GROUP
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BRAND GUIDE
SELLMEDIA GROUP
© 2022
SellMedia AFRICA is a group of innovative marketing and media-tech experts who believe in the power of impeccable solutions. We are ultimately inspired by our collaborations with clients who value disruption and demand a competitive edge in the marketplace by clearly delivering their vision to their audience. We believe that elevated positioning, economic success and market presence for companies comes through a disruption culture that is developed from strategic thinking, a smart approach, creative insight and a passion for craftsmanship. As a front-runner in the media-tech space, we have shown capability over the years to be futuristic in our approach increasing efficiency and value to our partners. In the space of a decade, we have been able to grow from being an awareness only agency to one that is deliberate about measuring impact through engagement and other key metrics leveraging technology.
SELLMEDIA GROUP
© 2022
THE LOGO
SELLMEDIA GROUP
© 2022
LOGO VARIATIONS Straight Line
Vertical Stacking
SELLMEDIA GROUP
© 2022
USE OF LOGO Dos and Don’ts
SELLMEDIA GROUP
© 2022
TYPOGRAPHY
Aileron
Primary
Aileron
The primary typeface for the SellMedia identity revamp is the Aileron Font Family. This typeface was the preferred for this identity as its Neo-Grotesque sans serif set of characters are not just appealing but also stem from a system of deep research allowing geometric projections onto the brand’s identity and styling.
Aileron
Secondary
Aileron Aileron
SELLMEDIA GROUP
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© 2022
COLORS Primary SellMedia Black Hex: 1D1D1B SellMedia White Hex: FFFFFF SellMedia Grey Hex: 8C8C8C
SELLMEDIA GROUP
© 2022
COLORS Secondary The primary typeface for the SellMedia identity revamp is the Aileron Font Family. This typeface was the preferred for this identity as its Neo-Grotesque sans serif set of characters are not just appealing but also stem from a system of deep research allowing geometric projections onto the brand’s identity and styling.
SELLMEDIA GROUP
© 2022
PATTERNS
SELLMEDIA GROUP
© 2022
PATTERNS
SELLMEDIA GROUP
© 2022
PATTERNS
SELLMEDIA GROUP
© 2022
PATTERNS
SELLMEDIA GROUP
© 2022
USE OF IMAGERY
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
SELLMEDIA GROUP
© 2022
USE OF IMAGERY
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© 2022
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