Re-Imagining Museum Row

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RE-IMAGINING MUSEUM ROW Introduc,on

The new LACMA will become a fresh iconic, creative center for the city in 2023. Instead of considering LACMA alone, the location of LACMA is also capable of being a breeding ground for a new Cultural District. The proposed strategies aim to recover the historical value, maximize the value of Museum Row and invest in the international image of the area. The cultural and social territory of LACMA has a historical root as “Miracle Mile”. In 1921, it was a the successful real estate development, similar to Beverly Hill and Hollywood. Presently, it’s the home to six major museums.

Study Objec,ve

How can people be encouraged to visit multiple museums per trip?

Characteris,cs of Current Museum-­‐Goers

Female 67%

How can people be encouraged to stay longer?

Highly Educated 86%

Frequent Internet User 99.4 %

2012$ 2008$ 2002$ 1992$ 1985$

Study Area

1982$ 82%$

84%$

86%$

88%$

90%$

White$$

92%$

94%$

96%$

98%$

100%$

Non3white$

Sugges,on

Request

Discounted Admission/ Parking Data Environmental Benefit Data Event/ ExhibiEon Data

Query Model

Building Layer Small Business Layer

-  The robust transportation infrastructure, Metro Purple Line Extension, will encourage relationships among cultural institutions, small business, and public transit.

“It's a giant opportunity to reconsider what museums

cityscape, but would signal a new sense of confidence and accomplishment as a crea7ve center for the city as a whole.” -­‐-­‐Michael Govan, Director of the Los Angeles County Museum

-  The public should be offered better access to the cultural hub. 21% of $600 million cost for LACMA Expansion from tax dollar. REFERENCE: LA Times, LACMA Financial Report, Survey of Public ParEcipaEon in the Arts 1982-­‐2012, Data from LACMA

InteracEve Map

TRIP PLANNING PLATFORM

are and how they func7on. Pulling it off, LACMA

Expansion would not just add a striking museum to the

A list of Objects

RelaEonal Database VisualizaEon Model

Public Transit Layer

-  Geographical agglomeration of the museums offers the promising possibilities for creating the institutional cultural district.

Result

Web

INSTITUTIONAL CULTURAL DISTRICT

Expected Gain §  §  §  §

Compete with other leisure activities. Place-making. Boost local economy. Support nighttime event.

Contact Info

Student: Lijuan (Haley) Zhao, Master of Urban & Regional Planning 2015 Candidate |Email: lijuanzhao@ucla.edu Faculty Advisor: Prof. Randall Crane, UCLA | Email: crane@ucla.edu Client RepresentaEve: Stephanie Odenheimer, LACMA | Email: sodenheimer@lacma.org Client RepresentaEve: Dr. Gideon Susman, Buro Happold Engineering|Email: Gideon.Susman@burohappold.com


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