Tyler Balogh / The Factory

If you wear a wig, everybody notices. But if you then dye the wig, people notice the dye. — ANDY WARHOL

THE FACTORY

TYLER BALOGH / SELECTED WORKS

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

If you wear a wig, everybody notices. But if you then dye the wig, people notice the dye. — Andy Warhol

THE FACTORY

TYLER BALOGH / THE FACTORY

CO PY R IG HT © 2 0 1 8 TY L E R B A L O GH

All rights reserved.

Respect copyrights, encourage creativity.

/

For my parents who have inspired and cultivated my creativity.

Thank you for all your support.

DANIEL W ILLIAM BALOGH 1959 - 2017

02

P R OJ E C T

PROJ E C T

Kryolan Cosmetics

Ferrowatt Lightbulbs

C ATE G OR Y

C ATEGOR Y

Print

Packaging

PA G E

PAGE

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030 / 041

04

PROJ EC T

Toji Sake C ATEG ORY

Packaging PAG E

069 / 091

Strand: The Quest For Infinity C ATE G OR Y

Print PA G E

108 / 121

07

P R OJ E C T

PROJ E C T

Hikelopedia App C ATEGOR Y

Mobile App PAGE

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006 / 007

03

PR OJ E C T

Nintendo Brand Guide C ATE GOR Y

Identity PA GE

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05

PROJ EC T

Prtmanteau Survival Kit C ATEG ORY

Packaging PAG E

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Astro Golf Putter C ATEG ORY

Packaging PAG E

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09

08

PROJ EC T

PR OJ E C T

Micro // Macro C ATE GOR Y

Print PA GE

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PROJECT 01

KRYOLAN COSMETICS

BAC K GROU ND

Kryolan cosmetics is a cosmetics company created in Los Angeles as stage and theater makeup.

More recently, Kryolan is favored by an emerging community of drag performers and come into the mainstream media and cable television. This catalogue explores the irreverence of night club performers and is dedicated to the eccentric personalities of drag queens everywhere.

OBJ E C TI VE

To create and develop a edgy forward, colorful, and vibrant visual system for Kryolan cosmetics.

Through brand research and consumer information, a concept of eccentricity is established through vivid color choices and materials with bold imagery and illustration.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Kryolan Cosmetics CLASS

Visual Systems 2 IN STRUCTOR

Eszter Clark MATERIALS

Epson 5 Star Day Glow Acrylic Ink Cosmetic Glitter TOOLS

Adobe Illustrator CC Screen Print Cosmetic Glitter

PROJECT / 01

PROJECT

PROJECT 01

KRYOLAN COSMETICS

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PROJECT 01

KRYOLAN COSMETICS

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PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

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SELECTED WORKS // 2014-2018

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KRYOLAN COSMETICS

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 01

KRYOLAN COSMETICS

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PROJECT 01

KRYOLAN COSMETICS

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PROJECT 01

KRYOLAN COSMETICS

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PROJECT 01

KRYOLAN COSMETICS

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SELECTED WORKS // 2014-2018

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PROJECT 01

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KRYOLAN COSMETI

PROJECT 02

F E R R O WAT T L I G H T B U L B S

BAC K GROU ND

Ferrowatt is one of Germany’s oldest and traditional lighting companies that still specialize in vintage light bulb reproductions. I have created a system reminiscent of vintage packaging using the traditional method of letterpress printing to create a visual and tactile packaging system.

Original Illustrations differentiate a variety of filaments and styles of bulb, which were burned onto photo sensitive polymer plates and printed on a vandercook SP15 printing press.

OBJ E C TI VE

To create a vibrant new package design and system for Ferrowatt Light bulbs. Using traditional and vintage colors and lettering, ferrowatt evokes a sense of nostalgia with a retro flair and a tactile letterpressed finish.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Ferrowatt Lightbulbs CLASS

Package Design 2 IN STRUCTOR

Beau Monroe MATERIALS

Crane’s Lettra 110 lb.

Van Son Holland Rubber Based Ink TOOLS

Letterpress Using Polymer Plates, Vandercook SP15 Printing Press

PROJECT / 02

PROJECT

PROJECT 02

F E R R O WAT T L I G H T B U L B S

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

028 / 029

PROJECT 02

F E R R O WAT T L I G H T B U L B S

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 02 1

FK ER RY O R LO AWNA TCTO SL IMGEHTTI B CU SLBS

TYLER BALOGH / THE FACTORY

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26/27 040 / 041

PROJECT 03

NINTENDO BRAND GUIDE

BACKGROUND

Nintendo is a Japanese gaming company with a rich history, its origins date back to the 16th century when they began creating playing cards and organizing underground gambling rings. It wasn’t until the advent of computer gaming that Nintendo begin creating video games that we know today. This branding system incorporates a playful design to bring Nintendo into the future of gaming while paying homage to their roots ; as a brand guide in the form of un bound cards.

OBJECTIVE

To create a fun, vibrant, new identity for Nintendo and execute as a branding system. Bright vibrant colors and friendly typefaces are used to showcase nintendo’s commitment to fun.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Nintendo Branding Guide C LASS

Branding and Identity 2 INSTRUC TOR

Todd Hedgpeth MATERIALS

Epson Heavyweight 5 star Presentation Paper, Card Dimensions: 5.5” x 11” TOOLS

Adobe Illustrator CC Adobe InDesign CC Epson Artisan 1430 Printer

PROJECT / 03

PROJ EC T

PROJECT 03

NINTENDO BRAND GUIDE

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 03

NINTENDO BRAND GUIDE

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PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 03

NINTENDO BRAND GUIDE

1 1. 1 1. 2 1. 3

Company History USP Competition

2 2. 1 2. 2 2. 3

Formats Integrity Unacceptable Usages

3 3. 1 3. 2 3. 3

Colors Identity On Colored Backgrounds Unacceptable Color Usages

4 4. 1 4. 2 4. 3

Tagline Secondary Graphics Typography

5 5. 1 5. 2 5. 3 5. 4

Print and Multimedia Consumer Items Environment Industry Specific Ninte n do

Nint endo

B ra n d G ui de

Br a nd Guide

2 . 1 I de n ti ty

Cont ents

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

CMYK Breakdown CMYK Breakdown Color is important Color is important to the Nintendo to thestory.

Nintendo story.

Nintendo colors Nintendo are bright, colors playful, are bright, and friendly. playful, and friendly.

The NintendoThe color Nintendo palate iscolor created palate using is created the CMYK using the CMYK color set thatcolor is standard set thatfor is four standard color reproduction. for four color reproduction.

Cl ear S pac e

C le a r S p a c e

4 x

4 x

x

x

Cl ear S pac e

C le a r S p a c e

Pantone 188 Pantone 188 C = 70 M=2 Y = 10 K=0

R = 8 C = 70 G = 187 M = 2 B = 220 Y = 10 K=0

R=8 G = 187 B = 220

Secondary Colors Secondary Colors

Pantone 254 Pantone 254 C = 54 M = 100 Y=0 K=0

R = 139 C = 54 G = 40 M = 100 B = 144 Y = 0 K=0

R = 139 G = 40 B = 144

Ninten do

Ninte n do

Ninte n do

Ninte n do

Ninte n do

Minimum Size = Minimum 10 mm Size = 10 mm

Process Magenta Process Magenta B ra n d G ui de

B ra n d G ui de

2 . 1 I de n ti ty

2 . 2 I de ntity

2 . 2 I de ntity

R = 236 G=0 B = 140

Pantone 1375 Pantone 1375 C=0 M = 50 Y = 100 K=0

R = 247 C = 0 G = 148 M = 50 B = 30 Y = 100 K=0

R = 247 G = 148 B = 30

Pantone 375 Pantone 375 C = 48 M=0 Y = 100 K=0

R = 146 C = 48 G = 200 M = 0 B = 62 Y = 100 K=0

R = 146 G = 200 B = 62

3 . 1 Color

B ra n d G ui de

2 . 1 I de n ti ty

R = 236 C = 0 G = 0 M = 100 B = 140 Y = 0 K=0

Brand G uid e

B ra n d G ui de

C=0 M = 100 Y=0 K=0

PROJECT 03

NINTENDO BRAND GUIDE

Gradations Gradations The Nintendo The Nintendo brand allows brand forallows color gradation for color gradation but but only in a specific only in aorder. specific order.

Hello Hero!

Hello Hero!

The Nintendo The Nintendo brand uses brand the Hero usestypeface the Hero in typeface two in two weights. This weights. typeface This designed typeface designed by the FontFabric by the FontFabric type foundry, type this foundry, sansthis serifsans typeface serif typeface features features round characters, round characters, short x-height, short x-height, and rounded and rounded strokes making strokes itmaking fun andit friendly. fun and Type friendly. should Type should be upper-lower be upper-lower case in most case usages in mostexcept usagesforexcept for headlinesheadlines and largeand type. large type.

Full Gradation Full Gradation

Pantone 188 Pantone 188

Pantone 375 Pantone 375

C = 70 M=2 Y = 10 K=0

C = 48 M=0 Y = 100 K=0

R =C8= 70 =2 G =M187 = 10 B =Y220 K=0

R=8 G = 187 B = 220

= 48 R =C146 =0 G =M200 = 100 B =Y62 K=0

R = 146 G = 200 B = 62

Aa Bb Aa Cc BbDd Cc Ee Dd Ee Ff Gg Ff Hh Gg IiHh Jj IiKkJjLlKk Ll MmMm Nn Oo Nn Pp Oo Pp Qq Rr QqSs RrTt SsUu Tt Vv Uu Vv WwWw Xx Yy Xx&Yy Zz& Zz 1 2 31 42 53 64 75 86 97 08 9 0 $ ¥$ €¥ ° %€* ° ! %? *@! ? @ () {} [] () |{}\/[] ‹›| \/ – —‹› ~– ;—: ~ ; :

Hero Light Hero Light 18/50/20 p t18/50/20 p t

Pantone 375 Pantone 375

Pantone 1375 Pantone 1375

C = 48 M=0 Y = 100 K=0

C=0 M = 50 Y = 100 K=0

= 48 R =C146 =0 G =M200 = 100 B =Y62 K=0

R = 146 G = 200 B = 62

=0 R =C247 = 50 G =M148 = 100 B =Y30 K=0

R = 247 G = 148 B = 30

Hero Regular Hero Regular

= 54 R =C139 = 100 G =M40 =0 B =Y144 K=0

R = 139 G = 40 B = 144

Hero Re gul ar 70/ 75 pt Full Gra dation

C = 54 M = 100 Y=0 K=0

3 . 1 Color

R = 236 G=0 B = 140

3 . 1 Color

=0 R =C236 G =M0= 100 =0 B =Y140 K=0

Aa Bb Aa Cc Bb Dd Cc Ee Dd Ee Ff Gg Ff Hh Gg IiHh Jj IiKkJjLlKk Ll Mm Mm Nn Oo Nn Pp Oo Pp Qq Rr QqSs RrTt SsUu Tt Vv Uu Vv WwWw Xx Yy Xx&Yy Zz& Zz 1 2 31 42 53 64 75 86 97 08 9 0 $¥$ €¥ ° %€* ° ! %? *@! ? @ () {} [] () |{}\/[] ‹›| \/ – —‹› ~– ;—: ~ ; :

18/50/20 p t18/50/20 p t

Process Magenta Process MagentaPantone 254 Pantone 254 C=0 M = 100 Y=0 K=0

4 . 2 Support System

R = 236 G=0 B = 140

Brand G ui d e

=0 R =C236 G =M0= 100 =0 B =Y140 K=0

Ninte n d o

R = 247 G = 148 B = 30

4 . 2 Support System

C=0 M = 100 Y=0 K=0

=0 R =C247 = 50 G =M148 = 100 B =Y30 K=0

Brand G ui d e

Process Magenta Process Magenta

C=0 M = 50 Y = 100 K=0

Ninte n d o

Pantone 1375 Pantone 1375

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face in two FontFabric e features d rounded pe should except for

Ll

Vv

0

Brand Guide 4 . 2 Su pport Sys tem

Hero Re gul ar 70/ 75 pt Full Gra dation

:

4 . 2 Support System

0

Ninte n d o

Vv

Brand G ui d e

Ll

Ninte n d o

;:

C E PROJECT 01

2

三

二 9

3

九

10

三

3

Q U E E N

J A C K

A C E 八

二

十

4

四

八 8

十

2

A C E

七

10

四

4

10 8 9 6 5 7 六 七 五

7

九

九

六

9

十

J A C K

二

女 王

八

2

8

三

七

3

7

A C E

Q U E E N

J A C K

六

KRYOLAN COSMETICS

四

A C K

4

王

2

6

七

Q U E E N

J A C K

A C E

七

8

八

二

A C E

9

九

10

二

3

2

7

7

9

三

八

六

八

8

J A C K

8

九

六 女 王 6

女 王

七

9

5

五

K I N G 五

7

十

女 王

5

六

二

Q U E E N

SELECTED WORKS / 2014-2018

2

K I N G

6

C E

三

K I N G 五

/ THE FACTORY

A C K

A C E

5

王

Q U E E N

U E E TYLER BALOGH N

J A C K

I N G

九

PROJECT 01

KRYOLAN COSMETICS

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PROJECT 03

NINTENDO BRAND GUIDE

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Nintendo of America 2000 Bridge Pkwy #200 Redwood City, CA 94065 nintendo.com

Nintendo Customer, At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.

We feel an equal commitment toward our employees. We want to maintain an atmosphere in which talented individuals can work together as a team. Commitment and enthusiasm are crucial to the high quality of our products and support services. We believe in treating our employees with the same consideration and respect that we, as a company, show our customers.

Sincerely, Tatsumi Kimishima

P• President

nint endo.co m Nintendo of America 2000 Bridge Pkwy #200 Redwood City, CA 94065

Tyler Balogh 2360 Mission St. Apt. 1 San Francisco, CA 94110

TYLER BALOGH / THE FACTORY

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Tatsumi Kimishima President

2000 Bridge Pkwy #200, Redwood City, CA 94065 nintendo.com 650 • 226 • 4040 kimishima@nintendo.com

PROJECT 03

NINTENDO BRAND GUIDE

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 03

NINTENDO BRAND GUIDE

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 04

TOJI SAKE

B A CK GRO U N D

Toji Sake is a concept brand developed as an innovative packaging experience. The name “Toji� refers to the sake brew master who contain the experience and wisdom of sake making which has been passed down as an age-old tradition spanning hundreds of years. The packaging is meant to invoke nostalgia of traditional Japanese noh masks while looking forward to innovation and futurism. Noh masks of different characters differentiate the variety of sake.

O B JE CT I VE

To create a new innovative packaging experience for a conceptual sake brand. Toji sake explores new and innovative modeling techniques to create truly unique packaging. A laser cut an etched box houses a 3d printed bottle and sake cup, which also acts as a lid for the bottle.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Toji Sake C LASS

Package Design 3 INSTRUC TOR

Tom McNulty MATERIALS

Resin 3D Print Found Glass Bottles Vinyl Labels Cherry Wood Laminate TOOLS

Adobe Illustrator CC, Auto CAD, Powder Bed and Inkjet 3D printer, CNC Router, CO2 Laser Cutter, Epson Label Printer

PROJECT / 04

PROJ EC T

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 04

TOJI SAKE

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 01

KRYOLAN COSMETICS

純 米 酒

濁 り 酒

濁 り 酒

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

吟 醸 酒

24/25

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 04

TOJI SAKE

TYLER BALOGH / THE FACTORY

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PROJECT 01

KRYOLAN COSMETICS

SELECTED WORKS / 2014-2018

PROJECT 01

KRYOLAN COSMETICS

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PROJECT 05

P O R T M A N T E A U S U R V I VA L K I T

B A CK GRO U N D

Portmanteau is a concept brand that contains various products for Gentlemen. A portmanteau is a large trunk or suitcase, typically made of stiff leather and opening into two equal parts. It also is linguistic blend of words, in which parts of multiple words or their phones are combined into a new word. The system is sophisticated, elegant, and masculine with the items contained in a briefcase with gold foil and metallic paper; a combination of elegance and masculinity.

O B JE CT I VE

To create a brand and packaging system of beauty and wellness products packaged as a Gentleman’s “survival kit”. Portmanteau uses elegant illustration on metallic paper as well as gold foil on leather to create a juxtaposition of vintage materials with modern elegance.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Portmanteau Survival Kit C LASS

Package Design 2 INSTRUC TOR

Christine George MATERIALS

MOAB Slickrock Metalic Silver 300 Paper, Found Objects, Gold Foil TOOLS

Adobe Illustrator CC, Epson 1430 Inkjet Printer

PROJECT / 05

PROJ EC T

PROJECT 05

P O R T M A N T E A U S U R V I VA L K I T

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 05

P O R T M A N T E A U S U R V I VA L K I T

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

14

13

1 11

12

9

10 2

3

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Cocktail Kit Cigar Adhesive Bandages Aneseptic Wipes After Shave Hand Salve Beard Oil Bar Soap Miustache Wax Boar Hair Shaving Brush Emergency Bowtie Cuff Links Breath Mints Straignt Raxor

4

5

6

7

8

PROJECT 05 1

KR P O YR OT LMAANN TCEOASUM ES TU IRCVSI V A L K I T

TYLER BALOGH / THE FACTORY

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PROJECT 05

P O R T M A N T E A U S U R V I VA L K I T

TYLER BALOGH / THE FACTORY

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PROJECT 05

P O R T M A N T E A U S U R V I VA L K I T

TYLER BALOGH / THE FACTORY

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PROJECT 05 1

KR P O YR OT LMAANN TCEOASUM ES TU IRCVSI V A L K I T

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 05

Playing Cards

P O R T M A N T E A U S U R V I VA L K I T

Playing Cards

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Tobbacco

rp

e

Tea Tree Mus tache Wax

al

ve

1 f l oz / 30 m l

Pe

Eau de Cologne.

tH rmin and S

Vannill a

Eau de Cologne.

CIGAR

1 f l oz / 30 m l

PROJECT 06

STRAND: THE QUEST FOR INFINITY

B A CK GRO U N D

In String Theory, the elementary particles we observe in particle accelerators could be thought of as musical notes or excitation modes of elementary strings. Strand is a scientific book which observes a quantum world of the particles that make up all matter. by using the analogy of music we can better understand the behavior of these particles.

O B JE CT I VE

To create a scientific coffee table book with a focus on typography to convey a concept. Strand uses an abstraction of musical properties to help describe a quantum theory of all things.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Strand: The Quest For Infinity C LASS

Typography 3 INSTRUC TOR

Ariel Grey MATERIALS

Mohawk Smooth 80lb TOOLS

Adobe Illustrator CC, Adobe InDesign CC, Epson 1430 Inkjet Printer

PROJECT / 06

PROJ EC T

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

PROJECT 06 1

KR S TR Y OA LN AD N: TCHOES M Q EU TE ISCTS F O R I N F I N I T Y

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 06 1

KR S TR Y OA LN AD N: TCHOES M Q EU TE ISCTS F O R I N F I N I T Y

TYLER BALOGH / THE FACTORY

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PROJECT 06 1

KR S TR Y OA LN AD N: TCHOES M Q EU TE ISCTS F O R I N F I N I T Y

TYLER BALOGH / THE FACTORY

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PROJECT 06 1

KR S TR Y OA LN AD N: TCHOES M Q EU TE ISCTS F O R I N F I N I T Y

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 06 1

KR S TR Y OA LN AD N: TCHOES M Q EU TE ISCTS F O R I N F I N I T Y

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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PROJECT 07

HIKELOPEDIA APP

B A CK GRO U N D

Hikelopedia is a concept app that uses recognition software to identify plants and animals in the wild. Hikelopedia downloads information when the user is connected to wifi and allows for use when in areas that do not have cellular service. The app works off the idea of being able to use your phone anywhere anytime. It is fun and educational and enriches your outdoor activities.

O B JE CT I VE

To create a brand and innovative phone app. Hikelopedia can be used anywhere anytime to identify wildlife on the users outdoor adventures. Hikelopedia used nostalgic vintage typography and colors to resemble an old pocket nature guide.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Hikelopedia App C LASS

Visual Systems 1 INSTRUC TOR

Megumi Kiyama TOOLS

Adobe Illustrator CC, Adobe Photoshop CC

PROJECT / 07

PROJ EC T

PROJECT 07

HIKELOPEDIA APP

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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H Typeface:

Wooden Nickle

Gradation from: Pantone7578C Hex #F2652C Pantone2011C Hex #F79226

PROJECT 07

HIKELOPEDIA APP

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

HIKELOPEDIA

PROJECT 07

HIKELOPEDIA APP

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PROJECT 08

ASTRO GOLF PUTTER

B A CK GRO U N D

The Astro project is a collaborative project with industrial designer Tomasso Vielmo, to design an interactive packaging system for a unique golf putter. Tomasso designed the putter for the future of golf, and so the packaging reflects a modern space look and feel. The Astro box is designed to be able to unfold and use the box as a putting green to calibrate the putter.

OBJECTIVE

To create a brand the Astro Golf Putter. Astro design uses bold colors and mathematical info graphics to be able to calibrate the product when the user opens the packaging.

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

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Astro Golf Putter C LASS

Package Design 3 INSTRUC TOR

Tom McNulty MATERIALS

Epson Satin Paper Clear Acrylic Earth Magnets TOOLS

Adobe Illustrator CC, CO2 Laser Cutter, Epson Plotter

PROJECT / 08

PROJ EC T

PROJECT 01

KRYOLAN COSMETICS

TYLER BALOGH / THE FACTORY

SELECTED WORKS / 2014-2018

performance putter

-30

-25

L

-20

-15

-10

-5

TRUE

+5

+10

+15

R 5

10

5

10

+25

L

+20

R

+30

performance putter

+

PROJECT 08 ASTRO GOLF PUTTER

performance p

performance putter

-30

-25

L

-20

-15

-10

-5

TRUE

+5

+10

+15

+20

+25

20

20

R

15

15

+30

performance putter

+

L−1.5

R+1.2

TYLER BALOGH / THE FACTORY SELECTED WORKS / 2014-2018

putter p

PROJECT 08

ASTRO GOLF PUTTER

20// 17astro vista performance putter

SPECIFICATIONS LOFT

3.5

LIE

70˚

LENGTH HEAD MATERIAL OFFSET GRIP WEIGHTS

33”, 34”, 35” 303 STAINLESS STEEL FULL SHAFT BLACK MATADOR MIDSIZE 11” 2 X 20 GRAMS (33”) 2 X 15 GRAMS (34”)

PRO SERIES 2017

2 X 10 GRAMS (35”)

DUAL PURPOSE ALIGNMENT SYSTEM Confidence at address is enhanced by the combination of each Futura’s milled topline sight line, which aligns with the putter’s sweet spot, and the back flange rail alignment components that frame the ball.

performance putter

COUNTERBALANCED DESIGN

Vibration Dampening System

Crafted using the tour player-preferred weight combination of an

fuses the 303 stainless steel performance-matched inlay to the

additional 50 grams in the head and 50 grams counterbalanced at the

stainless steel mainframe and lets Scotty dial in a soft but solid feel

grip-end of the shaft, the stroke is slowed down and stabilized. Dual

that is unmatched.

Balance putters deliver an extremely solid and stable putting experience and an alternative to anchoring.

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ASTRO GOLF PUTTER

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PROJECT 09

M I C R O // M A C R O

B A CK GRO U N D

“Micro//Macro� is a typographic exploration of micro-organisms and the small unseen living creatures all around us. The book acts as a lens in which one can view this microscopic world and better understand the beauty and wonder of a tiny world. Micro / Macro is a book which acts as a living organism, which in the begging, becomes infected and harbors these microorganisms.

O B JE CT I VE

To create a scientific coffee table book with a focus on typography to convey a concept. Micro / Macro uses an abstraction of microscopic imagery to explore an otherwise unseen world.

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Micro//Macro C LASS

Typography 3 INSTRUC TOR

Ariel Grey MATERIALS

Mowhawk 80lb TOOLS

Adobe Illustrator CC, Adobe Indesign CC, Epson 1430 Inkjet Printer

PROJECT / 09

PROJ EC T

PROJECT 09 1

K RI CY RO OL A// M N CMOASC M R EO T I C S

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K RI CY RO OL A// M N CMOASC M R EO T I C S

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K RI CY RO OL A// M N CMOASC M R EO T I C S

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PROJECT 01

SP E CI A L T H A N K S

To my mother, who has supported me and always belived in me.

To Bryan, you are my brother and best friend. I love you.

To Erin and Nick.

KRYOLAN COSMETICS

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Mary Scott Tom McNulty Eszter Clark Roland Young Todd Hedgpeth Christine George Brandie Grogan Chris Rolik Carrie Ann Plank Macy Chadwick John Dobson Mark Reynolds

THANK YOU

TO MY INSTRUC TORS

PROJECT 01

COPYRIGHT © 2018 ALL RIGHTS RESERVED. No part of this publication may be reproduced, or stored in retrieval system or transmitted inany for digitally or physically without getting prior permission from Tyler Balogh.

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The Factory D ESIG N

Tyler Balogh PHOTOG RAPHY

Tyler Balogh INSTRUC TOR

Mary Scott C AMERA

Canon EOS Rebel SL1 PRINTER

Graphic Imagery San Francisco, CA

BIND ING

The Key Oakland, CA TYPEFAC E

Blender Book Blender Bold

COLOPHON

BOOK TITLE

PROJECT 01

KRYOLAN COSMETICS

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TY L ERB A L O GH DE SI GN .CO M