Why Study Fare Structure? Because of the introduction of Metro Rail Expo Line in 2016 and Metro Rail Crenshaw Line in 2019, Culver Citybus is conducting a comprehensive service analysis to understand the projected demand and develop an integrated bus network with new rail services. The agency anticipates an increase in ridership and operating costs after the service change. Two agencies that Culver CityBus is closely working with, Big Blue Bus and LA Metro, have revised their fare structures recently to recover operating deficit (In March 2015, Big Blue Bus proposed to increase cash fare by $0.25 to pay for the increase in service time for their upcoming service change in 2016). A right fare structure can attract riders to use transit more frequently, increase fare revenue, and improve bus services. This project will evaluate Culver CityBus fare structure and explore opportunities to increase revenue and ridership.
Research Design LITERATURE REVIEW
Study how a change in fare strucuture affect ridership and revenue
ANALYZE RIDERSHIP, FAREBOX, & OPERATING STATISTICS
Evaluate Culver CityBus (CCB) ridership patterns and fare media distribution Data includes onboard surveys, TAP Card, and farebox reports
TRANSIT AGENCIES COMPARISON
Compare CCB fare structure to other transit agencies in the LA County
PROPOSE A NEW FARE STRUCTURE
New fare strategies to increase ridership and revenue
STUDY IMPACT ON RIDERSHIP AND REVENUE
TAP Card (Include EZ Pass)
Interagency Transfer 15%
Cash (Adult) 45%
13%
Study how the proposed fare structure impact i) Ridership ii) Revenue iii) Formula Allocation Procedure (FAP)
Cash (Senior/ Disabled) 8% ! Go n i ru AB % L 6 UC Loc
Have you ever wonder...
al T
Other 6% ran
sfe
r 4%
Cash (Student K-12) 3%
$..
>> How transit agencies split money collected from interagency transfers? >> How BruinGo! works? >> How TAP card influences fare media distribution?
: t i s n a e r r T u r t o c f u r e t r S a F e r t a h F g i s R u e B h y t t i t C e r S e v l u C n o n o i t a u l a v E An Preliminary Findings
Culver City Westfield
Culver City Westfield
The graphs above reflect peak-hour ridership patterns in Culver CityBus Service Area. Read them as “google-traffic” Red means more boardings and Green means fewer boardings. Higher boardings concentrate in transit hub (Culver City Westfield), rail stations (Green Line Aviation Station), and schools (UCLA, West LA College). The analysis helps us to identify, not only ridership patterns, the effects of interagency tranfers and deep discounted programs (UCLA BruinGo!).
Opportunities Identified Local Transfers Interagency Transfers TAP Card Discounts Variety of Passes (Monthly/Daily/Others) Discounted Passes for West LA College & Playa Vista
UCLA Department of Urban Planning
Fare
ITA*
Local Transfer
Day Pass
Monthly Pass
Culver CityBus
$1
$0.40
$0.25
Big Blue Bus
$1
$0.50
$4
$60
$1.75
$0.50
$7
$100
Torrance Transit
$1
$0.40
$0.40
Gardena Transit
$1
$0.40
$0.40
$1.25
$0.50
LA Metro
Long Beach Transit
$35
$65
$4
*ITA = Inter-Agency Transfer
Note: Detailed Comparison includes more pass options and other selected agencies, including Montebello Bus Lines, Foothill Transit, Glendale Beeline Transit System, and Norwalk Transit System.
Next Step • Provide recommendations on exisitng fare structure. • Based on the proposed fare structure, evaluate impacts on ridership and revenue and study how this would affect Formula Allocation Procedure (FAP). (FAP is is used to allocate countywide bus transit funds among the bus operators in Los Angeles County. It is a calculation for the distribution of funds based upon transit performance data for bus operations.) For more information, please contact Jane Chan at chingyan.jane@gmail.com
Client: Culver CityBus | Advisor: Dr. Martin Wachs | Author: Jane Chan