operates as a division of the Canadian Cattlemen’s Association. For further information, contact: Tracy Sakatch Beef Extension Coordinator Beef Cattle Research Council 403-275-8558 x 410 | sakatcht@cattle.ca www.beefresearch.ca
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des
Sha n
dow
Hoe
n
dow
GCW 710Y Bred Red Force
Hoe
GCW 754Y Bred Hoosier
GCW 773Y Bred Hoosier
wn
des
do Hoe
Sha
GCW 748Y Bred WFL 23X
GCW 750Y Bred Casino
own
own
d Hoe
d Hoe
GCW 771Y Bred Red Force
n
dow
Hoe
GCW 707Y Bred Red Force
GCW 739Y Bred Red Force
Glenn & Candy Weeks LaRiviere, MB (204) 876-4516 or 825-7613 gweeks@inetlink.ca
View catalogs online: www.bouchardlivestock.com www.transconlivestock.com
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We’re back... and heading to the
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Harvest Hoedown Sale November 26, 2012 Beautiful Plains Ag Complex Neepawa, MB
We have a selection of Black, Red & Fullbloods bred to outstanding AI sires. Call for more information.
These heifers can hardly wait to go to the sale!! See you there!
Barry & Glenda Chescu Inglis, MB Ph: 204-564-2509 or Cell 204-937-7180
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Consigning 8 heifers to Harvest Hoedown Sale November 26, 2012 Neepawa, MB
NAC 54Y SAS T101 Sweet Meat x NAC 54W
NAC 22Y Springcreek Rashad 12W x NAC 30U
NAC 38Z 3D Trustin 47T x NAC Roma 23R
NAC 22Z Springcreek Rashad 12W x NAC 30U
Also consigning to the Keystone Konnection Sale December 4 in Brandon
Joan Carson will be having a Mini Dispersal at Harvest Hoedown this year- A sample of what’s coming:
NCK 55M
NCK 44W
There will be packages of bred heifers and cows available by private treaty. Please call if you have any questions, or stop by the farm.
Neil & Denise 204-859-2816 email: carson@inetlink.ca Rossburn, MB
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B L W k c o t s e v i L
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AY ND R 10 O E M MB E C DE
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See their videos at
www.wlblivestock.com
E L A S
AY SD R 4 E TU MBE CE DE
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Top Ten No Cost or Low Cost Marketing Tips for Your Cattle Operation by Marnie Somers
In this eighth installment of our series of ten marketing tools articles, we will deal with building business networks within the cattle industry. “No matter how smart and talented you are, you need the help of others to reach your true potential. Solid connections with the right people are just as important as being good at what you do. Networking is the art of building and sustaining mutually beneficial relationships, where there is a worthwhile reason for all parties to participate,” according to “The Networking Survival Guide” by Diane Darling. Darling adds, “Networks exist everywhere: at home, at work, at play and in our community.“ Our contacts can be intimately personal and/or digitally anonymous. We have friends, relations, neighbors, schoolmates. We belong to church groups, sports clubs, charities, chambers of commerce, or join committees. We have business associates – our suppliers, our existing customers, and our list of potential customers. And then we may have online social media networks: Email, E-Newsletters, Facebook, Twitter, and LinkedIn, just to name a few. Isn’t Networking just more “busywork”? What’s the real point of collecting information about all these contacts? The answer is similar to the mantra of successful real estate selling – “location, location, location”! But with Networks, the mantra of successful marketing and promotion is “referrals, referrals, referrals”. Soliciting these all important referrals from your networks requires “relationship nurturing” activities. This means being in touch with your contacts: past, present and future, on a regular basis - not just when you want something from them. Keep in touch by telephone, email, E-newsletters, media releases, by mailing greeting cards on important occasions, by forwarding a news clipping which you think might be of of interest to them. In other words, make the effort and demonstrate that personal touch to tell your network contacts that they are important to you both personally and to your business.
Networking Opportunity #1 – Selling to Previous Customers Previous customer are the easiest and most economical sources of new sales. It’s estimated that acquiring a new customer costs you 2-3 times the effort and marketing budget to make a new sale than it does to make a repeat sale (or an add-on sale) to a previous customer. Why? You don’t have to spend your hard-earned time and money getting previous customers to find you and trust you enough to buy from you. They are so much more likely to become repeat customers. Do you follow up with your customers to see how their most recent purchase from you is working out for them? Do the businesses you buy from do that? Suppose you want to follow up with a call to a customer who bought from you some time ago? Do your homework, so you are able to talk intelligently with them about their former purchase(s). Don’t rely on your memory, be precise and they will be SO flattered that you remember in detail. This will make them receptive to you offering them a product which builds on their initial purchase(s). Once you’ve sold a bull prospect to a customer, they may later need an open or bred heifer or semen or embryos from you. Networking Opportunity #2 – Getting Referrals to New Customers If you have put some effort into relationship nurturing with your existing customers, they should be eager to provide you with referrals to new customers. Word-of-mouth referrals from satisfied customers are absolutely the most effective and economical form of advertising. You could sit by passively and hope your existing customers will speak well of you to their networks contacts. Or you can take a more assertive approach, and ask them outright for referrals to bring in new business. Provide your existing customers with a supply of your business cards and let them know you would appreciate them passing one along if they hear of someone looking for what you have for sale. Don’t see them in person often? Mail them a supply of your cards along with a polite request. (cont’d on page 34)
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Cam & Myrna & Family Decker, MB PH 204-764-2604 Cell 204-365-6092
12 Bred Heifers Selected for the 18th Annual
Harvest Hoedown Sale Monday, November 26, 2012 Neepawa Ag Complex, Neepawa, MB
Full Fleck
SBSF Ms Accelerator 4Y Polled PB
IPU Accelerator 53U x Lchmn Bodybuilder
A.I.’d to Winchester HR on April 12
SBSF Ms Whistler 55Y
MFI Whistler x CEN Laredo
Bred to IPU Romano 90X on May 2
2 Bred Heifers Consigned to the 34th Annual
keystone konnection Sale Tuesday, December 4, 2012 Keystone Centre, Brandon, MB
SBSF Ms Vegas 65Y Polled FB SBSF Vegas x Big Hills Super Hero Bred to KOP Brier 96Y on May 2
SBSF Ms Accelerator 84Y Polled PB
IPU Accelerator 53U x Bel Western Union
A.I.’d to RC Club King on April 12
(Top Ten Tips cont’d) Many businesses encourage referrals by rewarding Youth Mentorship Program Accepting their customers with a thank you gift, a discount on Applications for 2013-2014 their next purchase, and even cash rewards when they bring in new business. The Cattlemen’s Young Leaders (CYL) program Networking Opportunity #3 – Getting Testimonials is now accepting applications for the 2013-14 mentorship to attract New Customers program. Young producers and beef enthusiasts between Referrals in writing from existing customers the ages of 18 and 35 are encouraged to apply prior to can be used as testimonials to promote new busiJanuary 25, 2013 and can do so through the CYL website http://www.cattlemensyoungleaders.com/cyl_application_ ness. Big companies use celebrity testimonials all the form.html. time to promote their products and services. Ask your The CYL program offers young producers high clients if they would be willing to provide you with quality mentorship and leadership training opportunities. a few comments on your business relationship – you Through coordination with the CCA, CYL participants can make your existing customers feel like celebrities are given the chance to work one-on-one with beef cattle producers and industry leadership. Participants can work just by asking. Keep it simple, ask for just a couple of alongside professionals in the areas of animal health, sentences describing their satisfaction in doing busimarketing and promotion, research, veterinary medicine ness with you, and be sure to have their permission to and many other fields. Those with an interest in leadership quote them on your website or in print advertisements. can pair up with a CCA board member in areas including Don’t just keep your networks contacts international trade, environment, and advocacy and policy development. stored in your head. Make the time to create a list of CYL participants have an opportunity to participate your various networks and then populate them with in international events like the International Livestock the names of your contacts. You will probably find Congress and the Five Nations Beef Alliance as well as that some people appear in more than one of your local events like the CYL Fall Forum, which took place in networks, put them in all that apply. If you have a Calgary, AB. in October. computer, you can create a spreadsheet page for each The CYL Fall Forum is a two day networking and learning opportunity for program participants. This year’s network and store your contact information. You can forum brought together CYL participants and beef industry also store your network contact information in your leadership from across Canada. The 15 CYL participants Email program. If you are computer challenged, you in attendance took in presentations from the CCA, CYL, can create separate address books or binders for each Alberta Livestock and Meat Agency (ALMA), Beef Cattle Research Council (BCRC), Canadian Beef Grading Agency network, such as personal and business. Or, you can (CBGA), Canada Beef Inc. (CBI) and Canfax, the market keep your network contact information on index cards analysis division of the CCA. in a recipe box. But somehow, keep handy records so CYL participants also visited the Cargill Meat Solutions plant in High River, the Cargill Animal Nutrition you can easily manage to reach out and touch somefacility and the Agriculture and Agri-Food Canada (AAFC) one. Use your network contacts storage method to record notes about previous purchases. Then if a former Research Centre in Lethbridge, the Kasko Feedlot and Kolk Farms and AdFarm, an ad agency with a focus on customer calls, pull out your index card or computer agriculture. record to refresh your memory and stimulate suggesThe tour also welcomed industry representatives from tions for new sales. ALMA, Cattlemen Magazine and Alberta Cattle Feeders Earlier, we indicated that “Networking is the Association (ACFA). art of building and sustaining mutually beneficial CYL heads into the 2013 season with a new program coordinator, Jolene Noble. Jolene ranches with relationships, where there is a worthwhile reason for her family near Manning, AB and is a graduate from all parties to participate.” Why should your networks the University of Alberta with a Bachelor of Science in help you build your business? Because you make it Agriculture majoring in Range and Pasture Management. understood that you are willing to reciprocate in some After completing her degree, she travelled to Australia to manner suitable to their situation. explore their agriculture industry with a special emphasis on the beef industry. Once back in Alberta she continued to We’ve all seen our animals out in the pasture help manage the beef herd at her parent’s farm. contentedly scratching each other’s backs. We should The CCA welcomes Jolene to the team. Jolene can heed nature’s simple example in marketing and probe contacted at 403.275.8558 ext. 403 or noblej@cattle.ca moting our cattle businesses. 34-SIMMENTAL FOCUS
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28-SIMMENTAL FOCUS 36-SIMMENTAL
Sire: Peppy San Badger Dam’s sire: Doc Bar 2 legends of the breed
~Doc Bar~
See his colts @
www.gouldranch.ca or at the ranch
GOULDRANCH Quarter Horses
Blaine & Lois Gould PH 204-745-3082 cell 204-745-7456
Jo, BJ, Jayci Jo, Jackson & Jorja Best PH 204-745-3255 cell 204-750-2350
22077 Rd 36N RR#1 Box 100 Carman, Manitoba Canada R0G 0J0
email: gouldranch@mymts.net
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DOWN THE TRAIL (cont’d) March 28 Wheatland/ANL Bull Sale, Alameda, SK March 30 Proudly Western Bull Sale, Whitewood, SK March 30 Bar 5 Spring Spectacular Bull Sale, Markdale, ON April 6 Black Diamond Simmentals Bull Sale, Virden, MB April 9 Cattle Country Bull Sale, Neepawa, MB
AD INDEX
5 Corner Cattle.....................................................................37 Alameda Agencies................................................................38 Bonchuk Farms.....................................................................4 Bouchard Livestock.............................................................38 Boynecrest Stock Farm.........................................................16 Broken Oak Black Simmentals............................................21 Carberry Sandhills Consulting.............................................37 Cherry Creek Farm...............................................................13 Crossroad Farms...................................................................23 Davis Livestock Services.....................................................38 Double Bar D Farms............................................................18 Downey Farms.....................................................................20,38 G-7 Ranch Seeds..................................................................38 Gordon Jones Simmentals.....................................................9 High Bluff Stock Farm.........................................................38 Handford Simmentals...........................................................19 Jerry Kanewischer................................................................38 Joynt Cattle Services............................................................38 Keystone Konnection Sale.....................................................3 M & J Farms........................................................................40 Manitoba Simmental Association.........................................6 Maple Lake Stock Farm........................................................14 McMillen Ranching Ltd.......................................................17 More Bros Simmentals..........................................................12 Murray Chev Cadillac...........................................................38 Northern Light Simmentals...................................................30 Perkin Land & Cattle Co.......................................................2 Redpath Simmentals.............................................................9 Saskatchewan Simmental Association..................................35 Schweitzer Simmentals........................................................33 Spring Creek Simmentals.....................................................25 Stockmans Agencies............................................................38 Swan Lake Farms.................................................................11 Swan Valley Veterinary Clinic.............................................38 Tableland Cattle Co..............................................................15 Thousand Hills Simmentals..................................................10 Transcon Livestock Services................................................39 Twin Brae Simmentals..........................................................29,38 Weeks Simmentals.................................................................27 WLB Livestock.....................................................................31 Workman Farms....................................................................22
Westin & Dana Hill Miami, MB
Reds Blacks Fullbloods
204- 435-2585
Email: 5cornercattle@gmail.com For All Your Insurance Needs Livestock - Farm - Commercial - Personal Lines
BONNIE THOMPSON Box 340, Alameda, SK S0C 0A0 Ph: 306-489-2258 Fax: 306-489-2053 Cell: 306-483-7311 E-mail: alamedaagencies@sasktel.net
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TWIN BRAE SIMMENTALS Auction and Ring Service
Fullbloods, Purebred, Red and Black The coffee is always on!
JERRY KANEWISCHER AUCTIONEER
3 miles east, 6.5 miles north of Inglis
Box 250 Stirling, AB T0K 2E0
Barry & Glenda Chescu www.chescu.com
Ph (403)382-9374
(204)564-2509 Cell (204)937-7180 Box 139, Inglis, MB Email: chescu@xplornet.com
Brian Bouchard Export/Import Marketing & Consulting Domestic Sales Consullting/Management & Order Buying Embryos*Live Cattle*Semen Export Qualified Semen Storage Facility Box 1409, Crossfield, AB CANADA T0M 0S0 Ph (403)946-4999 Fax (403)946-4919 cell (403)813-7999 e-mail: info@bouchardlivestock.com Website: www.bouchardlivestock.com
G-7 RANCH SEEDS Don Green
Davis Livestock Services Wilf Davis
* Marketing Consultant * Photography * Order Buying
P.O. Box 177 Douglas, Manitoba R0K 0R0 Ph (204)834-2479 Fax (204)834-3999
Specializing in: ON FARM Bull & Female torching and clipping for all shows & sales.
Box 575 Fisher Branch, MB R0C 0Z0
Also offering FULL Show & Sale Services
“Experienced advice for your Hyland seed corn & Northstar forage seed requirements in the northern Interlake”
Richie Joynt Ph: (204) 724-6838 RR#1 Alexander, MB R0K 0A0
PH: (204)372-8801 Email: jdgreen@mts.net
Carman & Donna Jackson & Family toll-free 1-866-738-9211 email: jackson7@mymts.net
CHAROLAIS & SIMMENTAL CATTLE *REGISTERED SEED GROWER
Allan, Jacquie, Ryan, Kyle and Beverly-Jean RED, BLACK AND FULLBLOOD SIMMENTAL BREEDERS
Coulter, MB Canada R0M 0G0 Located 1 1/2 miles from Canada-US border on hwy #83
Phone: 204-649-2260 Cell: 204-522-0838 Email: ajdowney@xplornet.com
Stockman’s Agencies Livestock Insurance Agents for over 40 years RR1 Box 57 Brandon Manitoba R7A 5Y1
Yearly-Short Term Mortality & Fertility Coverages Call us for details
Lois & Blair McRae 204-728-3058 cell 204-573-5192 marmac@inetlink.ca
Joyce Gordon 204-534-6554
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Consignors: Northern Light Simmentals - 204-859-2816 Schweitzer Simmentals -204-764-2604 Twin Brae Simmentals - 204-564-2509 Black Diamond Simmentals -204-764-2413 Triple T Diamond Simmentals -204-762-5492 Pure Country Simmentals - 204-867-7511 Weeks Simmentals - 204-876-4516 Blair Workman & Son - 204-842-3785 RKT Simmentals -204-867-7551 Joan Carson -204-859-2816 For catalogs & information & a complete listing of upcoming sales visit
www.transconlivestock.com or contact any of the Transcon team
Jay Good Cell: (403) 556-5563
Bob Wilson Cell: (403) 540-3084
Glenn Norton Cell: (780) 542-0634
Shane Michelson Kelly Richardson Sandra Smith Darren Paget Cell: Office: Office: Cell: (403) 363-9973 (403) 638-9377 (403) 638-9377 (403) 323-3985
On Farm Bull Sale February 9 2013 50 Two Year Old Bulls Sell
Box 1179, Russell, MB CA R0J 1W0
mjfarms@inetlink.ca Toll Free: 1-866-711-5495
www.mjsimmentalangus.com