E-lucid: licensing the “IP long tail”
“E-lucid has enabled us to tap into a typically overlooked source of revenue for TTOs; that of high volume, lower value, non-exclusive IP licensing and has also allowed UCLB to increase our engagement with the academic base by providing them with another mechanism to demonstrate impact in a quantifiable way.” Dr Steven Schooling, UCL Business
“Online payment and product download allows access to university products in a matter of minutes, and without manual intervention; we’ve processed a few orders where software was purchased, paid for and downloaded without any interaction whatsoever.” Edinburgh Research and Innovation Ltd Remove Customer Barriers Transparently displaying terms and pricing for the customer avoids negotiation time on both sides. The checkout process and online credit card / PayPal payments facility allow completion of their entire order without having to send a single email to the TTO.
Intuitive Administration Product pages are quick and easy to configure, no programming skills are required. Licence terms, pricing and any approval processes are completely customisable. Offer your customers as many different licence types per product as you need.
E-lucid A TTO-designed web portal for transacting non-exclusively licensed, lower value IP: the “IP long tail”. Provided as a managed software service hosted on your domain. Delivered and supported by UCL Business, administered and managed by you.
Engage Academics Say yes more often. Providing academics a way to license their lower-value IP starts relationships that can lead to more valuable opportunities in the future. Positive action results in positive feedback: E-lucid helps you raise your profile in departments and academics themselves start to spread the word; they can give customers access to their IP hosted on E-lucid by linking from their own webpages.
Monitor Activity Effortlessly Let licences take care of themselves. With E-lucid’s automatic renewals features handling expiry notifications and relicensing activity you are free to chase up new opportunities instead of chasing customers. With downloadable transaction reports in Excel format, tailored to your requirements, keeping track of IP performance metrics, such as total sales and licence numbers, couldn’t be simpler.
“E-lucid has been a very timely solution to an increasing number of software licence requests. The system is easy to use, offering quick product set-up and allowing us to offer flexible licensing options for different customers.” UMIP
Income Impact Value Add a new tributary to your revenue stream without redeploying significant staff effort. Help create impact by increasing the speed and breadth of licensing, facilitating the wider distribution of researchgenerated IP. Demonstrate value by increasing engagement with academic and commercial contacts.
A Fully Managed Service Support from UCLB’s experienced E-lucid team is on hand via a dedicated phone line and email address, both before and after your site goes live. Thorough training in site administration is provided with worked examples prior to the launch of your site. At conclusion of your training session, your first product will be ready for publishing and you’ll be in control.
Re-enforcing Your Brand Professionally designed and customisable to your brand, the E-lucid platform can blend in with your existing online presence.
Service Continuity All our hosted sites benefit from 24hr backups and industry recognised security standards which prevent unauthorised access and protect customer transactions.
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Buy With Confidence E-lucid is tried, tested and in use at UCL, Manchester University, Imperial College and Edinburgh University. The service is managed and backed by UCL Business.
“We’ve received positive feedback on the look and feel of the new site, it is effective promotion internally to increase invention disclosures.” Edinburgh Research and Innovation Ltd
To learn more www.uclb.com/e-lucid-customers To see E-lucid in action www.e-lucid.com UCL Business PLC The Network Building 97 Tottenham Court Road London W1T 4TP Email info@e-lucid.com
Contact us now to find out more about E-lucid and to arrange for a no-obligation demonstration. Limited Offer: Customers receiving an E-lucid demonstration before 30th April 2015 will be entitled to free service set-up (worth ÂŁ2000) if subsequently signing a three-year service contract*.
*Offer only available where a three-year service contract is signed within 3 months of first demonstration.