ISTD Specification - Yan Yeh Yine

YAN YEH YING BELIEVE Strategy & Specification

Contents Strategy 5 Specification

Margins 7 Grids 7

Chapter Titles 8 Credits 8 Rule 8

Page Header 9 Strokes 9 Headlines 9 Data 9 Quotes 10

Stroke Deviders 10

Body Copy 10

Folio 10 Politicians 10 Parties 10 Organizations 10 Reference 11

Special Characters 12

Strategy & Specification

Strategy My self-directed study topic as part of my BA(Hons) Graphic Design degree is to investigate propaganda art and persuasive images. I decided to respond to the ‘Fakery’ brief as it related to and was appropriate to my topic. Lie is one of the synonyms for ‘fake’.

Politicians use selective messages as a propaganda tool to communicate with ‘the people’, which can often be perceived as lies when the public no longer trust in them. The ‘Big Lie’ technique used by politicians in the past continues to be practiced today. My aim is to surprise the audience by showing the lies told by politicians alongside the truth to make the audience think about which they chose to believe. The book itself could be seen as a propaganda tool to invite an audience to read the whole publication.

In order to create the book, I have researched the lies told by politicians from different regions which revealed similar techniques used to tell these ‘untruths’. This shows that false promises from politicians are almost the same no matter where the region or historical context. The lie is sometimes so powerful that the people of a whole nation choose to trust in them. George Orwell’s 1984 and newspeak language have been used as the main reference point for developing the concept and narrative thread.

The book is introduced with the word ‘Believe’ with a transparent cover wrap around. Once the transparent cover is removed, the word ‘Lie’ is left to reveal the underlying concept, and the introductory quote simplifies the principle of believing in the

lies/untruths. Each chapter has been separated by different ‘Big Lie’ techniques used by Adolf Hitler, Joseph Goebbels and George Orwell.

The main typeface used in the book (Din 1451 Std) is employed for headlines to create similar styles as the headlines for the contemporary propaganda posters. Page by page, the headlines create a consistent technique that may be perceived as a subtle brain washing approach which confront sthe reader. Strong colours such as red and yellow are used to create attention and alert the readers to messages of importance or significance. The typeface Mr Eaves is used for some quotes as a minor and body text typeface to distinguish itself from the bolder headlines. I have also created an English typeface based on Chinese characters and Chinese Propaganda posters which is used specifically for the Chinese political spreads in order to communicate more effectively and appropriately .

The book ends with George Orwell’s quote as a closing summary of the ideas explored throughout the publication and the possible reasons for why the public believe in the ‘Big Lie’. It leaves a space of ‘imagining’ for the reader to distinguish for themselves the actual truth of the book. This publication that questions the reader to rethink about the everyday promises by today’s politicians, often being fooled by the power of mass produced messages.

Believing or not believing, it depends on the the audience’s perception.

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Strategy & Specification

Specification Margins / Grids

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b

c

d

a b c d e f g h e

Top Margin Inside Margin Outside Margin Bottom Margin Baseline Grid Gutter Page Header Margin Folio Margin

= 20mm = 25mm = 20mm = 20mm = 4mm = 13mm = 13mm

f

g

BELIEVE

7 h

*Attached : Verso Grid and Recto Grid Pullout

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Strategy & Specification

Specification Chapter Titles / Credits / Rule

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c

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a b c

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Chapter Titles : DIN 1451 Std, Engschrift, 49pt/52pt leading, Colour - Paper, 106mm Measure, Align Centre Credits : Mr Eaves Mod OT, Regular, 29pt, Colour - Paper, 106mm Measure, Align Centre Rule : 4pt x 106mm, Colour - Paper

Strategy & Specification

Specification Page Header / Strokes / Headlines / Data a

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c

d

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a b c

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Page Header : DIN 1451 Std, Engschrift, 12pt, Colour - 100% Black (B, E, V : colour fade off from page to page), Align Centre Strokes : 1pt x 11mm, Colour - 100%black Headlines : DIN 1451 Std, Engschrift, 49pt/60pt/74pt/98.2pt/123pt depending on nature of headlines, Colour - M100 Y100 K10 / M13 Y54 depending on nature of headlines, Measure Varies, Align Varies Data : DIN 1451 Std, Engschrift, 74pt/172pt/197pt depending on nature of data, Colour - M100 Y100 K10 / M13 Y54 depending on nature of data

9

Strategy & Specification

Specification Quotes / Stroke Deviders / Body Copy/ Folio / Politicians / Parties / Organizations

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b c

e

d

a b c d e

10

Quotes : Mr Eaves Mod OT, Bold, 30pt/32pt leading, Colour - M100 Y100 K10, Align Left Stroke Deviders : 4pt x Length Varies, Colour - M100 Y100 K10 Body Copy : Mr Eaves Mod OT, Regular, 15pt/17.5 Leading, Colour - M100 Y100 K10, Measure Varies, Align Varies Folio : DIN 1451 Std, Engschrift, 12pt, Colour - 100% Black, Align Centre Politicians/Parties/Organizations : DIN 1451 Std, Engschrift, 36pt, Colour - M100 Y100 K10, Align Left

Strategy & Specification

Specification Reference

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a b c d e

Reference Headline : Mr Eaves Mod OT, Bold, 49pt, Colour - 100% Black, Align Left Reference Titles : Mr Eaves Mod OT, Heavy, 13pt/17.5pt leading, Colour - 100% Black, Align Left Reference Links : Mr Eaves Mod OT, Regular Italict, 13pt/17.5 leading, Colour - 100% Black, Align Left Reference Pages : DIN 1451 Std, Engschrift, 13pt/ 17.5 leading, Colour - 100% Black, Align Left Reference Names : Mr Eaves Mod OT, Bold, 13pt/17.5 leading, Colour - 100% Black, Align Left

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Strategy & Specification

Specification Special Characters

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a

12

Special Characters