Arkansas Traveler Magazine Rate Card 2014

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TRAVELER MAGAZINE AD PRODUCTION GUIDELINES AD Production Specs to Magazine

AD SIZES

HIGH-RESOLUTION PDF

Spread with bleed*

17” x 11.125” 102p x 66p9

PDFs should exported as PDF X-1A (Acrobat 6). Earlier version PDFs are acceptable provided they have been created by distilling a postscript file.

Full Page with bleed** 8.625” x 11.125” 51P9 x 66P9

Never use the “Save as a PDF” feature of your layout program, though exporting from InDesign is acceptable.

Full page no bleed

7.375” x 9.875” 44p3 x 59p3

1/2 page vertical

3.5875” x 9.875” 21P6 x 59p3

The PDF file should be 300 dpi, saved as CMYK with no spot colors.

1/2 page horizontal

7.375” x 4.8375” 44P3 x 29P

For detailed instructions for distilling files, please contact Elizabeth Birkinsha, lbirkins@uark.edu. Phone: 479.575.3839.

1/3 page vertical

2.3125” x 9.875” 13P11 x 59P3

Output all PDF ads with .25” bleed (even if not a full page ad), crop marks turned on and offset at least 1 pica (.1667”).

1/4 page

3.5875” x 4.8375” 21P6 x 29P

1/6 page

2.3125” x 4.8375” 13P11 x 29P

The PDF version must be at least 1.3 (Acrobat 4).

High resolution (300 PDI) JPEGS are supported, too.

Advertising/Underwriting Rates

Trim size is 8.375” x 10.875”

1/6 full page no bleed

1/4 1/2 vertical

1/3 1/6

Front inside cover $1,000

Back inside cover $1,000

Back outside cover $1,000

1/4

Spread $1,248** Full page $642**

Half page (any configuration) $321

1/2 horizontal 1/2 horizontal

spread with bleed

Art should be separated into 2 pages, with .125” bleed on all sides of each page.

* Files for spread ads must be prepared as two single facing pages with .25” bleed around all sides of each page. ** For spreads and full page with bleed, remember to keep any text or important image elements .375” from the edge of page to ensure they don’t get cropped from trimming.

Third page $214

Quarter page $161

Sixth page $107

** Only full-page ads or spreads will be allowed to bleed. There is no additional charge.


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