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ISSUE01
AN INSIGHT INTO MODERNISM
Form Follows Function
NEW GRAPHIC DESIGN
Contents 3. Learning To Look At Modern
Art - Book Review 4. Picasso Typeface 5. Typeface Poster. 6. Milton Glaser Inc. 7. Akzidenz Grotest 8&9. De Stijl 10. Swiss Style
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@Newgraphicdesign http/ Newgraphicdesign.com
Learning To Look At Modern Art
~ BOOK REVIEW ~
For this piece of work I have been asked to write a book review on Modernism/ Postmodernism. This led me to choose the book: Learning to look at Modern Art by Mary Acton. This book helps you understand different elements within Modern Art by recommending you inspect each element of artwork within the book closely. The recommended elements are; Composition, Space, Form, Light, Colour and subject matter. The guide to Modern Art is illustrated
with 112 black and white images and 27 colour images all of which are by renowned artists and designers such as; Picasso, Matisse, Andy Warhol and many more influential artists of this time period. The superbly written book on the Modern and Postmodern time period includes crucial art movements such as; Expressionism Constructivism, the Bauhaus Surrealism, Pop Art, Conceptual Art and Young British Art artistic forms such as architecture and design, sculpture and installation.
Overall in my opinion the book covers a range of Art and Culture ranging from pre to postmodernism covering work from leading artist and designers from all around the world. Learning To Look at Modern Art is an accessible guide to the visual understanding, history and analysis of modern art.
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Picasso Typeface
Picasso created a range of work between 1912 and 1914 on guitars and other instruments of the chordophone family, which is where this piece of work originates from. This piece of work was created in the modernism time period. The Museum of Modern Art (MoMA) have displayed this phase of picassos work on their website. In 1912 Pablo Picasso created a guitar using various differnet materials such as paper, cardboard etc, and sent this as a gift to MoMA, this phase was a very experimental chapter with-
PABLO PICASSO GUITAR 1912
ARTIST TYPEFACE PICASSO INFLUENCED 2013
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in the artists long career. Pablo Picasso is one of the most recognised figures in the 20th-Century art including modernism. He is best known for co-founding the Cubism movement. Modernism is a term used to describe a period in time that was famous for introducing a diverse range of art movements and influenced the development of Art and Architecture. Cubism is an early 20th-Century art movement pioneered by George Braque and Picasso.
The movement inspired related movements within design and architecture. This piece of work from picasso was used by me to create a Typeface. The typeface was created in response to a previous brief where i was asked to create an artist influenced typeface. Below i have displayed my Typeface.
THIS IS THE TYPEFACE I HAVE DERIVED FROM A PIECE OF PICASSO’S CUBISM WORK, THIS IS POSITIONED IN THE TOP LEFT CORNER. THE FONT IS A COLLECTION OF SHAPES EXPERTLY PIECED TOGETHER TO CREATE A UNIQUE TYPEFACE.
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Milton Glaser. Milton Glaser born 1929 was an American Graphic Designer and Modernist. In his 40’s he founded Milton Glaser Inc in the centre of New York city (Manhattan) and is still creating a wide range of designs including corporate identities. He
also then went on and founded the New York Magazine with Clay Felker in 1968. Throughout his career Milton Glaser has been a prolific creator of posters and prints. His art work has ben featured in exhibits worldwide, including one-
Milton Glaser was a Graphic Designer who spent alot of his time as a freelance designer in the modernism period untill he created Milton Glaser Inc in 1974.
Baby Teeth was Designed my Milton Glaser in 1968 and was one of his more successful typefaces that he produced. The typeface represents Miltons simplistic design style, which has been shown throughout his career as a designer creatig modern corporate identities or major companies such as, UPs, NEXT, FedEx and many more.
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man shows at both the centre Georges Pompidou in Paris and the Museum of Modern Art in New York, (MoMA).
Akzidenz Grotesk Akzidenz Grotesk is a realist typeface originating from H. Berthold AG type foundry in 1396. It’s a sans serif typeface and was widely used and influenced many later neo-grotesque typefaces. Max Miedinger a swiss typeface designer and the Haas Foundry - which domanated
swiss typography used this typeface as a guide to create, Neue Haas Grotesk which was later re-named, Helvetica. This typeface was created to compete with Azdenz Grotesk in the swiss typography market. The intentions for this typeface was to create something neuteral that could be used widely including a wide variety of sig
nage. This goal was forfilled as companies are using Helvetica for all their bespoke signage and other promotional needs, this is because the typeface has great clarity and consistency. Helvetica is the most famous and commonly used typeface there has ever been, this meaning Akzidenz Grotesk was a framework to create the most influential typeface to exist.
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De Stijl De Stijl was an Artist movement that evolved around the early 20thCentury (1917) and was also known as neoplasticism. This movement seen key figures such as, Piet Mondrain with his simple visual compositions, Bart Van Der Leck a Dutch painter and designer and Theo Van Doesburg a Dutch artist who practised painting, writing, poetry and architecture, these are the three artists known for founding the art movement.
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Swiss Style The international typography style also known as Swiss style is a Graphic Design style developed in switzerland in the 1950’s that underlines cleanliness, readability and independance. The swiss style used a two-dimentional grid made up of a series of vertical and horizontal lines to form a structure for the content, this enables the clean-
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liness and objectivity the style emphasises. The international typography style saw some iconic Graphic Designers that created some very slick sans serif typefaces like Helvetica for example. Josef Muller-Brockmann was one of many influential Graphic Designers in that time period.
Josef Muller-Brockmann born 1914 was one of the pioneers of swiss Graphic Design and changed the face of the graphic industry while inspiring a generation. Muller-brockmann was a teacher. He studied architecture, design and history of art at both University and Kunstgewerbeschule in Zurich, specialising in Graphic Design.
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NEW GRAPHIC DESIGN AN INSIGHT INTO MODERNISM
George McGuinness Graphic Design University of HuddersďŹ eld Student Number - U1256074 Contact Details - 07415029986