NATASHA WILLIAMS PORTFOLIO
IDENTITY
Twelve 21 Press is a fictitious printing press used to print any written material from posters, to invitations to books.
natasha m williams intermediate type spring 2010
Business Card 2 inches x 3.5 inches
natasha m williams intermediate typography spring 2010
Design Brief Project #1 March 8, 2010
My intention of Project#1 is to design a logo that was personal to me and told something about me. From that, I would then use that logo to proceed with creating a business card, letterhead, and an envelope. I started off by making a list of things that I thought represented me and the
natasha m williams intermediate typography spring 2010
things I like. I jotted down various words and combinations of numbers from things such as my birthday to the sun to my shopping habits. From that list, I combined those words that I thought would make an interesting combination for a company of my choice, then chose a top three. They were Sundown, a nightlife marketing company, 12/21 Photography, and Soul Sanitation, a gospel music recording company. I developed various thumbnails of logos that I thought may work with each name. From that, 12/21 Photography seemed to provide me with the most satisfaction. The name 12/21 Photography derived from my birthday, which is December 21st. I chose a photography company because I thought I could play around with the reflection of the numbers 12 and 21. What makes a statement with reflection more than a photography company? I am a very simple person, so I wanted a simple design. I chose a typeface that was simple and easy to read,
Standard Envelope Size
which was a form of Helvetica. I also wanted the logo to have a contemporary style with a sleek, conspicuous design. This also became a factor in choosing the colors. Black and white have always been professional colors but I also wanted to include a color that would stand out and not make it too boring, which is the yellowish-green color. Finally, I used those same concepts and strategies to create the business card, letterhead, and envelope.
Standard Letter Size
Poster 11 inches x 17 inches
PRESENTS THE
5 0 t h A N N UA L C E L E B R AT I O N THE PHOTOGRAPH EXHIBITION
YOU’RE INVITED TO THE
A RT INSTITUTE OF
C H I C AG O DECEMBER 21
7PM
Invitation 5 inches x 10.5 inches
GOLD 200-3
GOLD 200-3
You’re Inv ited to our
46
46a
THE PHOTOGRAPH EXHIBITION
50th ANNUAL CELEBRATI ON 47
50
GOLD 200-3
47a
48
Invitation 25 inches x 10 inches
@
48a
the
DEC 21
7PM
ART INSTITVTE OF C HICAGO 49
49a
50
50a
INGENIOUS EYES:
LIFE OF GORDON PARKS
P H OTOGRA PHY
CAREER
11
Book Spread 20 inches x 9 inches
13
“TYPE AS IMAGE” BOOK DESIGN
Source of Images: Myself
Book Spread 16 inches x 5 inches
UNITED WAY-METROPOLITAN CHICAGO
Designed flyers and brochures for various regions of United Way - Metropolitan Chicago.
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new year’s hoLiDay
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= Holiday
= Pay Period
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED.
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED.
JANUARY SUN
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. JULY
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Payroll Calendar 8.5 inches x 11 inches
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thanKsgiving hoLiDay
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Monday, January 2, 2012 Monday, January 16, 2012 Monday, May 28, 2012 Wednesday, July 4, 2012 Monday, September 3, 2012
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Thanksgiving Day Thanksgiving Holiday Christmas Eve Holiday Christmas Holiday
The offices will be closed on these days.
christMas Day
Thursday, November 22, 2012 Friday, November 23, 2012 Monday, December 24, 2012 Tuesday, December 25, 2012
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED.
2012 Payroll Calendar
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED.
GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED. GIVE. ADVOCATE. VOLUNTEER. LIVE UNITED.
The DuPage Community Clinic The DuPage Community Clinic operates a free health clinic in Westmont, providing a full range of primary care services.
DuPage County Health Department
provides donated space and complementary health services alongside DCC.
THE SOUTHEAST DUPAGE
HEALTH
Access DuPage coordinates a full array of health services such as specialty care, hospital care, diagnostic services and low-cost prescription medications.
INITIATIVE
United Way of DuPage/West Cook provides
A project of Access DuPage, The DuPage Community Clinic, DuPage County Health Department & United Way of DuPage/West Cook
funding, oversight and outcome measurements to ensure goals are met and donors’ investments result in measurable changes.
YOU
can help us reach Southeast DuPage Health Initiative’s goal of connecting 4,000 people to a medical home and the critical health services they need.
For more information about SDHI and to become a part of this work through your financial gift, please contact: United Way of DuPage/West Cook 630.645.6339 LIVEUNITEDchicago.org/dupagewestcook
The Southeast DuPage Health Initiative Brochure Spread 14 inches x 8.5 inches
THE SOUTHEAST DUPAGE
HEALTH INITIATIVE
Proceeds from our annual LIVE UNITED 5k Run/Walk at Cantigny benefit SDHI. Contact 630.645.6339 for more information.
a critical need
a perfect fit
results that matter
The Southeast DuPage Health Initiative (SDHI) was created in 2010 as a way of connecting lowincome residents in the southeast DuPage region to a full range of low-cost or free health services.
SDHI aligns closely with United Way’s focus on health. Our LIVE UNITED 2020 regional goal over the next 10 years is to connect over 200,000 people to available, preventative health services, and this program is a key component in reaching our goal.
Now in its second year, this highly innovative collaboration between Access DuPage, The DuPage Community Clinic, DuPage Health Department and United Way continues to help close the gap in access to holistic, affordable health services throughout DuPage County.
The southeast DuPage region has been identified as an area in which many people have been unable to afford traditional health services or health insurance. Because transportation is a major barrier to accessing services, this clinic has made high-quality health care much more accessible for thousands of low-income adults.
One of the pillars of SDHI is connecting each client to a Primary Care Provider (PCP) who can help them navigate the health system and obtain necessary care. Clients are less at risk of negative health outcomes when they have a trusted PCP to consult when health problems arise.
in their own words “Thank you for helping me during a time of transition when I have little income and no insurance. Your time and dedication is greatly appreciated. To people who give money, thank you for your support and generosity and support to the community clinic allowing us in need, the opportunity to see necessary doctors.” - SDHI Client “My experience at [SDHI] has certainly been very positive. It has been a pleasure working with other physicians, nurses, nurse practitioners and surrounding hospitals. Our patients are appreciative of our services.” - Dr. Thomas Pozen, MD, Volunteer Physician
Focusing on the southeast quadrant of DuPage, this clinic connected more than 2,200 lowincome adults to a trusted medical home in its first year and is improving the health of communities across the entire county.
With your help, we’ll reach our SDHI goal of serving 4,000 adults by 2013.
To date, more than 1,100 unique patients have utilized services at the clinic with 4,205 primary care visits and 861 specialty visits on site. More than 400 patients have utilized coordinated services such as mental health or case management resources to help them address more significant barriers to mental health and wellness. These same uninsured patients received more than 13,000 affordable prescription medications in the past year, giving them important tools to manage their acute and chronic health care needs. Because of the model’s effective care of the uninsured, SDHI has created new partnerships with local health services to increase access to dental services, ophthalmology, neurology, gastroenterology, diabetes care and rheumatology. The program is forging new partnerships with local health students as well, including mental health clinical partnerships with United Way’s partner agency, Metropolitan Family Services.
A B C
United Way of DuPage/West Cook
HELP DONATE TO
OUR COMMUNITY LIVE UNITED TOY/CLOTHING DRIVE DURING THE
Make the season a little BRIGHTER by donating new toys and winter clothing to children in need throughout DuPage/West Cook.
Date:
A
A
B C
B C
What Can I Donate?
CLOTHING (gently used) TOYS (new, unwrapped for kids 0-18 years old) * pants * shirts * belts * shoes * bags
* coats * hats * gloves * scarves
* books (children/adolescent) * legos/blocks * puzzles/games * dolls/action figures * sports equipment
* toy cars/trucks/trains * arts and crafts supplies * movie theater passes * store gift cards
For more information, please contact your United Way representative.
A B C
LIVEUNITEDchicago.org/dupagewestcook
Toy Drive Flyer 8.5 inches x 11 inches
“MY DAY” ICONS
Symbols drawn to represent various acitivites of a normal day in my life as a student.
FREELANCE LOGO DESIGN
Aim for Change was a visionary nonprofit organization for the mentoring of children. The logo was never used, but purchased.
ai m
ng e
ch for a
Dennis Vassel tel 312.949.5500 fax 312.949.5525 www.aimforchange.org
Business Card 2 inches x 3.5 inches
Princess
Dempsey THE
THE
Dempsey
SHOW
p
p
THE
Princess
Dempsey SHOW
p
p
p
p
p
p
P D PD
Princess
SHOW
THE
Princess
Dempsey SHOW
THE
Princess
Dempsey SHOW
THE
Princess
PD Dempsey SHOW
THE
Princess
PD Dempsey SHOW
FREELANCE LOGO DESIGN
The Princess Dempsey Show logo was designed for a local talk show television program. The tiara is comprised of the letters p and d to represent the initials of Princess Dempsey, the talk show host.
PD PD
THE
Princess
Dempsey SHOW
THE
Princess
Dempsey SHOW
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
GINGER ALE
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave. Glendale WI 53209 Canned Date is Printed on Can
visit us at: www.sprecherbrewery.com
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
RAVIN’ RED
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave. Glendale WI 53209 Canned Date is Printed on Can
visit us at: www.sprecherbrewery.com
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
ORANGE DREAM
SPRECHER PACKAGE DESIGN
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave. Glendale WI 53209 Canned Date is Printed on Can
visit us at: www.sprecherbrewery.com
Aluminum Soda Can Label 8.25 inches x 4 inches
Rebranding of Sprecher soda pop labels for aluminum cans , glass bottles, and a six-pack aluminum can carrier. Logo and Wordmark provided
Non-Alcoholic Best If Kept Refrgerated
GINGER ALE
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave., Glendale WI 53209 Bottling Date is Printed on Bottle
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
This truly old fashioned soda has the rich, creamy flavor of pure honey taken directly from the combs. Our extracts are prepared in a gas-fired brew kettle by combining, honey, vanilla and a host of aromatic botanicals. For optimum enjoyment pour into a frosted mug to build a delicious frothy head.
visit us at: www.sprecherbrewery.com
16 FL. OZS. 1 U.S. Pint
Non-Alcoholic Best If Kept Refrgerated
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave., Glendale WI 53209 Bottling Date is Printed on Bottle
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
This truly old fashioned soda has the rich, creamy flavor of pure honey taken directly from the combs. Our extracts are prepared in a gas-fired brew kettle by combining, honey, vanilla and a host of aromatic botanicals. For optimum enjoyment pour into a frosted mug to build a delicious frothy head.
CREAM SODA 16 FL. OZS. 1 U.S. Pint
visit us at: www.sprecherbrewery.com
Non-Alcoholic Best If Kept Refrgerated
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave., Glendale WI 53209 Bottling Date is Printed on Bottle
Ingedients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
CT, ME, VT, DE, MA, NY, IA, OR 5¢/MI 10¢ Refund/CA Cash Refund
This truly old fashioned soda has the rich, creamy flavor of pure honey taken directly from the combs. Our extracts are prepared in a gas-fired brew kettle by combining, honey, vanilla and a host of aromatic botanicals. For optimum enjoyment pour into a frosted mug to build a delicious frothy head.
ravin’ red 16 FL. OZS. 1 U.S. Pint
visit us at: www.sprecherbrewery.com
Glass Soda Bottle Label 8.25 inches x 3.75 inches
GINGER ALE
Non-Alcoholic Best If Kept Refrigerated
This truly old fashioned soda has the rich, creamy flavor of pure honey taken directly from the combs. Our extracts are prepared in a gas-fired brew kettle by combining, honey, vanilla and a host of aromatic botanicals. For optimum enjoyment pour into a frosted mug to build a delicious frothy head.
Brewed and Bottled By: Sprecher Brewing Co., Inc. 701 W. Glendale Ave. Glendale WI 53209 Bottling Date is Printed on Bottle
GINGER ALE
Glue Area
Glue Area
Try Our Other Sodas: Root Beer, Ginger Ale, Cream Soda, Orange Dream, Puma Cola, Ravin’ Red
6-12oz. cans
No Ink Glue Area
Ingredients: Carbonated water, fructose corn syrup, malto dextrin, raw Wisconsin honey, vanillin, pure vanilla extract, phosphoric acid, sodium benzoate (a preservative).
GINGER ALE
GINGER ALE visit us at: www.sprecherbrewery.com
Glue Area
6 Pack Soda Can Carrier 38 inches x 21 inches
Glue Area
EXCELL BATTERY PACKAGE DESIGN
Rebranding of Excell batteries package Logo and Wordmark provided
Warning : Do not install batteries backwards, charge, put in fire or mix with other battery types - may explode or leak causing injury. Replace all batteries at the same time. AVERTISSEMENT : N’installez pas la pile a le’envers, ne la chargez pas, ne la jetez pas au feu ou ne la melangez pas avec d’autres types de pile - elle risque d’exploser ou de fuir, en entrainant des blessures. Remplacez toutes les oiles en meme temps. Made in Indonesia : EXCELL BATTERY COMPANY, INC., St. Louis, MO 63141 EXCELL and othr marks are trademarks of EXCELL BATTERY COMPANY, INC. ©2011 EXCELL ABTTERY COMPANY, Inc. 1-800-667-8448
Proof of Purchase / Preuve d’achat
4AA
4AAA Battery Package 3 inches x 5 inches
2C
FINE HAZELNUT CHOCOLATES
N’DULGE CHOCOLATES PACKAGE DESIGN
Packaging for a fictitious chocolate candies’ company.
N’Dulge Chocolate Box w/personalized tag 3.75 inches x 3.75 inches
J & N Marketing
Created direct mailing flyers for various automotive clients.
Direct Mailing Flyer 11 inches x 17 inches
Direct Mailing Flyer 11 inches x 17 inches
Direct Mailing Flyer 11 inches x 17 inches
THE
OFF GRID C H I C A G O
TRADE PUBLICATION
Off the Grid is a fictitious publication based in Chicago that offers information for tourists as well as residents of Chicago for local listings. Source of Images: Stock Photos
THE
VOL 1 MAR 2011
OFF GRID C H I C A G O
LETTER EDITOR
TO THE
Th
ere are generally two kinds of fashion people-those who like the crisp weather of fall and those who like the warmth of spring. The fans of fall can’t wait to wrap up in layers of sweaters and fur at the earliest sign of a chill, and on the first balmy day of spring, fair-weather devotees sprint outdoors in light-as-air dresses. I have always considered myself a “fall girl,” but after several recent excursions-shooting in Puerto Rico for our feature Sheer Beauty (page 56), then hopping a plane for the holidays in steamy Key West and the Turks and Caicos Islands, I have become a “spring girl.” EVERY DAY At those sunny destinations, I dressed thinking about the lovely spring and summer clothes that we had just photographed for this issue. The light layers of chiffon and cloudlike cottons were exactly what I wanted for the upcoming season. At the spring fashion shows, designers also sent out skirts, dresses, and shorts in up-to-there styles paired with tiny cropped jackets, as seen in Mini to the Max. If you prefer sexy with an edge, the futuristic designs shown on a number of the runways will have you looking forward to the selections in Altered States.
Though I ultimately had to return to Chicago and my cold-weather clothes, I now have a renewed appreciation of women who long to dress in sheer, weightless fabrics and leave their legs bare with nothing but the sun to keep them warm.
Chicago: Ten Things To Do In 24 Hours pg. 7 The History of Chicago’s Freight Tunnels pg. 58
Stacy Jones, Fashion Editor
OTG2.indd 1
3/17/11 3:50 PM
OTG2.indd 9
Magazine Spread 22 inches x 7 inches
3/17/11 3:50 PM
BRAND BOOK IDENTITY
This is a fictitious brand book produced using VOSS Sparkling Water as the product. Source of Images: Stock Photos
Book Cover 12 inches x 5.5 inches (same height as standard Voss Sparkling Water bottle)
PURE INSPIRATION story design PURE WATER water norway source PURE PRODUCTS glass pet
THINK PURE
PURE INITIATIVES substanibility social responsibility product lifecycle analysis internal carbon reductions carbon offset projects COMPANY contact managing team VOSS WATER STORE
Book Spread 12 inches x 11 inches
GLASS
VOSS Glass : The signature glass VOSS bottle found in top hotels, restaurants and clubs around the world. Available in both Still and Lightly sparkling in 800ml and 375ml bottles.
PET
P URE P R O DUC TS
VOSS PET : Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass. Available in Still in 850ml, 500ml & 330ml sizes.
P U RE P ROD U C TS
caelus
BRAND BOOK IDENTITY
Caelus is a fictitious spacecraft airline for the common people. Caelus is derived from the Roman mythology primal god of the sky. This book shows the development of a company. Source of Images: Stock Photos
caelus Go Beyond.
Book Cover 8.5 inches x 8.5 inches
table of contents
INTRODUCTION 1
PREPARE FOR TAKEOFF‌
CORE VALUES 2 GRAPHIC STANDARDS 7 key elements - logo, color palette typography symbol & wordmark approved relationships symbol & wordmark incorrect usage logo clear space and minimum size symbol & wordmark color breakdown imagery STATIONERY SYSTEM 19 business card letterhead envelope SPECIAL APPLICATIONS 27 office apparel signage vehicle vehicle advertising - ad, billboard REPRODUCTION 35 MD with digital design & production elements
Book Spread 17 inches x 8.5 inches
2 - core values
core values - 3
safety
At Caelus, we ensure the safety of people and making sure to give them trouble free experiences.
innovation
reliability
performance
Innovation stands for our constant and total focus on pushing back the boundaries of what is achievable by creating ever better products or services to change the world and providing ever better answers to our customers’ needs.
We are above all a solid company that all our customers can trust and depend on. Caelus is strongly committed to its social and environmental responsibilities
Performing the best and providing world class service and achieving excellence each passing day.
8 - graphic standards
graphic standards - 9
Key Elements of the Brand Identity System
typography The official Caelus logo is made up of the letters Caelus together with the company symbol. Neither of these components should ever be used in isolation. Whenever the official Caelus logo is used it must always be presented in a way that ensures immediate recognition, regardless of the type of communication media or material.
logo
caelus
Frutiger is the only typeface that may be used with brochures, ads, or any print that is associated with Caelus.
ABCDEFGHIJ Frutiger - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
color palette
Frutiger - Italics ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger - Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger - Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
12 - graphic standards
graphic standards - 13
Symbol & Wordmark Size & Clearance Space
Symbol & Wordmark Color Breakdown
primary colors An area of clear space must be maintained on all sides of the official Caelus logo. To help designers in implementing this rule, we have constructed a framework for clear space based on the space unit between the word and the Caelus company symbol.
C C C C
C C C C
The use of the correct colors is defined on these pages. To enable successful color matching of our corporate colors swatch sheets are supplied with this Brand Book. The Caelus corporate identity colors should also be applied to media such as internet websites and Powerpoint presentations.
PMS 187-1
PMS 225-4 C M Y K
70% 15% 0% 0%
R 39 G 170 B 225
HTML 27AAE1
C M Y K
100% R 38 100% G 34 31% B 97 22% HTML 262261
PMS 326-1 C M Y K
89% 49% 49% 23%
PMS 318-3
R 24 G 94 B 103
C M Y K
HTML 185E67
PMS 6-4 C M Y K
0% R 245 10% G 209 100% B 0 5% HTML F5D100
secondary colors
41% R 96 72% G 51 100% B 0 51% HTML 603300
20 - stationery
stationery - 21
Business Card
In order to ensure a correct lay-out of the business card and all the other elements, it is essential that information such as addresses, telephone numbers, etc. is presented as shown in the various examples and in the digital formats on the MD.
Business Card
front
In order to ensure a correct lay-out of the business card and all the other elements, it is essential that information such as addresses, telephone numbers, etc. is presented as shown in the various examples and in the digital formats on the MD.
back
natasha williams
caelus Go Beyond.
natasha@caelus.org 312.555.8274 21 north first street chicago, il 12218
32 - special applications
Vehicle
special applications - 33
Advertising
1TWELVE21 221 DESIGNS
TWELVE21
DESIGNS natasha m williams graphic designer
312 714 2605 twelve21designs.com natasha@twelve21designs.com