UA students spent over $173 million locally in 2009
#1 Groceries #2 $28,984,150 Restaurants & Bars #3 $19,558,150 Vehicles & Services #4 $19,206,175 Books & Supplies #5 $15,815,800 Clothing #6 $9,824,200 Entertainment & Sports #7 $9,643,700 Utilities #8 $8,925,795 General Merchandise #9 $7,680,445 Cell Phones & Service #10 $5,355,240 Rent (non-university) $35,646,226
The rest of the money, $13,023,916, was spent on Personal Services, Internet, Cable TV, Pharmacy, Medical Care, and Laundry.
WHAT STUDENTS presents
SPEND
Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University of Arkansas’s Sam Walton College of Business conducted a study of the economic impact of the university community on the local area economy. Part of the study focused on the spending habits of university students. The study concluded that students contributed an estimated $173,663,797 to the local economy in 2009. Information cited is from “The Economic Impact of the University of Arkansas” study prepared by the Center for Business and Economic Research at the Sam M. Walton College of Business at the University of Arkansas. The full report can be viewed at economicimpact.uark.edu. Phone: 479-575-3839 E-mail: travad1@uark.edu uatrav.com
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53 %
of students have read 3 or more of the last 5 issues of their campus newspaper.
WHAT STUDENTS presents
73 %
of students read the advertisements in their school newspaper.
READ
76 %
of all students have read their campus newspaper in the last 30 days.
College Newspaper Readership Study
Despite the negative forecasts for general market newspapers, the news for college newspapers is good. Alloy Media and Marketing’s College Newspaper Audience Study, conducted in partnership with MORI Research, indicates that college newspapers continue to reign as a top media choice among today’s college students. More findings from the study can be found at AlloyMarketing.com.
3.2
79 %
of students have been motivated to take some sort of action by an article or advertisement in their campus newspaper.
students on average are reading each copy of their student newspaper.
What Does This Mean To You?
You can get your share of the UA student market by advertising in the print and online editions of The Arkansas Traveler. Ask your Traveler Account Executive to develop a plan for your business.
Phone: 479-575-3839 E-mail: travad1@uark.edu uatrav.com
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