Brand Story
BRAND STORY FOR AMERICAN SUPPLIERS + CO-OPS American Excellence
Despite sluggish demand at home, the US dairy industry keeps raising the bar. But even as they produce phenomenal, nutritious products, they lack reliable suppliers who can bring their products to international customers
But now, with OneDairy offering a fresh vision for the industry and an international platform to sell their products, American dairy farmers have access to the global marketplace like never before.
By taking on the burden of innovation, sales & marketing, regulatory compliance, and logistics, OneDairy meets the global demand with American excellence.
Global customers get reliable access to quality products, while the U.S. dairy industry unifies to become the premier dairy marketplace for new corners of the world.
Tagline: Meeting global dairy demand with American excellence.
BRAND STORY FOR INTERNATIONAL BUYERS Trusted Dairy
Around the world, people lacked a consistent supply of high-quality dairy ingredients essential for sustaining healthy communities. They never knew what they were going to get or when they were going to get it.
Seeing the chance to meet global demand with dairy excellence, OneDairy is rising to the challenge.
By uniting global suppliers around reliability and supply chain standards, OneDairy created a single, dependable source of products tailored to the international community.
Today, OneDairy gives its partners the reliability they need to support health and prosperity across the globe.
Tagline: Delivering Trusted Dairy Worldwide
5 | CONCEPTUAL
Values
Trust | Always Delivering Confidence
One step at a time, OneDairy is building a platform that dairies, suppliers, and customers around the globe will all trust for their business and their needs.
No small feat.
And there’s no way to do it without trust being part of the foundation, right alongside vision and partnership. At OneDairy, with our network of hard-working, bar-raising dairy farmers, we know one thing from decades of experience with the industry: trusted service that’s reliable is what delivers confidence.
To that end, trusted service is exactly what we’re building—an international platform of service that’s meeting global demand, opening the world to phenomenal dairy products, and giving a much-needed gloss and finish to the image of the thriving global dairy industry.
Along with superb products, we deliver confidence in everything we do…powered by trust.
What it looks like
• A firm handshake
• A follow-up email, call, or even face time that shows our interest and our dedication to building a partnership.
• Building trust with dairy farmers with liaisons dedicated to serving them.
• Becoming a reliable, trusted face in international markets.
• Following through on what we say, and promise, and communicating honestly when obstacles and setbacks invariably arise.
• Trusting others (farmers, suppliers) to do their jobs well, and relying on that to do our job well.
What it doesn’t look like
• Shortchanging prudence and best practices.
• Overpromising and then under-delivering.
• Saving face in a way that might look good short-term, but will sacrifice trust, reliability, and partnerships down the road.
6 | CONCEPTUAL
Words that brought us here
• Expertise
• Quality
• Solutions
• Reliability
• Flexibility
• Confidence
• Service
• Honesty
• Transparency
Partnership | United as One
Even more than good business, pooled resources, or even the common “you scratch my back, I’ll scratch yours” understanding, reliable partnerships unlock opportunity. Trust. Untapped potential.
For OneDairy, the partnership is the glue that holds it all together.
Our mission of leading the global dairy industry toward a common goal—seizing opportunities to sell high-quality products on the global market—only works through a strong network of partnerships. With that in mind, trust, reliability, and consistency undergird everything we do.
• Building a reliable platform for suppliers and customers to master the logistics that will connect us with eager customers abroad
• Empowering dairy farmers by making them ‘members’ with a financial stake in our company
We think of others and how we can serve and unite them constantly.
Giving a fresh vision to the dairy industry and empowering dairy farmers to be the premier suppliers abroad requires trust, reliability, and cutting-edge innovation.
Partnership reminds us that we’re all in this together, from dairy farmers to international buyers, to their customers.
7 | CONCEPTUAL
What it looks like
• A strong, clear vision that gets suppliers, and dairy farmers from across the global dairy industry onboard.
• Transparency that builds trust in our platform.
• Consistency and reliability that others can count on.
• Taking an interest in those we work with (suppliers, customers, dairy farmers) and getting to know their values, needs, interests, and the unique day-to-day contexts they operate in.
• Keeping our word whenever we give it; delivering exactly what we promise.
What it doesn’t look like
• Speed dating…or should we say, swiping left. We’re not breezing through a gallery looking for the flashiest, or most artificially attractive people to do business with.
• Using, manipulating, or treating people we do business with as less than.
Words that brought us here
• Togetherness
• Teamwork
• Empowerment
• Accessibility
• Unity
Visionary | Innovation for Global Prosperity
“Where there is no vision, the people perish.”
While we’ve heard the saying and agree with it, we could just as easily substitute “an industry” or a “global marketplace” for “people.”
By grounding our strong, clear vision for a global industry that serves customers across the planet by supplying their needs with excellent non-fluid products in everything we do, OneDairy aims to reverse that. Along with partnership, lending our vision to everything we do and everything we’re striving for assures partners at home and customers abroad of exactly where we want to take them.
8 | CONCEPTUAL
Our sense of vision also captures the fact that we’re innovators and disruptors. While embracing the history and legacy of dairy farming, we aren’t bound to the past way of doing things. Rather, we’re active, flexible, and ready to take advantage of market conditions that favor excellent products and offer sustainable profits for dairy farmers. Our vision of empowering and bringing a new face to the global dairy industry dovetails with meeting a growing, global population’s demand for non-fluid dairy products.
What it looks like
• Thinking long-term, and out into the future.
• Asking ourselves if every decision, detail, and direction will launch us, and those on board with us, closer to our vision.
• Giving definition and finality to short-term goals while knowing that they’re steps in the larger journey.
• Communicating our aims with boldness and confidence to dairy farmers, suppliers, and the international customer base we’re building.
• Speaking confidently and optimistically about where we’re going, and about the fact that OneDairy is rapidly becoming a world supplier of dairy products.
What it doesn’t look like
• Heads in the clouds with no follow-through.
• Neglecting mundane details or forgetting that in our industry and for our platform, the small, mundane details amount to everything.
• Using people insofar as they’re useful to our vision then discarding the relationship.
• Being shy about it; not communicating exactly what we’re doing and what we’re aiming for.
Words that brought us here
• Leadership
• Management
• Honesty
• Disruption
• Boldness
• Creation
• Challenge
• Bravery
• Optimism
9 | CONCEPTUAL
