Chamber News THE VOICE OF BUSINESS & INDUSTRY OCTOBER 2020
Small Businesses. Big impact.
INSIDE: 04 | New Members 06 | The Book Nook 08 | Benefits of Shopping Locally 12 | Small Biz stats and What to Expect
TABLE OF CONTENTS
EXECUTIVE COMMITTEE Chair Tracy Vosika George Mason Mortgage, LLC Chair-Elect John Fox Vice Chair Scott Harvard First Bank Treasurer Adrian Taylor YHB
Front Cover courtesy of Winchester-Frederick County Convention & Visitors Bureau. Above photo courtesy MidAltanic Farm Credit.
DEPARTMENTS
FEATURES
04 | Letter from CEO
07 | Benefits of Shopping Locally
04 | New Members
08 | Entrepreneurs Share Success Stories
05 | TVRC News and Events
10 | How Small Businesses are Thriving
06 | The Book Nook
11 |
15 | Month in Photos
Immediate Past Chair John Lamanna Timber Ridge School BOARD OF DIRECTORS Susan Brooks Navy Federal Credit Union
12 | Small Business Stats 12 | Winchester Star STAR Winners
Top of Virginia Regional Chamber Sponsors Chamber Elite
Emily Burner Shenandoah University Charles Daniels Integrus Holdings, Inc. Jenny Grooms WMC Foundation Jim Guisewhite Sperry Van Ness Kevin McKannan Walsh, Colucci, Lubeley & Walsh, P.C. Katrina Meade City National Bank
Chairman’s Club
Nadine Pottinga United Way NSV President’s Club
Media Sponsors
Patti Solenberger Solenberger’s True Value Hardware James Stewart Grafton Integrated Health Gregory Vossler Green Bay Packaging
Letter From CEO Small Business Is Big Business
CHAMBER STAFF
Small business is big business. In fact, over 80% of the Top of Virginia Regional Chamber members are classified as small businesses. Our small business members are fueled by people with entrepreneurial spirits! They work hard, often wearing many hats, to provide a multitude of the goods and services our community and larger business need, even in the toughest of times. In this issue of Chamber News, The Voice of Business & Industry we will focus on this integral sector of our business community. If you are a small business that wants to connect with your peers for
Cynthia Schneider, CEO
cschneider@regionalchamber.biz
Billy Whirley Director, Membership Development
bwhirley@regionalchamber.biz
Dan Hitchcock Membership Development Specialist
encouragement and support in these challenging times, or if you are thinking about taking the brave step of starting a small business, give us a call and let us help you get condhitchcock@regionalchamber.biz nected to the resources that can put you on a new path to success. TVRC supports small business by being a catalyst, convener, and champion for local business. We provide programs and services to help with business and professional development and growth. Ashley Miller Chamber membership includes opportunities to connect through Lead Share groups and Director, Marketing & learn with peers at educational events. We also offer a host of affordable marketing opCommunications portunities for your business to lift your visibility in the marketplace. amiller@regionalchamber.biz You may have heard me mention that I am a “pebble in the pond� kind of girl. I believe that no act of kindness is too small to be great. This is also how I think of small business. Danita Roble It only takes one person with an innovative product or service to make a big impact in Director, Event Management their sphere of influence. droble@regionalchamber.biz Thank you to our small businesses for helping to drive innovation and competitiveness. The impact on our community does not go unnoticed. You truly help to push the economy CONTACT US forward! 407 S. Loudoun Street Winchester, VA 22601 540-662-4118 regionalchamber.biz
Cynthia Schenider | CEO Top of Virginia Regional Chamber
UPCOMING EVENTS The full TVRC calendar can be viewed at regionalchamber.biz
BUSINESS CONNECTIONS
Wed. Oct. 14 Midday networking. Join us for the fun!
Welcome
New Members SMARTYPANTS MEDICINE, LLC Advocare Healthcare Consulting
MARKETING MIND SHARE Wed. Oct. 28 Topic: Holiday Marketing
WASHRM SMALL BUSINESS DAY
Wed. Oct 28 Learn tips and tricks for success!
Thanks to our new members who joined the Chamber between September 1 and September 30. To learn more about membership benefits, call 540-662-4118.
OUR VISION Be the voice of business for Frederick & Clarke Counties and the City of Winchester, Virginia. OUR MISSION Provide programs and services to meet the business and professional needs of our members. OUR PURPOSE Connect business and community resources for mutual success.
TVRC NEWS & EVENTS In the News: Chambers of Commerce Election Center
Save the Date: Virtual Valor Awards
The Chambers of Commerce Election Center is your resource for knowing where candidates stand on issues related to Virginia’s economic competitiveness and business climate. The Chambers of Commerce Roundtable is a nonpartisan, issue education and election information organization made up of representatives from the state, local and regional chambers from all areas of the Commonwealth. The Chambers of Commerce Election Center does not endorse candidates, nor does it tell citizens how to vote. Instead, the purpose of this organization is to provide information to Virginia voters, to help them play a more active and informed role in government and the electoral process. Important dates to remember: Request Absentee Ballot by mail by: 5 p.m. Friday, Oct. 23, 2020; Request Absentee Ballot by appearing in person by: 5 p.m. Saturday, Oct. 31, 2020; In-Person Early Voting: September 18 - October 31, 2020 Learn more by visiting: https://vaelectioncenter.com/ or https://www.elections.virginia.gov/vote-absentee-by-mail/
Mark your calendars for TVRC’s Virtual Valor Awards, presented by City National Bank on Thursday, Nov. 5 at 12:30 p.m. LIVE on Zoom + Facebook, with a replay at 6:00 p.m. on Facebook. No Cost. Open to Community. The Valor Awards celebrate public safety officers and citizens who go above and beyond the call of duty for their communities. The event will include special remarks from the Presenting Sponsor and Chamber leadership, announcement of Award winners and heartfelt messages of gratitude from celebrities, community members and prominent business leaders. Learn more + register: regionalchamber.biz/events
In the News: Expansion of $70 Million Rebuild VA Grant Governor Northam Announced Expansion of $70 Million Rebuild VA Grant Fund for Small Businesses, Nonprofits Impacted by COVID-19 by expanding its eligibility criteria to allow more small businesses to apply. Businesses that received funding from the federal Coronavirus Aid, Relief, and Economic Security (CARES) Act and supply chain partners of businesses whose normal operations were impacted by the COVID-19 pandemic are now eligible to receive grants of up to $10,000. Businesses that have received federal funds must certify that they will only use the Rebuild VA grant for recurring expenses and that the grant will not be used to cover the same expenses as the other CARES Act funds. Learn more by visiting: https://bit.ly/36teG4O Community Parter: Winchester Regional Airport Survey The Winchester Regional Airport - OKV wants to hear from you. Through a short survey, their goal is to learn about the airport’s role in the local business community and identify opportunities to further strengthen this relationship. Participants may be entered into a drawing for an airport shirt or hat! Learn more: https://okvsabo.typeform.com/to/VvoHSxYs
Save the Date: Marketing Mind Share Join TVRC’s Marketing Mind Share on Wed. Oct. 28 at 9:30 a.m. for a discussion on Holiday Marketing with guest panelists Brady Smith, NW Works; Patti Solenberger, Solenberger True Value Hardware; David Kelly, Cafe del Sol and Alex Flanigan, City of Winchester. Learn more + register: regionalchamber.biz/events
By Matt Swain, PR Manager Handley Regional Library System
The Book Nook is a monthly column courtesy of Handley Regional Library System that shares reading recommendations on business topics, career advice, leadership, and more to help drive your business – and career – forward. The three titles selected here are available as an eBook or audiobook on Hoopla, a free streaming platform for the community, with your library card. Learn more and start reading and listening at www.handleyregional.org/hoopla.
Inside Your Customer’s Imagination
Chip Bell eBook To surprise and awe your customers, Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. This requires (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.
Leading Through Challenges: 13 Weeks of Friday Forward
Robert Gazer, WSJ Best Selling Author eBook When Robert decided to e-mail his team on Friday mornings a message for their personal growth, he had no idea what he was starting. The team loved them, and began to share outside of their company. Suddenly he had requests to send to leaders, and when the list became unmanageable, opted to create subscribers.
Find Your Passion, Build Your Career
Malcolm Johansson Audiobook Would you like to uncover what you were truly meant to do on this planet? What if you could turn your life purpose into a sustainable career filled with passion? This book has been written to help out all those who need to be reassured in their possibilities to live a meaningful life by pursuing whether a conventional or an unconventional career in agreement with their life purpose and passions. Need more inspiration? We help small businesses, entrepreneurs, and individuals take care of business at your local library. Visit www.handleyregional.org/ business
Five Benefits of Shopping Locally this Holiday Season By: Ashley Miller, Top of Virginia Regional Chamber
After months of uncertainty and ongoing changes in consumer behavior, retailers and brands across the Top of Virginia are pivoting their businesses for a holiday season that looks to be quite different. A recent poll by VISA indicates that 86% of American shoppers are planning to shop small to medium sized businesses for all their holiday needs. Here are five ways consumers and small businesses can benefit from shopping locally this holiday season and throughout the year. First, local businesses create the majority of economic growth, employing 58.9 million people, according to the 2018 United Sates Small Business Economic Profile, by the Small Business
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Solenberger’ s True Value Hardware remained open for business as an essential business amid COVID-19
Administration (SBA). Local and small businesses add to the diversity of products and services available in our communities, while shopping at small to medium sized businesses also provides local expertise about items within your geographic area. For example, a local Christmas tree farm can tell you which tree best suits your needs on a more personalized level. Small businesses create a sense of community. You’re more like to get to know, like and trust a small business who has a strong desire to see their community prosper. And, lastly, shopping small just makes you feel good! Remember, to shop small and make a big difference in the TOV this holiday season.
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Four Entrepreneurs Share How They Turned Their Hobbies Into Successful Careers By: Ashley Miller, Top of Virginia Regional Chamber Twenty Four Seventeen. Many people, like these four small business owners have found a way to turn their hobbies and passions into a successful career. “This is why I’m so passionate about walking the journey of business life with entrepreneurs,” Smith said. “Life is short and every moment we’re gifted is precious.” Hancock’s passion for design began at 11, when she visited a Baltimore news station and saw a graphic designer working on a project. “I was intrigued,” Hancock said. As a military wife after college, she had the opportunity to move around the country. “Being stationed in Beaufort, SC I worked at a daily newspaper and also volunteered with the United Way on media kits, the local community theatre with set design and poster design.
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Matt Parrill, WinTech.
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In February 2011 Meredith Hancock took a leap of faith and left her full time-job as Design Supervisor with Times Community Media and began a new venture with her own graphic design business out of her home office. Hancock Media was born. After becoming a Certified Network Engineer, Matt Parrill, found himself in a situation where he was running a 24X7 IT Support organization within a Fortune 500 company. The changes he made there became his business model at WinTech. Business is Crystel Smith’s passion. Improving lives is her purpose. In 2015 Smith knew her calling was to become a small business owner and she founded Crystel Clear Business Strategies. John Doleman enables small businesses and non-profit organizations to build and mange apps across operating systems and devices through his business Apps
Meredith Hancock, Hancock Media. Photo courtesy of Aliyah Dastour | Alimondy Photography).
design and poster design.” Whether it’s designing a branding package, website, social media ad campaign for a newly formed business, or a rebrand to help refresh an existing business, Hancock said being able to make a difference for a company, big or small, as well as volunteering design services to local non-profits, it is a true reward in itself while building lasting relationships. “During the pandemic, quite a few of my steady clients had to cut back. I was able to get over the hardships the first three months since Covid-19 hit with a PPP loan to lessen the blow. However, new businesses birthed and I have had the opportunity to work on many new logos, websites, and social media campaigns this year.” WinTech was formed in 2001 to focus on IT consulting and quickly became an affordable Managed Services Provider. We provide network design, help desk support, security, commercial wireless, VoIP, cloud management and á la carte services. During COVID-19 Parrill said they had a job to do! “Although we operate behind the scenes, the work we do touches tens of thousands of regional residents.” In her 22 years of experience, Smith said entrepreneurs tend to create businesses to give themselves more time and financial freedom. However, they spend countless hours and financial resources just trying to keep the business somewhat profitable, even alive. They’re exhausted, they miss family events, time with their children, their marriages fall apart, and the very reasons they started their businesses are what they never achieve. “My goal with every client is to create a business (or several) that allows them to spend their precious time doing what they love,” Smith said. “Whether it’s sitting on the beach, spending time with their loved ones, or doing their favorite hobby, their businesses must provide the financial and time resources.” Amid the pandemic, Smith said she didn’t
find resiliency; she sought out opportunity. Which she added, is her advise for all small business owners. “There is a truth in the simplicity of “what you seek is you will find,’ Smith said. “Think about the gold digger. Sure, they expect that they’ll have to sift through some dirt to get to the gold. But their focus is always on finding the gold.” Small businesses that continue to focus on inability to serve the way they’ve previously served (focusing on the dirt) will certainly find more and more lack in their ability to sustain and grow their businesses.
In Virginia there are nearly
725,00
small businesses, which employ
1.5 million residents across the Commonwealth.
ability to sustain and grow their business. She said she suspects many of those businesses will even fail. “However, if they will focus on the opportunity that lies in these times they will find their gold.” For Doleman, Apps TwentyFour Seventeen derived from the idea of building a marketing team that consist of young students sitting down with business owners to interview them to understand their business requirements and how they align with developing mobile apps for their business. “I wanted to create a positive environment
where kids could learn about business and learn basic coding skills,” Doleman said. “I wanted to provide affordable options for small businesses to create mobile apps to increase customer engagement, brand awareness and sales.” The focus of his business was on helping small businesses and non-profit organizations who did not have a large marketing budget be able to implement mobile apps for marketing purposes or to just use internally within the company. “We are living in an era of constant change for the foreseeable future, change is the new normal,” Doleman said. “Technology changes practically at the speed of light. Technology wields an enormous influence these days, bringing disruption and profound change to the way we interact with customers and do business.” Doleman said the pandemic presented the opportunity for his business to show business owners how they can stay connected with their customers without being confined to a physical location. “It presented a time for us and our customers to think outside the box to build applications and connect applications in a manner to help them survive and grow.”
Inspiring Ways Small Businesses are Thriving in the TOV By: Ashley Miller, Top of Virginia Regional Chamber
It’s no surprise that COVID-19 has altered life as we know it. Despite the tough times, businesses of all sizes in the Top of Virginia and across the nation have found ways to fight back during the pandemic. Here are a few ways small businesses are continuing to thrive and stay top of mind. One of the neatest ways small businesses are thriving is by finding creative solutions to keep their business going. White House Foods pivoted their manufacturing lines to produce hand sanitizer. While the Shenandoah Arts Council, ShenArts produced and distributed over 1,000 masks to those in need in our community. Take out and delivery became a big commodity. As restaurants were forced to close their doors in early April, restaurants had to find ways to
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ShenArts distributed over 1,000 masks to community members in need.
service their customers needs. Cafe del Sol of Winchester quickly pivoted and opened their drive though window. Business has been booming ever since. Lauri Bridgeforth, Bridgeforth Photographics brought the community together for Front Porch Portraits for both families and businesses. Instead of paying a session fee, Bridgeforth donated funds to a local nonprofit. Signet Marketing gave back to their local community by designing and selling a special Shop Local t-shirt. Proceeds went to 15 local small businesses. While the COVID-19 pandemic has impacted commerce, disrupted economies, we have seen an extraordinary display of hope and how we continue to remain #StrongerTogether here in the TOV and across the nation.
Banks Maintain Community Presence During Pandemic By: Ashley Miller, Top of Virginia Regional Chamber
Many banks across the Top of Virginia stepped up to support the financial needs of individuals and businesses in their backyards, going above and beyond to help their customers during the pandemic. First Bank has been helping small businesses and their communities grow and thrive for over 100 years. Recently First Bank proudly helped over 600 business partners receive more than $78 million in Paycheck Protection Program loans from the SBA, saving hundreds of jobs across the markets we serve. First Bank also provides financing solutions custom-tailored to fit the small business’ needs. Their established business bankers blend hi-tech solutions with per-
sonal care and provide a uniquely personal customer experience. As trusted advisors, their bankers provide services that allow businesses to pay employees and vendors electronically through ACH, and receive payments safely and contact-free. Whether it’s a local non-profit, a family owned small business, a one person operation, or a large professional organization, First Bank’s technology enables safe, secure access to accounts with features that help businesses manage their money in the way that suits their businesses best. Their bankers are here to help! During the loan period, Bank of Clarke County closed 909 loans totaling,
$88,518,250.00 in funding to local concerns. The efforts on the part of their staff to complete the extensive paperwork in a very tight timeline were incredible with many working around the clock to process governmental requirements and paperwork. Bank of Clarke looks forward to the forgiveness portion of the PPP program and to witness local businesses and organizations remove debt from their balance sheets, improving not only their financial position but improving the communities in which they operate.
Small Business Statistics and What to Expect in 2020 By: Christine Kriz, Lord Fairfax Small Business Development Center
Here’s a look at the top 9 small business statistics and what to expect in 2020. 1. There are 30.7 million small businesses in the U.S. which account for 99.9 percent of all U.S. businesses (SBA, 2019). Those businesses with fewer than 100 employees account for 98.2 percent, and those with fewer than 20 employees account for 89 percent of all businesses in the country. 2. According to the Small Business Administration, small companies create 1.5 million jobs annually and account for 64 percent of new jobs created in the U.S. (Fundera, 2019). 3.Among the most common motivation for opening a small business, 55 percent of respondents said that they were opening their own business because they wanted to be their own boss (Guidantfnancial, 2019). 4. The coronavirus pandemic has brought the fear of uncertainty to a new level. According to the latest small business statistics, nearly one-third (31 percent) of small businesses in the U.S. are currently not operational (Facebook, 2020). Over 70 percent of US small businesses shut down in March. Many of them have
increased their online activities to try and reach out to their client base and keep their business alive by selling their products and services online. In fact, more than half (51 percent) say that they have increased the interactions they have with their clients over the internet. Additionally, 36 percent of personal businesses who use online tools are now also doing all their sales online. 5. Looking forward, 28 percent of these small business owners say cash flow will be their biggest challenge in the near future, followed by a lack of consumer demand. 6.Statistics show that Millennials and Gen Zers are 188 percent more likely to have the aim of creating a side business, compared to Baby Boomers or traditionalists (SalesForce, 2019). 7. More than 50 percent of small enterprises fail in the very first year, and more than 95 percent of small startups fail within the first five years (Convergehub, 2019). One reason that new businesses fail is because of a lack of market demand. In fact, 42 percent of small business fail because of this reason (CB Insights, 2019). The next most likely reason that new
businesses fail is because they run out of cash. 8. One of the top challenges that small businesses face is the lack of labor. In fact, 52 percent of the respondents stated that the most important problem for small businesses was labor availability (CNBC, 2019). 9. Social media is a preferred marketing favorite for small business owners. In fact, 64 percent of surveyed small businesses use social media in their marketing strategy (The Manifest, 2019). After social media marketing, the next most popular method of advertising is online marketing (49 percent), followed by print marketing (36 percent) and TV (22 percent). Without a doubt, 2020 is going to be a significant year for small businesses. And even though you’re likely to face challenges, knowing the current trends will help you tackle difficulties in a more proactive manner.
Congratulations to the 61 TVRC members who won in their specific categories for the 2020 Winchester Star, Star Awards! • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
A Plus Handyman Aire Serv Heating and Cooling Alamo Drafthouse Cinema American Woodmark Bank of Clarke County Blue Ridge Hospice Bridgeforth Photographics Cafe’ del Sol Winchester, LLC Cavalier Kitchens and Baths, Inc Clean Water Pools & Spas Creekside Insurance Advisors, Inc - Melissa Helmick Eugene B. Smith Firefly Cafe & Bakery Frederick Block, Brick & Stone Frederick County Parks & Recreation Gore’s Fresh Meats Grand Rental - J.R. Solenberger Inc. Greenfield and Behr Residential Greenwood Grocery & Deli Hand and Stone Massage and Facial Spa Integrity Home Mortgage Corporation J.R.’s Auto Body Kee Construction Services, Inc. Kern Motor Company, Inc. Kimberly’s, LLC Kotkin Chiropractic Center Linden Heights Animal Hospital Mover Dudes, Inc. Museum of the Shenandoah Valley myPotential at Home Omps Funeral Home & Cremation Center Onelife Fitness
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Piccadilly’s Public House & Restaurant Rock Harbor Golf Course Runners Retreat Shenandoah Farm Market Shenandoah Lodge and Regions 117 Shenandoah Valley Discovery Museum Shenandoah Valley Orthodontic Shenandoah Valley Westminster-Canterbury Sherando HS - Pepper Martin Smiles of Virginia Family Dental Center Solenberger’s True Value Hardware Spichers Appliances Stuart M. Perry, Inc. Suzan D. Herskowitz, PLLC Taqueria Guadalajara Tech Team Solutions, LLC The Floor Shop The George Washington A Wyndham Grand Hotel The Village at Orchard Ridge TWG Insurance - The Winchester Group, Inc. Valley Health Urgent Care Wayside Inn West oaks Farm Market Wilkins’ ShoeCenter, Inc. Winchester Book Gallery Winchester Equipment Co. Winchester Printers, Inc. YHB (Yount, Hyde and Barbour, CPA’s)
Fun with Membership
September in Photos
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1. Congratulations to De Rouge Salon & Skin Care on their ribbon cutting! 2. Congratulations to the Salvation Army Winchester on the opening of their new playground. 3. Congratulations to Caring Transitions of Winchester on their ribbon cutting. 4. In September, TVRC’s Community Leadership Program, Class of 2021 met for their Leadership & Teamwork session. During the days activities, participants identified the importance of understanding personality types, participated in team activities, while gaining a better understanding of various behaviors and discussed the importance of the skills and knowledge they obtained during the days session.
Member
Congratulations to our renewing members! We greatly appreciate your continued support and involvement.
Renewals • • • • • • • • • • • •
Capon Valley Bank Christian Caine Design Crown Trophy Edward Jones Investments - James Imoh Engage Telehealth Advisory Group Fox Trail Assisted Living - Stephens City Gore’s Meat Processing Inc. Harman Construction Integrus Holdings - Fortessa Tableware Solutions Jackie Sowers - Shop.Com Kiwanis Club of Winchester, VA KOONTZ | PC
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Long Branch Historic House and Farm Lynn M. Poole Tax Service Modern Renovations Roofing One Digital Health & Benefits Phelps Funeral & Cremation Service Runners Retreat Shenandoah Mutual Fire Insurance Southeastern Container, Inc. Virginia Cooperative Extension - Frederick County Virginia National Bank Water Street Financial Winchester Country Club WinTech
MEMBER NEWS & BUSINESS AGENDA UPDATES • Updates: • The Winchester Regional Airport - OKV wants to hear from you. Through a short survey, their goal is to learn about the airport’s role in the local business community and identify opportunities to further strengthen this relationship. Participants may be entered into a drawing for an airport shirt or hat! https://okvsabo.typeform.com/to/VvoHSxYs • Winchester Business Resources: Please join Hillary Kent of the Quirky Closet to learn tips and tricks for managing a Facebook live sale of your merchandise. Hillary will be speaking on October 8th at 9 a.m. on the 4th floor of Rouss City Hall. • Winchester Business Resources: Holly Redding of Winchester Brew Works will be going over lessons learned for using Square. She will be speaking at Winchester Brew Works (320 N. Cameron) on October 15th at 9 a.m. • Virginia is Open for Business! Virtual Job Fair, hosted by Virginia Employment Commission Thursday, Oct. 29 1:00 - 6:00 p.m. Positions available throughout the Shenandoah Valley from Charlottesville, Harrisonburg to Winchester. Veteran friendly event. Learn more here. Employeers interested, contact Ashley Moslak. • Love at First Bite has a great new website (loveatfirstbitecatering.com) and are now on Instagram (loveatfirstbiteva). Please like and follow us to take a look at all the new menu items, photos and new event ideas! • Blue Ridge Safety: Upcoming event: Friday, October 9, 2020 9:00am -12noon Safety Leadership: Lessons Learned in a Pandemic. 3 hour Zoom conference with worksite attorney and sharing of best practices. • Virginia Coop. Extension: Get tools to help you or your employees cope with personal financial hardships from the pandemic. Visit https://tinyurl.com/moneycrunch2020 to register for Virginia Cooperative Extension’s FREE webinar! Download the flyer at: https://tinyurl.com/WarrenResourceList2020 to share with your employees or contact kpoff@vt.edu or at 540-635-4549 for more information. • Shenandoah University: Congratulations to Tracy Fitzsimmons on making one of Virginia’s top 500!