(
/+ 5 4
tracy zuniga
6 *
%') . 79 , 0 1 2 3> = University of Illinois at Chicago
tracy zuniga :: digital presentation
8: 12 :: NOVEMBER :: 2010
p 630.639.0961
e tzuniga@ameritech.net
w swanzun.com
tracy zuniga
630.639.0961
WHAT A STAUNCH INDIVIDUAL THE LETTER I IS. ALWAYS A STIFF UPPER LIP, ALWAYS BY
HIMSELF, BUT CONCEITED ABOUT IT TOO.
HO
H
(Maybe you remember it from when you were a kid?)
click to view entire book
Vowels :: Book of Letters problem
create an original expressive typography piece
solution
wrote and illustrated a story about the personality of vowels
He also has to be the workhorse vowel.
EVERYONE uses HIM.
CRAMMED into words,
NEVER ALLOWED TO SAY HIS NAME, JUST THERE TO HELP OUT THE OTHER VOWELS,
it s def e
at
i
ng
specs
hardbound book :: 10" x 8.25" :: 4 color printing
fonts
helvetica, bauer bodoni, bickham script
swanzun.com
HO O
tzuniga@ameritech.net
He has a deep, hearty laugh too.
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
Miami Mel problem
create an original typeface design
solution
the combination of an oval and perpendicular lines made for a lovely juxtaposition and took on an art deco style
applications
large scale graphics
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
click to watch movie title
Pee-Wee’s Big Adventure Movie Title Graphics problem
redesign an existing movie title graphics
solution
show the adventure Pee-Wee goes on in search of his bike
specs
720 px x 480 px :: 30 fps :: 0:02:35:04 :: after effects
fonts
handmade based on helvetica
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
click to watch movie
Frank was a Monster Who Wanted to Dance problem
animate a story using kinetic typography
solution
using a metaphor to illustrate the problem
specs
550 px x 400 px :: 24 fps :: 0:01:38:12 :: adobe flash
fonts
univers
tracy zuniga
G A L L E RY • E S P R E S S O
swanzun.com
click to view logo design process
G A L L E RY • E S P R E S S O MODERN MEETING GROUNDS
Gallery Espresso Logo problem
re-branding of a coffee shop for expansion into new markets
solution
abstract logo mark to represent coffee, art and community
specs
pantone 476 and pantone 1505
fonts
gill sans
tzuniga@ameritech.net
G A L L E RY • E S P R E S S O
630.639.0961
G A L L E RY • E S P R E S S O
G A L L E RY • E S P R E S S O MODERN MEETING GROUNDS
tracy zuniga
CORRECT USAGE Choose colors wisely, thinking about contrast and hue relationship.
G A L L E RY • E S P R E S S O
Placement is very important. Always chose a position that will maximize the presence of the logo. Plenty of white space around the logo will ensure that it gets the attention it deserves.
that you might need. Always use these files,
http://www.galleryespresso.com/logos
There are several options at your fingertips. Make sure that you are choosing the right logo for the job. Chose the logo lockup and colors that compliment the design composition.
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X
click to view entire book PRODUCT SHEETS
G A L L E RY • E S P R E S S O
TEA
Product sheets are set up so that when Gallery Espresso carries a new product, it is easily marketed in a recognizable way.
G A L L E RY • E S P R E S S O
iusto odio disim qui blandit praes ent lup tatum.
Coffee: PMS 476 (or its CMYK or RGB equivalent) Tea: PMS 535 (or its CMYK or RGB equivalent) Wine: PMS 222 (or its CMYK or RGB equivalent)
the new logo needs branding guidelines for vendors
Art: PMS 549 (or its CMYK or RGB equivalent)
solution
using a metaphor to illustrate the problem
Product sheets are available for download from:
fonts
gill sans and rotis semi serif
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G A L L E RY • E S P R E S S O
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TURKISH COFFEE
Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec
Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui
Think of a vitner’s reserve and
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you’ve got the idea. We receive a
iusto odio disim qui blandit praes ent lup tatum.
from producers and importers who
Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.
galleryespressocollective/templates.com
Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui
molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
are always looking to put their best coffees on our table. Sometimes we
G A L L E RY • E S P R E S S O
find an unexpeted treasure we simply cannot resist. That is why we created the Turkish coffee from the best flavors around the world.
THE 2009 GRADUATE EXHIBITION Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum.
Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
minim commodo consequat. Duis
ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam
autem vel eum iriure dolor in
corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat. Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse
Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
A login and password are required.
Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam
tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.
steady stream of offer samples
A RT
problem
online book :: 10" x 7.5" :: 80 pages
Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
FRESH FRUIT CUP
Foods: PMS 519 (or its CMYK or RGB equivalent) Ephemera: PMS 390 (or its CMYK or RGB equivalent)
specs
Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat. Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
FOOD
COFFEE
Espresso brand palette.
Gallery Espresso Branding Guidelines
VANILLA SPICE TEA Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Products are color coded using the Gallery
hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
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swanzun.com
QKI B G P
D
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tzuniga@ameritech.net
V T R F
ACE J U S ML H Y ZNO
630.639.0961
The correct files are available in any format
never recreate the logo. Please go to
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
click to visit website
Leo Lionni Website problem
lionni’s work is divided into either books or graphic design
solution
create a single website where visitors can learn about his entire career
fonts
king cool and helvetica
tracy zuniga
630.639.0961 tzuniga@ameritech.net
click to view brochure
Class Size Matters problem
organization is underserved by its graphics
solution
using a metaphor to illustrate the problem
specs
four color, muted primary color palette
fonts
helvetica neue, officina serif
swanzun.com
Class SIZE matters
tracy zuniga
thousands of volunteers and millions of dollars to make this home what it is for me to stay here. I do not take that for
630.639.0961
Thank you for blessing me as you have. I realize it takes
granted, not for a second.
I’ve stayed here off and on since my son had his heart transplant 16 years ago. Because of the comforts of this home, I’ve been able to give 100% of myself while with him at C M H . While here, I refill my tank. It goes without saying, it’s always on empty when I arrive.
tzuniga@ameritech.net
LOVE LETTER
swanzun.com
click to view direct mail I immediately felt peace.
Funny and ironic that peace came to both of us here.
Ronald McDonald House Charities problem
rmhc needed funding to build a new house in chicago
solution
direct mail using a former residents letter urging donations
specs
4-color direct mail :: 9" x 9" :: 12 pages
fonts
helvetica neue, georgia, and sunshine in my soul
Two months later, Noah was given a 5 year prognosis. I appreciate the calm you still provide me... and my son.
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
Grow Package Design problem
repackage a common item in a new sustainable package
solution
package design that uses less paper and glue and also breaks down into useful garden items
grow specs
9.65" x 9.65" x 3.09"
fonts
chocolate box and caslon
tracy zuniga
630.639.0961 tzuniga@ameritech.net swanzun.com
Grow Flower Bulb Point-of-Purchase
grow
problem
display product in way that would be attention grabbing
solution
utilize vertical space while showing end product use
specs
h 6'5" :: d 3' :: w 1.0875' material: bamboo
fonts
chocolate box
/+ 5 4
tracy zuniga
6 *
%') . 79 , 0 1 2 3> = thank you
8: 12 :: NOVEMBER :: 2010
p 630.639.0961
e tzuniga@ameritech.net
w swanzun.com