To serve its audience of UA students, faculty and staff by providing high quality content that is informative and entertaining. To showcase work produced by students at the Arkansas Traveler and in advanced journalism courses in feature writing and photojournalism. Topics will cover the University, Fayetteville and the northwest Arkansas region - areas of interest to the magazine's readers.
Fall 2012 ~ Exploring our community, our region , our world. GENERAL INFORMATION The magazine will circulate on Wednesday Oct. 10, 2012. Press run is 5,000 copies. Space reservation deadline is Sept. 10, 2012. Copy/art deadline if Traveler designs ad is Sept. 20, 2012. Proofs will be provided and signed approval to print will be required. Customer-supplied insertion deadline is Oct. 5. PRODUCTION SPECIFICATIONS 8.5 by 11 80# gloss self cover. Saddle stitched. Bleeds OK at no additional charge. Modular ads only. All ads are CMYK. No discount for black only. Ads should be submitted as press quality .PDF files or high resolution JPEG files at 300 dpi. Your message can be configured in a wide range of formats within each size group. Please refer to the pages following for detailed information about ad sizing. RATES 1/8 page
$52
1/4 page
$104
1/3 page
$138
1/2 page
$208
Full Page
$416
Inside Front Cover
$450
Inside Back Cover
$450
Outside Back Cover
$600
Cover Mock Up. Actual cover will be different. Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
1/4 page VNBS Vertical No Bleed Short 22P by 30P image
1/4 page VNBT Vertical No Bleed Tall 10P7 by 60P image
1/4 page VBT Vertical Bleed Tall 13P7 by 66P image
4 column grid. 1 pica gutter
4 column grid. 1 pica gutter
Allow 1P6 for bleed. Place no important information within 3 picas of the trim line. 4 column grid. 1 pica gutter
1/4 page VBS Vertical Bleed Short 25P X 33P image area Allow 1P6 for bleed. Place no important information within 3 picas of the trim line. 4 column grid. 1 pica gutter
1/4 page HNB Horizontal No Bleed 45P by 15P image 4 column grid. 1 pica gutter.
1/4 page HB Horizontal Bleed 51P by 18P image Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line. 4 column grid. 1 pica gutter.
1/2 page HNB Horizontal No Bleed 45P by 29P7 image 3 or 4 column grid.
1/2 page HB Horizontal Bleed 51P by 32P6 image Allow 1P6 inch for bleed. 4 column grid. 1 pica gutter. Place no important information within 3 picas of the trim line.
1/2 page HNB Vertical No Bleed 22P by 60P image
1/2 page HB Vertical Bleed 25P by 66P image
4 column grid. I pica gutter.
Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line. 4 column grid. I pica gutter.
1/8 page HNB Horizontal No Bleed 22P by 18P image 4 column grid. I pica gutter.
1/8 page VNB Vertical No Bleed 10P7 by 30P image
1/8 page VB Vertical Bleed 13P7 by 33P image
4 column grid. I pica gutter.
Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line.
1/8 page HB Horizontal Bleed 25P by 18P image Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line. 4 column grid. I pica gutter.
4 column grid. I pica gutter.
1/3 page VNB Vertical No Bleed 14P5 by 60P image
1/8 page VB Vertical Bleed 17P4 by 66P image
3 column grid. I pica gutter.
Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line. 3 column grid. I pica gutter.
1/3 page HNB Horizontal No Bleed 45P by 20P image 3 column grid. I pica gutter.
1/3 page HB Horizontal Bleed 51P by 23P image Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line. 3 column grid. I pica gutter.
Full Page Bleed 51P by 66P image Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line.
Full Page No Bleed 45P by 60P image Allow 1P6 inch for bleed. Place no important information within 3 picas of the trim line.