Top of Virginia Regional Chamber 2021 Marketing Opportunities

MARKETING OPPORTUNITIES

2021

Connecting business and community resources for mutual success.

407 S. Loudoun St., Winchester VA 22601 540-662-4118 | regionalchamber.biz

For over 100 years, the Top of Virginia Regional Chamber has played a vital role in driving our region forward. Through all of our efforts, we strive to make the Top of Virginia a place where businesses can succeed and grow while creating jobs, supporting community and enriching our culture.

We believe that together, we are more. We connect approximately 780 members, representing more than 29,000 employees, consisting of businesses large and small, to valuable resources such as marketing, education, advocacy and sponsorships.

Seeking exposure? Creative ways to market your business? Or perhaps you're looking to position your company as a community leader? The Chamber provides many ways to get your business in front of local businesses, professionals in the Top of Virginia, and the greater community.

Let us find the right marketing avenues for you: Billy Whirley, Director, Membership Development, bwhirley@regionalchamber.biz or 540-664-4118 ext. 14

TABLE OF CONTENTS DEMOGRAPHICS Our Reach ............................................................... 3

PRINT The Voice of Business & Industry Newsletter ......... 4

WEBSITE Banner Ads ............................................................... 5 Enhanced Member Profile ........................................ 6

EMAIL MARKETING Monday Member Message ....................................... 7 Chamber INSIDER ................................................... 7 Marketplace Blast .................................................... 8

OTHER Membership Mailing List ........................................ 8

GETTING STARTED To utilize any of our media opportunities, please contact bwhirley@regionalchamber.biz or call (540) 662-4118 As the leading voice for the Top of Virginia regional business community, the Top of Virginia Regional Chamber is the perfect vehicle to drive business to your company.

Why advertise with the Chamber?

Reach: With approximately 780 members, representing 29,000 employees and a substantial audience of engaged online users, the Chamber's reach is unmatched by any other organization in the region.

Targeted: Through our robust and data-driven communications, the Chamber delivers your message to a specific, targeted audience spanning a wide variety of industries.

Credibility: As the trusted voice of the business community, the Chamber leverages its high visibility and reputation to boost credibility for your business.

OUR MEMBERS Top industries represented

Business & Professional Services

101-500 employees

501+ employees

3%

12%

51-100 employees

10%

Medical & Health Care

1%

4%

18%

Finance

84% 9%

Gov't & Education

8% 21- 50 employees

8%

Retail Restaurants, F&B

8%

Construction

8%

Less than 20 employees

780 members representing 29,000 employees

OUR REACH

2,025 3

942

3,768

1155

Statistics collected as of December 2020. Growing monthly.

620

MISSION STATEMENT Provide programs and services to enhance the business and professional development of our members.

COMPLIMENTARY MEMBER BENEFITS Joining the Top if Virginia Regional Chamber will provide you with instant access to one of the largest business networks available in the Top of Virginia. Dedicated to our member's growth and prosperity, we can help you grow your business, connect you to leaders and legislators and provide valuable savings on benefits and services.

Included in your Top of Virginia Regional Chamber membership are the following marketing opportunities: Business listing on the website directory Representative tab for easy access to key staff Business listing in the annual printed directory Alphabetically Category (2) additional available for $25 per year New Member social media blast Live or recorded ribbon cuttings for social media Member updates in bi-weekly email blasts Business cards or brochure in Chamber lobby Membership window decal for business window to add credibility Add TVRC logo to your website for credibility Community Calendar postings Job postings Hot Deals News Releases Member to member deals Request for Proposals feature Facebook Chamber Connect Blog posts for TVRC Website

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DID YOU KNOW? Content with relevant images get 94% more views because consumers are attracted to images.

PRINT CHAMBER "VOICE" NEWSLETTER The Chamber News "The Voice of Business & Industry" published monthly as a joint venture between TVRC and the Winchester Star, discusses issues that matter to the greater community and our membership. This 16 page insert has a printed circulation of 14,000 Winchester Star readers. It is also emailed directly to the TVRC membership and posted on the web for global access.

Subject matter may include events, promotions, tips, etc.

Ad palcement is first come first serve.

Requirements: Static, non-animated, web optimized image. File must be .JPEG or PNG. URL for click-thru link. Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Cost: See Advertising Sales Sheet pg 10.

Sample of Chamber News

DIGITAL BUSINESS CARD Insert a digital business card into the Chamber News "The Voice of Business & Industry" digital version, distributed to the Membership, greater community and the web for global access.

Requirements: Static, non-animated, web optimized image. File must be .JPEG or PNG. URL for click-thru link.

Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Cost: See Advertising Sales Sheet, pg 10.

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MARKETING OPPORTUNITIES The Chamber offers a wide selection of advertisement opportunities to fit all marketing budgets.

WEB BANNER ADS One of the Chambers most-visited online resources, the Chamber website with an average of 9,000 unique visits a month, is an essential tool for current members looking to do business with other Chamber members or prospective members looking to join the Chamber, as well as community visitors looking to do business in the Top of Virginia. Banner ads are prominently placed for one month.

Requirements: Static, non-animated, web optimized image with 480 x60 pixel dimensions. File must be .JPEG or PNG. URL for click-thru link.

Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Cost: Silver: Business Category 1 of 25 $50 Bronze: Pick 2* $25 *Weather, Business Directory Map, Contact Us, Job Posting or Hot Deals

Sample of Silver Banner Ad

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DID YOU KNOW? Marketing isn't simply an important part of business successes- it is the business.

WEB ENHANCED MEMBER PROFILE LISTING All members receive a Basic listing in the online business directory. Increase your business' visibility with an affordable and effective tool by enhancing your business directory listing.

Extra features include: Your company logo placement on member listing and in search results Added bulleted items with URL links Ability to post photos and videos Increase from 200 characters to 1600 character company description Increase key words from 8 to 20 for better SEO Pop to the Top: Priority placement at the top of your business category listing in searches Cost: $120 annually

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Sample of Enhanced Business Directory Listing & Member Profile

DID YOU KNOW? Customer testimonials have the highest effectiveness rating for content marketing at 89%.

EMAIL MONDAY MEMBER MESSAGE Each Monday, members plan their week around the contents of the exclusive Monday Member Message. Be the focus of this must read weekly email. Gain access to 2000+ email subscribers; create customized, responsive message from the Top of Virginia Regional Chamber. Average open rate: 25%. Click rate: 6% Subject matter may include events, promotions, tips, etc. Select your Monday to send based on available dates.

Cost: $250 per email blast / $350 for video Requirements: Static, non-animated, web optimized image with 660 x 650 pixel dimensions. File must be .JPEG or PNG. URL for click-thru link. Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Sample of Monday Member Message

CHAMBER INSIDER- BANNER ADS Grab member's attention with a banner ad in the Chamber's popular bi-weekly Chamber INSIDER, published the first and third Tuesday. Banner ads are a great way to increase exposure of your brand and drive traffic to your website Average open rate: 24%. Click rate: 10%

Chamber INSIDER Banner Ad

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Requirements: Static, non-animated, web optimized image with 600 x 100 pixel dimensions. File must be .JPEG or PNG. URL for click-thru link. Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Cost: Top: $100 Middle: $75 Bottom: $100

DID YOU KNOW? Your message won’t be effective unless its specifically designed for who you are trying to target.

EMAIL MONTHLY MARKETPLACE Welcome to the Marketplace, emailed the fourth Thursday of each month, where the Chamber encourages members to work together in developing good business relationships. By offering exclusive benefits to Chamber members, this email promotes local purchasing habits. Average open rate: 21% Click rate: 5% Subject matter may include events, promotions, tips, etc. Ad placement is first come first serve.

Cost: $75 per email blast Requirements: Static, non-animated, web optimized image with 660 x 650 pixel dimensions. File must be .JPEG or PNG. URL for click-thru link. Ad campaign artwork must be submitted 14 business days prior to ad placement date.

Sample of Marketplace

OTHER MAILING LIST The Chamber mailing list provides marketers and business owners with the contact information for the primary representative of every company that belongs to the Chamber. (No emails included.)

Cost: $125 digital

MEMBER DIRECTORY & RELOCATION GUIDE* The Chamber's annual publication features valuable reference information on the region's business community and a business directory.

STREET MAP* The Chamber's biennial publication provides up-to-date coverage area of Winchester, Frederick & Clarke Counties.

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*Production and advertising in this publication is handaled through an outside vendor.