Traveler Rate Card (August 2011)

UA

Student Media ADVERTISING

2011-2012 RATE CARD

razorback university of arkansas

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UA STUDENT MEDIA 2011-2012 RATE CARD

YEARBOOK

UA students spent over $173 million locally in 2009

#1 Groceries #2 $28,984,150 Restaurants & Bars #3 $19,558,150 Vehicles & Services #4 $19,206,175 Books & Supplies #5 $15,815,800 Clothing #6 $9,824,200 Entertainment & Sports #7 $9,643,700 Utilities #8 $8,925,795 General Merchandise #9 $7,680,445 Cell Phones & Service #10 $5,355,240 Rent (non-university) $35,646,226

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The rest of the money, $13,023,916, was spent on Personal Services, Internet, Cable TV, Pharmacy, Medical Care, and Laundry.

UA STUDENT MEDIA 2011-2012 RATE CARD

WHAT STUDENTS presents

SPEND

Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University of Arkansas’s Sam Walton College of Business conducted a study of the economic impact of the university community on the local area economy. Part of the study focused on the spending habits of university students. The study concluded that students contributed an estimated $173,663,797 to the local economy in 2009.

Information cited is from “The Economic Impact of the University of Arkansas” study prepared by the Center for Business and Economic Research at the Sam M. Walton College of Business at the University of Arkansas. The full report can be viewed at economicimpact.uark.edu.

Phone: 479-575-3839 E-mail: travad1@uark.edu uatrav.com

On the next page, find out how to reach this lucrative market.

53 %

of students have read 3 or more of the last 5 issues of their campus newspaper.

WHAT STUDENTS presents

73 %

of students read the advertisements in their school newspaper.

READ

76 %

of all students have read their campus newspaper in the last 30 days.

College Newspaper Readership Study

Despite the negative forecasts for general market newspapers, the news for college newspapers is good. Alloy Media and Marketing’s College Newspaper Audience Study, conducted in partnership with MORI Research, indicates that college newspapers continue to reign as a top media choice among today’s college students.

More findings from the study can be found at AlloyMarketing.com.

3.2

79 %

of students have been motivated to take some sort of action by an article or advertisement in their campus newspaper.

students on average are reading each copy of their student newspaper.

What Does This Mean To You? You can get your share of the UA student market by advertising in the print and online editions of The Arkansas Traveler. Ask your Traveler Account Executive to develop a plan for your business.

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UA STUDENT MEDIA 2011-2012 RATE CARD

THE ARKANSAS TRAVELER

MOST COMMON AD SIZES local

campus

A

Full Page

6c x 21”

126 column inches

$1,575

$1260

10.5” x 20.25”

B

1/2 Page

4c x 16”

64 column inches

$800

$640

6.944” x 16”

C

1/2 Page

6c x 10.5”

63 column inches

$787

$630

10.5” x 10.5”

D

1/2 Page

3c x 21”

63 column inches

$787

$630

5.167” x 20.25”

E

1/4 Page

4c x 8”

32 column inches

$400

$320

6.944” x 8”

F

1/4 Page

3c x 10.5”

31.5 column inches

$393

$315

5.167” x 10.5”

G

1/8 Page

2c x 8”

16 column inches

$200

$160

3.389” x 8”

H

1/8 Page

3c x 5”

15 column inches

$187

$150

5.167” x 5”

Full Page

A

1/2 Page 1/4 Page

E

1/8 Page

G

D

1/4 Page

F

1/2 Page

B

1/2 Page

C

1/8 Page

H

NOT WHAT YOU NEED? DON’T FRET!

ANY AD SIZE IS AVAILABLE. TALK TO YOUR ACCOUNT EXECUTIVE TO CREATE THE PERFECT ADVERTISEMENT. 4

UA STUDENT MEDIA 2011-2012 RATE CARD

THE ARKANSAS TRAVELER

RATES & SIZES Rates

Campus/Non-Profit: Local: National:

$10.00 pci $12.50 pci $18.00 pci

Color included. Greyscale costs 20% less.

Frequency discounts 250 ci 400 ci 500+ ci

10% off 15% off 20% off

Applies to local rates.

Column Widths 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

1.611” 3.389” 5.167” 6.944” 8.722” 10.5”

a r o f y a Prep iscount! s 5%ted: all new client (No repay.) must p

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UA STUDENT MEDIA 2011-2012 RATE CARD

PCI Calculator No. of Columns wide Column Inches = x No. Inches high 1 Column wide 1 Column Inch = x 1 inch tall

Deadlines Publication Date

Deadline for Ad

Monday Tuesday Wednesday Thursday

The previous Wednesday The previous Thursday The previous Friday Monday

Print Ad Format

SUGGESTED JPEGs or PDFs at 100% quality, flattened ACCEPTED PDF / JPEG / PNG / TIFF COLOR CMYK at 200 DPI+ GREYSCALE Greyscale at 200 DPI+

Web Ad Format

Exact pixel size of the ad space in GIF / JPEG / PNG / TIFF / SWF format (Animated ads are accepted.)

THE ARKANSAS TRAVELER

SPECIAL AD TYPES Front Page

Make yours the first ad Traveler readers see.

Two sizes available: 6c x 2” strip or quarter circle.

One Ad: Four Ads:

$600 $1800

Downtime Page

What’s the page that every student reads? The page with the crosswords, sudoku, and comics!

The Arkansas Traveler offers two premium advertising spaces on our Downtime page. The ad sizes are 2c x 6.5”, color included.

One Ad: Four Ads:

$250 $750

Inserts

Inserts are pre-printed additions that are inserted into the folded newspaper. No inserts over 12 pages are accepted.

Minimum: 4” x 6” Maximum: 11” x 11” Single Sheet: 4 to 8 Pages: 9 to 12 Pages: 6

$400 $450 $500

UA STUDENT MEDIA 2011-2012 RATE CARD

THE ARKANSAS TRAVELER

Good Eats Good Eats

Good Eats is a daily segment highlighting local restaurants.

Each package also comes with a listing in Good Eats Online, our local dining guide available on www.uatrav.com.* *Max. 6 months on Good Eats Online

Pick 10 - $600 10 print ads (7ci) on any 10 days 6 months listing in Good Eats Online

Pick 5 - $400 5 print ads (7ci) on any 5 days 5 months listing in Good Eats Online

Online Ads

Now your ads can be online, all the time. Get your spot on the Traveler website now.

Ad size: 300x250 pixels.

National: Local: Campus:

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$125 $100 $75

UA STUDENT MEDIA 2011-2012 RATE CARD

The Single - $100 1 print ad (7ci) 1 month listing in Good Eats Online

KXUA STUDENT RADIO

BROADCAST RATES KXUA Underwriting

Get your message heard on live radio! Students and residents all over Northwest Arkansas tune into the University of Arkansas radio station on FM 88.3 and www.kxua.uark.edu daily.

2-hour shows with 3 underwriting segments: $45 each

GENRE SHOWS: Monday

Friday

The theme is movies, focusing on talk specific to current run or new DVD releases, with interspersed theme music.

One of the few "spoken word" radio shows around. Includes slam-style poetry, music-poetry fusion, unclassifiable weirdness, classical poetry, beatnik ramblings, and more.

8-10 p.m. - The Drive in Speakerbox

Tuesday

8-10 p.m. - Kick out the Jams All sorts of jam bands and other related genres.

8-10 - High on Words

Saturday

10am-12 p.m. - The Homage Show

Wednesday

Showcases the music of a different artist each week, accompanied by plenty of hilarious commentary and non-stop comedic entertainment.

Simple format: Play a sample of everything that the music board has declared is fit for KXUA's rotation.

Sunday

Thursday

Tune in with Gin Lane and groove to the finest folk and blues throughout recording history. Interludes of live performance, poetry and music history.

6-8 p.m. - The New Music Show with Keas

8-10 p.m. - The Concrete Schoolyard

Dropping knowledge, beats and rhymes, from the latest and greatest in underground hip hop.

4-6 p.m. - Gin Lane’s Folkin’ Blues Hour

6-8 p.m. - Plastic Magic

An eclectic mix of 60s-late 70's vinyl, as well as weird comedy acts from the same era.

8-10 p.m. - Digital Earthquake

New electronic music by a guy who REALLY, deeply, weirdly, seems to know EVERYTHING about the genre.

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UA STUDENT MEDIA 2011-2012 RATE CARD

UATV STUDENT TELEVISION UATV Underwriting

Be the first to get your message heard on the most popular shows on UATV channel 214 and www.UATVonline.net.

Platinum Spot - $50

15 seconds at the beginning and end of show of audio underwriting and full-screen logo.

5 minutes of small logo during broadcast.

Gold Spot - $25

15 seconds at the beginning and end of show of audio underwriting and full-screen logo.

AVAILABLE SHOWS:

30 minutes of small logo - $125

Each additional 5 minutes of on-screen logo - $25

Weekday News

Campus Crossfire

With regular anchors, and live shots, our coverage is always a complete, reliable source of news for the local community.

Our panel of political experts debate hot topics from around the world.

Live Monday-Thursday at 9 p.m

Razorback Reels Monday at 7:30

We show the latest upcoming trailers, review the newest releases, and talk about what to look forward to in movies and entertainment.

Full Court Press Monday at 8 p.m.

Live Wednesday at 7 p.m.

The Sports Advantage Live Thursdays at 7 p.m.

This one hour, live sports debate covers issues from recruitment to coaching decisions and scheduling.

The Not So Late Show Friday at 10 p.m.

Full Court Press covers all national sports, trades, athletes, recruits, and upcoming events.

After a night of journalists stockpiling news and facts, it’s great to let off some steam with games, jokes, and monologues.

The View From the Hill

Off the Mat

All the latest gossip, rumors, and entertainment news is unraveled right here on The View from the Hill.

This show covers everything about the evolving world of Mixed Martial Arts, bringing a wonderful mix of debate and discussion about up-and-coming athletes.

Tuesday at 7:30 p.m.

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UA STUDENT MEDIA 2011-2012 RATE CARD

Schedule to be announced

RAZORPACKAGES RAZORPACKAGES: Get the most for your money with a full semester of advertising. Each package will run for sixteen weeks.

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UA STUDENT MEDIA 2011-2012 RATE CARD

CONTACT INFORMATION

Cannon McNair Advertising Sales Manager 479.575.3839 travad1@uark.edu

UA

Student Media ADVERTISING

Downtown Fayetteville

East Northwest Arkansas

West Northwest Arkansas

Campus / Non�Profit

Jaime Holland Advertising Account Executive Travad2@uark.edu Office: 479.575.3899 Cell: 870.995.2069 Zachary Fry Advertising Account Executive Travad3@uark.edu Office: 479.575.8714 Cell: 281.451.6314

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UA STUDENT MEDIA 2011-2012 RATE CARD

Mason Hankins Advertising Account Executive Travad5@uark.edu Office: 479.575.2223 Cell: 479.409.9351 Aaron Tan Advertising Account Executive Travad4@uark.edu Office: 479.575.7594 Cell: 626.278.0668 Yuhui (Micy) Liu Advertising Account Executive Travad4@uark.edu Office: 479.575.7594 Cell: 479.871.6831

PUBLICATION SCHEDULE

THE TRAVELER RUNS EVERY MONDAY-THURSDAY EXCEPT: 9/5 (LABOR DAY) 11/23 - 11/25 (THANKSGIVING) 12/12 - 1/17 (WINTER BREAK) 3/16 - 3/23 (SPRING BREAK)

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UA STUDENT MEDIA 2011-2012 RATE CARD