HISPANIC CONSUMER

The NV team developed three recipes, including information on their origin, in English and Spanish. The content was promoted during Hispanic Heritage Month (HHM) and was also shared with other states/regions (S/Rs) for use in their markets.

AZ partnered with the Reyes family at Colados Crepe and Coffee to develop a specialty iced latte, The Abuelita, for HHM. Arizona Midday interviewed the family about their menu and the value of using local dairy in their ingredients. 1,063 Abuelita lattes sold; 15,494 segment viewership.

Also featured on AZ Midday was local favorite, La Pinata Restaurant. The owners provided a cooking demo of their famous queso dip and displayed several other menu items featuring local dairy. 16,600 segment viewership.

Getting Social With Hunter Renfrow

Nevada’s FUTP60 partnership with Raiders Hunter Renfrow yielded seven social media posts and a cooking segment, each featuring dairy messaging. 317K+ IMPRESSIONS

Vegas Pbs

In a school breakfast promotional video, Raiders player Daniel Carlson shared messaging on the importance of a healthy breakfast including milk to perform your best. The video aired a total of 40 times on PBS, which has approximately 3M monthly views and was also displayed to students in 374 Clark County schools.

Geofencing

AZMP piloted a new digital advertising strategy by delivering recipes targeted to students located (fenced) on and around college campuses. The ads were then redelivered to the students’ electronic devices after leaving the area.

1M IMPRESSIONS

Marketing efforts were developed to provide interactive opportunities for connections between consumers and local dairy. Starting with a targeted demographic, in-person events, signage, media, and partnerships are explored for the delivery of engaging content with the most impact. With messaging on dairy nutrition, enjoyment, farm facts, and sustainability, each effort is created to grab attention, draw interest, create desire, and drive toward dairy purchases.

Arizona Diamondbacks

AZMP’s annual partnership highlights included ads in 12 issues of the Dbacks Insider publication and a Cheese Curd Taste Testing video featuring several team members.

Suns

Arizona State Fair