Brand Guidelines 2011
Reverse Publishing
Logo Guidelines
Naming convention: {company_name}_{colour_profile}_{resolution}_{date}_logo.{filetype} Logo: Supply of normal and reverse logo is preferred normal
reverse
Specifications: Jpg/Jpeg: Ideal Specification
Jpg/Jpeg: Minimum Specification
COLOUR:
CMYK
COLOUR:
RESOLUTION:
300dpi
RESOLUTION:
72dpi
SIZE (PIXELS):
> 300px (longest side)
SIZE (PIXELS):
> 1000px (longest side)
Ai/Eps/Pdf: Vector Images COLOUR: FONTS: PREVIEW: TRANSPARENCY:
RGB
Tiff: Bitmap Images COLOUR:
CMYK
Convert all text to curves
RESOLUTION:
300dpi
8bit TIFF
SIZE (PIXELS):
> 300dpi (longest side)
CMYK
COMPRESSION:
High resolution transparency
LZW
Unsupported File Formats: • Gif • Png • Raw • Jpeg2000 • Cdr Examples
• Vector • CMYK • Text converted to curves • No foreign elements • Ample white space
• Rasterised Bitmap • RGB • Background interferes with logo • Website screenshot • Low resolution
08-02-2011
T | 0845 468 0568
E | product@tmdr.com
W | www.tmdr.com
P | One Canada Sqaure Canary Wharf London E14 5AP
Fish4jobs
Branding Guidelines Naming convention: Fish4jobs Logo: normal
reversed
Logo colours: Colour guide must be adhered to at all times
RGB: 235, 93, 27 CMYK: 0, 74, 95, 0 Pantone: Warm Red C
Fonts: ITC Lubalin Graph Demi
Aa
Website colours: Colour guide must be adhered to at all times
RGB: 235, 93, 27
RGB: 245, 212, 159
RGB: 178, 122, 22
RGB: 71, 46, 46
RGB: 80, 80, 80
Hex: #EB5D1B
Hex: #C74517
Hex: #EC6920
Hex: #472E2D
Hex: #515050
RGB: 133, 209, 34
RGB: 73, 129, 0
RGB: 178, 122, 22
RGB: 242, 148, 0
RGB: 245, 212, 159
Hex: #89BD2E
Hex: #4A8230
Hex: #B27A16
Hex: #F29403
Hex: #F6D49F
RGB: 57, 112, 169
RGB: 40, 89, 144
RGB: 0, 82, 149
Hex: #3971AA
Hex: #285991
Hex: #015396
Recruiter colours:
Fonts:
Aa Aa
ITC Lubalin Graph Demi Arial Regular
Aa Aa Aa
ITC Lubalin Graph Book
Arial Bold
Arial Italic
08-12-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
GAAPweb
Branding Guidelines Naming convention: GAAPweb Logo: Use reverse logo on all coloured backgrounds normal
reversed
Your future in finance and accountancy
Your future in finance and accountancy
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0
RGB: 17, 45, 119
CMYK: 0, 0 , 0, 100 Pantone: Process Black C
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/948750
RGB: 128, 119, 168
CMYK: 100, 97, 12, 5
RGB: 228, 37, 24
CMYK: 56, 54, 7, 3
Pantone: 2768C
Pantone: 667C
CMYK: 0, 94, 100, 0, Pantone: 485C
Fonts: HelveticaNeue 45 Light
Aa
Trebuchet MS Regular
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/948752
RGB: 8, 23, 196
RGB: 203, 7, 7
RGB: 255, 234, 0
RGB: 171, 220, 40
RGB: 136, 226, 248
Hex: #0817c4
Hex: #cb0707
Hex: #ffea00
Hex: #abdc28
Hex: #88e2f8
Fonts: Verdana Regular
Aa
25-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
HotRecruit
Branding Guidelines Naming convention: HotRecruit Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952005
RGB: 204, 0, 43 CMYK: 0, 100, 79, 20 Pantone: 187C
Fonts: Interstate Regular
Housebroken Regular
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952007
RGB: 204, 0, 43
RGB: 118, 0, 0
RGB: 40, 131, 160
RGB: 56, 163, 197
RGB: 0, 0, 0
Hex: #CC002B
Hex: #760000
Hex: 2883A0
Hex: #38A3CS
Hex: #000000
Fonts: Arial Regular
Aa
Arial Bold
Aa
29-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
JobsFinancial
Branding Guidelines Naming convention: JobsFinancial Logo: normal
reversed
Logo colours: Colour guide must be adhered to at all times
RGB: 0,0,0 CMYK: 0, 0, 0, 100 Pantone: Process Black
RGB: 152, 0, 46 CMYK: 26, 100, 79, 24 Pantone: 202C
Fonts: Bentham Regular
Denmark Regular
Website colours: Colour guide must be adhered to at all times
RGB: 102, 0, 6
RGB: 0, 0, 0
Hex: #660006
Hex: #000000
RGB: 133, 209, 34
RGB: 73, 129, 0
Hex: #89BD2E
Hex: #4A8230
Fonts: Trajan Pro Bold
Lucida Sans Regular
02-03-2011
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
jobsin
Branding Guidelines Naming convention: jobsin + site name (i.e. jobsinaccountancy | jobsinhealth ) Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0
RGB: 9, 60, 110
CMYK: 0, 0 , 0, 100
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/1080232
RGB: 3, 157, 21
CMYK: 97, 82, 25, 14
Pantone: Process Black C
reversed
RGB: 255, 132, 0
CMYK: 82, 3, 100, 0
Pantone: 534C
Pantone: 361C
CMYK: 0, 59, 94, 0 Pantone: 716C
Fonts: Mirror Extra Cond Black Italic
Aa
Droid Serif Regular
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/1080232
RGB: 0, 0, 0
RGB: 9, 60, 110
RGB: 3, 157, 21
RGB: 255, 132, 0
Hex: #000000
Hex: #093c6e
Hex: #039d15
Hex: #ff8400
Fonts: Droid Serif Regular
Aa
Arial Regular
Aa
20-10-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
JobsinEducation
Branding Guidelines
Naming convention: JobsinEducation Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0
RGB: 40, 39 97
CMYK: 0, 0 , 0, 100
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/944407
RGB: 242, 145, 35
CMYK: 95, 98, 24, 19
Pantone: Process Black C
reversed
RGB: 255, 92, 0
CMYK: 0, 52, 91, 0
Pantone: 2766 C
Pantone: 1375 C
CMYK: 0, 64, 100, 0 Pantone: 165 C
RGB: 208, 156, 35 CMYK: 21, 40, 93, 1 Pantone: 1245 C
Fonts: Constantia Regular
Aa
Trebuchet MS Regular
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/944423
RGB: 27, 20, 100
RGB: 172, 0, 0
RGB: 244, 78, 19
RGB: 209, 156, 36
RGB: 51, 51, 51
Hex: #1B1464
Hex: #AC0000
Hex: #F44E13
Hex: #D19C24
Hex: #333333
Fonts: Trebuchet MS Regular
Aa
21-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
JobsinSocialWork
Branding Guidelines
Naming convention: JobsinSocialWork Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 147, 19, 83 CMYK: 29, 91, 60, 19 Pantone: 1955C
RGB: 255, 66, 186 CMYK: 0, 74, 27, 0 Pantone: 709C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968759
RGB: 235, 0, 155
RGB: 210, 30, 115
CMYK: 0, 100, 34, 8 Pantone: 214C
CMYK: 16, 88, 54, 2 Pantone: 703C
RGB: 0, 0, 0 CMYK: 0, 0, 0, 0 Pantone:
Fonts: Archer Light
Archer Semi Bold
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968767
RGB: 0, 43, 85
RGB: 82, 91, 109
RGB: 158, 46, 66
RGB: 255, 100, 129
RGB: 233, 221, 198
Hex: #002b55
Hex: #525B6D
Hex: #9E2E42
Hex: #FF6481
Hex: DFDDC6
Fonts: Lucida Sans Regular
Archer Light
15-07-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
JobSearch
Branding Guidelines Naming convention: JobSearch Logo: Use reverse logo on all coloured backgrounds normal
reversed
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 39, 76 CMYK: 100, 49, 0, 70 Pantone: 539C
Fonts: ITC Lubalin Graph LT Demi
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953175
RGB: 25, 227, 255 CMYK: 90, 11, 0, 0 Pantone: 2995C
Aa
ITC Lubalin Graph LT Book
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953183
RGB: 0, 44, 83
RGB: 1, 159, 188
RGB: 255, 255, 255
RGB: 51, 51, 51
RGB: 10, 41, 114
Hex: #002C53
Hex: #198FBC
Hex: #FFFFFF
Hex: #333333
Hex: #0A2972
Fonts: Arial Regular
Aa
30-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
MirrorJobs
Branding Guidelines Naming convention: MirrorJobs Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
reversed
Adobe Kuler Theme: n/a
RGB: 16, 76, 143 CMYK: 100, 80, 13, 2 Pantone: 294C
Fonts: Meta Roman
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969607
RGB: 0, 43, 85
RGB: 0, 80, 149
RGB: 68, 68, 68
RGB: 108, 108, 108
RGB: 211, 220, 226
Hex: #002B55
Hex: #005095
Hex: #444444
Hex: #6C6C6C
Hex: #D3DCE2
Fonts: Verdana Regular
25-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
PlanetRecruit
Branding Guidelines Naming convention: PlanetRecruit Logo: Use reverse logo on all coloured backgrounds normal
reversed
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C
RGB: 255, 92, 0 CMYK: 0, 64, 100, 0 Pantone: 165 C
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/892298
RGB: 255, 191, 15 CMYK: 0, 25, 94, 0 Pantone: 123 C
Fonts: Courior New Regular
Helvetica Neue 85 Heavy
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/900544
RGB: 0, 0, 0
RGB: 240, 136, 5
RGB: 245, 212, 159
RGB: 178, 122, 22
RGB: 236, 237, 237
Hex: #000000
Hex: #f08805
Hex: #f5d49f
Hex: #b27a16
Hex: #eceded
Fonts: Courier New Regular
Helvetica Neue 85 Heavy
Arial Regular
13-07-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
SecsintheCity
Branding Guidelines Naming convention: SecsintheCity Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 75, 37, 130
RGB: 48, 20, 85
CMYK: 42, 72, 0, 49
CMYK: 44, 76, 0, 67
Pantone: 268C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953253
RGB: 194, 98, 255 CMYK: 24, 62, 0, 0
Pantone: 2765C
Pantone: 2635C
Fonts: Sabon Roman
Aa
Helvetica Neue 55 Roman
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953254
RGB: 10, 36, 106
RGB: 60, 0, 96
RGB: 76, 78, 79
RGB: 99, 58, 158
RGB: 228, 1, 113
Hex: #0A246A
Hex: #3C0060
Hex: #4C4E4F
Hex: #633A9E
Hex: #E40171
Fonts: Sabon Roman
Aa
Lucida Sans Regular
Garamond Regular
Aa
30-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
TheCareerEngineer
Branding Guidelines
Naming convention: TheCareerEngineer Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 255, 158, 46 CMYK: 0, 38, 82, 0 Pantone: 143C
RGB: 51, 51, 51
RGB: 40, 42, 40 CMYK: 5, 0, 5, 84
Pantone: 425C
Aa
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953225
CMYK: 0, 0, 0, 80
Pantone: Cool Grey 11C
Fonts: Miso Regular
reversed
Lucida Sans Unicode Regular
RGB: 121, 0, 0 CMYK: 0, 100, 100, 53 Pantone: 1815C
Aa
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953231
RGB: 121, 0, 0
RGB: 40,42, 40
RGB: 190, 147, 19
RGB: 217, 163, 0
RGB: 182, 182, 181
Hex: #790000
Hex: #282A28
Hex: #BE9313
Hex: #D9A300
Hex: #B6B6B5
Fonts: Lucida Sans Unicode Regular
Aa
Arial Regular
Aa
30-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
TotallyExec
Branding Guidelines Naming convention: TotallyExec Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 145, 0, 0 CMYK: 25, 100, 100, 24 Pantone: 1805C
RGB: 230, 0, 0
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968787
RGB: 255, 5, 0
CMYK: 8, 100, 100, 2 Pantone: 1795C
reversed
RGB: 0, 0, 0
CMYK: 0, 98, 100, 0 Pantone: 485C
CMYK: 0, 0, 0, 100 Pantone: Process Black
RGB: 102, 102, 102 CMYK: 0, 0, 0, 60 Pantone: 877C
Fonts: Stratum 2 Bold
Frutiger 65 Bold
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968817
RGB: 138, 55, 47
RGB: 155, 21, 21
RGB: 50, 94, 109
RGB: 199, 199, 199
RGB: 53, 53, 53
Hex: #8A372F
Hex: 9B1515
Hex: #325E6D
Hex: #C7C7C7
Hex: #353535
Fonts: Constantia Regular
Myriad Pro Regular
Aa
15-07-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
toallyfinancial
Branding Guidelines Naming convention: totallyfinancial Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 214, 214, 0 CMYK: 16, 16, 100, 0 Pantone: 7404C
RGB: 255, 161, 28 CMYK: 0, 37, 89, 0 Pantone: 143C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/966114
RGB: 0, 12, 86
RGB: 0, 31, 137
CMYK: 100, 91, 36, 47 Pantone: 289C
CMYK: 100, 85, 33, 20 Pantone: 295C
RGB: 0, 0, 0 CMYK: 50, 50, 50, 100 Pantone: Process Black
Fonts: DINNeuzeitGrotesk Light
Perpetua Regular
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/966135
RGB: 0, 43, 85
RGB: 10, 36, 106
RGB: 178, 101, 18
RGB: 221, 137, 3
RGB: 234, 172, 21
Hex: #002b55
Hex: #0a246a
Hex: #b26512
Hex: #dd8903
Hex: #eaac15
Fonts: Arial Regular
25-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
thegraduate
Branding Guidelines Naming convention: thegraduate Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 195, 0, 23 CMYK: 15, 100, 90, 10 Pantone: 1797C
RGB: 49, 12, 16 CMYK: 12, 79, 71, 78 Pantone: 4695C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969593
RGB: 153, 0, 0
RGB: 76, 76, 76
CMYK: 24, 100, 100, 21 Pantone: 424C
CMYK: 0, 0, 0, 70 Pantone: 1805C
Fonts: Meta Bold Lf Roman
Helvetica Neue 55 Roman
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969598
RGB: 161, 0, 0
RGB: 0, 43, 85
RGB: 51, 51, 51
RGB: 76, 78, 78
RGB: 213, 215, 216
Hex: #A1000
Hex: #002B55
Hex: #333333
Hex: #4C4E4E
Hex: #D5D7D8
Fonts: Meta Book Roman
Arial Regular
16-07-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
totallylegal
Branding Guidelines Naming convention: totallylegal Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C
reversed
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952213
RGB: 23, 95, 165
RGB: 232, 184, 0
CMYK: 90, 59, 29, 9
CMYK: 9, 28, 100, 0
Pantone: 7462C
Pantone: 7406C
Fonts: Chaparral Pro Regular
Aa
Lucida Sans Regular
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952223
RGB: 3, 43, 67
RGB: 26, 68, 98
RGB: 118, 88, 4
RGB: 247, 185, 17
RGB: 0, 0, 0
Hex: #032b43
Hex: #1a4462
Hex: #765804
Hex: #f7b911
Hex: #000000
Fonts: Skolar Regular
Aa
Cambria Regular
Aa
Lucida Sans Regular
25-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP
Workthing
Branding Guidelines Naming convention: Workthing Logo: Use reverse logo on all coloured backgrounds normal
Logo colours: Colour guide must be adhered to at all times
RGB: 0, 0, 0
Adobe Kuler Theme: n/a
RGB: 255, 255, 255
CMYK: 0, 0 , 0, 100 Pantone: Process Black C
CMYK: 0, 0, 0, 0 Pantone:
Fonts: Chaparral Pro Regular
Aa
Lucida Sans Regular
Website colours: Colour guide must be adhered to at all times
Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952223
RGB: 3, 43, 67
RGB: 26, 68, 98
RGB: 118, 88, 4
RGB: 247, 185, 17
RGB: 0, 0, 0
Hex: #032b43
Hex: #1a4462
Hex: #765804
Hex: #f7b911
Hex: #000000
Fonts: Skolar Regular
Aa
Cambria Regular
Aa
Lucida Sans Regular
25-06-2010
T | 0845 468 0568
E | marketing@tmdr.com
W | www.tmdr.com
P | One Canada Square Canary Wharf London E14 5AP