Your Career Guide 2022

Page 40

What is a cover letter anyway? Back in the '80s, applications had to be printed out and delivered to the employer. Instead of just giving a CV, it made sense to add a cover to it… And on the cover, applicants included a letter. This was the one chance to get an application noticed.

Geraldine Kwenda, SouthSouthNorth "I read a lot of cover letters and what I have found from the ones that stand out is that they highlight: how the individual’s achievements relate to the role; how their skills and work experience contribute to what we need; originality; knowledge of and enthusiasm for our organisation; and lastly, a personalised cover letter."

40 | YO U R CA R E E R G U I D E 2022

Why does it matter? A CV can only tell a recruiter what you did, not how you did it. Whilst the CV is the outlines, you use the cover letter to provide colour to the picture. A cover letter gives you the space to introduce yourself as more than just a list of qualifications and positions. It gives you the opportunity to explain what makes you uniquely qualified for the position.

Charles Musto, SOLIDitech “Your cover letter gives us an indication of how well you communicate (so check your spelling and grammar), what you think your strengths are (be honest) and what your ambitions are (are you ambitious and goal driven).”

EMPLOYER INPUT

Now, not everyone even asks for one, but it still is expected by most companies. It gives the employer a concise introduction into your world without having to page through your application. In short, it tells them who you are and why that should matter to them. EMPLOYER INPUT

Employers go through hundreds of applications, and very quickly! But one of the first things they look at is your cover letter, so make sure you create a great first impression.


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Articles inside

About us

4min
pages 9-10

This is what we do

2min
page 11

Directors Message

4min
pages 9-10

Inspiring Grads: Science 3

4min
pages 138-139

Inspiring Grads: Science 2

5min
pages 136-137

Inspiring Grads: Science 1

4min
pages 134-135

Inspiring Grads: Law 3

3min
pages 132-133

Inspiring Grads: Law 2

4min
pages 130-131

Inspiring Grads: Law 1

3min
pages 128-129

Inspiring Grads: Humanities 3

5min
pages 126-127

Inspiring Grads: Humanities 2

3min
pages 124-125

Inspiring Grads: Humanities 1

4min
pages 122-123

Inspiring Grads: Health Sci 3

2min
pages 120-121

Inspiring Grads: Health Sci 2

2min
pages 118-119

Inspiring Grads: Health Sci 1

3min
pages 116-117

Inspiring Grads: Engineering 3

4min
pages 114-115

Inspiring Grads: Engineering 2

3min
pages 112-113

Inspiring Grads: Engineering 1

4min
pages 110-111

Inspiring Grads: Commerce 3

3min
pages 108-109

Inspiring Grads: Commerce 2

3min
pages 106-107

Inspiring Grads: Commerce 1

4min
pages 104-105

On becoming your own boss

3min
pages 97-98

Build a resilient business

5min
pages 94-96

The recipe for a great business pitch

2min
page 93

What is in a name?

2min
page 92

Funding options for your venture

3min
pages 90-91

Before you start your start-up

3min
pages 88-89

The key attributes of a successful entrepreneur

12min
pages 80-87

Take an interdisciplinary approach towards your studies and careerYour Career Guide 2022

4min
pages 77-78

What I learned on my journey to an MBA

5min
pages 74-76

How to write your academic CV

4min
pages 72-73

Planning your postdoc

3min
pages 70-71

EXPLORE the UCT knowledge hub

9min
pages 64-69

Common myths about postgrad studies

2min
pages 62-63

Where can your academic career take you?

4min
pages 59-61

How to balance work with your studies

3min
pages 56-57

Ready for a portfolio career? Here’s how to make it work.

3min
pages 54-55

Are you considering a portfolio career?

2min
page 53

What is workplace culture & why is it important?

8min
pages 49-52

How to navigate your first virtual day on the job

4min
pages 47-48

Before you accept a job offer

4min
pages 45-46

Interviews: what's changed?

5min
pages 42-44

What is a cover letter anyway?

3min
pages 40-41

What to include in your CV

4min
pages 38-39

Use LinkedIn to unlock career opportunities

4min
pages 36-37

Here's how to stand out in your job search

3min
pages 34-35

Humanities graduates: The world needs you!

4min
pages 32-33

The Jobs of tomorrow

4min
pages 29-31

How I put myself out there and transformed my career

5min
pages 26-27

What is your next destination?

4min
pages 24-25

13 essential future skills to navigate disruption

7min
pages 20-23

5 Work trends in the wake of the pandemic

4min
pages 18-19

Navigating the new 'normal'

2min
page 17

This is what we do

2min
page 11

Meet the team

1min
pages 7, 9-10
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