Travel Play Live Media Kit 2015

Travel Play Live The Heartbeat of Australian Women’s Adventure & Travel

2015

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ADVENTURE

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EMPOWER

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INSPIRE

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DREAM

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CHANGE

How adventurous is your advertising?

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ADVENTURE, TRAVEL & SOCIAL RESPONSIBILITY ARE OUR PASSIONS. OUR MISSION IS TO BUILD, EMPOWER & INSPIRE A HEALTHY, ACTIVE COMMUNITY OF WOMEN FROM ALL WALKS OF LIFE WITH A PASSION TO DREAM BIG, CHALLENGE THEMSELVES & EXPAND THEIR HORIZONS NO MATTER WHAT THEIR PREFERRED “CHOICE OF ADVENTURE”.

TRAVEL PLAY LIVE IS CREATED AND DESIGNED FOR THE WOMAN WHO LOVES ALL THINGS ADVENTURE, CRAVES TRAVEL AND ENJOYS SOME OF LIFE’S FINER THINGS I LIKE; GREAT COFFEE, FINE FOOD, WINE & GREAT LOOKING FASHION - EVEN THOUGH SHE IS JUST AS HAPPY TREKKING THROUGH THE GREAT OUTDOORS IN HIKING BOOTS & LIVING OUT OF A BACKPACK.

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“A MAGAZINE FEATURING INDIVIDUALS, NETWORKS, COMPANIES AND OPPORTUNITIES CONNECTED TO ADVENTURE AND ADVENTURE TRAVEL DIRECTED TO WOMEN IS OVERDUE!” - A RESPONSE FROM OUR RECENT TPL READER SURVEY

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Our Reader Demographics The average Australian adventure traveller is not a 28 year old male, but a thirty five plus year old woman. She wears a size 12 dress, belongs to the healthiest, most active, wealthiest and financially empowered generation of women in modern history and she is ready for more.

She is on average 35 - 55 years old and earns on average $70k pa

over 80% participate in outdoor sporting or adventure activities more than once a week

She spends 2.5 times more than younger women, on travel, tech & luxury items which are popular purchases for her

She is a part of the $125 billion spent on travel & adventure every year

50% of our audience are looking for innovative and new adventure and travel products

She spends up to $6500 per trip

She spends $250-$1,000 pa on outdoor equipment & apparel

She is looking for new active challenges & opportunities to explore the great outdoors

She is looking for quality in her travel companions, equipment and adventure experiences

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Who are ? e W We believe that Adventure isn’t just for “sexy” people, it’s a state of mind.

And with that state of mind we are all about encouraging women to stop waiting for the day they discover their stronger, braver, happier sides seize the adventure & do it today.

It doesn’t matter what shape she is in, age she is or size she wears. We believe a woman shouldn’t wait until she “looks good” in lycra to start biking, or until she feels comfortable in a bathing suit to try standup paddleboarding - Adventure is for the NOW. “Never put off living your dreams. Go do them and while you’re at it take your girlfriends with you” TPL

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Our Presence We launched our website & online magazine in September 2014

Social Media

Website

We have 2500 + engaged and active Facebook followers with an organic growth rate of 25 - 75 NEW followers each week. We have also seen an explosion of followers on our Instagram as we continue to share our friends, partners & fellow adventurers images Other Social Media: Twitter, Pinterest, YouTube & Google +

Beautifully designed easy to navigate fully responsive website with 43% of our readers engaged with our Magazine content & 25% of our readers engaged with our directories

Strategic Alliances We have partnered with many active women’s groups across Australia & female bloggers with an already active following who are experts in their fields

Newsletter We have 700+ people signed up to our E Newsletter with an open rate 3 x industry average & new subscribers daily.

Sponsorship We are supporting women in adventure sports by sponsoring grass roots events and individual competitors. So far this year we have sponsored the Women’s Division in the Jeff Wilcox Memorial – Australia’s Largest Independent Bodyboarding Competition, Dirt Maidens Challenge & Wildside Adventure Race. We also sponsored a team in the Oxfam Trailwalker – who were interviewed on Sunrise. We were selected to run Cycling Australia’s She Rides program in our local area.

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In the magazine & online Our Magazine will be printed quarterly focusing on key seasonal adventure activities & events. With fresh & new content curated on our website weekly & social media platforms daily.

Empower.

Articles on health, training, nutrition and wellbeing.

Inspire.

Is all about stories and interviews to inspire you to seek out your own adventures

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Dream.

Is the place to sit back, relax and stroll through a visual journey of inspiration

AVEL Play 09

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Change.

Is where passion & purpose meet, we hope you will join us in making a difference in the world around us in what ever little ways we can.

Whats'a Little

e r u t n e v Ad between friends

www.travelplaylive.com.au