INSTITUTIONAL LOGO & WORDMARK

from Brand & Identity Standards Manual

INTRODUCTION

College Name

Many colleges and universities use their initials as their visual identifier and TJC is no exception. The name should appear as “TJC” on all college publications, marketing endeavors, pieces and collateral as well as communications. “Tyler Junior College (TJC)” may be spelled out elsewhere if further clarification is needed.

For state and federal reporting purposes, “Tyler Junior College” may be used followed by parenthetical “TJC.” E.g., “Tyler Junior College (TJC).”

Institutional Colors

All TJC logos and wordmarks are comprised of specific colors selected from the Pantone Matching System (PMS).

The official colors for all TJC logos or marks are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116).

PMS: PROCESS BLACK

CMYK: 60.40.40.100

RGB: 0.0.0

HEX: 231F20

PMS: 116

CMYK: 0.15.94.0

RGB: 255.205.0

HEX: FFCD00

When reproducing the logo in four-color process (CMYK), three-color process (RGB), or for the web (HEX) the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”

NOTE: The Harry the Hawk Mascot logo has additional colors defined on page 24

Correct Color Usage

Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

• When printing over a white or light background, the logo should be reproduced in full color.

• When appearing on a white or gold background, the logo must be printed in black or full color.

• When appearing on a black background, the logo appears reversed out in white or “TJC Gold (PMS 116).” Otherwise, the two-color logo must be used.

• Overprints should be on recognizable TJC colors and not on competitor schools’ colors.

Black/White Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

• When appearing on a white or gold background, the logo must be printed in black.

• When appearing on a black background, the logo appears reversed out in white.

Institutional Logo

The TJC Institutional Logo is the primary visual identity mark of the institution and is to be used on all stationery, merchandise, printed publications and digital applications intended for on- or off-campus use.

The logo always contains both the wordmark and the icon; but in certain approved applications, the icon may be used independently from the wordmark.

This logo is to be used in a stand-alone state only and may not be used with any other design elements.

Logo Sizing

The recommended minimum reproduction size of the TJC logo is 1.5’’ in width. Reducing the logos further would compromise legibility and the integrity of the logo reproduction.

If the reproduction of the TJC logo is smaller than 1.5”, then the TJC Wordmark should be used.

Incorrect Logo Usage

INCORRECT USAGE [SKEWING OR ROTATING

To ensure visual consistency and promote recognition, the TJC logo must not be altered in any way. Below are examples of some, but not all, incorrect usages of the logos. Logo proportions are not to be tampered with. No increase of width or height to fit spacing needs.

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [SKEWING OR ROTATING

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [REMOVING OR MOVING

INCORRECT USAGE [SCREENING OR CHANGING

INCORRECT USAGE [REMOVING OR MOVING

INCORRECT USAGE [SCREENING OR CHANGING Lorem

Institutional Wordmark

The TJC Institutional Wordmark is the secondary visual identity mark of the institution and can be used on all merchandise, printed publications and digital application intended for on- or off-campus use.

The Institutional Wordmark must be used if “TJC” is used in a design.

Safe Zones

The TJC Institutional Wordmark has a safe zone intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

When the TJC Institutional Wordmark is incorporated into a design, its placement must respect the safe zone defined as being — on all sides — to the “height of the leg in the letter T.”

Outdated Logos

The TJC visual identity system introduced in the summer of 2016 is the official identity system for the campus. Older designs that were created by or commissioned by TJC have been withdrawn from circulation. The outdated logos at right are not to be reproduced on any new publications or literature. On websites, replacement of outdated logos should be part of any planned update or redesign.

Any existing logo for any groups, organizations or departments that incorporate any part of an outdated logo must resubmit to TJC Marketing for approval to use.

Use of Institutional Logo with Location/School/Department/Program Names

The TJC logo is the approved logo for all College programs, departments and locations, with the exception of the College seal and the institutional athletic logo.

TJC Marketing must approve all logo use and supply the digital logo files.

Use of Institutional Logo and Wordmark with Organizational Icons and Patches

There are a handful of organizations at TJC with an approved icon for marketing and/or uniform use. Groups may not use icons that have not been approved by TJC Marketing.

Approval and artwork must be obtained through TJC Marketing. Approved organizational icons are shown below.

Font

Logo Typeface

The official logo typeface is the Lato family of fonts. This font family is loaded on all TJC devices. Please contact TJC Marketing for information on obtaining the typefaces.