2015 National Symposium program

THE TRANSFORMATION TO CONSUMER-DRIVEN HEALTHCARE

Sandestin Golf and Beach Resort

Welcome to the 2015 UAB Symposium for Healthcare Executives Thank you for joining us in our 35th consecutive year of offering healthcare leaders an opportunity to learn in a beautiful environment. This year we are celebrating our Department of Health Services Administration’s 50th Anniversary.

We’ve seen incredible growth and change over 50 years, but one constant has been our focus on excellence. Today, our Masters in Health Services Administration program is ranked No. 2 in the country and our Undergraduate Health Care Management program is the No. 1-ranked online program of its type. Our school’s research funding is rapidly approaching the $14 million level.

As we begin the next 50 years, we see opportunities for growth and expansion. We are enhancing our research efforts through the Center for Health Organization Transformation, a National Science Foundation program. Our Center for Healthcare Management and Leadership offers programs like this Symposium and more. We join you this week to learn from experts and share good ideas. We look forward to getting to know you and together we can improve the health of the communities we serve.

Enjoy your visit here to Sandestin!

Harold P. Jones, Ph.D. Dean UAB School of Health Professions

Welcome to the 35th Annual UAB Symposium for Healthcare Executives. It’s an exciting time for healthcare leaders as we work to improve health and healthcare in the United States and beyond.

Our theme this year is The Transformation to Consumer-Driven Healthcare. The concept of the patient as partner poses many challenges. We’ll explore those in depth over the next few days, including consideration of how behavior of consumers may affect our success in population health and how we can improve performance and develop strong teams.

We’ll examine the financial aspects of population health and how we manage, plan, and build healthcare organizations of the future.

I want to thank the many faculty and staff who have worked hard to make this program successful. This year we have partnered with American College of Health Care Executives (ACHE) chapters from Alabama, Florida, and Georgia, and with Healthcare Financial Management Association (HFMA) chapters from Alabama and Florida.

These partnerships allowed us to expand the program and make it much more valuable to you. We thank the leaders of those groups for their help. We are also fortunate to have a strong group of sponsors who have generously supported the Symposium. I hope you are all able to visit with them while you are here.

Thanks to each of you for attending our Symposium. We look forward to learning from you as we improve our healthcare organizations and the health of our patients and communities.

Have a great Symposium!

Christy Harris Lemak, Ph.D. Professor and Chair Department of Health Services Administration

MORE CONTENT THAN EVER — THANKS TO OUR PARTNERS This year’s program is generously supported by partnering organizations from around the Southeast.

Thanks to their hard work and support, the agenda for this year includes more sessions and more presenters than ever.

MONDAY, JULY 27

Registration Opens

(3:00 p.m.— 6:00 p.m.)

Azalea Foyer

The 35th National Symposium for Healthcare Executives Let’s start by saying this is bigger than our past symposiums. In addition to 25 sessions of educational programming, we are offering a pre-symposium workshop on Tuesday morningand up to 12 hours of face-to-face ACHE credit.

We hope you take full advantage of these opportunities to learn as well as the variety of options available to have fun like our Solaris sunset cruise on Wednesday evening and the annual golf tournament that closes the event on Friday afternoon.

TUESDAY, JULY 28

CONTINENTAL BREAKFAST

(7:00 a.m.— 8:00 a.m.)

Azalea Foyer

CONFERENCE REGISTRATION

(7:00 a.m.— 4:45 p.m.)

Azalea Foyer

TUESDAY, JULY 28

CONFERENCE REGISTRATION

(7:00 a.m.— 4:45 p.m.)

Azalea Foyer

CONTINENTAL BREAKFAST

(7:00 a.m.— 8:00 a.m.)

Azalea Foyer

PRECONFERENCE WORKSHOP

(8:00 a.m.— Noon)

Focusing on Change

Azalea I

Transforming to a consumer-driven healthcare system requires change. Change in processes. Change in focus.

Change in strategy.

UAB Health Care Management professor Nancy Borkowski, DBA, FACHE, FHMFA, provides a unique, hands-on learning experience using interactive simulation.

You will lead a change project and experience the effects of your decisions and actions on stakeholders buy-in, budget and time. Through the practical application of core change management principles in a virtual health care organization, you will learn how to think about the tactics and approaches that can improve the implementation success of your own organization's change initiatives.

OPENING CONCURRENT SESSION (3:00 p.m.— 4:30 p.m.)

Azalea I: Making Sense of the Performance Transformation Methodologies (1.5 ACHE F2F Hours, Sponsored by Treasure Coast Healthcare Executive Network) SCOTT E. BUCHALTER, MD, Professor of Medicine, UAB Health System (MODERATOR) CHARLES HAGOOD, Founder, Healthcare Performance Partners LESLIE WARD HAYES, MD, Professor, Pediatric Medicine, UAB Health System STEPHEN LINDLEY, Consultant, Deisell Research Institute and Consultants, LLC

Azalea II: Physician - Hospital Integration in the 21st Century (1.5 ACHE F2F Hours, Sponsored by Alabama ACHE) PAMELA PAUSTIAN, PhD, Associate Professor, UAB School of Health Professions (MODERATOR) MARTIN J. HESLIN, MD, Chief of Surgical Oncology, UAB Health System PHILLIP MAZZUCA, Chief Operating Officer, IASIS Healthcare BARRY HERRIN, Attorney, Smith Moore Leatherwood LLP CHRISTI PIERCE, VP of Quality and Safety, Our Lady of the Lakes Health System

Azalea III: The Impact of ACA: How Readmission Penalties Will Affect the Healthcare Executive’s Mission (1.5 ACHE F2F Hours Sponsored by Georgia ACHE) BAYODE OMOSAIYE, Chief Operating Officer, Bayfront Health Brooksville & Springhill Hospital BRIAN K. PISARSKY, RN, Senior Managing Consultant, Berkeley Research Group (MODERATOR) JENNIFER RILEY, Vice President Product Management at Hodges-Mace, LLC KIMBERLY J. RASK, Chief Data Officer, Alliant Health

WEDNESDAY, JULY 29

CONFERENCE REGISTRATION

(7:00 a.m.— 4:45 p.m.)

Azalea Foyer

CONTINENTAL BREAKFAST

(7:00 a.m.— 8:00 a.m.)

Azalea Foyer

CONCURRENT SESSION (8:00 a.m.— 9:30 a.m.)

Azalea I: Developing High Performance Teams (1.5 ACHE F2F Hours, Sponsored by Alabama ACHE) STEPHEN J. O’CONNOR, PhD, Professor, UAB Health Services Administration (MODERATOR) BAYODE OMOSAIYE, Chief Operating Officer, Bayfront Health Brooksville & Springhill Hospital MARTIN J. HESLIN, MD, Chief of Surgical Oncology, UAB Health System

Azalea II: Primary Care Strategy in a Population Health Environment ROSS ARMSTRONG, Senior Manager, Kurt Salmon

Azalea III: The Patient Experience and Organizational Excellence CHRIS BRAINARD, Director, Organizational Excellence and Patient Experience, UAB Health System

NETWORKING BREAK (9:30 a.m.— 10:00 a.m.)

Azalea Foyer

SPONSORED BY ZirMed

EXECUTIVE SHOWCASE (10:00 a.m.— 11:30 a.m.)

Azalea I, II and III Emergency Department Wait Time: Communications, Strategies and Patient Throughput Efficiency TOM MCDOUGAL, Chief Executive Officer, GylenCastle LLC

Succeeding with Transparency: Prioritizing Improvement among Publicly Reported Measures and Healthcare Consumer Ratings ERIN R. ZERINGUE, President, A3 Solutions LLC

NETWORKING BREAK (11:30 a.m.— 12:00 p.m.)

Azalea Foyer

WEDNESDAY, JULY 29

KEYNOTE LUNCHEON Magnolia Ballroom

(12:00 p.m.— 1:30 p.m.)

SPONSORED BY Cerner

Corporation

Featured Speaker TOM MAIN, Partner U.S. Market Leader, Oliver Wyman Health Innovation Center

Health Market 2.0 and the Patient to Consumer Revolution

CONCURRENT SESSION (2:00 p.m.— 3:30 p.m.)

Azalea I: Sustaining a Financially Vibrant Healthcare Organization (1.5 ACHE F2F Hours, Sponsored by Georgia ACHE) NATHANIEL W. CARROLL, PhD, Assistant Professor, UAB School of Health Professions (MODERATOR) MIKE GRIFFIN, Chief Executive Officer and President, Daughters of Charity Services of New Orleans DAVID WILDEBRANDT, Managing Director, Berkeley Research Group (BRG) MARY BETH BRISCOE, Chief Financial Officer, UAB Hospital RAYMOND A. SNEAD, DSc, Interim Chief Financial Officer, South Georgia Medical Center

Azalea II: The Role of Behavior Change in Consumer-Driven Healthcare TRUDI HORTON, Ph.D., Senior Client Services Manager and Behavioral Scientist, ChipRewards, Inc.

Azalea III: Building the Hospital of Tomorrow (1.5 ACHE F2F Hours, Sponsored by Alabama ACHE) FERHAT ZENGAL, PhD, Assistant Professor, UAB School of Health Professions (MODERATOR) COKER BARTON, Senior Vice President and National Healthcare Director, Hoar Construction ELIZABETH LILES MANN, Senior Project Manager, HealthSouth Corporation JIM BURKHART, DSc, President and CEO, Tampa General Hospital

NETWORKING BREAK (3:30 p.m.— 4:30 p.m.)

Azalea Foyer

SPONSORED BY Coastal

Insurance

WEDNESDAY, JULY 29 CONCURRENT SESSION

(4:00 p.m.— 5:30 p.m.)

Azalea I: Implementing Strategic Plans for Successful Operations (1.5 ACHE F2F Hours, Sponsored by Alabama ACHE) MARY TEMM, DSc, President, Temm & Associates ALFONSO W. GATMAITAN, Senior Vice President & CEO, Indiana University Arnett S. ROBERT HERNANDEZ, DrPH, Professor, UAB School of Health Professions (MODERATOR) WILLIAM TUTTLE, Vice President, Planning, Baptist Memorial (TN) Health Care Corporation

Azalea II: Improving the Bottom Line by Optimizing Patient Throughput (1.5 ACHE F2F Hours, Sponsored by South Florida ACHE) RAMONA LACY, Managing Partner, Prism Healthcare Partners, LTD BONNIE BARNDT-MAGLIO, Managing Director, Prism Healthcare Partners, LTD NANCY RONGO, Vice President for Quality & Patient Safety at UHS Hospitals and Chief Quality Officer at United Health Services

Azalea III: Location, Location, Location! Taking a Real Estate Approach to Improve Operating Margins CHRIS JOYNER, President, Fischer Capital Markets MATT RYDER, Principal, Honour, Inc.

AFTERNOON RECEPTION Azalea Foyer

(5:30 p.m.— 6:30 p.m.)

SPONSORED BY Prism

SUNSET CRUISE Choctawhatchee Bay SPONSORED BY:

Hoar Construction Goodwyn | Mills | Cawood Capital Growth MedVest Climb aboard the yacht Solaris and wrap up your day with dining, dancing and gorgeous views of the Florida coastline!

Healthcare Partners LTD

(7:00 p.m.— 10:00 p.m.)

THURSDAY, JULY 30

THURSDAY, JULY 30

UAB ALUMNI MEETING & BREAKFAST

(7:00 a.m.— 8:30 a.m.)

Camellia II

CONTINENTAL BREAKFAST

(7:00 a.m.— 8:30 a.m.)

Azalea Foyer

CONCURRENT SESSIONS (8:30 a.m.— 10:00 a.m.)

Azalea I: Using Analytics to Drive Performance Improvement PAUL OSBORNE, Managing Director, Berkeley Research Group (BRG)

Azalea II: Healthcare Design: Aligning Evidence-Based Design and Evidence-Based Medicine to Provide a More Efficient and Higher Quality Patient-Centered Healthcare Delivery Model JAYNELLE F. STICHLER, Professor Emeritus, San Diego State University Consultant, Research & Professional Development, Sharp Metro Campus

Azalea III: Financial Implications: The Push from Inpatient to Outpatient Care (1.5 ACHE F2F Hours Sponsored by North Florida ACHE) NANCY BORKOWSKI, DBA, Professor, UAB School of Health Professions (MODERATOR) BRIAN BAUMGARDNER, President and Chief Executive Officer, West Florida Healthcare MITCHELL MONGELL, Chief Executive Officer, Fort Walton Beach Medical Center SUSAN L. DAVIS, President and Chief Executive Officer, Sacred Heart Health System, Pensacola

NETWORKING BREAK Azalea Foyer

KEYNOTE Magnolia

(10:00 a.m.— 10:30 a.m.)

SPONSORED BY Adams

Management

(10:30 a.m.— 12:00 p.m.)

SPONSORED BY Press

Ganey

Featured Speaker DEBORAH O’BRIEN, Sr. Vice President Strategy & Innovation, Press Ganey

The Transformation to Compassionate Connected Care

THURSDAY, JULY 30

LEADERSHIP LUNCHEON Magnolia Ballroom

(12:00 p.m.— 1:30 p.m.)

SPONSORED BY

The Quality Group

Featured Speaker BOB MURPHY, Senior Leader The Studer Group Due to unforseen circumstances our previously announded speaker, Craig, Deao, Senior Leader at The Studer Group, is unable to join us for the Symposium.

The Perfect Patient Experience: Bringing High Reliability to the Bedside

NETWORKING BREAK

(1:30 p.m.— 2:00 p.m.)

Magnolia Foyer

CONCURRENT SESSIONS

(2:00 p.m.— 3:30 p.m.)

Azalea I: Technology Innovation: Changing the Face of Healthcare Delivery (1.5 ACHE F2F Hours Sponsored by South Florida ACHE) SHANNON HOUSER, PhD, Associate Professor, UAB School of Health Professions (MODERATOR) PAUL BRYANTGLISSON, DO, , Physician Quality and System Advisor, Chief Medical Informatics Officer, Baptist Health Care (Pensacola) RUBIN PILLAY, PhD, Professor, Healthcare Innovation and Entrepreneurship, UAB

Azalea II: Beyond the Bill: Pricing Transparency and Patient Financial Communications across the Continuum of Care MARY BETH BRISCOE, Chief Financial Officer, UAB Hospital SCOTT YOUNG, PhD Student, UAB Department of Health Services Administration

NETWORKING BREAK (3:30 p.m.— 4:00 p.m.)

Azalea Foyer

SPONSORED BY Realty Trust

Group

THURSDAY, JULY 30

CONCURRENT SESSIONS

(4:00 p.m.— 5:30 p.m.)

Azalea I: Bending the Execution Curve: Implementing Successful Organizational Change in Hospitals and Healthcare Organizations (1.5 ACHE F2F Hours Sponsored by North Florida ACHE) MARK ANDERSON, DSc, Senior Vice President, Ambulatory Services Tampa General Hospital CHANDLER BROWNLEE, Director of Tissue Operations & Development, LifeNet Health KRISTIN K. VONDRAK, Vice President & Chief Quality Officer, Baptist Health DEIRDRE McCAUGHEY, PhD, Professor, UAB School of Health Professions (MODERATOR)

Azalea II: Decoding Medicare Spending Per Beneficiary (MSPB): Management and Physician - Opportunities Together DALE N. SCHUMACHER, MD, President, Rockburn Institute

UAB DEPARTMENT OF HEALTH SERVICES ADMINISTRATION 50th ANNIVERSARY KICKOFF CELEBRATION Kickoff a year of celebration with UAB alumni, faculty and friends!

We are celebrating 50 years of excellence in healthcare administration education.

Burnt Pine Golf Club, 6:00 p.m. - 7:30 p.m.

*Separate registration for this event was required and closed on July 24th. If you have questions about the celebration, please contact Amanda Sherman at asheman@uab.edu or 205-500-0258.

FRIDAY, JULY 31

CONTINENTAL BREAKFAST

(7:00 a.m.— 8:00 a.m.)

Azalea Foyer

HEALTHCARE LAW UPDATE (8:00 a.m.— 10:00 a.m.)

Azalea I, II, III Featured Speakers LAUREN DEMOSS Maynard, Cooper & Gale JAMES POOL Maynard, Cooper & Gale

The Top 15 for 2015: Practical Legal Updates in Today’s Healthcare Environment

NETWORKING BREAK Azalea Foyer

(10:00 a.m.— 10:30 a.m.)

SPONSORED BY

Lumeris

C-SUITE FORUM

(10:30 a.m.— 12:00 p.m.)

Azalea I, II and III

SPONSORED BY Fischer

& Company

Reinventing Customer Service in Healthcare: Lessons Learned from the Best (1.5 ACHE F2F Hours Sponsored by Treasure Coast Healthcare Executive Network) JOE WEBB, Chief Executive Officer, Nashville General Hospital TERESA SHUFFLEBARGER, Vice President, Business Development and Strategic Planning Baptist Health System MICHAEL WILLIAMS, President and CEO, Community Hospital Corporation

PROGRAM ADJOURNS

(12:00 p.m.)

GOLF TOURNAMENT

(1:00 p.m.— 5:00 p.m.)

OUR SPONSORS

GOLD LEVEL Prism Healthcare Partners is a healthcare consulting firm focused exclusively on helping hospitals, health systems and academic medical centers improve their financial, operational and clinical performance. Prism’s team of industry leaders has decades of experience delivering top expertise, customized solutions and sustainable results to help clients improve performance in key areas including revenue, workforce, clinical performance, non-labor, physician operations and strategy.

With offices in South Florida and Chicago, Prism offers a strong local presence and national reach.

For nearly 30 years, Press Ganey’s mission has been to support health care providers in understanding and improving the entire patient experience. As a strategic business partner to more than 10,000 health care organizations across the country and across the continuum of care, we are the leader in helping create continuous, sustainable improvement.

SILVER LEVEL Cerner’s health information technologies connect people and systems at more than 18,000 facilities worldwide. Recognized for innovation, Cerner offers solutions and services for health care organizations of every size. Together with our clients, we are creating a future where the health care system works to improve the well-being of individuals and communities.

Fischer is a leading global corporate real estate firm that provides consulting, brokerage and technology solutions to corporate real estate users looking for a conflict-free broker for their real estate needs. Founded in 1985, Fischer helps clients get the most out of their real estate portfolios and activities by applying its in-depth knowledge of strategic influences to decisions that impact every aspect of their business.

The Quality Group has been providing customized, best-of-class blended e-Learning solutions for leading global corporations and academic institutions since 1992. Our solutions include rich and engaging content ranging from Lean, Six Sigma, SPC and Basic Statistics to Project Management and Employability Soft Skills (the WinAt-Work series).

BRONZE LEVEL Established in 1986, ADAMS is an independent, objective consulting and program management firm exclusively focused on capital project planning and delivery. ADAMS has built a reputation on providing the highest quality services, and to date has completed over 500 programs, 18 million square feet and approximately $10 billion in capital programs.

Coastal Insurance is owned and controlled by hospitals and physicians like you - putting your interests first. Not only do you get financial security, but you also build a partnership with insurers who take the time to know your business and look out for you.

Capital Growth MedVest is a solution-driven company, focused on providing strategic resources and value creation for healthcare providers throughout the United States. MedVest helps medical facilities operate efficiently through real estate development and funding support. It’s founders have completed well over $1 billion in healthcare developments and acquisitions—allowing them to find solutions to the most complex transactions.

THANK YOU!

BRONZE LEVEL GOODWYN, MILLS AND CAWOOD, INC., (GMC) is one of the region’s largest privately-held architecture and engineering firms, with more than 300 employees located in offices throughout the Southeast and projects spanning nationwide. GMC provides all of the professional services associated with architecture, civil engineering, geotechnical, electrical engineering, environmental engineering, landscape architecture, planning, structural engineering, surveying and transportation engineering. Licensed in 48 states and D.C., GMC Healthcare is consistently recognized by Modern Healthcare and Healthcare Design as one of the top architectural firms in the nation. www.gmcnetwork.com Over half of the nation’s hospitals—representing more than 4.1 million healthcare professionals— have chosen HealthStream products and solutions to build a strong workforce. HealthStream helps organizations make sure they have the most competent and confident people delivering quality care.

Hoar Construction is more than builders. They’re progressive thinkers. Principled experts. And trusted partners. Most importantly, they are a group of people passionate about making a positive difference in our communities and our industry. For more than 70 years, Hoar has been on a continual mission to build better—a mission that has made them an industry leader in the services they provide: General Construction, Construction Management, Design/Build and Program Management.

Lumeris is a population health services organization providing operations, technology and consulting services, which enable healthcare organizations to successfully make the journey from volume- to value-based care. Lumeris is an ideal partner for healthcare organizations seeking to transform care-delivery and remarkably improve outcomes.

Contact 1.888.586.3747 or visit Lumeris.com.

RTG has found that many hospitals and health systems face a common issue—an ongoing challenge to balance the three key elements of strategy, facilities and finance within their organizations. As they work to expand their physician networks and delivery of healthcare services in order to protect or enhance market share, our clients rely on Realty Trust Group to provide them with unique and achievable solutions through our integrated Advisory, Operations and Capital Projects services.

ZirMed empowers healthcare organizations to optimize revenue and population health with the nation’s only comprehensive end-to-end platform of cloud-based financial and clinical performance management solutions. ZirMed’s network and solutions span the entire continuum of care and every type and size of healthcare organization. By combining breakthrough predictive analytics technology with innovative software development and the industry’s most advanced transactional network, ZirMed solutions extract actionable insights that improve our clients’ revenue cycles and support effective populations health management—while streaming workflows, increasing operating efficiencies, and driving bottom-line performance.

BAYTOWNE CONFERENCE CENTER

SAVE THE DATES! 50TH ANNIVERSARY GALA APRIL 9, 2016 THE CLUB BIRMINGHAM, AL

SEE YOU NEXT YEAR! 2016 NATIONAL SYMPOSIUM FOR HEALTHCARE EXECUTIVES JULY 26-29, 2016 SANDESTIN BEACH RESORT