Bespoke Stationery Guide

Page 1

a bespoke stationery experience for bridal & social occasions

www.twinsistersdesigns.com | Š 2018



welcome Hi friend, I’m so glad you’re here! I've been in your sparkly party shoes, as a blushing bride and a creative planner, and I know how important it is to send out an announcement that your guests will admire and appreciate. Those lovely details that you ooh... and ahh... over are a reflection of your personality and play an important role in the big picture of your special occasion. I am delighted that you are interested in a bespoke stationery experience for your next occasion! Please reference the pages herein to learn a little more about the process and what you have to look forward to. Bespoke Stationery - it’s more than j u s t paper.


contents MEET THE DESIGNER ..................................... 6 BESPOKE STATIONERY .................................... 7 THE DESIGN EXPERIENCE ............................... 8 TIMELINE .................................................... 9 INCLUSIONS ................................................ 12 PRINT METHODS | PAPERS | EMBELLISHMENTS .. 13 ANATOMY OF AN INVITATION ........................ 14 ADDRESS PRINTING ...................................... 15 FONT STYLES ............................................... 16 FAQ ............................................................ 19 CONTACT .................................................... 20

www.twinsistersdesigns.com © 2018



the designer Hi there! I’m Jill, owner and designer at Twin Sisters Designs. I’ve been designing stationery for over a decade, developing a true passion for bringing artisan details together with some of life’s most momentous occasions. I prefer a “sisterly” approach to serving my clients, one where we can chat over your Pinterest boards while sipping margaritas, or discuss which etiquette rules are okay to bend without making grandma blush. I want to hear all about your story because that’s the one I will translate to a tangible experience for you and your guests.

fav o r i t e s Silk Ribbon {because it’s undeniably feminine} Colorful Envelopes {can you say, Happy Mail} Personalized Details {why blend in, you were meant to stand out} Beautiful Script {Spenserian or Modern - equally gorgeous} Margaritas {fresh-squeezed, on the rocks with salt} Laughing ‘til it Hurts {funny gets me every.single.time} Special Occasions {celebrate the everyday moments}

s i g n at u r e s t y l e

Boutique Feminine Light & Airy Romantic You-nique


b e s p o k e s tat i o n e r y

Bespoke stationery design is an exciting collaboration between you and the designer! Feel a sense of joy knowing you were central in the inception and creation of a purposeful work of art.

pre

day - o f wedding

post

Save the Dates

Invitation Suite

Thank You Cards

Engagement Parties

Ceremony Programs

Personal Stationery

Bridal Showers

Menus

Bachelorette Parties

Table Numbers

Rehearsal Dinner

Escort / Seating Cards Seating Charts Signage - Large/Small Favor Tags

social Birth Announcements | Milestone Birthdays Celebrations | Personal Correspondence


experience

Although every client is unique, each one can expect a fun and uncomplicated experience. The phases listed below are an overview of the process. INTRODUCTIONS After we’ve been introduced, either through email, social media, or personal recommendation (my favorite!), I’ll ensure availability and that I can meet your general design request. DISCOVERY Let’s schedule some time to chat, so you can tell me all about your special occasion and ask any questions you may have. My brief Discovery Form will be used to determine your needs, budget, and preferences. CONCEPT & ESTIMATE After I’ve had a chance to review your initial requests, you’ll be presented with a general design concept and pricing estimate along with possible add-on options. AGREEMENT Ready to say “I DO” to bespoke stationery? A signed contract and small retainer fee will secure my services and initiate the Design Process. You’ll also have access to your own online Client Portal, where you can access forms, agreements, invoices, and other important materials pertinent to your project. DESIGN AND REFINE As soon as your wording details have been submitted through the convienent online form, the design process will begin. Because bespoke stationery is a collaboration between the designer and client, you’ll have opportunities to suggest modifications or changes during this phase. PROOF AND APPROVE After the designs are complete, you’ll give all pieces one final review and update quantities if needed. Approval of the final proofs and remittance of payment will place your order into production. Any changes after the submitted approval will result in additional fees. PRODUCTION AND ASSEMBLY Each suite will be carefully produced, counted, and assembled for you. Turn-around times will vary according to print method used, overall complexity of project, and seasonality. DELIVERY Your stationery order will be carefully packaged and shipped to you via USPS Priority Mail and typically arrives in 2-3 business days. CELEBRATE It’s time to place those beauties in the mail! Wedding invitations are typically sent 6-8 weeks in advance, or 2-3 months for a destination wedding. Social invitations should be mailed 4-6 weeks in advance.


timeline wedding

order before

mail by

January

September

November

February

October

December

March

November

January

April

December

February

May

January

March

June

February

April

July

March

May

August

April

June

September

May

July

October

June

August

November

July

September

December

August

October

This quick reference is meant to be a guide to help in your planning process. Specific timelines may vary depending on complexity of project and seasonality. DESIGN ................................. 2-3 WEEKS PRODUCTION ......................... 3-5 WEEKS D E L I V E RY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 - 5 DAY S Orders that fall outside of the recommended timelines are subject to rush fees.

Social invitations should be mailed approximately 4 weeks in advance. PLEASE ALLOW 4 WEEKS FOR DESIGN AND PRODUCTION.




inclusions

classic wedding suite Each bespoke invitation suite begins with the following components:

Invitation Card | Enclosure Card | RSVP Card & Envelope | Mailing Envelope Digital Printing on 120# White or Natural Cardstock Pricing Begins at $5.50 per Suite

social invitation suite Invitation Card | Mailing Envelope Digital Printing on 120# White or Natural Cardstock Pricing Begins at $2.00 per Suite Add-on features and services are also available.

add-on features Infuse your design with these add-ons for a truly unique piece:

Logo Design | Additional Enclosures | Silk Ribbon | Wax Seals Swarovski Crystals | Envelope Liners | Specialty Papers Letterpress | Foil | White Ink

services Complete the experience with:

Suite Assembly | Address Printing | Full-Service Mailing

Bespoke stationery allows individuals the ability to

define the specifications of their personal suite helping to create unique and beautiful pieces styled and sized

to suite their needs


print methods DIGITAL { $ } The most common and cost conscience print method, digital printing is fast and has in an endless array of color options...even white ink! LETTERPRESS { $$ } Letterpress is an antique style of printing that is instantly recognized and appreciated for it’s artesian qualities. Ink is rolled over a custom printing plate and pressed into the paper, creating an impression of the plate design. Letterpress printing is perfectly imperfect! FOIL STAMPING { $$$ } Foil stamping is a premier print method that uses a combination of heat, pressure, and foil to add shine to a design. COMBINATION { $$ } Any of the three print methods listed above can be combined for a truly unique look that fits within your budget.

pa p e r s a n d e n v e l o p e s CLASSIC 120 lb. Eggshell or Smooth Cardstock Available in White or Natural Pearlescent or Double-Thick available as an Add-On LETTERPRESS 118 lb. Cotton Cardstock Available in White or Natural Double-Thick available as an Add-on ENVELOPES A wide array of colors, textures, and styles are available from various world-class paper mills. As not to overwhelm you, a carefully curated selection will be presented to you during the design process.

embellishments SILK RIBBON Delicate in nature, luxe in look, silk ribbon is a beautiful addition to almost any suite design. Silk ribbons are sourced from artisans on the west coast and are dyed by hand. WAX SEALS Dating back thousands of years, wax seals has taken on a new modern approach to authenticating envelopes. Custom designs and colors are available, perfectly suited for any style. CRYSTALS Adorn your design with the sparkle of genuine Swarovski crystals for a glamorous look. These are only a few examples of commonly used embellishments. Have something else in mind? Let’s discuss the possibilities!


a n at o m y o f a n i n v i tat i o n

INVITATION CARD { 5x7 }

ENCLOSURE CARD { 4x6 }

RESPONSE CARD { 4Bar }

RESPONSE ENVELOPE MAILING ENVELOPE

{ A7 }

{ A7 }

POSTAGE

{ custom or curated }

BELLY BAND

{ silk ribbon or paper }

TAGS

{ various shapes/sizes }


envelope printing

12345 Street Address City, State 12345

Mr. and Mrs. Guest Name 12345 Street Address City, State 12345

GUEST ADDRESS

RETURN ADDRESS


font styles

Well designed typography provides an at-a-glance first impression and can set the tone of the entire design. script

{traditional or modern}

d i s p l ay

The best day ever

The best day ever

BEST DAY

The best day ever

The best day ever

The best day ever

The Best Day Ever

serif

sans serif

The best day ever. THE BEST DAY EVER. 1234567890

The best day ever. THE BEST DAY EVER. 1234567890

The best day ever. THE BEST DAY EVER. 1234567890

The best day ever. The best day ever. 1234567890

The best day ever. THE BEST DAY EVER. 1234567890

The best day ever. THE BEST DAY EVER. 1234567890

This is not an inclusive list but rather a reference of style categories. Font selections will be presented to you during the design phase.




f r e q u e n t ly a s k e d q u e s t i o n s CAN I PRINT MY OWN INVITATIONS? In an effort to maintain the integrity and quality of bespoke stationery, digital / print-ready files are not available. I’M ON A BUDGET, CAN YOU WORK WITH ME? Of course! One of my specialties is knowing how to mix and match various features to achieve the look you’re after without going over budget. If I am unable to meet your price point, I will do my best to refer you to another artist who can. HOW DO I WORD MY INVITATION? Provide me with the logistical information and I’ll handle the rest! CAN YOU HELP WITH GUEST ADDRESSES? Absolutely! I have a template that should make things easy for you. Have a tricky guest that you’re not sure how to properly address? No problem, I have resources that cover virtually every type of modern situation. WILL YOU MAIL THE INVITATIONS FOR ME? Yes, Full-Service Mailing is available for an additional fee. DO YOU INCLUDE POSTAGE? Assembled suites with rsvps will have postage applied. Postage fees will show as a separate line item on your invoice. Postage for the outer mailing envelope is not included but can be added as an additional service. CAN YOU DESIGN AN INVITATION LIKE ONE I FOUND ON ETSY/PINTEREST? Absolutely not. I welcome inspiration photos or items that give a sense of your personal style but I will not replicate another artist’s work. WILL YOU ASSEMBLE THE SUITES FOR ME? Of course! Suites that contain wraps or embellishments will automatically be assembled for you. Other suites can be assembled for an additional fee. CAN YOU SEND A SAMPLE OF MY DESIGN BEFORE I ORDER? Complimentary samples are available upon request but will be generic in nature. HOW MANY INVITATIONS SHOULD I ORDER? You’ll need one invitation per household, not per guest. For weddings, I recommend adding an additional 5-10 suites for late additions, keepsakes, and one to give your photographer so they can preserve it in photos.


c o n ta c t Bespoke stationery is perfect for those who value artisanship and fine details. If I can be of help for your next occasion, please get in touch! HELLO@TWINSISTERSDESIGNS.COM

FACEBOOK.COM/TWINSISTERSDESIGNS

@TWINSISTERSDESIGNS

I look forward to hearing from you!

www.twinsistersdesigns.com © 2018


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