In preparation of the upcoming 2012 Earth Hour event on April 22nd, photographer Ziv Sade showcases his perspective of darkness. Ziv Sade is an independent photographer who specializes in fashion, portrait, advertising and documentary photography. He works with a variety of publications and companies, creates video clips and takes part in global projects. “To me, every step and every gaze is a frame in its own right – everything can be photographed, everything is fascinating and rich in information. Sometimes it’s hard to get to know everything on a visual, emotional and practical level, which is why I spend most of my life floating in space, moving in and out of touch”. Ziv also shot TYP’s music video "This is (how we see) TLV”.