Effective July 2009
General INFORMATION CONTACTS
2008-2009 Monthly Online Impressions
Advertising Manager
Jane Hocker 479.575.3839 travad@uark.edu
Business Manager
Cheri Freeland 479.575.3408 freeland@uark.edu
The Arkansas Traveler 119 Kimpel Hall University of Arkansas Fayetteville, AR 72701
Fax
479.575.3306
TERMS OF PAYMENT n
All advertising, including classified, requires payment in advance unless credit has been established. Political, including campus candidates, and transient advertisers must prepay.
OnLine Reach
The 2008-2009 online edition of The Arkansas Traveler averaged 66,519 impressions per month or 2,217 impressions per day. Registered users selfidentified as 1,993 current students, 524 faculty or staff, 673 graduate students, 2,183 other, 3,312 prospective students, 3,585 alumni.
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Visa, Mastercard, Discover and American Express credit cards are accepted.
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All rates are net to the newspaper and are not subject to commission.
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Ads placed through agencies require payment in advance or billing to the advertiser unless the agency establishes credit and assumes responsibility for payment of its client’s account.
proofs
Payment is due 30 days from invoice date. Accounts falling 30 days past due
Cancellations
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will be charged a 10-percent late fee on past-due balances. Accounts falling 60 days past due will revert to pre-paid status and must pay at least 10 percent of the past due amount with any new ad until the past due amount is cleared.
Cancellation of advertising space is accepted without penalty until the deadline for the day the ad is scheduled to run. The Arkansas Traveler reserves the right to charge for space purchased and cancelled after deadline.
Submission of an insertion order constitutes a binding contract that may be
cancelled following the newspaper’s standard cancellation policy.
Advertising sold by individuals or businesses to third parties for placement or insertion in The Arkansas Traveler is not accepted.
Contract rates take effect upon receipt of signed, approved contract and
errors
cannot be made retroactive.
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Proofs for display and online advertising will be provided upon request provided adequate time is available.
The Arkansas Traveler reserves the right to amend its policies or rates at any
time. Existing insertion orders or contracts will be honored should rates or policies change.
REVIEW POLICY
All advertising submitted to The Arkansas Traveler for publication is subject to review, rejection or acceptance by the editor.
deadlines
Classified Line Ads – Monday Noon two business days prior to publication. Display, Classified Display, and Online Ads - Wednesday Noon.
circulation
The print edition of The Arkansas Traveler is published Wednesdays during the spring and fall semesters when classes are in session. Six thousand copies are distributed free to both on and off campus by 7 a.m. The online edition posts daily and stories are updated as needed.
119 Kimpel Hall Fayetteville, AR 72701
brokered advertising
The Arkansas Traveler will be responsible for the first insertion of incorrect copy only if the newspaper produced that copy. If the advertisement with the error was provided to the newspaper camera-ready by the advertiser or its agent, the newspaper assumes no responsibility. Compensation for errors made by The Arkansas Traveler cannot exceed the cost of the ad.
tear sheets
A tear sheet is provided for display ads at no additional cost and will be sent with that month’s invoice. Additional display tear sheets and classified tear sheets are $2 each. Customers are responsible for checking The Traveler website to verify their online ad.
inserts
Pre-printed inserts only. Full press runs only. Inserts must arrive not later than five business days prior to distribution. Inserts are to be delivered to:
Advertising Office 479.575.3839 Fax 479.575.3306
Press Argus Courier 100 N. 11th Street Van Buren, AR 72957 479.474.5215 email travad@uark.edu url www.uatrav.com
Production INFORMATION general Production information
The Arkansas Traveler is an offset broadsheet newspaper with an 85-line screen for both color and black and white reproduction.
Display PAGES
Display pages are six columns wide by 21 inches tall with printable dimensions of 10.5 inches wide by 20.25 inches tall. Columns are 1.611 inches wide with a 1-pica gutter. A full page is 126 column inches. A quarter page ad measures three columns by 10.5 inches tall for a total of 31.5 column inches. A half page ad measures 63 column inches and may be designed as any of the following configurations: 3 columns wide by 21 inches tall 6 columns wide by 10.5 inches tall 4 columns wide by 16 inches tall A double truck is 13 columns wide by 21 inches tall for a total of 273 column inches. Printable size is 22 inches wide by 20.25 inches tall. Ads over 19 inches tall are charged the full height of 21 inches. Ads are sold in one-inch increments except at the fold where a half-inch may apply.
119 Kimpel Hall Fayetteville, AR 72701
Ads over nine inches tall are charged the full height of 11 inches. Ads are sold in one-inch increments except at the fold where a half-page height of 5.5139 inches. Tabloid Column Widths 1 column 1.861 inches 2 columns 3.903 inches 3 columns 5.931 inches 4 columns 7.972 inches 5 columns 10 inches
production information
The Arkansas Traveler is produced using Adobe InDesign CS for Macintosh and other Macintosh applications as needed. Electronically produced ads should be submitted to travad@uark.edu. The Arkansas Traveler cannot be responsible for improperly prepared digital ads. Electronically produced ads should be submitted as press-optimized PDF files. This is the preferred format. TIFF, JPEG or .eps files are accepted but not preferred.
Unacceptable File Formats
Files submitted in Microsoft PowerPoint, Microsoft Publisher or Microsoft Word are not supported.
In-House Production Services
Classified pages are nine columns wide by 21 inches tall with printable dimensions of 10.5 inches wide by 20.25 inches tall. Columns are 1.144 inches wide with a 1-pica gutter. Classified Column Widths 1 column 1.097 inches 2 columns 2.264 inches 3 columns 3.444 inches 4 columns 4.625 inches 5 columns 5.792 inches 6 columns 6.972 inches 7 columns 8.153 inches 8 columns 9.319 inches 9 columns 10.5 inches
Tabloid pages are five columns wide by 11 inches tall with printable dimensions of 10.0 inches wide by 10.5 inches tall. Columns are 1.861 inches wide with a 1-pica gutter.
Accepted File Formats for print advertising
Display Column Widths 1 column 1.611 inches 2 columns 3.389 inches 3 columns 5.167 inches 4 columns 6.944 inches 5 columns 8.722 inches 6 columns 10.5 inches
CLASSIFIEDS
TABLOIDs
One of the services provided by The Arkansas Traveler is the mechanical production of your advertising. If this is a needed service it is provided without additional charge whenever possible. Some highly technical or complex ads may incur additional production charges. Please consult with your advertising account executive if you have questions concerning production capabilities or extra charges or services.
Online Edition
The Arkansas Traveler accepts advertising for its online edition. The following sizes are sizes are available. Banner 468 x 60 pixels Side Tile 300 x 250 pixels Mini Tile 125 x 125 pixels Micro Tile 45 x 125 pixels We will create your online advertising for you or you can submit an ad in a jpeg format.
Advertising Office 479.575.3839 Fax 479.575.3306
email travad@uark.edu url www.uatrav.com
2009-2010 Print Rate Schedule LOCAL DISPLAY RATES n
Local rates are available to any locally owned business or locally owned franchise in the Northwest Arkansas area.
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Local advertisers can pay for their display advertising before it runs and receive five percent off the prices listed below. Contact your advertising account executive for details.
We can help you reach our community with your message.
Local Open Rate $12 pci*
The Arkansas Traveler is uniquely positioned to reach an affluent and upwardly mobile campus community of more than 23,000 persons, including 19,0194 students, 987 faculty and 2,864 staff. With more than 100 drop points across campus and at select locations in Fayetteville, The Arkansas Traveler should be a prime piece of your marketing efforts. Couple the print edition with our online edition and you exponentially increase the visibility of your products or services.
Contract Rates 2 to 126 column inches 127 to 252 column inches 253 to 378 column inches 379 to 504 column inches 505 or more column inches
$8.47 pci $8.18 pci $7.91 pci $7.62 pci $7.34 pci
Fayetteville, a thriving city of 68,000 in the northwest corner of the state, is home to the University of Arkansas campus, which comprises 345 acres and more than 130 buildings. Lying on the western edge of the Ozark Mountains, the city boasts a lively cultural scene and easy access to outdoor recreation. In 2003, Outside magazine named Fayetteville 23rd out of the top 40 college towns in America for its outdoor recreation. In 2009, Fayetteville was heralded as No. 6 among Forbes magazine's top ten college towns.
Volume discounts are offered to local businesses through signed contracts. Unfilled contracts will be charged the earned rate.
Northwest Arkansas remains one of the fastest-growing regions in the nation, according to the U.S. Census, and was recently included among the top four "Best Places for Work" by CNN/Money.
national DISPLAY RATES n
National or regional chains, nationally marketed products and ads placed by advertising or media placement agencies outside of Northwest Arkansas are charged the national rate.
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National rates are net and non-commissionable.
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Contract rates are not extended to national accounts.
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insert rates n
Single sheet 4 to 8 pages 9 to 12 pages
National display rates can be reduced by five percent when payment is received prior to the ad running in the paper. National Rate
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Campus rate is offered to RSOs, UA departments or other university entities and ASG candidates. Non-Profit rate is offered to bona-fide non-profit organizations. The Arkansas Traveler reserves the right to determine non-profit status. Campus and Non-Profit Rate $7.34 pci
No further discounts apply.
color rates n
Process color only. Color costs are in addition to space costs. Per column inch Minimum charge Maximum charge
$7 pci $200 per ad $375 per ad
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No further discounts apply for classified ads whether classified display or classified line ads.
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Classified Display Open rate
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$7.50 pci
Classified Line Ads UA students & RSOs
Free Not for business use. 30 words/one print insertion
Campus Faculty, staff, departments
$3 for 30 words 20 cents each word over 30
Commercial/Off Campus
*per column inch Lost and Found
119 Kimpel Hall Fayetteville, AR 72701
$360 $390 $450
CLASSIFIED RATES
$15 pci
campus & non-profit display rate n
Pre-printed inserts only. No split runs. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted.
Advertising Office 479.575.3839 Fax 479.575.3306
$7 for 30 words 50 cents each word over 30 Free 30 words/ four insertions
email travad@uark.edu url www.uatrav.com
2009-2010 Online RATE SCHEDULE
Banner
468 pixels x 60 pixels
Rates per month Banner Side Tile Mini Tile Micro Tile
Micro Tile
45 pixels x 125 pixels
$300 $200 $100 $75
Web Introductory Specials Sign-up period ends Sept. 30, 2009
Mini Tile
125 pixels x 125 pixels
Buy a web ad (any size) for two months and receive one month (same size) free. n
With any purchase of a quarter page or larger print ad receive 50 percent off a single web ad for a month. n
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Sign up for a semester of web advertising and receive the following discounts: Mid-August to Mid-September Full Price Mid-September to Mid-October 1/4 Off Mid-October to Mid-November 1/3 Off Mid-November to end of December 1/2 Off *Example: Regular Price $200 per month for 4 months = $800 Promo Price: $584 / Save $216 (basically one month free)
Side Tile
300 pixels x 250 pixels
Commit to a full school year of web advertising and get the following discounts: Mid-August to Mid-September Full Price Mid-September to Mid-October 1/4 Off Mid-October to Mid-November 1/2 Off Mid-November to end of December Free January Full Price February 1/4 Off March 1/2 Off April Free *Example: Regular Price $200 per month for 8 months = $1,600 Promo Price: $900 / $700 (3.5 months free) Online ads should be submitted as jpeg files. Online ads of the same size scheduled to run during the same time period but purchased by different advertisers will run in rotation. 119 Kimpel Hall Fayetteville, AR 72701
Advertising Office 479.575.3839 Fax 479.575.3306
email travad@uark.edu url www.uatrav.com
2009-2010 Publication Schedule Highlighted dates are print issues. Underlined dates are online issues.
August 2009
Special Issues
January 2010
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Sept. 5 Missouri State Little Rock, Ark. Sept. 19 Georgia Fayetteville, Ark. Sept. 26 Alabama Tuscaloosa, Ala. Oct. 3 Texas A&M Arlington, Texas Oct. 10 Auburn Fayetteville, Ark. Oct. 17 Florida Gainsville, Florida Oct. 24 Ole Miss Oxford, Miss. Oct. 31 Eastern Michigan Fayetteville, Ark. (Homecoming) Nov. 7 South Carolina Fayetteville, Ark. Nov. 14 Troy Fayetteville, Ark. Nov. 21 Mississippi State Little Rock, Ark. Nov. 28 LSU Baton Rouge, La.
Days to Remember
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Welcome Issue August 19 Razorbash Issue August 26 Homecoming Issue October 28 Finals Week Issue December 9 Welcome Back Issue January 13 Finals Week Issue April 28 Commencement Issue May 5 Summer Orientation Issue May 31
UA Football Schedule
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Fall classes begin August 24 Labor Day September 7 Columbus Day October 12 Veteran's Day November 11 Thanksgiving break November 25–27 Last day of fall semester December 8 Dead Day December 9 Final exams December 10-16 Spring classes begin January 11 MLK Day January 18 Valentine's Day February 14 Spring Break March 22—26 Classes end April 29 Dead Day April 30
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119 Kimpel Hall Fayetteville, AR 72701
Advertising Office 479.575.3839 Fax 479.575.3306
email travad@uark.edu url www.uatrav.com