DESIGN AND IDENTITY GUIDELINE WE BELIEVE IN BEST 11/17/2015
CONTACT Address
Phone & More Info
Online Information
Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States
Phone 1: +0 111 2222 333 Phone 2: +0 111 2222 333
Email 1: info@optimusdesign.com Email 2: premade@optimus-inc.com
Fax:
Web:
O D Optimus Design.Inc
+0 111 2222 333
www.optimusdesign.com
Optimus Design.Inc Confidential
BRAND GUIDELINE
Design and Visual Identity Guidelines
BRAND
content TABLE OF
PAGE 04 | SECTION 01 | BRAND MANUAL INTRODUCTION PAGE 08 | SECTION 02 | BRAND ELEMENTS PAGE 12 | SECTION 03 | BRAND LOGO PAGE 13 | SECTION 03 | LOGO ELEMENTS PAGE 14 | SECTION 03 | CLEAR SPACE AND SIZE
PAGE 17 | SECTION 03 | TYPE HIERARCHY PAGE 18 | SECTION 03 | BRAND COLORS PAGE 20 | SECTION 03 | ACCEPTABLE BACKGROUNDS PAGE 21 | SECTION 03 | LOGO PLACEMENT PAGE 22 | SECTION 04 | SUMMERY AND CONTACT
GUIDELINE
PAGE 16 | SECTION 03 | FONT INFORMATION
01 OPTIMUS BRAND BASICS 1.1 Introduction 1.2 Our Mission 1.3 Brand Promises
1.1 INTRODUCTION CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE More than a name or a logo. More than a name or a logo on a box. And more than what the box contains. What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive. The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures. The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.
Optimus Design.Inc
1.2 OUR MISSION
“
“
Our corporate mission and positioning, as well as our brand platform, reflects the design heritage.
Optimus Design.Inc revolutionizes how the world dig for creative ideas to design.
Optimus Design.Inc has established a strong brand identity. Our products have earned a reputation for quality and excellence that few can rival.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Page 6
2015 / Version 4.0 / Optimus Design.Inc
Optimus Design.Inc
1.3 BRAND PROMISE
Optimus
BRAND PROMISE
The Optimus brand promise directly addresses the customer’s desire for design in life and at work. Our brand promises to every customer: Optimus Design.Inc enables people and organizations to dig creativity through design. We believe exploring creativities are:
AVAILABLE
COMPELLING
EASY-TO-USE
Readily available to the
Optimus Design.Inc provides
Interactions and transactions
customer any time, anywhere
the best graphic items which
are easy anywhere based on
based on their choice. We are
are more interactive, ready to
their choice. We are offering
offering customers premade
meet perpose and entertaining.
customers premade and
and custom made design
Beacause we worth your time.
custom made design option so
option so that customer can
With us customers experience
that customer can take decision
take decision based on their
unlimited customization
based on their demand. As
demand. As example - if any
offers. Here customer can
example - if any customer want
customer want any graphic
make order fully customized
any graphic item instantly to
item instantly to choose from
graphic items and more. Lorem
choose from a bunch of already
a bunch of already designed
Ipsum is simply dummy text
designed items and may
items and may customize a
of the printing and typesetting
customize a little bit; then our
little bit; then our premade
industry . Lorem Ipsum has
premade offer is the perfect
offer is the solution.
been the industry’s standard.
solution for them.
Optimus Design.Inc / Version 4.0 / 2015
Page 7
02 OPTIMUS BRAND ELEMENTS 2.1 Guide to Fit In 2.2 Identity Elements
Optimus Design.Inc
2.1 GUIDE TO FIT IN HOW TO FIT IN THIS GUIDE Optimus brand have a portfolio of world-class designs and experts. With our design elements
O D Optimus Design.Inc
and principles, we use to communicate a collective vision to our valuable customers, all over the
LOGO
COLOR
world. These guidelines cover both the shared design
Aa
elements are used by Optimus brands and our unique product brands.
TYPE
Optimus Design.Inc / Version 4.0 / 2015
IMAGERY
Page 9
Optimus Design.Inc
2.2 IDENTITY ELEMENTS LOGO
COLOR
O D Optimus Design.Inc
TYPE
Open Sans Regular Open Sans Semi Bold Open Sans Bold Open Sans Bold Italic
TILE
LAYOUT GRIDS O D
CONTENT GRIDS
Optimus Design.Inc
Awesome Headline Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
O D
Page 10
Optimus Design.Inc
2015 / Version 4.0 / Optimus Design.Inc
Optimus Design.Inc
2.2 IDENTITY ELEMENTS PHOTOGRAPHY
ILLUSTRATION
Optimus Design.Inc / Version 4.0 / 2015
Page 11
03 OPTIMUS BRAND LOGO 3.1 Logo Elements 3.2 Clear Space and Minimum Size 3.3 Font Information 3.4 Type Hierarchy 3.5 Color Variations 3.6 Acceptable Backgrounds 3.7 Logo Placement
Optimus Design.Inc
3.1 LOGO ELEMENTS The Ultimate
REPRESENTATOR of Optimus Brand Introduction of the logo
The Optimus corporate logo is
of our corporate identity that
playing role as representator
ensure our strong existance
of our company, our people,
and reperesents our company,
and our brand to the world.
our people, and our brand
The logo is a valuable corporate
to the world. The logo is a
asset that must be used in the
valuable corporate asset that
proper and approved way. Our
must be used in the proper and
orporate logo is d building block
approved way of designing.
The Optimus brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used Open Sans typeface to brand our products and marketing communications. It also directly addresses the Optimus Design.Inc brands inner feeling of design in life and at work. The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query please contact support@optimusdesign.inc.com
SYMBOL
LOGOTYPE
Optimus Design.Inc LOGO
Optimus Design.Inc / Version 4.0 / 2015
Page 13
Optimus Design.Inc
3.2 CLEAR SPACE & SIZE
1 TO FIT IN CLEARSPACE To ensure the legibility we let the logo breath by giving it some clear space. The minimum clear space that must be covered by
O
/ 2O
/ 2O
1
1
Optimus Design.Inc / 2O
1
/ 2O
1
the half of the height of full logo; or half of the blue colored capiatal letter O.
2 MINIMUM SIZE OF LOGO The Optimus brand logo
Optimus Design.Inc
On screen: 70 px Print: 1” (25 mm)
represents its visual strength in various sizes. However, when the logo
Optimus Design.Inc
is reproduced for print in too small’ then it’ll not be legible no longer & its
On screen: 113.4 px Print: 1.18” (30 mm)
impact is diminished. In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70
Optimus Design.Inc On screen: 151.2 px Print: 1.58” (40 mm)
pixels wide.
Page 14
2015 / Version 4.0 / Optimus Design.Inc
Optimus Design.Inc
3.2 CLEAR SPACE & SIZE
3 MAXIMUM SIZE OF LOGO There is no maximum size for Optimus brand. Whenever using the Optimus logo at very large
BIGGER ALWAYS BETTER
sizes (over 3 feet wide) you will need to adjust the size and position of the 速.
Optimus Design.Inc / Version 4.0 / 2015
Page 15
Optimus Design.Inc
3.3 FONT INFORMATION Proper selection of primary font & in detail
Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers. Designer of Open Sans: Steve Matteson
BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
FIGURES
SPECIAL CHARACTERS
0
1
2
3
4
5
6
7
8
9
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
Page 16
2015 / Version 4.0 / Optimus Design.Inc
Optimus Design.Inc
3.4 TYPE HIERARCHY Maintaining proper level of hierarchy & in detail
One of the most important techniques for communicating properly is the use of typographic hierarchy. Itâ&#x20AC;&#x2122;s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, capital and lowercase letters, orientation and color.
CAPTION TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 6 Point Type & 0 Point Tracking or Leading Open Sans Bold - 6 Point Type & 0 Point Tracking or Leading
COPY TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking or Leading Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading
HEADLINE TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading
SUBLINE TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 14 Point Type & 0 Point Tracking Open Sans Bold - 14 Point Type & 0 Point Tracking or Leading
LARGE TITLE
Optimus Design.Inc Open Sans Regular - 26 Point Type & 0 Point Tracking Open Sans Bold - 26 Point Type & 0 Point Tracking or Leading
Optimus Design.Inc / Version 4.0 / 2015
Page 17
Optimus Design.Inc
3.5 COLOR VARIATIONS
Optimus Brand Love To make it creative use colors and have fun!
COLORS The Optimus brand love to play
contrast for the logoâ&#x20AC;&#x2122;s color
with variety of colors; specially
and
strong and high contrast colors
reproduction is not available,
which makes our brand more
the logo should be reproduced
appealing to the viewers. The
in solid black. It can be used on
most effective background color
reverse background of white
is white; on which to reproduce
color. When the Optimus logo is
the color logo as it gives a clean
placed on a photographic image
elements.
If
the
color
the image behind the logo must be light enough to ensure high contrast for the positive logo or dark for the reverse logo. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs. Please contact ourcorbrand@optimus.com for guidance.
Optimus Design.Inc REVERSE WHITE Background Type
Optimus Design.Inc
LOGO A Colored Version
SOLID BLACK Background Type
Optimus Design.Inc
LOGO B Colored Version
Page 18
2015 / Version 4.0 / Optimus Design.Inc
YOU READY? Letâ&#x20AC;&#x2122;s play with colors and have fun!
Optimus Design.Inc
3.6 ACCEPTABLE BACKGROUND PERFECT BACKGROUND TO CHOOSE
Optimus brand The most effective background color is white; on which to reproduce the color logo as it gives a clean contrast for the logoâ&#x20AC;&#x2122;s color and elements. If the color reproduction is not available, the logo should be reproduced in solid black. It can be used on reverse background of white color as yellow or grey color.
Optimus Design.Inc
YELLOW Background Type
Optimus Design.Inc
LOGO A Colored Version
SOLID BLACK Background Type
Optimus Design.Inc
LOGO B Colored Version
GREY COLOR Background Type
Optimus Design.Inc
LOGO C Colored Version
CYAN COLOR Background Type
Optimus Design.Inc
LOGO C Colored Version
Page 20
2015 / Version 4.0 / Optimus Design.Inc
Optimus Design.Inc
3.7 LOGO PLACEMENT Try to make sure that the
Clear space from the bottom and
Optimus logo should appear in
right or left edge is minimum
the lower left-hand corner, in full
1” as illustrated in the demo
color, on a white background.
below. If the logo placement is
The proper placement in this
not applied in the lower right
location
communication
corner, an alternate placement
purpose helps to build Optimus
for
can be applied in the top right
brand-awareness. How do you
corner. Please make sure that it
measure the proper clearspace?
have clear spaces to breath.
PREFERRED Placement Demo
ALTERNATE Placement Demo
Clear spacing for the logo placement
1” Optimus Design.Inc
Optimus Design.Inc
Spacing for Preferred Placement
Spacing for Alternate Placement Optimus Design.Inc
Optimus Design.Inc
1”
Optimus Design.Inc / Version 4.0 / 2015
Page 21
04 OPTIMUS BRAND SUMMERY 4.1 Summery 4.2 Contact
4.1 SUMMERY OF CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures. The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the companyâ&#x20AC;&#x2122;s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.
Optimus Design.Inc
4.2 CONTACT INFO CONTACT INFORMATION We have tried our level best to focus our brands portfolio of world class designs and expert group; through our corporate extended brand guideline. Here youâ&#x20AC;&#x2122;ll got to know brand tools has additional resources and
Mr. David Mcwale, Head of Support Team 123 Sweet Street, 01 House, 4/S Brooklyn, NY optimusdesign.inc@support.com optimusdesign.inc/information/support
guidance on the entire Optimus brand. If you have any question please feel free to contact with our specila team.
Page 24
Scan to Download Total Gudeline and Information
2015 / Version 4.0 / Optimus Design.Inc
TO MAKE YOUR DESIGN STRONG & GREAT
CONTACT Address Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States
O D Optimus Design.Inc
Log On:
www.optimusdesign.inc.org Scan to Download Total Gudeline and Information
Optimus Design.Inc Confidential