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Legacy Culture Brand Guidelines
Welcome
The purpose of this document is to provide guidelines and usage specifications for using and syndicating Legacy Culture Logo and type on social media & print media.
This document provides visual guidelines and recommendations to implement the branding for Legacy Culture for third parties. These guidelines can help echo the Legacy Culture brand experience into your environment.
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Legacy Culture Brand Guidelines
Contents
The purpose of this document is to provide guidelines and usage specifications for using and syndicating Legacy Culture Logo and type on social media & print media.
5 Logo 9 Visual Elements 12 Voice 24 Lorem Ipsum
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Legacy Culture Brand Guidelines
Legacy Culture Visual Elements These elements are the tools that are used to communicate the Legacy Culture Brand. They work together to create a look and feel that is uniquely Legacy Culture.
Introduction
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Legacy Culture Brand Guidelines
Logo
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Legacy Culture Brand Guidelines
Legacy Culture Logo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sagittis diam sed nisl vulputate finibus. Proin vitae interdum nunc, eget mattis lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed eu justo in enim finibus lobortis.
Logo
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Legacy Culture Brand Guidelines
Logo
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Legacy Culture Logo + Tagline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sagittis diam sed nisl vulputate finibus. Proin vitae interdum nunc, eget mattis lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed eu justo in enim finibus lobortis.
Symbol
Logotype
Logo
Legacy Culture Brand Guidelines
Logo
Logo Spacing We respect the logo by giving it some space. The prefered clearspace around the logo is 48px on each side.
24px 24px
Minimum Size In print, the logo should never appear smaller than 1.1� wide. On Screen, it must appear at least 80px wide.
48px
Minimum Size 80px
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Legacy Culture Brand Guidelines
Logo Spacing w/ Tagline We respect the logo by giving it some space. The prefered clearspace around the logo is 48px on each side.
Logo
24px 24px
Minimum Size In print, the logo should never appear smaller than 1.1� wide. On Screen, it must appear at least 80px wide.
48px
Minimum Size 80px
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Legacy Culture Brand Guidelines
Visual Elements
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Legacy Culture Brand Guidelines
Legacy Culture Visual Elements The visual identity system for the Legacy Culture brand consists of elements including the logo, typography, color palette, and photographic style. These product guidelines provide guidelines on how to use the logo, favicon and social media icons.
Visual Elements
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Legacy Culture Brand Guidelines
Logo Color Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sagittis diam sed nisl vulputate finibus. Proin vitae interdum nunc, eget mattis lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed eu justo in enim finibus lobortis.
Visual Elements
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Legacy Culture Brand Guidelines
Visual Elements
Treating Visuals
• The logo or favicon should never appear connected to any other symbol.
The Legacy Culture visual identity is a valuable tool. The Legacy Culture logo and must be consistently applied to ensure that each visual application speaks with a unified voice.
• The logo should never be contained in a circle or other shape. • The logo or favicon should never be modified in any way. • The logo or favicon colors should not be changed. • Don’t modify the artwork provided in any way.
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Aa
Legacy Culture Brand Guidelines
Voice
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Legacy Culture Brand Guidelines
Voice
Typography
Avenir Next
Hypatia Sans Pro
Use for websites and where possible.
Use for body & paragraph text.
Avenir Next Ultra Light
Hypatia Sans Pro Light
Avenir Next Regular
Hypatia Sans Pro Regular
Avenir Next Demi Bold
Hypatia Sans Pro Semi Bold
Avenir Next Bold
Hypatia Sans Pro Bold
Our primary typeface is Avenir Next. Hypatia Sans Pro is our secondary typeface. Use good judgement when choosing the specific weights.
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ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&* ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&* ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&* ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&*
Legacy Culture Brand Guidelines
Photographic Style The photographic style chosen for the legacy culture brand is always clean and natural. It should epress the idea of industry and ownership while maintaining a sense of joy and discovery.
Voice
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Legacy Culture Brand Guidelines
Stationery Our stationary system is consistent with the brand. We use the primary logo with tagline in full color applications and we use the brand mark as reinforcement.
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Legacy Culture Brand Guidelines
Website Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sagittis diam sed nisl vulputate finibus. Proin vitae interdum nunc, eget mattis lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed eu justo in enim finibus lobortis.
Voice
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Legacy Culture Brand Guidelines
Social Media Posts Our social media posts always exemplify a stripped down look. Images can be use underneath our hue overlay or placed in the right “C� portion of the brand mark with an overlay as shown. Every post must have the LC brand mark on the top right.
Voice
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