October 31, 2012

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Too Old for Trick-orTreating, But Not for Fun Page 5 Wednesday, Oct. 31, 2012

“About You, For You”

University of Arkansas Student-Run Newspaper Since 1906

Vol. 107, No. 44

‘Do you Realize?’ Today is the Last Day to Pick up Tickets

Costume and Jack-o’-Lantern Contest at UA Bookstore Nuri Heo Staff Writer

Cinnamon Butterscotch Cookies Making your own Halloween treats is, by far, less expensive than buying the $8 bags of candy at the store, and much better for you. Full Story, Page 5

Emily Rhodes Photo Editor Students pick up tickets to the Flaming Lips concert Tuesday, Oct. 30, at the Union Connections Lounge. The Flaming Lips will play a free concert Sunday, Nov. 4 on campus.

Drolc Earns Weekly SEC Freshman Honors Freshman Nina Drolc is making waves on the swimming and diving team. Full Story, Page 7

Correction: ASG Motor Voter Event will take place today and Thursday 10 a.m. - 4 p.m. at the Union instead of Thursday and Friday as previously stated in a Traveler Article.

Miranda Campbell Staff Writer In this year’s mayoral election, Fayetteville will decide between two leftward leaning politicians facing off once again.

Coody

65 / 44° Tomorrow Sunny 74 / 49°

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On The Issues 2012 Non-Profits On !""#$%&'#%(")#&'% Poked by New Facebook Fees *&+,%-..%/0&1'

See More Traveler Stories At UAtrav.com

Today’s Forecast

There are several of Halloween events going on campus. The UA bookstore will be holding a pumpkin carving contest all day. Students should bring their pre-carved pumpkins. No carving will be allowed in the store. The first prize winner will win a $50 gift card, according to the university website. There will also be a costume contest at 2 p.m. We are always looking for new ways to have fun, and for the past several years, we have held a Halloween event at the Bookstore. We have found that by opening out location up on Halloween, it creates an event that not only the campus looks

Lioneld Jordan ran against Dan Coody, the incumbent, in 2008, unseating Coody who was mayor from 2001 to 2008. “I can say from personal observation that a lot of folks feel quite torn and there are strong partisans on both sides,” said Janine Parry, a UA political science professor. “I think most folks don’t really have strong feelings about it other than mildly positive about the direction of Fayetteville over the last 10 years. I think that leads them to feel conflicted.” Coody, an advocate for sustainability, lead the city in its efforts to protect the environment, he said. “I’m a very strong believer in sustainability and working against climate change and trying to reverse that as best we can,” Coody said. “Besides recycling and food security and getting local food production going on, sustainability is the most important thing that we as a city need to worry about.” He said he won’t just provide “lip service” like he said Mayor Jordan has. Mayor Jordan said that he

has put every effort into sustainability since he has been in office. “I am very involved in the sustainability movement,” Jordan said. “I am very green. I have not just talked about it I have done it. If you will look at our record, my record as a mayor, we’ve been leading the state in sustainability.” The university is important to the city, Coody said. “If it were not for the UA, Fayetteville would not be the city it is today. The UA and I had a great relationship when I was mayor, to the point that we would go to D.C. together to ask for support for things that would help the university and the city at the same time,” Coody said. Jordan believes the city and the university have a special relationship, he said. “I attended the university as an undergraduate, and I worked for UA Facilities Management for 27 years before being elected Mayor in 2008. I love the University and the Razorbacks,” Jordan said. “Chancellor Gearhart and I have a close working relationship, and we recently initiated a new town and gown committee to assure even better coordination of

Coody also wants to address parking on Dickson Street. “Of course, if I get elected, I also want to fix the crazy parking situation down on Dickson because it hurts businesses, it hurts the patrons, it hurts people who want to go down there for a

Jordan beer or just enjoy themselves in the evenings,” Coody said. “It’s a disaster and it has got to be fixed.” Jordan does not regret any parking decisions that were made while he was in office, he said. “It was 2009 when we were looking to build a parking deck and if you will look at the price that we charge in city lots it is much lower than what the university charges,”

“I can say from personal observation that a lot of folks feel quite torn and there are strong partisans on both sides.” Dr. Janine Parry

UA Political Science Professor our plans and goals. “In addition, when I became mayor, I promised to hold a mayor’s town hall meeting on the UA campus, bringing city government to the students and staff to present programs and answer questions, and I have held one on campus every year,” Jordan said.

Jordan said. “I supported the plan, which passed with a unanimous vote, because I think we needed a deck, which we had been talking about for 20 years. We feel that the parking plan is justified because at the end of the day we are going to create

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Whitney Green Staff Writer

Facebook has declared since its launch that it’s “free and always will be.” And that remains true — unless users want to guarantee their posts are being seen. New fees may pose a problem for non-profit organizations that “rely heavily” on the site to create awareness for their cause. The days of free marketing on Facebook Inc., are ending as the world-wide social media site has begun a campaign to “promote posts” and increase advertising revenue by attaching a price tag to characteristics of the site that were once free, according to Facebook’s news site. Some non-profit organizations are “worried” about how a Facebook fee could affect one of their largest forms of marketing. At least two Fayetteville non-profits will not pay to promote posts, their founders said. Local non-profit, Forgottensong, uses a consistent social media presence to create awareness towards their cause of improving the lives of women and children in war-torn countries, founder Charles Davidson said. “Our [social media] audience is not large, but growing,” Davidson said. “We urge followers to invite friends and communicate regularly via Facebook.” Facebook has served as a platform for businesses, artists, and non-profits to create an easily accessible page that anyone can see and “like” to become a subscriber. Many nonprofits use their page to gain an audience and attach links to the organization’s website to provide more information. Forgottensong has 371 “likes” on their growing Facebook page, meaning 371 “friends” are regularly updated with videos, photos and information about what they’re doing and how to get involved.

While Facebook is not the only way Forgottensong creates awareness, it serves as a platform for a bigger picture. Word of mouth promotion, hosting events, getting people involved in various ways and sponsorships from other organizations help to promote their cause, Davidson said. “My take is, social media along with email is cheap, but also passive,” Davison said. “It takes a lot to get someone to even see a post, much less re-

“I don’t think that paying is a route we’ll go right now.” Charles Davidson

Forgottensong Founder spond to it. So we [post] often.” Another local non-profit organization, 3 Bags in 2 Days, uses Facebook to create awareness for their cause of restoring dignity and respect to Fayetteville people who are homeless or living in poverty by providing a bag of basic necessities — including a water bottle, deodorant, toothbrush, and socks — among other things, and hosting free events such as Art in the Park and Laundry Love, according to their website. “I utilize social media to build up an audience That has been a huge platform for people to share the story,” said Chloe Seal, 3 Bags in 2 Days Founder and UA senior. With almost 2,000 “likes” the organization has been successful in gaining an audience. “Friends” can view their page for updates such as bag packing and distribution days, special events like Art in the Park and volunteers and resources needed to make it happen. Seal does a lot of public speaking to promote 3 Bags in 2 Days, but “Facebook has been pretty handy and super useful for spreading the word

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