Here’s how to stand out in your job search Understand what the employer wants Safia Lagerdien
Job searching can be hard. When you put everything into your applications but don't hear anything back, it can be tempting to give up – don't. Here are some things you can try to optimise your applications.
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What are your goals and values, and how do they align with the purpose and values of the company? Look closely at the job posting (and other postings by the same company) to assess the company's needs and job responsibilities. Speak to other candidates if you can and ask about how they approach their applications. Clarify what you value, and what interests and motivates you about your chosen career path or job you’re applying for. Amplify how they align with the ways in which the organisation chooses to achieve its objectives.
Uncover the hidden job market Meet potential employers and recruiters where they are – online. You would be surprised how many jobs are filled solely via LinkedIn. So get on there, and keep your profile updated – listen to
our podcast on how to get the most out of this platform. Expand your network and connect both with people you know and those they know in your industry. Follow companies you are interested in – connect with executives and request informational interviews about their jobs and the company; comment on their posts; raise your profile and, above all, keep it professional. Get to (and know about) job opportunities early, preferably before they are advertised.
Know the company Before pressing submit on your application, do your research: find out about the company culture, history and achievements. How does the company define professional success in graduates? What benefits do they offer? Do they have graduate development programmes and what does it involve?
