NEWSLETTER MEDIA COVERAGE AND PARTNERSHIPS

The 2022 Festival newsletter strategy aimed to engage with our existing loyal subscribers, as well as actively develop and grow new audiences through supportive posts via the Festival’s Social Media channels. Overall, the newsletter continued to enjoy strong growth in subscribers and engagement.

The newsletter highlights below refer to the 30-day festival period from 3 October to 3 November, 2022.

14,370

Our custom partner program offers coverage through a wide range of print and digital platforms. Over 60 media partners and supporters were featured prominently from pre-event marketing to live festival and post-event promotion.

The festival also saw over 100 media articles and mentions during the festival period, including The Jakarta Post, The Wall Street Journal, and South China Morning Post.

31

Number of Media Partnerships Newsletters Opened Press Conferences

6 60+ 32%

45,349

3

108 6%

Campaigns Sent Accredited Media Average Open Rate Total Articles Average Click Rate

The 2022 Festival delivered a very special program and some deeply moving conversations, which will stick in the minds of those who saw them for a long time to come.

Pricilla Cresheilla Survey respondent