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soldiers’ deaths NCO charged in By Lewis Levine

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has been arA Fort Stewart sergeant deaths two with the rested and charged e Sunday in a Hinesvill soldiers found last townhome. 24, of Selma, Craig, D. Shaquille Sgt. with two counts of Alabama, is charged

THURSDAY, DECEMBER 28, 2017

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Fowler leaving legacy on R. Hill

InFort Stewart’s Criminal vestigation Division. Reid said police learned night there was a party the the discovery of the to deaths prior the for murder Craig those at Private Malika Jackbodies and most of quez Brown, 23, and around 8:30 p.m. assigned to the son, 21, who were found us tip. the party were soldiers Brown and Jackson March 5 after an anonymo shot to death, victims’ unit. Both Lewis Levine were 2nd Infantry BriPolice said the men were members of the to Fort e Jeff Lui to his first gun was used. is taken by Detectiv Combat Team, according but not what type of Sgt. Shaquille Craiga magistrate Friday. e Police De- gade According to Hinesvill Capt. Chris on 3A appearance before Detectives soldiErs continues partment Chief of of made with the help Attend both the Home & Garden Reid, the arrest was

h5 of murder for Marc e Faces two counts hom in Hinesville townof Specialist Mardouble-homicide

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By Ted O’Neil to run. toneil@bryancountynews.com The city eventually changed THURSDAY its charter to impose a two-term Richmond Hill Mayor Har- limit on the mayor’s seat, which January old Fowler will call26, his2017 final city after being re-elected mayor in councilVol. meeting to order on Jan. 2013 meant Fowler could not 140 Issue 115 2. After that, fish better beware. run again this year. Show and the ECMC Health Fair 10 pages in 1ofsection Fowler’s 18 years service “That was something I for a chance to win to the city — including the last pushed for and still strongly beeight as mayor — will draw 75 to cents lieve in,” he said. “I think two a close during that meeting as terms is plenty to accomplish Good job, Russ Carpenter is sworn in as what you need to do.” Ellsworth mayor. After losing the 2005 race, County farmers Joey “I’m sure I’m going to miss it, Fowler said he immediately and ranchers. County Administrator but I’m looking forward to the knew he was going to run again . provisions By Joe ParKer Jr Brown reviewed the next phase, ” Fowler said. “We’ve in 2009. BY DALE HOGG correspondent at aCourier news conference transload facility and the including a start Bend transload facility site west of Great Coastal plan of thearea GEcomeyes Great Bend Monday morning. A host surrounding take dhogg@gbtribune.com accomplished a good bit and I The “I saw things that I thought Bend in the city’s industrial park. 2019. Januaryare Thursday, Jan. 26, 2017 inpartners of city, economic developshape,date project an WatcoisSupply thatoffistarted city in a Chain goodServices posi- sector needed to be changed,” he said. a meeting ment and industry cials excitedmissione to share the From massive wind In hope to include theBY DALE HOGG think therecently rs newest shared with city officials that quodhogg@gbtribune.com a mere tion to continue gathered in the Great Bend developments,” chamber turbines arriving to traf- hour growing. with “We were becoming a city that General Electric will be”delivering wind late and n fee on tax bills, protectio fireJan Chamber of Commerce President Peters said. fic control, there is a lot Great Bend officials announced turbine components to store atathe facility That next phase includes is now. Liberty County was only interested in rooftops waste feeWednesday solidwest Offipresent, ce to make the presen- voted The facility is located happening at the develop- rum as the morning that General move Electric with his wife Teresa to the (houses) and that’s not how you year’s tax tation. ioners Tuesday ing Great Bend transload commiss to utilize the new the Great See GE, 3 Fees to appear 3on nexthas plans to TRANSLOAD, “As the Great Bend ide feeSee facility, it was announced Jacksonville area to be closer to survive.” on this to impose a countyw bills need to be included n system. family. Fowler said a mix of residenassessment notices. fund a fire protectio Lovette year’s tax “We’ll be a few miles away tial along with industrial, retail protectChairman Donald “All property will be meeting a the from the bear St. Johns start River and I and to commercial growth makes will was in place and all property t p.m. as were ed plan to do a bunch of fishing,” for a more stable tax base. That, said, “It’s importan as scheduled at 6 Stevens fee,” Brown Fowler said. “That and some along with the SPLOST monhave a Commissioners Marion note this.” Officials But with four to golf. shows I’ll be active in my church, ey that the city and county receive, Gilliard. fees of Gary and there draft schedule too, but it’s time to leave the pol- helps keep millage rates down. valued at $50,000 commissioners absent property minimum itics to someone else.” Richmond Hill lowered its mill$46 per year was no quorum, the would bear a fee of business. Fowler served on city council age rate for seven consecutive valued at $1 milnumber to conduct Frasi- and property a fire from 1995 to 2005 and said he years through 2008, then held Commissioner Justin would be assessed a shift that lion eventually determined he could it steady when the recession hit n fee of $920. Brown er, who was working be up the nec- protectio accomplish more as BY mayor. He COONS before decreasing it the past two VERONICA ended at 6:30, made the average fee would he arrived said lost a bid for the seat vcoons@gbtribune.com in 2005 to years. 0 annually. essary quorum when sioners $138-$15 incumbent Commis continRichard Davis, 7. but During Fowler’s time in ofwill after “We shortly HOISINGTON — City Brown said, Bowen and won the seat in 2009 after Da-attended volunteers, fice, the city has annexed the staff last week Connie Thrift, Pat ue to rely heavily on absent. training for administervis — who had held the position to put some boots m Eddie Walden were ing surveys in order present but it’s time paid for two decades — decided The commissioners Fowler continues on 5A for the citynot to challenge the ground,” meaning

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The Fort Stewart Hunter Army Airfield garrison commander and Salted Caramel Frosted Fudge Brownie Blizzard Treat (608) 348-8560 Blondie Blizzard Treat garrison S e r v i nHunter g our comm unity Since 1899 comVOL. 145—NO. 27 BOSCOBEL, WISCONSIN THURSDAY, JULY 6, 2017 $40 PER YEAR IN WISCONSIN, SINGLE COPY $1.25 mander will conduc t Phone: (608) 348-3006 brown WEDNESDAY, JULY 5, 2017 VOLUME 119 ISSUE 27Decision $1.25 likely July 11 bag luncheons beginni ng January The Platteville Journal @ PVJournal d 2018 www.swnews4u.com for Fort Stewart eady set spen and Hunter employees beginning with the Director ate of Public Works Under the Bridge 111 Millennium Dr. • Platteville, WI on Jan. knowledge of local contracBy David Timmerman 19, 11:30 a.m. to by David Krier “I think we are in a good tors with making sure every 12:30 p.m., at building spot,” Grant County Board bid listing was covered, and 624 in in many cases, covered with THE FREEDOMS we en- Chair Bob Keeney stated a local contractor as either the the garrison conferen joy in this country are due a few days after bids were main bidder, or a subcontracce room. Employees largely to the blood, sweat opened for the proposed coun- tor on the project. Volume 145, No. 24 www.indyrepnews.com are and tears shed by our na- ty law enforcement center/ Keeney said that when they asked to bring Jail vote may tion’s veterans, as well as jail/Social Services/ ADRC were opening the bids, many their lunch. their affected families. As offices during the county’s worries were allayed as this Committee they say, freedom isn’t free. Administrative be Tuesday was Epic’s first jail project. meeting Thursday, April 22. The purpose of One Boscobel family reIf all of the lower bidders the The Grant County cently made the ultimate The bids came in lower than are qualified, the base cost of brown bag program Board may vote Tuessacrifice, but it wasn’t on expected overall, and have construction is projected at is to many more local contractors day to go ahead with the allow the garrison the battlefield. $19.029 million, and if altercomthan expected. proposed jail and law en• mander to get “We are hoping to keep natives are included for a canforcement center project direct SFC KEITH MAYNE was this project moving at a rap- opy over the main entrance, it south of Lancaster. feedback from the a member of Boscobel High id pace,” Keeney said at the would add another $143,159. workSOIL Other costs include $1.4 School’s Class of 1996 and meeting, hoping that the full force in an informa LOCAL NEWS: 2ATanner Hicks a U.S. Army veteran. He county board will review both million in fees for the archil setting. tragically took his own life the bids and funding options tectural firm Potter-Lawson EAGLE CAVE TOUR GUIDE Keegan Campbell of Boscobel points out the “Bear’s Bathtub” A whale spotted by a fishing party captained by Richmond Hill’s Todd Hicks breaches about 10 miles east of of Madison, $750,000 for the to Highland’s Sue Colburn and her grandsons Jonas and Xander Carlson. on June 1, 2017—one of at its July 11 meeting. Double D Ossabaw Sound. The brown bag Hotel move? 20 U.S. veterans to do so The construction project fees of Epic Construction, and luneach day according to the was divided into 20 differ- $485,000 for reimbursibles cheons are designe The Platteville Common Hogs d to Department of Veterans Af- ent bids for contractors, as like dumpster rental and other Council voted Thursday to inform, as well as, fairs. Approximately 7,400 well as two bid categories for items at the site. issue a Request for ProproPricetag at $21.8 million veterans take their own grouped projects. Of those, vide an informa posal for a developer to Jeff by year, Steveaccounting Prestegard only five had one solitary bidThat puts the price of the l forum lives each moveM the Gates Hotel. editor@theplattevillejournal.com for open commu for 18 percent of all sui- der, while one combined bid project at $21.8 million, benicaDohrman The Platteville Council cides in America. VeteransCommon Four Bryan County men who were enjoying a out of the water and swimming category did not receive any low the $25.8 million that LOCALaround. NEWS: 3A It was tion between the the Samuels Group had estimake upJune less 27 than 9 perbriefly drovebids. into an issue garriday of fishing last week spotted this whale about just an amazing experience.” By DAVID KRIER freshman at UW-Madison in and passing it on to their son cent of the U.S. population. described by more thanKeeney one citysaid of- that architect mated. Pg. C3 son commander Those projected costs do The tale of the 1849 discov- the fall, we encountered a fe- Wes and his wife, Michelle, and ficial as solutions • lacking permanent Eric Lawson told him that get10 miles east of Ossabaw Sound. See additional photos Eastget2,too West 1 due to Although they couldn’t close the garrison workfor not cover items that would ery of Eagle Cave is a tall one, male deer and her two fawns in 2006. They have kept the on page 5A. “THE—WAY downtown parking. KEITH left ting bids for every category is ce. bounding down the trail and family tradition alive and Todd Hicks and his son Tanner Hicks, along safety precautions and wildlife The Six Rivers Confer- laws, very to difficult protection council to is be projected vote inthese days. He likely need to be taken care of but apparently true. Accord- into the forest. Located about even expanded the resort’s A comment box is this world The is nothing in conjunction with the proj- ing to legend, Peter Kinder locatence held basketball and noted that for a jail project July on two of the six Downtown Parkwith Tanner’s friend Garrett Franzel and Ennis Hicks said the group estimated ashamed of,” said his widA GRASSLAND 3rd ID Soldier gives the whale ed in the lobby of volleyball all-star games to be he was paying attention to in ect. Because of its location on was bear hunting along the midway between Blue River winter offerings, including an a thumbs-upow “Keith manyrecommendations ing Taskhad Force’s buildthe site, the Orchard Manor 52 Wisconsin River between and Muscoda north of High- in-cave camping and explorasLisa. Hager were heading back when they spotted it. Marne Division's he(internal last week, with the East Iowa, they much larger than his 22-foot boat. battles andaexter—boards reassigning four parking spotshad on a handful of Building would be razed once Blue RiverPhoto ing 1101 through plane way 60—Eagle Cave is lo- atory program from mid-Sepheadquarters departe tocategories and by Muscoda deploy teams winning two of bid bid, and istan, to Afghan Staff Jan. 18 nal) during lifetime— “We must have sat there for an hour and Market Street and installing a cross-never Candace d for on a Mundt promontory that tember to April that can see “I’m guessing at least 30 CK Ranch ahisnine-mo Services3.and ADRC when he shot a 600-poundSgt.cated feet, maybe 35,” he said. for employees to because of that, the project Social Aug. three. Approxi from childhood on. Butnth mission walk on Chestnut Street (Wisconsin in support of submit move out of their offices and mately 160 bruin. Kinder and a friend is heavily wooded and filled youth groups of 300-350 on Soldiers watched it, ” Todd has seen delays. Hicks said. “It kept jumping many of these things may Operati — Ted with wildlife, as well as hu- any given weekend, about 60 81) at West Mineral Street. The other ons Resolutenamed questions, comme d to the Murphy then trailedassigne approve on SPORTS: 10AO’Neil Keeney credits the bids, into the new facility. Suppor (Vanier have been by rs who nts or key Census results. The percent of them Boy Scouts. fourexacerbated recommendations will be taken Freedom In addition, new furniture the woundedt and all voted to formally beast back to man professional firefighte ’scampers. Sentine various experiences and in- and the fact that they had bids concerns for discussi fire ide l. cave existing Census results up by the council in August or Sepand fixtures need to be purwhat is now Eagle Cave. Largest onyx “They come from throughcountyw hour-aon. juries he sustained in ser- for every line item of the bid shifts for 24 the plans for Land Co.) indicate a high percentage tember.he was not package to Brad Bierman chased as well. In 2018, the Garrison Eagle Cave is Wisconsin’s out the Midwest,” explains With ropes and lanterns, by a fire will work vice. Although Another area that would Kinder and Murphy lowered largest onyx cave. Upon its Michelle. “We’ve had people day-a-week. Brown Staff of residents are above an The task force’s findings are similar service to be funded and Epic Construction, the seven Report day, ever screened for or diagCommander Brown Pg. C4 commisChurch directory 4B to findings downtown parking income threshold required construction manager for the need to be covered would be themselves into the cave and discovery, the cave was mined drive 16 hours for a weekend. nosed with PTSD byfrom the aVA Bag protection fee. The the county was studying Forcesthe costs of the proposed sew- killed the bear. When they for the obsidian-like black It’s crazy, but it’s a once in a Classifieds 6B Dorsey 2012in—retthat project. otheristan's than 24Luncheons will focus Afghan to qualify for needed or Army,study it is in clear to the plan said Photos by Lawrence agreed Nationa er line running to the city of had on hauled it out, legend has it that onyx, which was fashioned lifetime experience.” Court news 8B This past April, the county l Suppor sioners hourhe parking, there is “adequate parkThe Department rospect that had classic Community Development Elemen t. non-supervisory personalso marked Lancaster. t of the Army announsymptoms. session last eagles circling above, into jewelry popular during Perhaps surprisingly, winon 5A By Ted O’Neil 7A ing”That downtown. the were combined board decided to replace the beginnin Block Grants that can Several residents of the Dun- fic on the road often exceeds the Keller Road will require the cur- for the Entertainment at their planning ced July, g of Keeney added that they hence the ssEssmEn t continues northbound in A Task on ramp the and name. the Victorian Age. Once the ter is their busiest season, Force existing manager, the Samuels deploym Leaders Below: with service-related head Marne. “You never really solve the downThe First Amendment 4A nel. Attendance is of Group. ent ofbeapproxi 3rd Infantry y to start. toneil@bryancountynews.com bring significant dollars may want to add toRemain the projecting units ham Marsh subdivision ad- posted speed limit of 55 mph. WINDBREAK onyx was mined out, the cave with hundreds of campers fillat Fort Division volunKeeney the move conduct Almost 80 power poles had to replaced onmately Grant County areas. Trees were Southwest Wisconsin Newspapers Livingston rent overpass to close, meaning southbound On a recent tour with Bosc- continu month. injuries, of which I am just Soldiers Stewart problem,” said City said waits for the ceremon 200town FYI off ramp to5Abe cona parking colors from (top) of the water storinto the community. But tary andalso train ed casing theto the shopping center forto tours, with the ing portions of the cave like was “As a bigcities boost to the proj- some sort ed and enhance 3rd east (above). A roof was learning blown Manager downedtoto a lesser ex- E from Livingston Severe weather Wednesday obel’s Keegan Campbell, who was opened about and Karen the long ceremo Infantry open dressed Kurt. the issue at a recent by before the Journal 5B nyBierman’s Several factors in both the traffic that normally uses that structedI See es in the center. their July 21 at Marne Oglethorpe Square Division alland CassHeadqu capabili with recent downturns in first Wade family first commer- the Thunderbird Room, the (See JAIL, Pg. 14, Col. 6) the overpass ect and credited will be studying geology as a ties Garden off a farm building near Livingston. For more photos, go to after arters, term effects them, dam- tent in the Potosi grand opening of while change, it ofshifts dynamic, and onthe Garrison statione division headqua as some of the business Fort K&K Floors 2B evening caused wind Projected growththe and Stewart, in-the City at Fort Bryan cave in 1938. It Bear’s Room, and the Rivereconomy, feels County Board of Com- short- and long-term guarantee route to get to U.S. 17 will be is rebuilt. The crowd at Friday’s rters is deployed.cializing the the a cake decorated are definitely keytofactors Stewart The Journal’s Facebook page. d Photos by Steve Prestegard ville areas. ent of in Departm David and Afghanis have reevaluate. … Havingin preparation for the toyouheadqua Legal notices 7B age and electric blackouts tan, in support of Operatio was the first commercial cave bed Room, which is the largthe festivities included Defense in his final do Some of the activitie these results are inaccurate, creased use has many Power was out in Livingsdeploym central Grant County, and Civilian residents missioners meeting. thesedecision. continuedIrters’ parking discussions that traffic on the road will in- rerouted to Belfast River Road. ent. Refreshments at n Freedom nonLivingston/Rewey 3B also in the state of Wisconsin. est and can hold up to 200 s that took place Bryan County Schools believe'sa storyAlike Keith’s and are standing in the . afdropped several inches of rain ton until Friday morning Sentinel is really aprimary sign your downtown is dosupervi the year included Genifer concerned about theway Obituaries 5A sors. safety of funding One likened trying to cross crease. In theduring late 1950’s and early campers at one time. can bring hope and comfort mission for division The 1st That will be alleviated somewhat has plans feedter almost 80 power poles in southern Grant County. of acquiring Armored to build a new ingto OK.” staff will The 3rd Infantry Division Brigade provide Platteville chamber 6A high 1960’s a group of investors With its constant 52 deto others because it’s easysupport Combat back Belfast River Road, particularly gathere wered snapped in the area, inEastern Grant County to complete neededBelfast infra- River to “playing chick, logistics and security be Team’s National Training Center from Headquarters The task The construction of a new as the first steps in the project — through the Milwaukee area grees, Eagle Cave offers LINDA MOWERY-DENNING/Ellsworth County Independent-Reporter to was believe that one isforce’s alonerecommendations Platteville library 10B took the hardest hit from the cluding named to replace Wesseler rotation to BCT's transitio structure projects. en,” while others noted that trafareSoldiers based on of several printhis forum assistsalong County E east U.S.guiding at the Harris Trail intersection. the, 2nd Leisure Fund built cool relief in the summer and in certain situations. And 1st Cavalry Division Forces-A Society 3B storms that rolled through interchange on I-95 at Belfast slated to begin next year — call Peyton Coonrod placed first in the Ellsworth County Conservation District’s poster division for 4th-6th grades. See Page C8 for n from infantry to called the garto Iowa County the of Livingston Headquarters at ciples, one ofknowwhich is that parkingfghanistan. The initial project the IntersectIon continues 5A the current dining hall, office warmth in the winter. A heavy if one other person armored Pg. C5 While SouthWest 1B onregion rison Infantry BCT’s Joint , 48th the Bagram Airfield other poster winners. casing with understa XX, and along Wisconsin 80 according to the Grant of the decisions should be based on the en- colors City hopes to apply for and bathrooms. rain had fallen the night beabout these things can nding as theing Readine House symboli U.S. Sports 10A County Emergency Manage- north of Livingston. Training the WisconBy JOHN phone zed number. rotation The time dif- stay. I thought Central ss departu Center downtown’s needs than the EDWIN the level of engagem eliminatetire even one veteran would bring our wastere ofmore After a series of owners, fore our tour and rainwater the andHotel criminal attempt division thewould The Week 1B ment office. division As I stepped onto’sthe soil of ference Boscobel be the’sbest place the Eagle Cave Resort was was seeping through the limesin 80 was closed ent from Arheadqua of one business. suicide, needs it would be individual worth 100th rters, between water treatment system of the workfor ebration Boscobel, I was feeling as if and Indiaitwas so great that. I to stay. After all, that is wherebirthday thur to ce Montfort for almost Emergency Management By tiffany King to commit a felony it.” The task force has one traffic recomBy Patty Leon purchasedcelby Dick and Lynda stone ceilings, creating soda and into compliance with myNorth long desired INSERTS: Walgreens om Director Steve where Braun said four hours. com mendation Third “pilgrimage” had to call in the middle of the due to two people staying to Hanke in 1981. They owned straw stalactites that grow at a • — switchingwas if necessa EPA regulations. The City tking@coastalcourier.c and public drunkpleon@coastalcourier. really coming true. It was night to establish a contact. ry tohomes were Three mobile the highest measured wind it for 25 years before retiring (See EAGLE CAVE, Pg. 14, Col. 1) Street from Main Street to Furnace KEITH was a devoted (See GIDEON, Pg. 14, Col. 1) of Hoisington has been a long journey indeed. But my telephone calls were implem pushed off their foundations gusts were in the 80- to 90-ent enness. Street fromson two-way proces husband, father, and to Ione-way s between had tonorthcome to Jackson, not answered (because the bar issued an administrative the shopping cenmph range in theimprove Livingston, on Ebenezer Road bound traffic to add 10Minnesota parking stalls coach who had a positive By Ted O’Neil Oglethorpe Square His Thursday on some official which is run there now opens The man who earned percent in Georgia. order to make improveinternational affairs and eventually Montfort be- and Stitzer areas. ments. Fennimore and Montfort. that Hinesaffect ononeveryone the east he sidemet. of North Third and — inI realized that only during certain hours Man program ments at its wastewater toneil@bryancountynews.com ter has some believing Significant damage was S i g n i f i c a n t t rPlease e e a n d inform court appearance DALE HOGG Three other Wildcats — Rachel come an environmental lawyer, while Lisa said the following at this will probably be the clos- of the day, which I was not nickname the Hatchet with Nelson addition to the crosswalk. your “the biggest little treatment lagoon system. line damage was re- also reported to buildings at her husband’s funeral The task forceserrecommends supervis est that I changwill ever get to Bosc- aware of). ville could soon be will address his Great Bend Tribune Quayle, Aaron Warner and Troy Watley Odom will attend the Universitypower for attacking a woman you Farms/Biddick would of along a line from north-or ifTrelay vice: “Once at Fort Sill lots he — obel, Inc. ported The proposed improveing two parking the Post Office Staff Wisconsin. Finding Boscobel d is expected like through Richmond Hill High School for the — received “commended” status from Georgia to study business. to attend. city in Georgia.” learned lot soat much more near Livingston. A large nat- Report west of Lancaster a hatchet in 1996 ments would include charge. He is schedule I live inStreet India and am an enThen I Googled the MayPine Street and Bonson There marked can withstand temperatures will page 5A u BY PAMELA HAYSand community about who he was See as PARKING a gineer for Wednesday Thursday, ac- felony officials See STORM Stitzer to the Montfort and and3Aworking as presi- or’s office of the city of sludge removal, upgrades page u be other County second year in a row has three Nation- the National Merit Scholarship Corpothe 100th day of in court April 19 District Manager opportu from -458° F to 300° F, pres- back in court All three said they discovered early person. He grew to love dent of a large tractor manu- Boscobel, got their number opennities in the to appear the grandDistrict to address shortcircuiting g The records attended 3rd accordin public classes for the Infantry the military routine and sures six times greater than the Ellsworth County Conservation through to al Merit he 2016 conservation ness, Scholarship members semifinalists. They ration for scoring in the top 3 percent on that they had anGuess facturing company which and enquired. I was told that cording Division celebra out the year to Facts About Soil aptitude for acaof the treatment process for Oglethorstandards dreamt of makes Massey Fergusson the Central House continues Courts public drunken citation. ted 100 of service to the deepest ocean trenches, outer 2016-2017 school winners will be recogyears aand U.S. now have an opportunity to compete in the state. participate, if you County Clerk of ing and ribbon cutting and the construction of a nation Nov. 21, Just like we need to feed the right food to fuel our bodies, Drill Sergeant Army demics, but thatThe it Temperature hasn’t always come to a copy of the and brandedPublic tractors forAffairs the global to exist and it operates only nized Monday during space, and many more extreme Long are have been working for thepeowith becoming afternoon Week -- a week-lo Feb. year in Unified Marne Friday fourth cell that may make based largely on his respect market. Besides my profes- between 4:00 p.m. rotation our soil needs the right mixture to be at its best. Our soil for some 7,500 scholarships worth $33 unable to attend and 8:00 to the Nationa Medrano, who graduated early, plans easy. the 72nd annual meeting ofpe Square Conservation conditions. Plus they are fun office. ng District.for Nelson was arrested School District 428. a sesfor one of his own Drill In- sion, I am actively engaged in p.m. So, again I woke up CONTEST the lagoon system a non-Ted O’Neil l Training shopping time events, Soldier competcelebration of sportin lying In observance of needs a variety of organic matter that is constantly breaking the Ellsworth County him Center Fort Irwin, Leon Nelson, also WASHIN g to watch on the internet swimmillion that will found be sion. offered ple wasted14noyears now and every out of in the spring. Calvin to return structors during Basic to her native GTON police Texas to attend “Like a lot of students I don’t want discharging system. and also serve the in the middle of the nightat at -- The itions and FamilyTraining. After his initial my church California. and Departm down. The largest part of organic matter includes dead Conservation District. records and 7 after ming around under a microities that include ■ Submit entries for the rs went ent year I learn more in about our activthis, several stuof theLord trained through the ministry of 3:00 a.m. India time and tried Custome Kailey Griffith, Ireri Medrano and Texas A&M and study applied mathe- to go to school TheCaroline cost of these upArmy and ready to perform We are identified in public d a Twilight Tattoo enlistment, From left: Kailey Griffith, announ A meal provided by in the talked matter (leaves, plants, roots, animals, and manure) and also Odom he came home The Gideons hottest day morning, of the sum- but I scope. ced today officials soils. The theme for the 2017 International. to contact. was our misLeon Nel3A dents at Lincoln is in excess of $1.5 and Caroline Odom achieved the honor as county grand opening of the Since there and spring 2018 the me at UW-PlatEllsworth County banks andopen stores and joined asgive Ireri Medrano of RHHSgrades part of a long-standing matics and economics. Griffith wants Court continues on warrants as Kevines have been mer 2017 sponsored by recognized as I am currently the National no reply, I was sion about to The reason I talked about the 3rd ID Museum teville, deploym poster contest is “Healthy Soils center includes living roots, microbes and soil animals. million, said Hoisington and Riley Elemenent ofup with where he chose an Vice President of The Gideons alliance the catered by Paden’s will be about the development of the tion, the . In addi1st plan A&W the of Platteville and my grand to come tothe National Merit Scholarship Armore between based on the PSAT, scoring in the top 1 to attend New York UniversityMcMinnville these creatures with the stusemifinalists. are Full of Life.” I discussed d Brigade son is currently charged City Manager Jonathan to studyPhysical Therapy is honoring Republic of Korea tary dressed as if Education major because International emIFInalIsts tax-exempt bonds in financserved starting at 6 p.m. with area. The Platteville continues Journal. on 5A in Combat India. ThereTeam, Central House, Boscobel. thesoil memory of Chelsea Clark with ansart auction CONTENTS Nov. 16. 3rd ID Museum had its grand openin and the dents is so hopefully they realit means for the importance of our in 3rd of all those who are Division Mitchell in an email to the ing tourism development Infantry Unitedwhat g instructors they were 100 years The person who guesses about 18,000 Gideons and When I was wondering the business meeting to fol- and what States," said Col. fundraiser for St. Jude Children’s Research ize that our soils are alive. For 15 classrooms this year while inspired him before. He 14,000 Auxiliarystatione Mike Tribune Wednesday. This projects, like the IDB has the d Adams, at (wives of to do, again I was browsing the hottest degree temFort low. The doors of the old. Shown above is While Stewart 1st Armore Hospital. the installation hoped that he could be that Gideons) to the in humans to grow food and preparing for C our poster and on 3A Republi grant could provide up India providing through the Google map and it d Brigade comma perature authority to authorize the continues celebrated the Marne American Legion Post 174 c of Korea. it y Marne Voices............2 Kylee Smith, a third“We’re inviting everyone to come by our clinic from July 1 to nder. for others.” Division birthda crops for years to come we Holy Word to people had a 360-degree view option. limerick contest. Soil is a natuThe God’s September 4, 2017 will This to $500,000 toward McMinnville officialsthese are issuance of tax-exempt bonds A 1st deploym building open at 5:30 p.m. for y Armore here, or visit our Facebook page and take a look at the ent grade student of Volume it 33 • Issueconsidering 52improvements. also kicked off similar d Brigade marks the his• replace who have never heard DUI rollup.............. about I noticed a store a free Root Beer Float must take care of the soil it which could include what it matter (leaves, plants, roots, ral wonder that we are just the creation of aWEB for the purpose of promoting events in Afghan willthat there wasreturn Contentsart auction we are having in memory ofawin registration. ON THE Chelsea ...6A 2ndJesus Stephanie Webster, Christ. Brigade just opposite totoric Central House of the 3rd Infantry Armored istan. AND HE WAS. “He truly Lord month for a year. Stop below us. This may require eats and where it lives. We animals, and manure) and also Tourism Development now beginning to really dive “If the City is success- industry." Community, Leisure On Monday’s agenda are Combat Division Clark,” said McMinnville Physical Therapy As a national officer, I have and it had a phone number. I The loved his role as a DS beby A&W Platteville or The Team, to at Lincoln. Below Third Korea. The division 1B 1st Cavalry times how called that number Authority. Division was born definitely have some incredibly changing our habits to adding Several years than ago, in ful in completing this into. One scientist commented includes living roots, microbes It’s the news you get faster the presentations for the employee Carlene Brown. “All the art paintings and was supported comcause he was the ‘keeper presented manyDivision Movie Schedule Platteville Journal to enter. at Camp Green, as part are Slade Cauley North Carolina, According to city attorney more vegetation to our fields creative students in our and soil animals. When we project, they could pursue McMinnville officials deeded batproperty that we may know more about .......2B regular Kansas Bankers Conservation mission organization began and assuredof that the is s of the pediatric patients in the clinic. Classifieds were done by our of the standards,’ a and he this 3B-5B rotation Life on the Hill on 7B Nov. print. of Check out what’s forces Eighth breaking 21, Tim Pirtle, the Tourism and other students the Blue Building over to the Births.........................1 1917. The United Army until schools! After the groups read and gardens like cover crops. have a variety of organic matother projects through the outer space than the soil commentioned many times inand my support operational and was advised and Grassland awards. made sure those standards The money raised will go to St. Jude in memory States had been 2017 of High Low P” forefront of all disthe United 1953 fighting valiantl B Comics Development Authority to encourage industrial States Forces-K at war with imperia 2B OpinionJune 26 about Boscocontact a little later. Finally, learning was at the CDBG program, ” he website said. IDB at We are learning the benefits their story we talked about ter, more soil bacteria, fungus, were met by his Company,” presentations Winners of the posters and munity beneath our feet. Chelsea.” on our thein Webster’s class. Chaplain's Corner y during the 69 48 — 4A orea'stocomdiscussing specifl German and its allies since would be similar to the development by entering into Wisconsin—even when I I established contact mitmen Battleand wrote yLisa. “Of the four tbel, ultimately informed ....4B also of grazing that vegetation what creature was really in the limerick contests in grades insects, earthworms and other ofwas Clark, 15, died in August St. Jude after a fourFor starters, it seems crazy to our the Crossword ethics keep him from June 27 75 49 — 7A The Thrift Shop project will add spaceRepublic to 8B atSenior April 6, 1917. moment it. cussions and ACS, FMWR Briefs. about in touch with the owner of Chosin Reservoir, at the Industrial Development www.bryancountynews.com an agreement with Companies, he had the did not know anythingof Koreaputpartkindergarten through eight with livestock to add moreof the decision, but he did defend See HOISINGTON, 3 year battle with cancer. She had osteosarcoma, picture. All of the creatures creatures are going to be Today, the 3rd ID that our soil needs to be the south side ofners. the existing building for Chorwon-Kumw Lily Baker said. June 28a 77 58 1.13 ..7B woman ics highest dropout rate, but Boscobel. I have mentioned the Central House. Board (IDB), but Faith board’s decision.” StrategicWire to remains one of 6A Sports ha area, Jackson deparwill be given their ribbons, very aggressive cancer that can spread to the brain Sports, Recreation to the organic matter. were microscopic and includedment to the organic matter of Lee’s renovating the exist-House Hotel and healthy, but it is definitely true. attracted June 29 75 66 — 1B I can unequivoboard have been the Army’s premier forces, with the Central NextHeights question he donations, also hadalong the with highest while IDB focuses on announce diversity lease the property "The y Patty Leon ...8B Bto “Notwithstanding, Raider and Arrowhead outpost Lee and the school certificates and prizes. and blood stream. ing building. soil fungi, soil The bacteria, ostrahelp decomposecom it. Coveracceptanc crops are esomething brigades deploye Brigade June 30 78 60 .13 Just like we need to feed the that happened The next question was, how performing soldiers. At the the incidents Education Matters hasina proud decision reindustrial and retail with the intent of d through s. out the world BoE’s mutual sy regarding allegaThe program encourages The art auction runs until history - each Basic pleon@coa .10B many times. to reach? Since For we drive on informa cods, nematodes and the my favorstate that the Board’s Diversitystalcourier. is the key! worth paying attention to and July 1 75 59 — end of Train- of1898 ture and right food to fuel our bodies, more answeri recruitment, TDA includi ng the ends cally creating 150 jobs. the mired in controver handled bids for tion contact the which FS-HAA F briefs ......10B nation's youngsters to put their In over ng 200 the countries thecall. left hand3rd side of the road ing cycle all the graduating July 2 57 — COURTESY (otherwise When I was in the classroom ite, tardigrades may help you take your farm Dr. Lee’s compensation was Headquarters and Divisio SAME our soil needs the right mixName, SAME Bank, SAME Great Service for over renew her contract, Our unit What would focus on pron The jobs never Infantry to not 10085 years! garding tions of improperly happened on that day in India and our vehicles have Division public thoughts and ideas about soil, Headqu Liberty Privates were give a survey recently complet firNormal 81 61 PHOTO discussion outgoing arters known as water bears). As a we divided the students into 28. or garden to the next level. ed ture to be at its best. Our soil pay apparent nsive Feb. to a rigorous moting tourism. Battalio Work is expected to begin today on donations from the public, in addiupdated on Platteville Thrift Shop’s women of Platteville” in 1973. Jean the materialized and affairs made 3rd Comba t a comprehe n,and in the soil of Boscobel has Right Hand officer, Drive, I was apThe decision them each a training 30, were time, DS Mayne cycle theeverySanders, services and water and related natural Junebears product Week’s precip........... 1.26 Aviatio Maj. Megan sideVanote water are worth Soiltois the Campus a natural resource that of that needs a variety of organic mat- groups and gave Superinte the $280,000 expansion of the Platte- tion to new public restrooms and an website, plattevillethriftshop.com, the store’s Courier Its main powers the property revertdistrict banking ndent Dr. culmina n Brigad seen anoriginal organization which to drive on my was chosen as theone one of Drill ted prehensive resource issues on paper. It posted Jantos, e during ts are chief financial officer, and theInstructor a Jackson, 2017 precip ............11.28 fiscal, legal and other decisive megan.l 3rd Commen County ment more about. They picture. School As a group they were contract we need to educate ville Thrift Shop. employeeSustain break room in theBrigade existing and its Facebook page con- founders, is thethey financial of for more than with theis district’s safety would include the ter that is constantly breaking ed back to the city. weighing Godsecretary has blessed own from Minnesota .jantos.mil@mail action with whom andourselves in ing of SPECIAL TO Off and abuse. Finally, p.m. on Thursday, 2 at wrote commentary that demeantraining her learning in Afghan role at 7 p.m. also highlights the educational for his to Sound WEATHER FORECAST: .mil, at 912attorney salary istan. the organization. The project, expected to be com- building on Lancaster Street. struction period. ” theFeb. segmented micro-animals andcallsmore to decide a name forafter the about and not takeresource for Barton year’s authority to hold title spread ment to Boscobel.435-986 The cost of hirSpeculation is page, down. The largest part of would MOST want to be in 119 years which isenviron speaker in retaliation Lee a on factors, lya Koestner will tell her Community College. school ing, harassing or Reese, uncomfortTHE TRIBUNE efforts of area teachers. Roger ed- Facebook 9. www.weather.gov/[Zip many s inspiring At the store’s 25th anniversary in pleted by Oct. 13, will include a new Donation drop-off details and trafThe Platteville Thrift Shopcombat.” was over 200 countries today. ing a taxi would have prohibisuggest to property, to convey the boardareofincredibly interest has been resilient. They creature and tell a story granted. allegation by about County organic matter includes dead editor Kaite were made the to Liberty also was story. Th e morning sessions will take able. Her second session at This year, judges pored over news@gbtribune.com an email. “The letters expires, code] issue. There Whatpage a privilege See SHOP 3A u for the city tive and besides there were no 1,800-square-foot metal building for fic patterns in the parking lot will be started by the “concerned church property, to lease shown in the pur• stu- a.m.inisthe nt of LCSS recent Koestner In 1990 Koestner went on place in the FineofArts Audito- all11:30 titled “Bystander 298 posters and 81 limericks, are questioning why providing and people of Boscobel. listed taxi services in Jackson property, and to sell mission chase of the Blue ucation under the adviseme LISA SAID that most of in the community Barton Records High Low l district’s will visit all with their focus on the a date which on ended rium with the evening session Intervention. ” Koestner will College’s exSince I was living far away which I could contact from 3A in horror . an additiona property. with Community Building property the lessons that Keith alwhich promotes BoE June 26 102 1931 47 1926 gets to leave in India, I had to locate where India. Finally, again with the attorney Carl Varnedoe importance of trees to our as continues she found herself lying on in an theeducation Barton Gymnasium. All focus Sexual Misconduct & Assault dents Barton ways tried to impart boiled “Most importantly,” said for tourism development. ofon the importance of of our attor- Lee June 27 102 1934 48 1928 Boscobel was and Google help of Google map, I found daily lives. her dorm room floor a victim are open to the public. p, and a love speaking up in difficult situaResources Team (SMART) cellence, citizenshi For Lasting Beauty & Comfort Communi“Following the advice good down to these five things: Pirtle, “it has the authority to $190,000. map came in handy. Next the nearby airports where June 28 104 1934 46 1968 legal All entries will be on disKoestner’s first session at tions. Attendees will also learn of rape. As others around her willstate host expert campus safety law and and Dr. Lee, agreed ty College • Anything REALLY imauthorize the issuance of task was to contact the Cen- commercial flights operated Varnedoe said ney we, the board June 29 101 1931 47 1951 play at the annual meeting. 10:30 a.m. titled “Digital Citiabout the differences between disputed the idea that she was speaker Katie Koestner, who SEE OUR LARGE LINE OF next week. tral House. It was not listed and found that the best bet in (See BRIDGE, Pg. 14, Col. 2) ” LCSS BoE ChairThe Ellsworth County Conservation June 30 101 1931 48 1980 Local winners advance to zenship” will cover privacy on harassment, flirting, jokes, will present three sessions at to a one year salary, ®

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BREAKING NEWS

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Soil is one of Earth’s most precious Text STUEDERS resources. It provides the support and nourishment that plants need in order to grow. In turn, plants provide food for animals and people. As well as rock fragments, SOIL LAYERS contain air, water, and plant and animal remains.

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terms of timing was to come to Madison, Wisconsin and take a taxi from there. Next was to find a place to

CENTRAL HOUSE owner Chuck Griesel welcomed India’s Gideons International National Vice President, John Edwin, to Room 19 of the Boscobel Hotel last month. They are seen in front of the Gideons plaque commemorating the founding of Gideons International in Boscobel in 1898.

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District board of directors 10:30 a.m., 11:30 a.m.,and andstaff 7 arethe internet and how to address as well as sexual assault, rape See BCC, 2 from left, Troy Nelson, soil conservation technician; Lyle Frees, district aide; BoE pay the Jeremy Kootz, board member; Troy Should the Liberty County as part of Soukup, board treasurer; Pamela Hays, endent a year’s salary superintCommunity Bank district manager; Jack Janssen, board package?Breakfast Briefing, 2 Paula Wells, 74 member; Bernard Habiger, board her severanc of the e Midwest Obituaries, 3 Larned chairman; Trent Nienke, board vice Hometown banking Opinion, 4 chairman. Not shown is Phil with hometown people - Ellinwood - Ness City Chegwidden, district conservationist.Great Bend - Otis Comics & puzzles, 6 Member FDIC

Volume 148 • Issue

100

begins today

state competition in November. Also at the meeting, Bernard Habiger is seeking re-election to the county board. Any Ellsworth County resident, age 18 and older and a U.S. citizen, is eligible to be a supervisor. The state’s 105 county conservation districts offer a variety of environmental education materials and teaching tools. They also provide technical assistance to farmers and other landowners on conservation measures. Information: (785) 472-4999.

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First 100 days

Grant County Board set to vote on new jail project

set to debate ssuesInside

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G U I D E

BOOKING AN AD INSERTION INSERTION ORDERS An insertion order is the first step in the production process. The insertion order is created by the sales representative through Account Scout. Once created, Account Scout will assign a 5 digit Order Number to the entire order and a 1 digit Image Number to each ad within the entire order. The default image number is 1. Each ad within an order that is different (Content, color, size) from another must have a different Image Number. Production will use the 5 digit Order Number to track your ad throughout the entire production process from building the ad, to proofing and eventually printing the ad in the newspaper.

ple m a Ex order Insertion

Insertion orders tell Layout, Creative and Accounting how big the ad is, what type of ad it is, the date(s) the ad runs, the publication(s) it will run in, and whether or not the ad contains color or is black and white. The IO also provides the line called “Directory” which instructs the Creative department where your final ad needs to be placed within the Account Scout system. All of this information is needed to create the ad. These insertion orders are submitted to our Creative department through Trello where artists will proof the ad (if it’s designed in-house) and check the ad (if camera-ready.) It is very important that when an insertion order is created these details are given clearly.

ORDERING multibill Ads & PAGES A multibill page is used when a group of ads of similar categories (examples; services, beauty, location) are sold specifically to be grouped together on the same page of a publication. Multibill pages are ordered a specific way when booked into Account Scout, to do so...Reserve the total ad space by creating an insertion order in account scout for a house ad at no charge. Use the sales type is House ad – retail. Once the space is reserved, an insertion order should be created in account scout for each individual ad using the sales type Multi-bill. (This way you can bill each customer individually)

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TRELLO

This online system helps us keep track of ads and publications that are being created. Trello is divided into Boards and Columns. All material within the system is located on a Card. The Trello Board used by Creative Services is called “Ad Tracking - All Publications” It is divided into several standard Columns: COMING UP n Cards for publications in the next 30-60 days SALES DEADLINE/time to layout n Cards for publications at or near sales deadline Holding for ad content n Cards for ads that are awaiting materials and/or directions to be completed. ready to be worked n Cards for ads that are ready to be processed through the Creative Dept. assigned to designer n Cards for ads that are assigned a designer and will be worked on shortly. sent for approval n Cards for ads awaiting approvals or revisions. corrections n Cards for ads that need revisions requested by reps and/or clients advertiser approved n Cards for ads that have been approved. in production n Cards for publications currently being designed and readied for final output to press. No ads are attached to these cards, they are for use in tracking what special publications (as a whole) are being worked on. Ads within these publications should be submitted individually and worked individually like any other ad.

TIMELINE OF AN AD

This is the process that takes place from selling an ad to a client to seeing it in print. SALES n Ad sold by sales rep n I/O created and booked with Account Scout n Ad copy and I/O given to Creative via Trello n Artist builds ad & sends a proof to rep via Trello n Rep shows it to client n Rep sends changes back to artist via Trello (rep moves card to “corrections”), artist sends 2nd proof back to rep via Trello (artist moves card to “sent for approval”)... n Approval from rep in Trello (rep moves card to “Advertiser Approved”) n Final ad is PDF’d and placed in Account Scout’s Retail Images directory by artist. (artist moves card to “Moved to Retail Images” and is later archived in Trello.) CREATIVE n Electronic I/Os are submitted through Trello and assigned to a designer by Creative Services Manager n After the sales deadline, manifests are printed out and a page count is determined based on the number of ads sold. The daily manifest is provided to the Advertising Department for each Rep to verify and sign off the ads they have scheduled for each publication to be dummied that day. n Pages are ‘Dummied’ - Ad boxes are placed on coordinating pages according to the Color & Manifest Notes listed per ad n Dummies are sent to the Newsroom to start budgeting for editorial and ad space n Newspages are created for Editorial to start flowing stories & photos. n LATE ADS ARE UNACCEPTABLE AFTER THIS POINT UNLESS IT HAS APPROVAL. EDITORIAL n Editorial proof their pages (now complete with ads) as pages are finalized each page is created as a press-ready PDF for printing.

moved to retail images n Cards for ads that have been completed and loaded into Account Scout. This Column’s content is archived periodically.

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additional TRELLO columns

Board members may create colmns for themselves to help stay organized on the far right hand side of the board. These columns can be very useful in keeping up with ads and materials you are expecting from clients and serve as a visual reminder and the beginning of what you will need to submit to Creative to process the order once it is ready for submission.

please note n No one else monitors your list. n Your list is not archived. n Cards in your list will age. n Cards in your list are only organized how you order them. n If you tag someone else on a card in your list, this does not make them responsible for the card.

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examples of Good trello communication

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GETTING YOUR INSERTION ORDERS IN ON TIME

Dummying a newspaper can be time consuming and complicated.

There are several factors determining where the ads are placed in the paper n Whether an ad is color or black and white. n How big an ad is, how many ads there are. n The number of ads also determine how many pages the paper will have which affects how many stories the editorial department will have to write for a given week. n The number of pages also determine which pages will be color ads and which will be black and white pages as well as how long the press crew will need to run the press to fulfill circulation needs.

WHAT HAPPENS AFTER THE AD RESERVATION DEADLINE n After a paper has been dummied, layout creates a master file that later becomes individual pages the editorial department uses to make one entire publication. n The creative department generates the editorial pages and sends them to the editorial department. n The creative department starts & finishes building and proofing your ads. n The editorial department designs their editorial pages.

WHAT HAPPENS WHEN YOU BOOK A LATE AD n Layout has to find a place in the paper to place your ad. This can sometimes mean re-dummying the paper. n Layout has to generate new files for Creative/Newsroom to make a new page or pages if ads have to be moved around. n Layout has to generate new pages for editorial. n Editorial, if they have already built the page in question might have to move a story, or cut a story to make space for the ad, or write additional copy to fill space if more space is needed.

AD COPY Ad copy is due at the ad reservation deadline Ad copy is the content a client will want in their ad. This includes any content such as headline, body copy and any artwork a client might want in the ad. Their logo, name, address, whether they want a facebook logo in their ad, etc. As a sales rep you wonâ&#x20AC;&#x2122;t need to design the ad, that is our Creative Departmentâ&#x20AC;&#x2122;s expertise, but it is important to include the content, offer and any other information you can provide about what your client is looking for in an ad. It is critical that you provide adequate content information to the creative team so that your client receives an ad proof that meets their expectations. SUBJECT LINE FORMAT for tRELLO We need to ensure the format is followed for all ad submissions through Trello. (Ad number - Ad name - Run date ) For example: 12345_12 Northeast Georgia Medical 0201 This is the information we use to search for items in Trello and on our design servers as well as the format needed to utilize Account Scout automated ad placement settings.

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PROOFING ADS EMAIL PROOFS When interacting with the creative department, the majority of all ads and content along with related directions should be submitted through Trello. However, there are some occasions in which the materials you need to provide are too large to upload through the Trello site. If you encounter this, please note that your materials are too large and have been emailed to Prepress on your ad’s card in Trello. Then send the large file to the creative department. Please make sure to title your email according to the Trello card so that ad content can easily be matched with instructions. (Example Email Title: 12345_12 Northeast Georgia Medical 0201) A Trello card and the communication contained within typically looks like this:

PLEASE use TRELLO for all ad workflow, Spec REquests, Rate CArd Revisions, etc. Do not use a production artist’s personal email. If the artist is out of the office for some reason, the other artists have no way of accessing those emails. (If you want a specific person to work on an ad, please speak with their Manager.)

google images & using copyrighted art

PICKUPS A pickup is is an ad that has run before that has been re-submitted to run again as-is, with no changes (including size and color), but (often) with a new insertion order and ad/image number. All pickups are done strictly through Account Scout and are not submitted to Trello or the Creative Department. A pickup with changes is an ad that has run before with minor copy or ad size changes. These ads must be submitted to Creative through Trello like any new ad would be and will be proofed to you for approval.

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We can only use legally obtained art in our ads. We subscribe to a clipart service called Metro. We can use art from that site or art the client sends us or art from the websites of products they are advertising. (ie: if they are selling a specific wood stove, we can use a photo of that wood stove from the manufacturer’s website.)

We CANNOT use just any old photo or piece of art from the internet or Google images. Those are almost always copyrighted and could potentially expose Morris Multimedia to a lawsuit. Even if it says it is free to use, it may not be free for commercial use. You need explicit written permission per our company policy.

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We will do our best to secure legal photos/art as requested by clients, but it may not always be possible (ie: Coke, Disney, etc.)

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GETTING YOUR ADS APPROVED ON TIME ad approval MUST BE IN WRITING BY EMAIL from your client WHENEVER POSSIBLE n The goal is to have a record of all ad work so miscommunication and mistakes can be avoided. n Please encourage your client to use the word “approved” for the ad proof. “Looks good”, “perfect” can be misinterpreted. n Corrections and approvals are sent through Trello to the Creative team. n Send ALL ad communications, approvals, changes etc. through Trello. If you send your information to a specific artist and that person had to leave early, is out sick or is gone for some reason that information might get missed and the ad might run with the incorrect information. WHAT HAPPENS AFTER THE AD APPROVAL DEADLINE n Your approved ad is PDF’d and is loaded into Account Scout’s Retail Images directory by the artist. n Your ad is then automatically pulled onto the appropriate editorial page layout. n The completed pages are saved as final pdfs that will be sent to the press. n The completed newspaper pages are then sent to plate. n Our press maintains a tight schedule, there is no margin for error and it is absolutely essential that our press deadline is met. If we are late we can make editorial late - and if a paper is late, it can make every paper scheduled behind it late in a disastrous domino effect.

SPEC ADS A spec ad is an ad created for a client in the hopes that they will buy the ad. If you have sold an ad and need an ad proof for the client to see and approve or make changes to it is not a spec ad.

Spec ads must be requested through trello. We build and return specs as soon as possible. If you have an appointment scheduled with a potential client and need the spec by a certain time, please let us know. Spec ads can take up to need three business days to be completed and returned to you. If you have an appointment scheduled with a potential client and need the spec by a certain time, please let us know. We will do everything we can to accommodate you. If you need a spec returned to you the same day we most likely can get it to you, but please check with creative before guaranteeing this with your client.

multibill PAGES A multibill page is used when a group of ads of similar categories (examples; services, beauty, location) are sold specifically to be grouped together on the same page of a publication. Multibill pages are ordered a specific way when booked into Account Scout, this is so each ad within a multibill is booked under the same specification in order to be placed together on one page or more.

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WHEN YOUR CLIENT SENDS A CAMERA READY AD...

A camera ready ad is an ad that the client either builds themselves or hires a creative agency to build for them. We prefer to receive all camera ready ads in the Adobe Acrobat PDF format if possible. The following is a list of file formats that are compatible with our systems.

COMPATIBLE Digital Files - PC We build all of our ads using the following programs. Adobe InDesign CS5.5 & CC* Adobe Illustrator CS5.1 & CC* Adobe Photoshop CS5.1 & CC* Adobe Acrobat Pro DC *Ask the Creative Services Manager about Adobe Creative Cloud (CC) files.

Acrobat Notes: • Please send PDFs as PRESS QUALITY files. • If you can, check in Output Preview to make sure the colors (if any) in the PDF separate properly. • Make sure grayscale photos are not RGB files. • There isn’t much we can do to fix a bad PDF. If there is a problem the file will either be sent back to the customer for corrections or taken into Photoshop and rasterized to correct as many issues as possible.

InDesign Notes: • If supplying a native file include all art and fonts (“links”.) • Do not embed files. If there is a problem they can’t be fixed. • Font substitution will likely be a factor with all native files. • Please export and send Adobe Creative Cloud files as InDesign Markup Files. (.idml)

Illustrator Notes: • Make sure you are working in CMYK Color, not RGB Color in the Document Color Mode. • Convert all text to Create Outlines. • Make sure all black text is indeed black (CMYK: 0/0/0/100), not a Rich Black comprised of all 4 CMYK colors. • We can convert some Freehand files. No guarantees.

Photoshop Notes: • Send Photoshop files as .eps, .psd, .tif or .jpg files. • Resolution should be 300 dpi. In some instances, a dpi of 180-200 is acceptable for newsprint and/or online only. • Color photos can be submitted in RGB but will be converted to CMYK before going to press. • Make sure grayscale photos are not RGB files. • We can scan photos and art as needed. • We can only do so much with bad (blurry, aged, etc.) images.

Microsoft Notes: • We CAN NOT work in Microsoft Publisher or in Power Point. • We can work with Word and Excel but would prefer it if you did not build ads with these applications. If it is necessary, please provide the ad as a pdf exported from these software types.

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ACCURATE COLOR WITH CLIENT FILES Sometimes a client sending a camera ready ad will want the printed ad to accurately reflect the color file they sent to us. It is very difficult to maintain accurate color while printing on newsprint. Newsprint can stretch during the printing process and the color can shift to varying degrees during a press run. Meaning the first 1000 copies of a newspaper might look slightly different color-wise than the last 1000 copies of a given press run. There really isn’t any way to guarantee perfect color matching. It is a limitation of the technology.

BLEEDS When selling a full page ad into a publication with glossy pages (Home, HOA Newsletters, Special Magazines, Etc.) you have two options, a bleed which means the entire ad will extend all the way to the edge of the page or a non bleed ad which will have a white border around it. No other ads have the option to bleed except for full page glossy ads, the newspaper is not trimmed after printing. If your client is building a camera ready ad, there are three sizes you need to give them. LIVE AREA: Ad copy should be placed inside this safe zone which is typically 1/4” inside the trim area. This will ensure that no important information will be lost due to any shifting during trimming.

AD WITHOUT A BLEED

TRIM SIZE: This is the edge of the final printed product after it has been cut to size after printing. BLEED SIZE: Typically a bleed means printing any background images 1/4” beyond the trim area to ensure there are no white edges due to any shifting during trimming.

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AD WITH A BLEED

ORDERING Digital Ads

All digital ad contracts and insertion orders must be ordered through Account Scout. Requirements All digital ad insertion orders MUST ALSO include: 1. Insertion order number & Client name 2. Number of impressions purchased 3. Start date & end date 4. Specific ad sizes purchased 5. A working clickthrough URL address Digital ads 1. Creative receives completed IO from sales rep through Trello complete with all required ad content, directions or camera-ready files as well as all information listed above in items 1-5 no later than 48 hours in advance of the go-live date. 2. Creative creates and proofs digital ads via Trello just like all other ads. 3. Rep sends revisions/corrections or approval for digital ads via Trello. 4. Once ads are approved, artist creates web-ready file for upload into Google DFP system and provides to the Webmaster for DFP Order and Line Item creation and scheduling. 5. As ordered, web ad goes live on website. High Impact Ads NOTE: High impact ads include: wallpaper, pushdown, and email display ads. Availability must be checked for these ads types prior to scheduling.

Standard Digital Ad Specs

1 300x250 Size in Inches @300dpi: 4.167” x 3.472” Format: JPG, GIF, PNG, or SWF Animation (GIF only): Max. 3 frames preferred 2 300x600 Size in Inches @300dpi: 4.167” x 8.333” Format: JPG, GIF, PNG, or SWF Animation (GIF only): Max. 3 frames preferred 3 728x90 Size in Inches @300dpi: 10” x 1.25” Format: JPG, GIF, PNG, or SWF Animation (GIF only): Max. 3 frames preferred 4 320x50 NOTE: Mobile ads only Size in Inches @300dpi: 4.444” x 0.694” Format: JPG, GIF or PNG Animation (GIF only): Max. 3 frames preferred 5 580x200 NOTE: Email Newsletter ads only Size in Inches @300dpi: 8.056” x 2.778” Format: JPG, GIF or PNG Animation (GIF only): Max. 3 frames preferred

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High Impact Digital Ad Specs Wallpaper L-300x927, R-300x928 Size in Inches @300dpi: L-4.167”x12.875”, R-4.167”x12.889” (Ad is 6.25” on both sides - middle 13.889” as open whitespace) Format: JPG, PNG, or SWF Notes: The content for the ads should be in the interior 150 on either side. This allows for text to be read on various size screens. Each ad can be linked seperately. Pushdowns 990x30 (closed) & 990x250 (expanded) Size in Inches @300dpi: 13.75” x 0.417” (Closed) 13.75” x 3.472” (Expanded) Templates: Closed / Expanded Format: JPG, PNG, or SWF Notes: Requires 2 files: the expanded and closed version of the ad. You DO NOT need to know Flash or build any Flash animations. The animation of expanding and retracting is handled automatically by our ad server.

submission requirements All digital ad submissions must include: • Insertion order number & Client name • Number of impressions purchased • Start date & end date • Ad sizes purchased • clickthrough URL address

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multibill PAGES

DON’T MISS THESE EXCEPTIONAL VENDORS

A multibill page is used when a group of ads of similar categories (examples; services, beauty, location) are sold specifically to be grouped together on the same page of a publication. CELEBRATING

Multibill pages are ordered a specific way when booked into Account Scout, this is so each ad within a multibill is booked under the same specification in order to be placed together on one page or more.

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the Union. The colors of the flag signify as follows: red for hardiness and valor, white for purity and innocence, and blue for vigilance, perseverance and justice. The Color Association of the United States creates the palette of colors used for both private and public institutions and the U.S. Army. Mass-market flag manufacturers tend to use Pantone Matching Shade of Dark Red (193 C) and Navy Blue (281 C). The American Flag has been a fixture of the United States for centuries and continues to serve as a symbol of pride, valor and history.

to be held at Memorial Park Funeral Home

In observance of the holiday our offices are closed Tuesday, July 4th, 2017

★

will be closed for the week of July 1st through July 8th

Enjoy the 4th!

Archery • Clothing • Fishing Guns • Hunting • Knives Optics • Safes

We will!

ARCHERY SEASON OPENS SOON

See you Monday, July 10th at 10:30 a.m.

COME SEE US FOR ALL YOUR ARCHERY NEEDS

Free 1/2 hour golf lesson at the driving range with donation of ANY amount to Folds of Honor.

250 John Morrow Parkway Suite #200 Gainesville, GA 30501

Your donation will provide educational scholarships to the families of Fallen or disabled service members.

theoutdoordepot.net

111 Bradford St., Gainesville, GA

770-532-6305

Bike TOWN USA Happy Food

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Dannella Burnett, Owner

HAVE A SAFE & HAPPY JULY 4TH

4th of July!

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Free Event

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I know Medicare If you have questions about Medicare, give me a call – I’ve got answers!

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770-287-8227

Serving Gainesville for over 35 years.

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P R O D U C T I O N

GOLF COURSE

Saturday, July 15th 9am-2pm

(770) 539-9356

Honestly Local

24 Annual Public Safety Officer Appreciation Day

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Occasions!

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770-532-2336

S A L E S

Full Service Management & Production of Professional and Personal Events!

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This resolution was designed Driver’s nickname of the flag to facilitate the creation of an inspired the name to be used for official flag for a nation that was all American flags. aiming to earn its independence Although Flag Day was from Great Britain. The flag established as a formal national was to have thirteen stripes, holiday in 1949, it was not made alternating red and white, with a federal holiday. Flag Day is thirteen white stars on a blue only an official holiday in the field. The thirteen stars signified state of Pennsylvania. This may the original members of the be fitting because legend holds Union. that Betsy Ross sewed the first The American flag remained flag in Pennsylvania. unchanged until 1795, when the Today’s flag features the stripes and stars were increased original 13 alternating white to 15 for the addition of Kentucky and red stripes (in 1818, and Vermont to the Union. another design went into effect, After seeing the new 15-star permanently setting the number and striped flag flying over of stripes at 13 in honor of Fort McHenry during the War of 1812, Francis Scott Key was the original colonies) and 50 stars to represent the states of inspired to write the poem that would eventually become the nation’s national anthem. th A sea captain from Massachusetts named William Driver named a 11am-2pm on July 4th large, 10-foot-by-17foot flag “Old Glory” Memorial Park Funeral Home after it survived and Cemetery invites you to multiple defacing pay tribute to our dedicated attempts during the Public Safety Officers American Civil War.

carrie@carriejeanphotography.com Instagram: @carriejeanphoto facebook.com/carriejeanphoto

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In a Blink

National flags serve to unite citizens of a given country. Flags wave proudly in front of government buildings and schools, and they also identify athletes during international sporting competitions. In many countries, flags also serve as symbols of honor for members of the military and their families. For more than 200 years, the American flag has been a symbol of unity and pride in the United States. The red, white and blue flag has a storied history and has gone through various incarnations. The following are some of the more interesting facts pertaining to the American flag. Six different flag designs were flown before Betsy Ross announced that she had sewn the official American flag. These designs included a series of alternating red and white stripes, the Liberty Tree, the Sons of Liberty, and the Forester flag designs. The Continental Army once used a flag featuring a snake with the mantra “Don’t Tread on Me.” On June 14, 1777, the Second Continental Congress proposed and passed the Flag Act of 1777.

678-989-7754 carriejeanphotography.com

830 GREEN STREET, GAINESVILLE, GA 30501

1735 Browns Bridge Road Gainesville, GA 30501 770-532-3396 • gainesvillega.hgi.com

Work with an agent who lives in your area!

Laura Chastain

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rate cards Rate Cards are a sales tool used to sell special sections, shell pages and other special promotions & publications. They include the ad sizes for the ads offered in the section as well as pricing, deadline dates, etc.

Join Dawson County News as we... work to promote finding a cure for Breast Cancer! In our October 10th edition, we will feature two local women who will share their courageous stories about their own battles with breast cancer.

In 2018, it is estimated that among U.S. women there will be*:

10% of profits from this special content will be donated to Dawson County Relay for Life. RATES 2 Col x 3 (3.22”x3”) 2 Col x 5 (3.22”x5”) 3 Col x 5 (4.91”x5”)

$95 $145 $175

*Includes full color, $150 value

FORS YTH C

266,120 new cases of invasive breast cancer

2018

10.4.17 - 10.31.17

BEST OF FORSYTH

40,920 breast cancer deaths

DER

S’ C H O

FORSYTHNEWS.COM/Bestof

#BESTOFFORSYTH

Exclusive Banner ad $499

“Best Of” Promotion $1,999

*American Cancer Society. Cancer Facts and Figures 2018. Atlanta, Ga: American Cancer Society; 2018.

DEADLINES Sales & Content: Friday, October 5th Ad Approval: Monday, October 8th Publishes: Wednesday, October 10th

voting period

NEWS | FORSY NTY TH OU

.COM WS NE

ronger than You Think Pink is St ! onger than You Thin r t S s i k k! P in

(5) 1/4 Page Print ads, (1) 300 x 250 Online Banner ad, (1) Expanded Listing on the voting ballot, and (1) Online Background during the voting period.

Benefiting

(1) 728x90 Banner Ad to to run at the top of your nominated category.

“Better Of” Promotion $1,199

*ONLY 1 available per category. Sold on a first come basis.

(3) 1/4 Page Print ads, (1) 300 x 250 Online Banner ad, and (1) Expanded Listing on the voting ballot.

“Vote For Us” Print Ads $399

Ballot Expanded Listing $299

(1) 1/4 Page Print ad with Full Color in the Forsyth County News. Your choice of Sunday, Wednesday, or Friday.

Add a logo or photo, address, short bio, and links to a website/social media pages to your listing on the voting ballot.

Ballot Expanded Listing ADD-ONS

Online Banner $399

Option 1: Add up to a 60 second video telling

(1) 300 x 250 “Vote For Us” Online Banner ad populating on the contest page where users vote.

your story for an additional $50.

(Video provided by customer in MP4 format)

Call today to reserve your space on these special pages!

Option 2: Add additional expanded listings for each

category nominated in for an addition $199 (each listing)

CONTACT BRENDA BOHN 770-265-3384 • bbohn@dawsonnews.com

Have questions or want to reserve your space? Call 770-887-3126 or email marketing@forsythnews.com

www.dawsonnews.com

Winners will be announced in our January 2018 special “Best Of Forsyth” publication & receive store display recognition.

201

345 Green St. NW Gainesville, GA 30503 770-532-1234

DISCOVER 2018

RY • LEISURE

FUN • ADVENTURE • DISCOVE

Visitors will spend over $1 billion dollars in North Georgia this year... *

Discover North Georgia travel and leisure guide is the premier advertising vehicle to attract Tourists to your business this year! The guide will feature great places to Visit, Dine, Play and Stay! It’s a must have for families planning a day trip or weeklong holiday. With a circulation of 30,000, the Discover North Georgia travel and leisure guide has been endorsed by State of Georgia Welcome Centers and will be distributed at all Georgia State Visitors Centers located throughout Georgia’s highway system. This includes all 11 visitor’s centers on Georgia’s highway and interstate system. Distribution will also include area Chambers of Commerce, Convention and Visitor's Bureau’s, destination visitor attraction sites, Resorts, Hotels, Parks / Recreation facilities, plus a wide variety of highly visible and high traffic retail outlets.

Market Media A publication of Metro

Reserve your ad size today! RATES (Includes Full Color)

AD DIMENSIONS

Back Cover ........................................................................... $3,000 Inside Cover (Back or Front) .................................................. $2,700 Full Page ............................................................................... $2,400 1/2 Page (Vertical or Horizontal) ............................................ $1,500 Quarter Page......................................................................... $1,000 1/8 Page .................................................................................. $400

Full Page - Full Bleed = 2 columns x 10 inches Quarter Page Ad = 1 column x 4.5 inches (Live area 6.5 inches x 9.5 inches) 1 Block Ad = 1 column x 1.375 inches Half Page Horiz. Ad = 2 columns x 4.5 inches 2 Block Ad = 1 column x 2.875 inches Half Page Vert. Ad = 1 column x 9.5 inches

FULL PAGE no bleed

FULL PAGE

Each ad comes with a listing on GoNorthGa.com May 2019 - April 2020

PUB DATES AND DEADLINES

7"x10"

6.5"x9.5"

HALF PAGE

3.25"x9.5"

Publishes... May 26, 2019 Space Reservation & Ad Content... May 1, 2019

HALF PAGE 6.5"x4.5"

1/8 PAGE

QTR PAGE

Qtr Page 3.25"x4.5" 1/8 Page 3.25"x2.2"

CONTACT YOUR SALES REP OR ACCOUNT COORDINATOR TODAY! 345 Green St., NW • Gainesville, GA 30503 • 770-532-1234 • advertising@gainesvilletimes.com * Source: Georgia Department of Economic Development

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Home Owner Association Newsletters

Honestly Local RATES Ad Size* Back, Inside Cover, or Inside Back

9” x 11.5”includes .25” bleed Live Image Area 8” x 10.5”

1-3 Issues* $750

4-11 Issues* $690

12-25 Issues* 26-51 Issues* $563 $500

Center Spread or Facing Pages**

17.5” x 11.5”includes .25” bleed $1,500 Live Image Area 16.5” x 10.5”

$1,350

$1,200

$1,000

Full Page with .25” bleed

9” x 11.5”includes .25” bleed Live Image Area 8” x 10.5”

$690

$500

$450

$350

Full Page no bleed

8” x 10”

$690

$500

$450

$350

1/2 Page Horizontal

8” x 4.9”

$350

$250

$225

$175

1/2 Page Vertical

3.91” x 10”

$350

$250

$225

$175

1/4 Page

3.91” x 4.9”

$179

$165

$150

$125

1/8 Page (Business Card)

3.91” x 2.35”

$110

$99

$88

$77

*Rate per issue when you buy issues consecutively. **Sterling and Hamilton Mill must be facing pages not center spread. ***Residents receive 25% discount with proof of residency.

THE WATERFALL Cresswind PUB DATES AND DEADLINES MAIL DATE 25th Bi-Monthly

SP. RESERVATION 7th Bi-Monthly

LAYOUT 8th Bi-Monthly

The Waterfall distribution: 1,429 and growing

ADS APPROVED 12th Bi-Monthly

STERLING LIFE Sterling on the Lake PUB DATES AND DEADLINES MAIL DATE 1st Bi-Monthly

SP. RESERVATION 13th Bi-Monthly

LAYOUT 14th Bi-Monthly

Sterling Life distribution: 1,167 and growing

ADS APPROVED 17th Bi-Monthly

THE PATRIOT Reunion PUB DATES AND DEADLINES MAIL DATE 28th Monthly

SP. RESERVATION 8th Monthly

LAYOUT 9th Monthly

The Patriot distribution: 851 and growing

ADS APPROVED 12th Monthly

HOMETOWN HERALD Hamilton Mill PUB DATES AND DEADLINES MAIL DATE 5th Monthly

SP. RESERVATION 8th Monthly

LAYOUT 9th Monthly

Hometown Herald distribution: 2,214 and growing

ADS APPROVED 15th Monthly

TRADITIONS Traditions of Braselton PUB DATES AND DEADLINES MAIL DATE 1st Monthly

SP. RESERVATION 8th Monthly

LAYOUT 9th Monthly

Traditions distribution: 850 and growing

WATERFA LL The Official

(If dates fall on a weekend, the advertiser will be given until the next business day.)

Newsletter

of the Cresswind

Community

ADS APPROVED 12th Monthly

September/

October

2017

Harvest Balloo Oct. 21

n Festival

Sterling • Author Meet & Greet • Fall Yard Sale • Last 2017 Concert

www.cress

windll.com September

/October

2017

Vol. XXXVII

Your news. Your Times. REVISED 1/23/2019

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September 2017

CREATING A LAYOUT When ordering an ad, it is important to send Creative the ad copy by the reservation deadline.

AD LAYOUT PROVIDED BY SALES REP

Ad copy is the content a client will want in their ad. This includes any content such as headline, body copy and any artwork a client might want in the ad. Their logo, name, address, whether they want a facebook logo in their ad, etc. As a sales rep you won’t need to design the ad, that is the Creative Department’s expertise, but it is important to include the content, offer or message and any other information you can provide about what your client is looking for in an ad. A rough layout can be very helpful in delivering an ad to the client that is effective in driving customers to their business and meets their expectations.

Common Elements of AD Header The headline attracts the reader’s attention to the ad and drives them to examine the rest of the ad copy. Generally, the headline should describe the main benefit, offer or problem solved by responding to the ad. The headline is often the strongest element in an ad and determines whether the reader will read the rest of the ad.

FINISHED AD

Art Art or photos in an ad create interest and draw the consumer in to read the ad. One strong image will usually have more impact than several small photos. Body Copy Print advertisements commonly include a body, which is the main part of the ad. The body elaborates on the concept of the title, and should build interest in the product or service. Print ad copy should be well organized. Use bullet points or subheaders when appropriate to make the information easily understandable for the reader. Call to Action A call to action leads the reader to take a specific action, such as visiting the store or contacting the business for more information. Because readers can quickly forget the body copy, the call to action needs to create a sense of urgency. Phrases like “call today” and “this offer expires ...” with a date direct the reader to do something now. Contact Information Include as much information as appropriate to make it easy for the reader to find the business. This section usually includes the company name, address, telephone number and website address. It is generally not necessary to list more contact information than this (ie fax number numerous complicated business hours, etc.)

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Award Winning Full Service Pet Resort

Doggy Daycare • Long-Term Boarding Grooming • Training • Boutique Everything You and Your Dog Need to Stay Healthy and Happy!!

Voted Best Pet Boarding/Daycare and Groomer

8730 Forrester Rd. • Lula, GA 30554

770.983.1987

www.hollysbandb.com

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9 RULES TO CREATE MORE EFFECTIVE PRINT ADS When it comes to creating effective print ads, strategic and thoughtful design is key. Print advertisements offer a highly valuable and targeted technique compared to their digital counterparts. Rather than constantly bombarding the target market with spam emails and other digital marketing material, print offers a more curated approach. Since print ads use tangible, physically printed media, it’s especially important to take the following design considerations into account to ensure your business is delivering the most effective advertisement possible.

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Make Sure Copy is Clean and Concise Skilled copywriters know how to communicate your message in a clean and concise matter. Stay away from needlessly ornate language and convoluted sentence structure that is not suitable for most advertising mediums. Ensure your ad copy is free of spelling and grammatical errors for a result that is clear and professional.

Use Headlines Effectively While print advertising is far less saturated than the digital space, it’s important to use powerful headlines to grab the reader’s attention – persuading them to continue reading. Your main title should be simple and short, as you want to peak the curiosity of your target consumers without listing facts about your business. Also, if your ad is on the longer side, it might be helpful to use subheadings to break down the information. This way it’s more organized and easy to comprehend.

Consider Images Carefully Many people are visual and possess relatively short attention spans, so ads that are exclusively textual may be off-putting. For this reason, using images and/or graphics correctly can help communicate your message. Avoid using generic photos purely for decorative purposes and make sure any visual imagery works alongside your copy. Keep in mind that original photography often works better than stock photos and of course, don’t go overboard. 1 4

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Don’t Be Afraid of White Space When designing an effective print ad, the graphics and structure are just as important as the copy. Many businesses feel they must occupy all white space of an and with informative text and imaging, but this can feel overwhelming to prospective customers. Having a proper white space ratio makes print ads more visually appealing and reader-friendly.

Simplicity is Key You want to avoid choosing fonts or text styles that are overly fancy. Most newspapers and magazines tend to follow a specific format – they use plain font, avoiding anything overly serifed, and use black standard size text on a white background. While you can be more creative with your titles, stick to something simple for your body text to maintain an ease of reading for your potential customers.

Create a Call to Action A lot of print ads tend to start off strong but then fizzle out towards the end. When designing your ad, try to create a sense of urgency at the end by creating a call to action. Perhaps you want to provide a coupon with an expiry date, encourage them to sign up for a newsletter on your website, or offer a complimentary quote or consultation.

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10 Things a Good Ad Does

Be Unique What stands out about your product or service? Embrace your brand in your print ad, the text and design should help create a feeling that is unique to effectively demonstrate what sets you apart from competitors. This is known as a “Unique Selling Proposition”. While your product or service does not have to be the only one on the market, it’s best to promote it from a unique angle.

1. A good ad must stop the reader from turning the page. 2. Sells a product’s benefits rather than its features: People buy based on what the product does for them not on what ingredients it has. 3. Promotes the name of the store or brand while visually creating an image for it. 4. Speaks to a specific group of people. 5. Provides all the facts a reader needs without providing too many. 6. Conveys its message simply. It is believable and honest.

Describe the Benefits It’s important to describe the features of your particular product or service. Ask yourself: what makes it different from competitors? Be sure to focus on the solution you provide to a particular need rather than focusing on the problem itself. You may also want to include testimonials from previous customers describing outstanding service or satisfaction with the product.

7. In news: Readers say advertising in newspapers is as important as the news. It is a fact a primary reason that people seek out advertising in newspapers 8. Sells answers to consumer’s current needs. Advertising sells to people’s wants and not just needs. If people need transportation, they want a Mercedes. If they need clothing, they want Polo. 9. A good ad uses white space. Crammed ads get poor results because readers don’t want to work that hard. 10. A good ad has a sense of urgency. It tells the reader to do something.

Ensure Contact Information Stands Out Make sure your contact information isn’t buried in the ad and try to provide various avenues of getting in touch (phone number, website, address, etc). This ensures the customer has options, so they’ll be more likely to contact you.

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TYPES OF ADS... IMAGE ADS VERSUS OFFER ADS EXAMPLE OF AN OFFER AD: HEADLINE ADS WITH AN OFFER OR PROMOTION

LOGO

These types of ads use an enticing promotion to generate traffic to their business. It is important with this type of ad to make the offer inviting enough to generate a good response and include an expiration date that is reasonable for the promotion offered.

OFFER

how to redeem

contact information EXAMPLE OF AN IMAGE AD:

ADS WIThout AN OFFER OR PROMOTION AKA “branding ads”

Enchanting. Whimsical. Delicious. Extraordinary Handmade Chocolates & Confections

Image ads are designed to promote positive attitudes about a business. Instead of promoting an offer they are promoting the services and reputation of the business or trying to educate the reader about their business.

ARTWORK

• Artisan Chocolates • Fresh French Macarons • Truffles & Caramels • Exclusive Chocolate Bars including Rosemary Dark Chocolate Caramel, Chili Spice, Bacon Bits, Heavenly Hash, Cookies & Cream & More • Old Fashioned Penny Candy • Homemade Ice Cream • Sugar Free, Gluten Free and Nut Allergen Free Options Available • We love custom & corporate orders! Stop by our cafe for handcrafted coffee & more!

SERVICES OFFERED

LOGO contact information

5518 Main Street, Flowery Branch, GA 770-965-5577 www.Liberty-Candy-Company.com

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Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. If you’re going to use them, always keep them consistent throughout the set of ads.

3. USE BUTTONS APPROPRIATELY

Keep content and visuals simple. Viewers are probably only going to glance at your web banner for a second. Clear content that shows, rather than tells, can get your message across quickly and effectively. Cramming a banner full of information that consumers don’t care about won’t grant you any favors, so omit what you can and only include what’s important.

2. KEEP IT SIMPLE

• Your Company Logo - Your Company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or call to action. • The Value Proposition - The value proposition showcases the service/product you provide and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see. • The Call to Action - The call to action or (CTA) is the text or button that invites users to click. Phrases like “Learn more” or “Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.

1. BASICS

WEB ADS

Effective

CREATING

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• Not enough impressions/reach • Mobile link not friendly • Wrong target audience • Expectation too high • Too much clutter • Not enough benefit • Unknown identity • No call to click

WHY SOME BANNER ADS FAIL

If your banner ad will link to a landing page/website that includes additional information, make sure the ad matches your branding and the landing page so potential customers don’t get confused.

6. BE CONSISTENT WITH YOUR BRAND

Animated web banner ads usually out-perform static banner ads, and can be very effective, but you have to make sure that they don’t distract from the message of your ad.

5. USE ANIMATION (also see #9, Bannersnack)

• Use a Unique Typeface - Using an interesting and unique typeface can really draw attention to your web banner ad and add just enough personality to relay a sense of playfulness, whimsy, etc. • Be Creative With Your Type - Good typography is a great way to grab viewers’ attention. Visually, it’s great to look at, and can help tremendously with CTA.

• Do - Make your headline and body copy different sizes. All copy should be four lines or less. Keep copy legible and above 10 points (unless it is a disclaimer or copyright notice) • Don’t - Use cursive/script fonts, all caps, extremely thin or gothic fonts for body copy. Use all decorative fonts sparingly.

4. MAKE YOUR TEXT READABLE

Remember to consult the BEST RESULTS CHECKLIST to help ensure your ad meets the top 10 criteria for a successful banner ad! Page 2 July 13, 2017

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This banner ad for FatCow by Envato Studio (right) shows perfectly how you can design your layout to work with a multitude of banner sizes. Design in the size that you’ll be using the most and really perfect it, then take elements from that design and reflect it in your other sizes. Some elements will need to be shrunk down, others removed, and new elements may also need to be added.

8. ADJUST YOUR LAYOUT

Using relevant graphics and photos that enhance your message and are directly related to your product is effective. • Add in Unexpected Elements - Sometimes, skipping a typeface and writing out your message, like Google has done (right), is a great solution. It works particularly well in this advertisement because the style gives off a vibe similar to those you’d find on community boards. It makes the notion of working for Google much more personal and attainable rather than intimidating. • Use Simple Graphics and Relevant Photos/Icons Simple graphics are very effective on websites and other applications, and they’re very effective on banner ads. • Incorporate Illustrations - Adding in illustrations to your banner ad is a great way to have an element of fun and playfulness. Many looks can be achieved with illustration, whether it’s edgy and modern or childish and friendly. Illustration adds an element that can’t always be achieved with photography, and is a great modern alternative. Remember, it’s not always necessary to use images in your banner ads. Killer copy and nice typography can create equally effective results. • Choose appropriate colors - Every color has a different association, and it’s important to consider what types of emotions you want to evoke in your audience. Color will be the first thing a user notices in your banner ad. Stick to a limited 2-3 color pallete for the most impact. • Have a clearly defined frame - Define the edges with color or art. If your ad is white, ad at least a 1pt gray/black border.

7. ELEMENTS, IMAGERY, AND COLOR

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Cost is approximately $200/year for a basic package when paid at one time. A smaller package for $100/year may be a good starting point for a subscription. Ads built with Bannersnack may include code from Bannersnack that is required. If an ad created in Bannersnack is running then you need to have a live subscription to the service.

The service creates fully responsive banners that will look perfect on all screen sizes, on any device. Making your own interactive display ads has never been easier: you can create HTML5 animations, add videos, links, or embed your own custom code.

Drag and drop text, images, buttons and cliparts to create stunning banner ads in minutes. Bannersnack provides everything you need to build creative static, animated and/or interactive web banners, including stock photos and high quality fonts.

Start from a custom size or grab a standard-size layout from the gallery. Use an existing template or create your own look by adding a background, animating your text and shapes and experimenting with different colors - letting you push creativity to the limits. Generate single banners or multiple sizes at once to save time when building using the banner generator tool.

Bannersnack is an online banner ad design tool that integrates animation into ads with ease.

9. BANNERSNACK.COM

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It’s about value and number. Show enough prospects a good value, make it easy for them to purchase and you will get results.

10. If ecommerce, is Landing Page order friendly?

9. Are Mobile impressions included in the program?

8. Will the link take users to the expected landing page?

7. Is the banner ad link Mobile Friendly?

6. Does the banner ad link actually work?

5. Can you read all the copy in 3 seconds or less?

4. Are there enough impressions to get expected results?

3. Does ad include the source of the offer (or logo)?

2. Does ad include a clear CALL TO ACTION?

1. Does ad include a CLEAR BENEFIT (good deal) for target audience?

KEEP IT SIMPLE. Cut the clutter. It’s not a print ad. Make it easy. Avoid any content in the banner ad that enables users to avoid clicking for more info like phone numbers and street addresses. It’s like a doorway to another larger room. It’s the beginning, not the end of user experience. Make sure the user gets rewarded for clicking - show a great deal or problem to solve. Then take users to solution page with one click, and that’s not always to site home pages. How would your banner ad design look on major media sites like CNN.com or LAtimes.com?

THE TOP 10 CRITERIA FOR A SUCCESSFUL BANNER AD

CHECKLIST

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IT’S TIME TO RISE UP.

Leaderboard (Tablet) 728x90 10”x 1.25” @300dpi

320x50 Mobile 4.444” x 0.694” @300dpi

Email (Exclusive to Property) 580x200 8.056” x 2.778“ @300dpi

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Rectangle (Standard Email Size) Skyscraper 300x250 4.167” x 3.472” @300dpi 300x600 4.167” x 8.333” @300dpi

STANDARD Online Ad Sizes THE TIM ES

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Wallpaper (pair) 300x927 LEFT 4.167” x 12.875” @300dpi

Website displayed between left and right positions of the “Wallpaper” ad set

Wallpaper (pair) 300x928 RIGHT 4.167” x 12.889” @300dpi

Online Ad Sizes

SPECIAL

Pushdown (pair) 990x250 13.75” x 3.472“ @300dpi Pushdown (pair) 990x30 13.75” x .417” @300dpi

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Sponsorship 970x250 13.472” x 3.472” @300dpi

88x31 Micro Bar 1.222 x 0.431” @300dpi

Sponsored Content 150x150 2.083” x 2.083” @300dpi Tablet Interstitial 640x480 8.889” x 6.667” @300dpi

STANDARD Online Ad Sizes

PRINT ADVERTISING TERMS AND DEFINITIONS Advertorial A paid print advertisement that is deliberately intended to resemble editorial matter or story in a newspaper or magazine.

Display Advertising Print advertisement that is placed outside of classified advertising. Display ads can range from small to the full size of the print page. Ads generally contain typeset copy, graphics and design to attract customer interest. The size of the ad is based on number of columns wide by number of inches tall.

Bleed Printing that extends to the trimmed edge of a printed page. Ads that bleed are designed typically 1/4 inch past their final trim size so that the excess can be trimmed off after printing, leaving color all the way to the edge of the page instead of a white border.

Dots per inch (dpi) The number of electronic dots per inch that a printer can print effecting resolution. The higher the dpi, the higher the resolution. Morris Multimedia requires a minimum of 300dpi for photos.

Broadsheet A full-size newspaper, measuring roughly 10 by 21 inches.

Double Truck A two-page spread in a print publication, where the advertisement runs across the middle gutter.

Camera-Ready Ad An advertisement sent by the client in a format that does not need any edits, additions or revisions before printing.

Flat Rate A media rate that allows for no discounts.

Centerspread An advertisement appearing on two facing pages of a newspaper or printed on a single sheet in the center of a publication (see Double Truck).

Free circulation A publication sent to customers without their need to pay for it or subscribe.

Circulation The total number of distributed copies of a publication at a specified time.

Frequency discount A discounted advertising rate that is given by media to advertisers for placing multiple ad placements within a given time frame.

Classified advertising Advertising arranged according to categories featuring items offered for sale at a set price for a set period of time. Ad is generally in small print.

Gutter The blank space between margins of facing pages of a publication or the blank space between columns of text .

Classified display advertising Classified advertising with the characteristics of display advertising – larger-sized, nonclassified fonts, graphics and borders.

Insert A one-page or multi-page print advertisement that is distributed and inserted into a publication. Inserts can be produced both locally and nationally.

CMYK An acronym for cyan, magenta, yellow and black, the four ink colors used in full color printing

Media Kit Information offered to potential advertisers by publishers to help the advertisers understand the publishers rates, visitor demographics, terms, etc.

Column Inch A unit of measure by newspapers whereby advertisement space is purchased by the width, in columns, and the depth in inches. For example, an advertisement that is three standard columns wide and five inches tall (or deep) would be 15 column inches.

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Preprint Advertising inserts that are printed in advance of the regular press run and then combined with the final publication just prior to distribution. Preprints have different deadlines than the publications they insert into, remember to always verify deadlines for any preprints.

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Proof Copy of the advertisement distributed for changes or corrections prior to final approval. Rate The amount charged to an advertiser based on unit of space or time purchased. The rate may vary from national to local campaigns, or it may be a fixed rate based on a specific market. Rate Card Information cards that contain information about advertising costs, mechanical requirements, special issues, closing dates, cancellation dates, circulation data, etc. Run of paper or run of press (ROP) Newspaper advertising that is positioned to run anywhere in a publication, with no exact choice of a specific position or page. Placement is at the discretion of the newspaper. Run of site (ROS) Digital advertising that is positioned to run anywhere on the website it’s ordered for. Spot color An single extra color ink added to a page. (Cyan, Magenta, Yellow or Black) Special Section A separate newspaper or magazine publication printed (and sometimes inserted) prior to publication or distributed through other means (venues, etc.) Tabloid A newspaper format that’s roughly half the size of a broadsheet newspaper. Approximate size of a standard newspaper folded in half. Tearsheet AKA E-Tears A publication page with an advertiser’s message, sent to the advertiser as proof of accurate placement. These are sent electronically now and are called e-tears.

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NEWSPAPER TERMS AND DEFINITIONS Anchor A soft story used at the base of Page One. The headline of such a story is different to the headlines used for hard news stories. It will be more creative and eye-catching. Banner Banner is a headline that runs across all six columns on the top of the page. It is used for momentous events, and is set in big and bold letters. The banner is also called a streamer Box A news report that is surrounded by a printed rule. The box is used to display those stories that are important or unusual. Byline The name of the reporter who wrote the story. In the case of agencies, the name of the news agency is used as byline. Classifieds The advertisements run in small type. These are ads placed by individuals or small traders, who pay according to the number of words used. Column A weekly or fortnightly article written by a seasoned commentator, who is either a journalist or a specialist. There is one more definition of column. As you know, each newspaper page is divided into six to nine vertical rows. These rows, which are used to display content, are called columns. Cutline The text used to describe a photograph. Dateline It comprises of two elements the name of the city from where a story originated and the date on which it was written. Deck Deck is the term used to describe each line in a newspaper headline. Editorial Editorial is the article that represents the newspaper’s opinion.

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Filler Filler is a short item/graphic that is used to fill up space on a newspaper page. Folio Folio is the line of text placed on top of inside pages giving the page number, day and date of publication. Headline Headline is the title of a news report run in display type to catch the attention of the readers. A headline summaries the most important point in a news report. Infographic An infographic is an art form where words are used with charts, illustrations, graphs or photographs to tell a news story. Jump Jump is the part of the story that is continued from one page to another page of a publication. Jump line The jump line is used to inform the reader of the page and column number where he can find the rest of the story. “See Vote 3B” Lead Lead is the first paragraph of a news report Masthead Masthead is the forehead of the newspaper where the title of the newspaper is published. It also gives the place of publication, publication date etc. Sidebar Sidebar is a short story related to the main story and run adjacent to it. Subhead Subhead is one or two word headline inserted at the head of a paragraph to break the monotony of a solid column of type. Sub-heads are generally written in bold letters in the same point size as the body text. Teaser Teaser is a front-page box placed over or below the newspaper masthead. It lists the important stories run on inside pages. or boxes announcing a paper’s inside contents.

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