Imran Currim &KDQFHOORU·V 3URIHVVRU RI 0DUNHWLQJ 'LUHFWRU RI WKH %HDOO &HQWHU IRU ,QQRYDWLRQ DQG (QWUHSUHQHXUVKLS
B I G D ATA : U N D E R S TA N D I N G T H E PAT H T O PURCHASE by Laurie McLaughlin
8 | THE PAUL MERAGE SCHOOL OF BUSINESS
Collecting data and the art of analyzing it has been a burgeoning industry over the last 15 years. Thanks to our “always online” lifestyles and a massive amount of posting and clicking, the digital data bank could top 44 trillion gigabytes of information by 2020. That’s 10 times the total digital data created through 2013. The challenge for companies is harnessing this staggering amount of data and applying the right analyses to put it to work.
