2016 Wholesale Catalog
Photography by Third Life Photography ThirdLifePhoto.com
Welcome to hydra!
hydra started in 2002 as an independent bath and body retailer in San Francisco and now works with more than 2,000 boutique shops across the country. As we continue to grow, we want to maintain our position as a the go-to source for unique bath and shower products. We definitely understand what it means to be a small business and we value one-onone relationships with our retailers. Want natural? No problem. At hydra, we only use the highest-quality ingredients in our products. While others use ingredients sourced for convenience and cost, we source from quality companies and we are very selective with essential oils. We are always honest about our products and help you make a presentation that will delight your customers. And remember, when we say aromatherapy, we mean that we’re using pure, undiluted essential oils. Our aromatherapy products smell amazing and are good for you! Something new? Always. We have redesigned our Shower Burst Variety Packs, incorporating customer feedback, and they’re a hit! Check out the new format on page 14. These three items represent our largest growth in sales last year - and we didn’t even start selling them until the summer. They’re that hot! And now, we introduce the Shower Mini. More feedback led us to a playful design for a single-use shower product. They have fun smells and colors... and are just so darn cute. Top-Selling Product page 15 Shower Bursts are a hit! Shower Bursts by the Jar give you the ability to mix and match styles. We’ve included a How-to Tablet and Sachets to help make Shower Bursts your new top-seller! Top-Selling Collection page 7 The Signature Shower Burst Starter Set will get you up and running with our most popular essential oil blends and all of the display items and signage you need to introduce this exciting product to your customers. Make a Splash! Collection Sets page 5 When you purchase a hydra Collection Set, your customers will have multiple items to purchase in their favorite essential oil blends. In addition to free signage, you receive a fantastic discount when you buy the whole collection!
When you purchase a Collection Set, your customers will have multiple items to purchase in their favorite essential oil blends. In addition to free signage, you receive a fantastic discount when you buy the whole collection!
The Signature Collection Set includes 144 Shower Bursts, 24 Shea Butter Soaps, 48 Bathtub Teas, 24 Body Scrub Bars, 6 Shower Burst Variety Packs and 6 Bathtub Tea Variety Packs. Display items include 4 glass display jars with inserts, a Shower Burst Sign, 2 How-to Tablets, 24 White Sachets, a Made in the USA Sign and 4 Signature Essential Oil Signs.
Signature Collection Set 60001
$795
More on page 7
The Pure Essentials Collection Set includes 144 Shower Bursts, 48 Olive Oil Soaps, 24 Bath Fizzies and 6 Shower Burst Variety Packs. Display items include 4 glass display jars with inserts, a Shower Burst Sign, 2 How-to Tablets, 24 White Sachets, an enamel Bath Fizzies display bowl, a Made in the USA Sign and 4 Pure Essentials Essential Oil Signs.
Pure Essentials Collection Set 60004 $650
More on page 11
The Wellness Collection Set includes 144 Shower Bursts, 48 Bathtub Teas, 48 Pulse Point Balms, 6 Shower Burst Variety Packs and 6 Bathtub Tea Variety Packs. Display items include 4 glass display jars with inserts, a Shower Burst Sign, 2 How-to Tablets, 24 White Sachets, a Pulse Point Balm Sign with 4 testers, a Made in the USA Sign and 4 Wellness Essential Oil Signs.
Wellness Collection Set 60006
$765
More on page 9
The Spa Collection Set includes 48 Shower Burst Boxes, 24 White Clay Soap Boxes and 16 Milk Bath Powder Boxes. We recommend turning boxes to show different sides for additional product information or to showcase the featured artwork. Remember we’re always available to help with merchandising tips and strategies. Spa Collection Set
60005
$675
More on page 13
Aromatherapy is a practice that has been around for more than 6000 years. It uses volatile plant oils, including essential oils, to promote psychological and physical well-being. Essential oils, the pure essence of a plant, have been found to provide these benefits when used correctly, safely and consistently. We only use the word aromatherapy when using 100% pure essential oils.
Shower Bursts are the perfect option for customers who don’t have time for baths. Made with all-natural ingredients and pure essential oils, they are a fun and unique way to enjoy aromatherapy. The Shower Burst Starter Set includes 36 pieces each of 4 styles, 4 glass display jars and a Shower Burst Sign. Also included are 2 How-to Tablets, 24 White Sachets and an Essential Oil Sign. Shower Burst Starter Set 25011 $395
Bathtub Teas are handmade with all-natural herbs, flowers and essential oils, providing all the therapeutic benefits of an herbal bath without the mess. They can be used in the bathtub or as a facial steam. Bathtub Teas fit nicely inside of a greeting card. Each case of 12 Bathtub Teas comes with a colorful display box. The Bathtub Tea Pre-pack includes 12 each of 4 styles and 6 Bathtub Tea Variety Packs. Bathtub Tea Pre-pack
28001
$150
The Body Scrub Bar offers the gentle exfoliation of fine Sea Salt and the deeply moisturizing benefits of Cocoa Butter and Shea Butter. Made with recognizable, natural ingredients and pure essential oils, they appeal to those looking for a healthy alternative to some of the chemical-laden scrubs on the market. Body Scrub Bars come in cute, stackable cups. The Body Scrub Bar Pre-pack includes 6 each of 4 styles. Body Scrub Bar Pre-pack 35011 $140
Shea Butter Soaps are triple-milled in the French tradition, creating an amazing lather and long-lasting bar. The gentle, natural ingredients offer relief for those with sensitive skin and the delightful essential oil blends offer an aromatherapy experience with each use. The Shea Butter Soap Pre-pack includes 6 each of 4 styles. Shea Butter Soap Pre-pack 10001
$90
Refresh Story Set
60101
$210
25101
$2.35 ea case of 12
28101
$2.35 ea case of 12
35111
$6.25 ea case of 6
10101
$4.00 ea case of 6
Relax Story Set
60102
$210
25102
$2.35 ea case of 12
28102
$2.35 ea case of 12
35112
$6.25 ea case of 6
10102
$4.00 ea case of 6
Clarity Story Set
60103
$210
25103
$2.35 ea case of 12
28103
$2.35 ea case of 12
35113
$6.25 ea case of 6
10103
$4.00 ea case of 6
Healing Story Set
60104
$210
25104
$2.35 ea case of 12
28104
$2.35 ea case of 12
35114
$6.25 ea case of 6
10104
$4.00 ea case of 6
Shower Bursts are the perfect option for customers who don’t have time for baths. Made with all-natural ingredients and pure essential oils, they are a fun and unique way to enjoy aromatherapy. The Shower Burst Starter Set includes 36 pieces each of 4 styles, 4 glass display jars and a Shower Burst Sign. Also included are 2 How-to Tablets, 24 White Sachets and an Essential Oil Sign. Shower Burst Starter Set 25016
$395
Bathtub Teas are handmade with all-natural herbs, flowers and essential oils, providing all the therapeutic benefits of an herbal bath without the mess. They can be used in the bathtub or as a facial steam. Bathtub Teas fit nicely inside of a greeting card. Each case of 12 Bathtub Teas comes with a colorful display box. The Bathtub Tea Pre-pack includes 12 each of 4 styles and 6 Bathtub Tea Variety Packs. Bathtub Tea Pre-pack
28006
$150
Skin and mood-soothing Pulse Point Balms can be applied to wrists, temples and other pulse points throughout the day for aromatherapy on the go. Cute and pocket-sized, Pulse Point Balms make a wonderful addon to Shower Bursts for personal use or as a gift. The Pulse Point Balm Starter Set includes 12 pieces each of 4 styles, 4 testers and a display sign. Pulse Point Balm Starter Set 36006 $195
Powerful Aromatherapy. Natural Wellness. The Wellness Collection features four powerful aromatherapy blends to battle everyday ailments. Crafted for those suffering from a cold, hangover, headache or everyday stress, these powerful combinations are a natural path to well-being. hydra products make it easy to use aromatherapy every day!
Cold & Flu Story Set
60602
$210
25602
$2.35 ea case of 12
28602
$2.35 ea case of 12
36602
$4.50 ea case of 6
Hangover Story Set
60603
$210
25603
$2.35 ea case of 12
28603
$2.35 ea case of 12
36603
$4.50 ea case of 6
Headache Story Set
60604
$210
25604
$2.35 ea case of 12
28604
$2.35 ea case of 12
36604
$4.50 ea case of 6
Stress Story Set
60606
$210
25606
$2.35 ea case of 12
28606
$2.35 ea case of 12
36606
$4.50 ea case of 6
Shower Bursts are the perfect option for customers who don’t have time for baths. Made with all-natural ingredients and pure essential oils, they are a fun and unique way to enjoy aromatherapy. The Shower Burst Starter Set includes 36 pieces each of 4 styles, 4 glass display jars and a Shower Burst Sign. Also included are 2 How-to Tablets, 24 White Sachets and an Essential Oil Sign. Shower Burst Starter Set 25014
$395
Gentle and all-natural, these Olive Oil Soaps are handcrafted with sustainably harvested Palm Oil, organic Olive Oil and pure essential oils. Elegant vellum paper is wrapped with a simple band in four bright colors. The Olive Oil Soap Pre-pack includes 12 each of 4 styles.
Olive Oil Soap Pre-pack 10004
$135
Pure Essentials Bath Fizzies are made with all-natural ingredients and pure essential oils. No added fragrance or color. Sweet Almond oil leaves skin feeling soft and moisturized. This is the epitome of aromatherapy in the bath. Each package includes two Bath Fizzies. The Bath Fizzies Starter Set includes 6 each of 4 styles and a decorative enamel display bowl. Bath Fizzie Starter Set 21004
$100
Natural Ingredients. Modern Apothecary Style. The Pure Essentials Collection focuses on pure, high-quality ingredients. Available in four classic essential oils with a clean, modern apothecary style, this collection is especially successful in environments where shoppers appreciate the fundamentals of aromatherapy and desire pure and natural products.
Eucalyptus Story Set
60401 $210
25401
$2.35 ea case of 12
10401
$3 ea case of 12
21401
$4 ea case of 6
Grapefruit Story Set
60402
$210
25402
$2.35 ea case of 12
10402
$3 ea case of 12
21402
$4 ea case of 6
Lavender Story Set
60403 $210
25403
$2.35 ea case of 12
10403
$3 ea case of 12
21403
$4 ea case of 6
Lemongrass Story Set
60404
$210
25404
$2.35 ea case of 12
10404
$3 ea case of 12
21404
$4 ea case of 6
Shower Bursts are the perfect option for customers who don’t have time for baths. Made with all-natural ingredients and pure essential oils, they are a fun and unique way to enjoy aromatherapy. Each Spa Shower Burst Box holds two Shower Bursts and a black Sachet. The Spa Shower Burst Pre-pack includes 12 each of 4 styles. Shower Burst Pre-pack 25025
$325
Cleansing and mildly exfoliating, hydra’s triple-milled White Clay Soap detoxifies while it gently purifies. Rich in phytonutrients and essential minerals, Kaolin Clay has been used for centuries to remove toxins and oils from the skin. The White Clay Soap Pre-pack includes 6 each of 4 styles. White Clay Soap Pre-pack 10005
$165
Milk Bath Powder contains all-natural ingredients to soothe and moisturize. Milk’s natural triglycerides hydrate while lactose helps retain moisture. Additionally, milk’s vitamin A is known for its anti-aging properties and vitamin E is a superstar antioxidant. Sprinkle Milk Bath Powder into a hot bath for a luxurious bathing experience. The Milk Bath Powder Pre-pack includes 4 each of 4 styles. Milk Bath Powder Pre-pack 27005
$215
Complex Blends. Decadent Ingredients. The Spa Collection delivers complex aromatherapy blends and decadent ingredients. The elegant boxes feature beautiful art on all sides. hydra’s most luxurious presentation creates an attractive merchandising solution for retail spaces of any size.
Balance Story Set
60501
$170
25511
$7 ea case of 6
10501
$7 ea case of 6
27501
$14 ea case of 4
Restore Story Set
60502
$170
25512
$7 ea case of 6
10502
$7 ea case of 6
27502
$14 ea case of 4
Soothe Story Set
60503
$170
25513
$7 ea case of 6
10503
$7 ea case of 6
27503
$14 ea case of 4
Strengthen Story Set
60504
$170
25514
$7 ea case of 6
10504
$7 ea case of 6
27504
$14 ea case of 4
Shower Bursts and Bathtub Teas are available in cute variety packs - perfect for gift giving or for customers who want to sample the whole collection of essential oil blends. Shower Burst Variety packs come with a Sachet and easy-to-follow instructions on the back.
Signature Collection Shower Burst Variety Pack
25110
$9.75 ea case of 6
Wellness Collection Shower Burst Variety Pack
25610
$9.75 ea case of 6
Signature Collection Bathtub Tea Variety Pack
28100
$9.75 ea case of 6
Wellness Collection Bathtub Tea Variety Pack
28600
$9.75 ea case of 6
Pure Essentials Collection Shower Burst Variety Pack
25410
$9.75 ea case of 6
White Sachet
75002
$0.75 ea case of 12
Black Sachet
75001
$0.75 ea case of 12
The Shower Burst Sachet allows air to circulate around the Shower Burst, helping the essential oils mix with the rising steam and allowing it to dry between uses. Using a sachet helps Shower Bursts last longer by keeping them out of standing water.
Shower Bursts are a wonderful introduction to aromatherapy and quickly become a must-have item. Shower Bursts are a unique and popular product because they are handmade with pure essential oils, come in fun packaging, and smell amazing. To use, unwrap Shower Burst and place on a dish or in a sachet. Wet briefly to activate. As it dissolves, aromatherapy oils mix with the rising steam to provide a true spa experience.
65101
$129 Jar, 48 pcs
65602
$129 Jar, 48 pcs
65401
$129 Jar, 48 pcs
65102
$129 Jar, 48 pcs
65603
$129 Jar, 48 pcs
65402
$129 Jar, 48 pcs
65103
$129 Jar, 48 pcs
65604
$129 Jar, 48 pcs
65403
$129 Jar, 48 pcs
65104
$129 Jar, 48 pcs
65606
$129 Jar, 48 pcs
65404
$129 Jar, 48 pcs
Each glass display jar comes with 48 Shower Bursts, 12 White Sachets and a How-to Tablet.
90005
90001
$2.35 ea case of 12
$4 ea case of 6
Get 36 Shower Bursts and 12 Bath Fizzies for only $129 per season
Something New Every Season
Every three months, you will get amazing hydra products made with a Limited Edition essential oil blend! Seasonal Shower Bursts and Bath Fizzies are designed with colors and patterns inspired by the season. With your first order of Shower Bursts, you will receive a free glass display jar. Every shipment of Shower Bursts includes a new jar insert, 12 Shower Burst Sachets and a How-to Tablet. Every shipment of Bath Fizzies includes a new display tray.
Your Subscription is Customizable
Order what your customers want! You can order just Shower Bursts with a 36 piece minimum or just Bath Fizzies with a 12 piece minimum. You will receive the same amount of product each season and be billed on your current terms when your product ships. Subscription ship dates are February 1st, May 1st, August 1st and November 1st.
Create a Story
Dynamic displays tell a story that will inspire your customers. They will imagine having that product at home or giving it as a gift. Items can be grouped by color, scent or an overall theme, such as bath & body. hydra Collections create a story with coordinating colors and essential oil blends.
Make a Pyramid
Height and texture make displays more noticeable. Breaking the horizontal line adds interest and invites customers to touch, smell and interact with products. The eye travels every item with variable heights or when stacked in piles of small, medium and tall. hydra’s Spa Collection forms the perfect pyramid.
Highlight a Product
Rotating items through your store’s high visibility spots gives your customers a continual feeling of new and fresh. By featuring a new arrival or an employee favorite, your customers will connect with your message and your staff plus they will always view products in a different way. Which hydra product will you highlight next?
Use hydra Signage
Our signage explains how hydra products work and informs your customers about essential oils.
Signature Essential Oil Sign 70100 $1
Pure Essentials EO Sign 70400
$1
Wellness Essential Oil Sign 70600
$1
Also Available Shower Minis Display
76000
$5
Glass Display Jar
70010
$18
Shower Burst Sign
75000
$2
Made in USA Sign
70099
$1
Shower Burst How-to Tablet 75098
$2
Enamel Display Bowl
71400
$10
These Minis are Mighty. Shower Minis are fun fizzing fragrance for your shower! Each fun and colorful box holds six Minis in three deliciously sweet scents. Shower Minis are single-use shower treats. Just unwrap one Shower Mini, place in a soap dish and sprinkle with water for a calorie free pick-me-up!
Shower Mini Variety Packs provide a fun and novel showering experience. With delightful graphics and a deliciously sweet scents, these four fragrance collections offer something for everyone. The Shower Minis Starter Set includes 6 pieces each of 4 styles and a colorful tiered display. The display measures 5 inches wide by 10 inches tall, perfect for point of purchase placement. Shower Minis Starter Set 26000
$120
26100
$5 ea case of 6
Fun Fruit Variety Pack: Luscious Lime Wacky Watermelon Tangy Tangerine
26200
$5 ea case of 6
Berries Variety Pack: Rockin’ Raspberry Bebop Blackberry Swingin’ Strawberry
26300
$5 ea case of 6
Ice Cream Variety Pack: Very Vanilla Sweet Summer Strawberry Double Dutch Chocolate
26400
$5 ea case of 6
Coffee Variety Pack: Double Mocha Perfect Cappuccino Vanilla Latte
Our small-but-mighty 20-hour Soy Candles are the perfect complement to the Chill Pill bathing experience. Durable tins make these candles ideal for travel and can transform a hotel bathroom into a luxurious spa.
The Designer Collection features our best selling fragrances in charming black and white packaging. The Soy Candle Pre-pack includes 6 each of 4 styles.
41810
$4 ea case of 6
41820
$4 ea case of 6
Designer Candle Pre-pack 41800
$90
41830
$4 ea case of 6
41840
$4 ea case of 6
The Tropical Collection is packaged in bright, fun colors and features dreamy fragrances reminiscent of a relaxing tropical vacation. The Soy Candle Pre-pack includes 6 each of 4 styles.
41860
$4 ea case of 6
41870
$4 ea case of 6
Tropical Candle Pre-pack 41850
$90
41881
$4 ea case of 6
41890
$4 ea case of 6
With moisturizing Sweet Almond oil that leaves skin feeling soft, Chill Pills are a luxurious addition to any bath. Chill Pills offer two baths per ball. Just drop one half in a full bath and enjoy!
The Designer Collection features our best selling fragrances in charming black and white packaging. The Chill Pill Starter Set includes 6 each of 4 styles and a Display Tray that holds 12 Chill Pills.
21810
$3.50 ea case of 6
Designer Chill Pill Starter Set 21800 $80
21830
$3.50 ea case of 6
21820
$3.50 ea case of 6
21840
$3.50 ea case of 6
The Tropical Collection is packaged in bright, fun colors and features dreamy fragrances reminiscent of a relaxing tropical vacation. The Chill Pill Starter Set includes 6 each of 4 styles and a Display Tray that holds 12 Chill Pills.
21860
$3.50 ea case of 6
Tropical Chill Pill Starter Set 21850
$80
21881
$3.50 ea case of 6
21870
$3.50 ea case of 6
21890
$3.50 ea case of 6
With moisturizing Sweet Almond oil that leaves skin feeling soft, Chill Pills are a luxurious addition to any bath. Chill Pills offer two baths per ball. Just drop one half in a full bath and enjoy!
The Festive Collection features cute retro packaging and fun scents. The champagne and cocktails theme make these wonderful gifts for celebrations as well as a nice way to unwind at the end of the day. The Chill Pill Starter Set includes 6 each of 4 styles and a Display Tray that holds 12 Chill Pills..
21221
$3.50 ea case of 6
Festive Chill Pill Starter Set 21200
$80
21225
$3.50 ea case of 6
21222
$3.50 ea case of 6
21228
$3.50 ea case of 6
The Floral Collection features unique crepe packaging and classic floral scents. These Chill Pills offer a modern twist on traditional favorites. The Chill Pill Starter Set includes 6 each of 4 styles and a Display Tray that holds 12 Chill Pills.
21320
$3.50 ea case of 6
Floral Chill Pill Starter Set 21300
$80
21340
$3.50 ea case of 6
21330
$3.50 ea case of 6
21360
$3.50 ea case of 6
The Fun Collection is designed for children and the young at heart. Each style features a range of themed charms that are fun to collect. Magical Garden is a light pink Chill Pill that turns bath water a beautiful shade of purple, while Dinosaur Party changes from green to blue in the bath. Time for fun in the tub! The Fun Chill Pill Starter Set includes 12 each of 2 styles and a Display Tray that holds 12 Chill Pills.
Fun Chill Pill Starter Set 21500
$80
21521
$3.50 ea case of 6
21531
$3.50 ea case of 6
Call us any time to place your order. We are in the office at least from 10 a.m. to 5 p.m. EST, Monday through Friday. You may also fax or email your order or request access to our full-service wholesale website. All retail orders are subject to sales tax and must be placed via our website. When placing your first order, please contact a Sales Representative to discuss your business. Order Minimums & Shipping A $250 minimum is required for first-time orders and $100 on subsequent orders. Shipping costs average 10-12% of your order total, depending on the products you order. Payment Terms First-time orders must be prepaid with a company check or by credit card. hydra accepts all major credit cards. When paying by check, allow up to 10 days for check clearance before your order will ship. Please be sure to add the correct amount to your order to cover shipping charges. Returns and Credits All sales are final. Should you receive product that has been damaged in shipping, we will be happy to issue a refund, credit or replacement, whichever you prefer. Please contact our customer service staff immediately with any problems. Be sure to inspect all incoming shipments and do not accept any shipments with visible exterior damage.