typeguide3_caitlynmanning

2

type guide logos&logotypes

caitlyn manning

destination seven:

kitchen appliances Most appliances need to be easy to read on silver and white surfaces, so the typefaces are usually bold and black. Some of the typefaces have added elements to make the brand pop-out more than the competitor, while others keep it plain and simple. All are meant to not take away from the appliance itself, but a subtle reminder of what comany makes it.

Sanyo adds what appears to be grill lines to their brand to give it added flair

Broan makes use of the house as means of making their brand stand out as within the home

destination eight:

history books

The type face in this book is probably trying to make a reference to this french eloquence by using a condensed typeface

Many of these history books are European history books. Since they are all different countries they all have different typefaces to go alone with how the front of the book appears. Most of the books in this example have a lot of red within them. Part of this could be because a lot of them are dealing with Russian history and therefore making a reference to communism. It’s also interesting to notice those who are designing the book cover to go witht the time period and which ones are giving this history a modern look. Between serids and mix-match colors, all these books have a diverse style to a diverse time in history.

This book is referencing to Communism with black, red, and “dirty� yellow. The different size type makes the hierachy altared to fit the books meaning inside.

destination nine:

board games Board games are typically for the family therefore they must appeal to this demographic. All the typefaces used in these board games reflect the game itself. Whether this is through a rounded typeface for the rounded pieces used or the sharp edges to reflect the board used it. The color of the text seems to all be black and white to contrast with the color and images used on the front.

Monopoly uses a 3-D effect by contrasting red, black, and white

Scrabble connects its letters to make a reference to the game itself

destination ten:

specialty gifts All these specialty gifts are found in a restaurant. They’re not necessarily homemade but the manufactures wish to give off this vibe. Therefore ever brand name is made differently and attempted to give its own identity. All are meant to look as though the product is desirable therefore many of the typefaces have a serif implying a “fancy” feel.

All these gifts are meant to grab the customer’s attention and do it in a way that almost makes one look at all the different brands and choose the best designed.

Fleurs makes use of a serif typeface and large kearning to get across a small French boutique feel

God’s Heart uses the colors gold and silver (seen in their jewelry) to make a heart out of the letters “GOD”

destination eleven:

chocolate chips Andes uses the imagery of the mountains to make a reference to their name and quality

Ghirardelli uses the eagle and gold to make their chocolate appear more desirable compared to the rest

To the average customer, all chocolate chips are the same. However these brands wish to compete to make theirs the better brand. Each brand has a different typeface that they use in order to all look drastically different. Most use serifs, just in various ways. Toll House uses filler in their serif typeface in order to repeat the yellow while Ghiradelli uses a gold outline to show that they are the “best�. Some have the image of their brand upon their wrappers. Hershey’s uses a chocolate made font in order to show what it is, while Andes makes use of the mountain imagery to make their product the most desirable.

destination twelve:

candles All these candles aren’t homemade by artists, but they would like to portray this by making their branding different then one you’d see in a department store. While some try to have typefaces and color reminiscent to nature, others wish to look elegant and as if this candle will make your house worth more. By using these typefaces that separate each other, the product becomes more than just a candle and separated itself from brand name ones.