Spaceagency Practice Profile

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SPACEAGENCY

Wayfinding, Signage and Environmental Graphics

Space Agency is a multi-disciplinary design firm based in London and a chartered member of the Royal Institute of British Architects (RIBA). With teaching experience at architecture and design schools around the UK, the firm’s directors place considerable focus on design research. Every project we take on is treated as an opportunity for innovation.

Within the wayfinding discipline, Space Agency has developed a methodology toward understanding urban-scale space not only as a series of architectural objects, but also as a network of routes and spaces between. Space Agency approaches the reading of cityscapes using research-based methods to forecast the global pattern of movement.

Space Agency believes that design innovation comes from redefining boundaries between design disciplines, promoting a culture of interchange that sparks creative thinking. Space Agency operates at the crossroads of graphic design, architecture, interior design and urban design.

Simultaneously, the team’s expertise in environmental graphics supports this movement and flow through spaces with a graphic narrative and informational layer, seamlessly integrated into the architecture, which facilitates orientation and enhances experience. Large spaces become intelligible through an attractive and intuitive hierarchy of information revealed through progressive disclosure. The overall result is a wayfinding, signage and environmental graphics approach which is creative, detailed to the highest architectural standards, and contributes to a fully-integrated design.

Throughout these disciplines, space itself is the unifying agent. The way we organise space influences patterns of movement, occupation and social vitality. Space can be the agent of change, the agent for behaviour, the agent which triggers a mood.

65 Phoenix Yard | Kings Cross Road | London WC1X 9LW | +44 (0)207 239 4909 | +44 (0)7525 636 090 info@spaceagency-london.com | registered company 6573349

Practice Profile, September 2011

SPACEAGENCY


COMPANY BACKGROUND

Legal

Research Foundations / Technology

Space Agency London Ltd. was established in 2008 and is a private company limited by shares, UK company registration number 6573349. We are a RIBA Chartered Practice and carry professional indemity insurance provided by the RIBA Insurance Agency / Heath Lambert. The SPACEAGENCY trademark is registered in the European Community, Community Trademark registration number 009720475 and with the UK Intellectual Property Office, registration number 2541197.

Our approach to wayfinding is grounded in a methodology developed at the Space Syntax Laboratory at University College London and tested in practice for over 30 years. This research has shown through evidence-based studies that about 75% of movement in public spaces is ‘natural movement’, that is, movement due to the effect of spatial configuration rather than attractors. We use this information in developing solutions for wayfinding projects that work with how people actually perceive and use space.

Consulting Skills Base

We enjoy strong connections with academia; senior members of staff hold teaching positions and are regularly invited to speak at research symposia and conferences.

We are multi-disciplinary, highly-skilled company based in offices in central London. All senior members of the company are qualified, practising graphic designers, architects and interior designers. We take pride in the people we work with and are an equal opportunities employer.

Practice Profile, September 2011

We harness the potential of numerous 2D, 3D and GIS software packages across the graphic design, architectural and urban design disciplines to deliver our services. We expect that our state-of-the-art

computer system will be fully compatible with systems in use by the entire design team. Client Base The firm has a diverse and international client base. Space Agency’s work has ranged from detailed public realm projects overseen by public sector bodies such as BAA/Heathrow, Gatwick Airport Limited, Docklands Light Railway, Transport for London and Newcastle City Council, as well large international private sector developers such as the Rooya Group (Cairo), Jumeirah Hotels Group (Dubai) and retail enterprises such as Le Pain Quotidien (Moscow) and the retail consultant Mary Portas (London). We also frequently are appointed as sub-consultants on projects with internationally-acclaimed architects such as Laboratory for Visionary Architecture (Stuttgart/Sidney) and Space Syntax Ltd. (London).

SPACEAGENCY


SELECTED PROJECTS HEATHROW AIRPORT - TERMINAL 2 CENTRAL FORECOURT & MSCP Client BAA Limited Year 2011 Location London, United Kingdom Architect Aedas Architects Space Agency is currently working with Aedas Arcotects and BAA to develop a wayfinding and signage strategy for the main entrance, covered forecourt and car park to the new Terminal 2 at London Heathrow Aiport. A complex system of routes between London Underground, Heathrow Express, multiple vehicular drop-offs and various other user groups must be navigated. The forecourt is the primary approach to the new terminal and for arriving passengers one of the first impressions after disembarking. A clear and highly legible wayfinding strategy is therefore paramount for the client. The overarching concept of the wayfinding strategy developed is to be simple, uncluttered and to emphasize the sense of alighting, the drama of leaving the ground. This idea of taking flight is conveyed as a subtle but distinct notion.

Practice Profile, September 2011

SPACEAGENCY


SELECTED PROJECTS KING ABDULAZIZ CITY OF SCIENCE AND TECHNOLOGY Client KACST Year 2011 Location Riyahd, Saudi Arabia Architect Laboratory for Visionary Architecture / RMJM

Space Agency was engaged to develop a wayfinding strategy and to design signage for a Science and Technology professional campus in northwest Riyadh dedicated to scientists of all fields. The objective of the wayfinding strategy is to promote knowlege-sharing and cross-pollination of ideas through the spatial layout of the campus and movement framework. This is achieved through a route layout which encourages scientists of different sectors to cross paths both inside buildings and within public space. The amalgamation of signage, seating and lighting clusters within public space facilitate information-sharing in central gathering spaces. The design concept for the signage draws on influences from Arabic contributions to the advancement of science and mathematics - geometry in particular.

Basement Parking

Plaza

Women’s Drop Off

VIP Drop Off

Building-Wide Tenant Directory

KACST Headquaters Sign Building Address Building-Wide Tenant Directory

KACST Headquaters Sign Building Address Building-Wide Tenant Directory

KACST Headquaters Sign Building Address Building-Wide Tenant Directory

Lobby Entry -01

Lobby Entry 00

Directionals to Lifts/Stairs

Directionals to Lifts/Stairs

Women’s Lobby Entry

Lobby Entry 01

Directionals to Lifts/Stairs

Directionals to Lifts/Stairs

Reception 00

Reception 01

Building-Wide Tenant Directory

Building-Wide Tenant Directory

00 Lift Lobby X

00 Lift Lobby Y

Women’s Lift Lobby Y

01 Lift Lobby Y

01 Lift Lobby X

Lift Lobby Tenant Directory

Lift Lobby Tenant Directory

Lift Lobby Tenant Directory

Lift Lobby Tenant Directory

Lift Lobby Tenant Directory

Floor Level Lift Lobby Y Floor Level Tenant Directory

Floor Level Lift Lobby X Floor Level Tenant Directory

Floor Level Circulation Directionals Unit Numbering / Identification Meeting Room Identification Institute Branding

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Practice Profile, September 2011

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SPACEAGENCY


SELECTED PROJECTS STONE TOWERS, CAIRO Client Rooya Group Year 2011 Location Cairo, Egypt Architect Zaha Hadid Architects Space Agency was engaged as a consultant to Zaha Hadid Architects for a large mixed-use masterplan in Cairo containing office towers, a 5 star hotel, retail clusters, public space and a parking plinth. The central spine of this masterplan functions as an oasis, full of vibrant activity and a night time economy. In order to achieve this ‘buzz’, a strong, direct and convenient central axis of movement must be emphasized through wayfinding cues and signage. A visually and physically direct and accessible central core of movement at surface level links the retail uses into a chain, serving to activate natural movement through the heart of the development. The primary approach for most users will be vehicular, through the basement parking. Environmental graphics and wayfinding directional markers from the basement up, facilitate orientation and picture-building for first time users and enhance the experience of getting where one wants to go.

90° 60°

30°

TO

GA

RD

EN

TO NBO5

TO SBO5

Practice Profile, September 2011

SPACEAGENCY


SELECTED PROJECTS ELEPHANT & CASTLE SOUTHERN TRIANGLE PUBLIC REALM Client London Borough of Southwark Year 2008 Location London, UK Spatial Strategy Space Syntax Ltd. Design Subconsultant Space Agency

The Southern Crossing at the Elephant and Castle in central London replaces the existing network of unpopular subways with a new public realm design characterised by surface crossings and improved quality in public space. This flagship project is emblematic of further regeneration to come in the area. Each of the three sides of the crossing is aligned with strategic pedestrian desire lines, ensuring that the design provides legible wayfinding across the wider area. The simplicity of the form is carried through into the detailed design of large paving directionals and the location of seating, signage and lighting.

Geographic context Situation

Site

A potential to be realised Elephant & Castle enjoys a strategic location. Situated in the heart of South London, it is a primary hub in the transport network for rail, underground and road connections. The redevelopment of the Elephant & Castle area presents the opportunity to realise the potential of this strategic situation and to regenerate its immediate locale.

Elephant & Castle Development Framework Capitalising on the potential of its strategic position, the Elephant & Castle Development Framework vision aims to create a living town centre with style and high quality. The project team comprised Tibbalds, Space Syntax, JMP Transport for the London Borough of Southwark.

Practice Profile, September 2011

Policy context

SPACEAGENCY


SELECTED PROJECTS CABLE CAR FOR LONDON Client Transport for London Year 2011 Location London, United Kingdom Architect Aedas Architects Space Agency was engaged as a consultant to Aedas Architects to develop the wayfinding, branding and signage strategy and implementation for the new Cable Car for London project. The Cable Car will span both sides of the river Thames, linking the North to the South Side, closing and a gap in the public transport network from the O2 Arena to the Excel Centre near Royal Victoria Docks. Its 100m towers will also act as a major landmark and tourist attraction. The strategy involves bringing together wayfinding and public infrastructure identity with a unique London experience that will be accentuated by an immersive media experience.

This drawing is to be read in conjunction with all related drawings. All dimensions must be checked and verified on site before commencing any work or producing shop drawings. The originator should be notified immediately of any discrepancy. This drawing is copyright and remains the property of Aedas.

D

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350

540

11

12

3no 46" LCD screens 1031 x 584 x 29.90mm fixed onto brackets custom made by screen manufacturer and mounted with steel hollow section ,through the ceiling, to the u/s of the slab above

7

2415

13

OFFICE PLAN SHOWING LCD SCREENS 02 TICKET 1:50 @A1

1600 CLEARANCE TO U/S OF SCREEN

2400

1200

2990

725

140

12

1955

1955

670

1955

80

800 950

75

150

50

70

CONCOURSE LEVEL +5.60m AOD

3no 46" LCD screens at the back

25

TICKET OFFICE FFL +5.75m AOD

150

7

25

750

150

03

THROUGH TICKET OFFICE WINDOW 01 SECTION SCALE 1:10 @A1

TICKET OFFICE UNROLLED ELEVATION 1:20 @A1

SPACEAGENCY

Practice Profile, September 2011 -

29/09/11

FOR INFORMATION

RP

SM NORTH STATION (DRIVE STATION) WAYFINDING AND BRANDING TICKET OFFICE UE46 LCD SCREENS 1/10 1/20

002-AR-AED-DWG-0600050

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