TRAVELER MAGAZINE AD PRODUCTION GUIDELINES AD Production Specs to Magazine
AD SIZES
HIGH-RESOLUTION PDF
Spread with bleed*
17” x 11.125” 102p x 66p9
PDFs should exported as PDF X-1A (Acrobat 6). Earlier version PDFs are acceptable provided they have been created by distilling a postscript file.
Full Page with bleed** 8.625” x 11.125” 51P9 x 66P9
Never use the “Save as a PDF” feature of your layout program, though exporting from InDesign is acceptable.
Full page no bleed
7.375” x 9.875” 44p3 x 59p3
1/2 page vertical
3.5875” x 9.875” 21P6 x 59p3
The PDF file should be 300 dpi, saved as CMYK with no spot colors.
1/2 page horizontal
7.375” x 4.8375” 44P3 x 29P
For detailed instructions for distilling files, please contact Elizabeth Birkinsha, lbirkins@uark.edu. Phone: 479.575.3839.
1/3 page vertical
2.3125” x 9.875” 13P11 x 59P3
Output all PDF ads with .25” bleed (even if not a full page ad), crop marks turned on and offset at least 1 pica (.1667”).
1/4 page
3.5875” x 4.8375” 21P6 x 29P
1/6 page
2.3125” x 4.8375” 13P11 x 29P
The PDF version must be at least 1.3 (Acrobat 4).
High resolution (300 PDI) JPEGS are supported, too.
Advertising/Underwriting Rates
Trim size is 8.375” x 10.875”
1/6 full page no bleed
1/4 1/2 vertical
1/3 1/6
Front inside cover $1,000
Back inside cover $1,000
Back outside cover $1,000
1/4
Spread $1,248** Full page $642**
Half page (any configuration) $321
1/2 horizontal 1/2 horizontal
spread with bleed
Art should be separated into 2 pages, with .125” bleed on all sides of each page.
* Files for spread ads must be prepared as two single facing pages with .25” bleed around all sides of each page. ** For spreads and full page with bleed, remember to keep any text or important image elements .375” from the edge of page to ensure they don’t get cropped from trimming.
Third page $214
Quarter page $161
Sixth page $107
** Only full-page ads or spreads will be allowed to bleed. There is no additional charge.