HISTORY OF BILLBOARDS Billboard advertising is effective for building brand awareness and broadcasting your business to as many people as possible. Because they're in such busy areas, outdoor digital billboards tend to have the highest number of views and impressions when compared to other marketing methods.
The first billboard was invented in the year of 1830's
Evolution Billboards were large display screen boards painted or printed with ads. The traditional billboard was replaced with their digital counterparts Digital outdoor billboards require less maintenance than traditional billboards Sensors and cameras are being used to create interactive ads
According to the studies conducted, 71% of customers consciously look at billboard messages while driving and many learn about an event or restaurant they later attended. 37% report looking at an outdoor ad each or most of the time they pass one.
SOURCE: OUTDOOR DIGITAL BILLBOARD
37%
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