tMC test

Promotion Activity June/July 2011

txtMovieClub.com Analytics average time spent number of members visitors per month page views per month

5m 21k 100k 300k

Home Page The HP7 Week promotion was featured on txtMovieClub with center banner placement. The sweepstakes quickly became the Top Discussion of the week.

Harkins Theatres HP7 Promo

Sweepstakes The HP7 Week promotion was posted in the heavily trafficked CONTESTS forum section on txtMovieClub.com. Members had the opportunity to enter to win, share with friends, and leave comments. This contest page had over 10k page views.

Harkins Theatres HP7 Promo

Sweepstakes Comments

Harkins Theatres HP7 Promo

Facebook Page With thousands of fans, the txtMovieClub Facebook Page is a second home for many members.

Extending the reach of this promotion, tMC embedded the sweepstakes widget on it始s Fan page.

Harkins Theatres HP7 Promo

Facebook Page tMC continued to promote the sweepstakes thru it始s Facebook page

Harkins Theatres HP7 Promo

Twitter Feed For members that need to know now, txtMovieClub tweets out all newly created content.

Harkins Theatres HP7 Promo

Short-Url Statistics - tmc.ms While promoting the HP sweepstakes, tMC used it始s own custom short-url http://tmc.ms/iNNxt3 to link back to the sweepstakes widget. This provides valuable tracking and insight.

Harkins Theatres HP7 Promo

Entry Breakdown There were 571 total entries. With Harkins TMP receiving the most.

Harkins Theatres HP7 Promo