crescent October 2015 | University of Evansville | College Culture Upfront | issuu.com/uecrescent | $2.50
MAGAZINE
A WORD THAT NEEDS TO DIE In State of Affairs, columnist Keziah Colleton says it is time to get rid of the n-word once and for all. | 14
WHY WE BUY WHAT WE BUY Take a look at the science behind marketing through the GAP program’s neuromarketing course. | 18
LOVIN’ NOSTALGIA
BLAST PAST
from the
Rose-colored memories of childhood affect the identity of today’s 20-something generation. And it seems as if nostalgia for the ‘90s has always been a part of our lives. | 22