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ISSN 1689-7757

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PRQRJUDILD QDXNRZD SW e6RFLR HFRQRPLF GHYHORSPHQW ,QWHUGLVFLSOLQDU\ HFRV\VWHPV SHUVSHFWLYHr SRG UHGDNFMรฃ QDXNRZรฃ 0DULL 8UEDQLHF L $JQLHV]NL ล XU VNฤ DGDMรฃFD VLรท ] UR]G]LDฤ ร Z 0RQRJUDILD WD SU]HGVWDZL DNWXDOQH Z\QLNL EDGDฤก QD WHPDW LQWHUG\VF\SOLQDUQ\FK ]DJDGQLHฤก ]ZLรฃ]DQ\FK ] UR]ZRMHP VSRฤ HF]QR JRVSRGDUF]\P ] SHUVSHNW\Z\ HNRV\VWHPร Z QS UROL PLรทG]\QDURGRZ\FK LQVW\WXFML L V\VWHPร Z ILQDQVRZ\FK Z NV]WDฤ WRZDQLX RGSRZLHG]LDOQHJR UR]ZRMX VSRฤ HF]QR JRVSRGDUF]HJR UROL SU]HGVLรทELRUF]RฤณFL L QRZ\FK WHFKQRORJLL Z WZRU]HQLX QRZHM ZDUWRฤณFL GOD NOLHQWร Z L VSRฤ HF]HฤกVWZD MDNR FDฤ RฤณFL RUD] Z\EUDQ\FK DVSHNWร Z ]Uร ZQRZDล RQHJR L WUZDฤ HJR UR]ZRMX VSRฤ HF]QR JRVSRGDUF]HJR XNLHUXQNRZDQHJR QD VSRฤ HF]HฤกVWZR L ฤณURGRZLVNR QDWXUDOQH

0RQRJUDILH WH SRZVWDQรฃ Z UDPDFK UHDOL]RZDQHJR Z ODWDFK SU]H] .DWHGUรท 3U]HGVLรทELRUF]RฤณFL L ,QQRZDFML 8QLZHUV\WHWX (NRQRPLF]QHJR Z .UDNRZLH SURMHNWX GRILQDQVRZDQHJR ] SURJUDPX HGXNDFML HNRQRPLF]QHM 1DURGRZHJR %DQNX 3ROVNLHJR 3XEOLNDFMH WH EรทGรฃ GRVWรทSQH Z ZHUVML H ERRNร Z QD VWURQLH .RQIHUHQFML ZZZ FRQIHUHQFH XHN NUDNRZ SO GU 0Dฤ JRU]DWD .RVDฤ D GU KDE 0DULD 8UEDQLHF SURI 8(. .DWHGUD 3U]HGVLรทELRUF]RฤณFL L ,QQRZDFML 8QLZHUV\WHWX (NRQRPLF]QHJR Z .UDNRZLH

wydarzenia

2SHQ (\HV (FRQRP\ 6XPPLW XW ZIb XQฤ \a e=Uร ZQRZDล RQ\ UR]Zร M WR SU]HGH ZV]\VWNLP UR]Zร M OXG]L QLH PRล HP\ R W\P ]DSRPLQDรฅr +bMOW ]Kba VI[ XQฤ \I MLaKRI 7XMV -aM[

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GQLX OLVWRSDGD ]DNRฤกF]\ฤ D VLรท SLรฃWD HG\FMD 2SHQ (\HV (FRQRP\ 6XPPLW t 0LรทG]\QDURGRZHJR .RQJUHVX (NRQRPLL :DUWRฤณFL %\ฤ R WR QDMZLรทNV]H ]GDOQH Z\GDU]HQLH Z NUDMX t Z .RQJUHVLH WUDQVPLWRZDQ\P Z LQWHUQHFLH Z]Lรทฤ R XG]LDฤ RVร E

3RGF]DV GZXGQLRZHJR V]F]\WX SRUXV]RQR P LQ WDNLH WHPDW\ MDN e&]ฤ RZLHN Z ฤณURGRZLVNX V]WXF]QHM LQWHOLJHQFMLr e$QWURSRFHQ t ]DU]รฃG]DQLH ฤณZLDWHPr e(GXNDFMD t QRZD JHQHUDFMDr e6ROLGDUQL Z UR]ZRMXr e8ZVSร OQLDQLH Gร EU ZVSร OQ\FKr F]\ e$UFKLWHNWXUD L DGDSWDFMD PLDVW GR ]PLDQ NOLPDWXr -DNLH WH]\ ]GRPLQRZDฤ \ Z\VWรฃSLHQLD SUHOHJHQWร Z"

3RZUร W GR eQRUPDOQRฤณFLr 5]HF]\ZLVWRฤณรฅ NU\]\VX Z\ZRฤ DQHJR SU]H] &29,' VWDZLD SU]HG QDPL PQร VWZR RJUDQLF]Hฤก t ]DUร ZQR Z VIHU]H ]DZRGRZHM VSRฤ HF]QHM MDN L SU\ZDWQHM :LHOX ] QDV ]DVWDQDZLD VLรท NLHG\ ZUHV]FLH EรทG]LH PRล QD ]Qร Z Z\Mฤณรฅ ]H ]QDMRP\PL GR EDUX F]\ Z\VNRF]\รฅ 21

wydarzenia

SRUDG]Lฤ \ VRELH ] NU\]\VHP NOLPDW\F]Q\P L Z VSRVร E ]Uร ZQRZDล RQ\ NRU]\VWDMรฃ ] Gร EU QDWXUDOQ\FK 7HPDW VDPHJR ]Uร ZQRZDล RQHJR UR]ZRMX SU]HZLMDฤ VLรท SU]H] FDฤ H Z\GDU]HQLH MHVW RQ MHGQ\P ] IXQGDPHQWร Z WZRU]รฃF\FK RSHQ H\HV HFRQRP\ MHGQDN NOXF]RZH Z W\P NRQWHNฤณFLH VSRVWU]Hล HQLH SRF]\QLฤ D SRGF]DV VHVML RWZLHUDMรฃFHM ,ULQD %RNRYD E\ฤ D '\UHNWRU *HQHUDOQD 81(6&2 =Uร ZQRZDล RQ\ UR]Zร M WR SU]HGH ZV]\VWNLP UR]Zร M OXG]L QLH PRล HP\ R W\P ]DSRPLQDรฅ 1LH PRล H VLรท RQ RSLHUDรฅ W\ONR QD UR]ZRMX EL]QHVX t SRZLHG]LDฤ D %RNRYD

QD NRQFHUW 6PXFรฃ RJUDQLF]HQLD Z F]DVLH ฤณZLรฃW F]\ IHULL D ZV]รทGRE\OVND QLHSHZQRฤณรฅ NUรทSXMH UXFK\ MHV]F]H EDUG]LHM QLล PDVHF]ND L RFKURQQH UรทNDZLF]NL 7R ZV]\VWNR VSUDZLD ล H F]รทVWR ZUDFDP\ P\ฤณODPL GR MDN QDP VLรท Z\GDMH QLHVNUรทSRZDQHJR L VLHOVNLHJR ล \FLD VSU]HG Z\EXFKX HSLGHPLL &R MDNLฤณ F]DV Z PHGLDFK SRMDZLDMรฃ VLรท Z\SRZLHG]L HNVSHUWร Z NWร U]\ SU]HZLGXMรฃ NLHG\ SRZUร FL t WDN F]รทVWR RVWDWQLR SU]\ZRฤ \ZDQD t QRUPDOQRฤณรฅ &R MHGQDN X]QDMรฃ RQL ]D eQRPDOQRฤณรฅr" , F]\ SR Jฤ รทEV]\P ]DVWDQRZLHQLX FKFHP\ ZUDFDรฅ GR WHJR ฤณZLDWD" 2GSRZLHG]L QD WR S\WDQLH V]XNDฤ SRGF]DV VHVML LQDXJXUXMรฃFHM SLรฃWรฃ HG\FMรท 2SHQ (\HV (FRQRP\ 6XPPLW SURI 0XKDPPDG <XQXV ODXUHDW 3RNRMRZHM 1DJURG\ 1REOD 'ODF]HJR PLHOLE\ฤณP\ ZUDFDรฅ GR

22

V\WXDFML VSU]HG SDQGHPLL" 7HQ ฤณZLDW VSU]HG SDQGHPLL QLH E\ฤ GREU\P ฤณZLDWHP E\ฤ ฤณZLDWHP SRWZRUQ\P 7R E\ฤ ฤณZLDW JOREDOQHJR RFLHSOHQLD NU\]\VX NOLPDW\F]QHJR 3DQGHPLD NRURQDZLUXVD ]DWU]\PDฤ D SรทG]รฃF\ SRFLรฃJ ZLRGรฃF\ QDV QD ]DWUDFHQLH 0DP\ WHUD] V]DQVรท DE\ Z\Mฤณรฅ ] WHJR SRFLรฃJX L XQLNQรฃรฅ WHM NDWDVWURI\ /XG]LH Vรฃ QDMEDUG]LHM ]DJURล RQ\P JDWXQNLHP t Pร ZLฤ SRGF]DV VHVML RWZDUFLD SURI <XQXV : WURVFH R UR]Zร M 7HPDWHP SU]HZRGQLP WHJRURF]QHJR 2SHQ (\HV (FRQRP\ 6XPPLW E\ฤ R eZ\REUDล P\ VRELHr 2UJDQL]DWRU]\ ]DFKรทFDOL GR SXV]F]HQLD ZRG]\ Z\REUDล QL L QDPDORZDQLD Z\PDU]RQHJR ฤณZLDWD : LFK ZL]ML WR ฤณZLDW VROLGDUQ\FK VSRฤ HF]HฤกVWZ NWร UH

0Rล QD VWZLHUG]Lรฅ ล H SU]HFLHล UR]Zร M EL]QHVX RSDUW\ MHVW R UR]Zร M OXG]L t ZV]DN NRPSHWHQFMH SUDFRZQLNร Z VWDQRZLรฃ LVWRWQรฃ F]รทฤณรฅ NDSLWDฤ X SU]HGVLรทELRUVWZD =\VNXMรฃFH SRSXODUQRฤณรฅ Z V]\ENLP WHPSLH V]NROHQLD ] ]DNUHVX UR]ZRMX RVRELVWHJR F]\ SRGQRV]HQLD NRPSHWHQFML Z UHODFMDFK EL]QHVRZ\FK ]GDMรฃ VLรท SRWZLHUG]Dรฅ Wรท P\ฤณO &]\ DE\ MHGQDN QD SHZQR UR]ZLMDP\ Zฤ DฤณFLZ\ REV]DU" 3DQGHPLD SRND]Dฤ D ล H MDNR VSRฤ HF]HฤกVWZR PDP\ GR F]\QLHQLD ] Z\UDล Q\P GHILF\WHP Z WDNLFK REV]DUDFK MDN HPSDWLD XPLHMรทWQRฤณFL LQWHUSHUVRQDOQH F]\ VROLGDUQRฤณรฅ 8PLHMรทWQRฤณFL L NRPSHWHQFMH NWร UH ZHGฤ XJ UR]PDLW\FK UDSRUWร Z R U\QNX SUDF\ Z SU]\V]ฤ RฤณFL EรทGรฃ ]D NLONDG]LHVLรฃW ODW QDMEDUG]LHM SRล รฃGDQH Z W\P PRPHQFLH ]GDMรฃ VLรท Z\SHฤ QLDรฅ MHG\QLH SHZQรฃ QLV]รท ,QWHQV\ZQLH SUDFXMHP\ QDG SRV]HU]DQLHP QDV]HJR DSDUDWX SR]QDZF]HJR UR]ZLMDP\ ORJLF]QH P\ฤณOHQLH NRQVHNZHQWQLH SRV]HU]DP\ REV]DU ZLUWXDOL]DFML ล \FLD RUD] NRPSHWHQFMH F\IURZH ]DSRPLQDMรฃF R FHFKDFK NWร UH Vรฃ LVWRWรฃ QDV]HJR F]ฤ RZLHF]HฤกVWZD $ FKRFLDล E\ HPSDWLD Z\GDMH VLรท NOXF]RZD Z NRQWHNฤณFLH QDUDVWDMรฃFHJR SUREOHPX FRUD] RVWU]HMV]HM ZRMQ\ SROLW\F]QHM Z NWร UHM QD UHDOL]DFML FKRU\FK DPELFML JDUVWNL OXG]L WUDFL FDฤ H VSRฤ HF]HฤกVWZR =GROQRฤณรฅ SU]\MรทFLD SHUVSHNW\Z\ GUXJLHJR F]ฤ RZLHND FKรทรฅ ]UR]XPLHQLD MHJR SREXGHN DVSLUDFML XF]Xรฅ t WR SLHUZV]\ NURN GR VROLGDUQHJR VSRฤ HF]HฤกVWZD $ Z QLP MXล W\ONR NURN G]LHOL QDV RG VROLGDUQHJR UR]ZRMX NWร UHPX QD WHJRURF]Q\P 2SHQ (\HV (FRQRP\ 6XPPLW Z EORNX 0,$672 ,'($ SRฤณZLรทFRQR FDฤ \ G]LHฤก 'HPRNUDFMD SRWU]HEXMH WDNLHM

VRFMRORJLL NWร UD MHVW RELHNW\ZQD L QLH Vฤ Xล \ NRQNUHWQHM LGHRORJLL t Pร ZLฤ SRGF]DV VZRMHJR Z\VWรฃSLHQLD SURI 0LFKHO :LHYLRUND '\UHNWRU &HQWUXP $QDOL] 6RFMRORJLF]Q\FK L ,QWHUZHQFML :Wร URZDฤ D PX GU $QQD 6WU]Dฤ NRZVND ] 8QLZHUV\WHWX *GDฤกVNLHJR 1LH RGURELOLฤณP\ OHNFML ] VROLGDUQHM GHPRNUDFML 0XVLP\ XZDล QLH ZVฤ XFKDรฅ VLรท Z SRWU]HE\ PQLHMV]RฤณFL DE\ EXGRZDรฅ SUDZG]LZรฃ ZVSร OQRWรท 7HUD] PDP\ GR F]\QLHQLD EDUG]LHM ]H VSRฤ HF]HฤกVWZHP SOHPLHQQ\P t D SOHPLรท Z PRLP RGF]XFLX WR WDND JUXSD LQWHUHVX NWร UD GDMH ]DEH]SLHF]HQLH W\ONR VZRLP 3RZLQQLฤณP\ RGHMฤณรฅ RG WDNLHJR VFKHPDWX : NRQWHNฤณFLH VROLGDUQHJR UR]ZRMX Z\MรฃWNRZR LVWRWQD RND]Dฤ D VLรท VHVMD GRW\F]รฃFD VROLGDUQRฤณFL NOLPDW\F]QHM RUD] ฤณFLHล ND e$QWURSRFHQ t ]DU]รฃG]DQLH ฤณZLDWHPr SRฤณZLรทFRQD HNRORJLL L RFKURQLH ฤณURGRZLVND 7R Z MHM F]DVLH SURI 0LFKDHO 5RRV ] 8QLZHUV\WHWX 5XKU\ Z %RFKXP SRG]LHOLฤ VLรท ] XF]HVWQLNDPL ZDล Q\P VSRVWU]Hล HQLHP 1D SR]LRPLH ZVNDล QLND U]HF]\ZLVWHJR Z]URVWX GRV]ฤ R GR VWDJQDFML 3RZLQQLฤณP\ SU]\ZLรฃ]\ZDรฅ V]F]HJร OQรฃ XZDJรท

GR WHJR FR QLH ]RVWDฤ R XMรทWH Z 3.% QS NRV]W\ ]DQLHF]\V]F]HQLD ]PLDQ\ URG]LQQH t DVSHNW\ QHJDW\ZQH Z]URVWX NWร UH QDOHล \ RGMรฃรฅ RG 3.% &Rฤณ SRV]ฤ R QLH WDN t PXVLP\ SU]HP\ฤณOHรฅ QDV] V\VWHP JRVSRGDUF]\ RG QRZD t Pร ZLฤ SURI 0LFKDHO 5RRV 2WZDUWH RF]\ RWZDUWD Jฤ RZD 2SHQ (\HV (FRQRP\ 6XPPLW F]รทVWR E\ZD QD]\ZDQ\ NRQJUHVHP RWZDUW\FK RF]X 7R RWZDUFLH QDMOHSLHM ZLGDรฅ Z LQWHUG\VF\SOLQDUQRฤณFL Z\GDU]HQLD t QLH W\ONR Z NRQWHNฤณFLH PHU\WRU\NL SURJUDPX DOH WDNล H VDP\FK JRฤณFL 7R HNVSHUFL ] Uร ล Q\FK G]LHG]LQ Z\PLHQLDMรฃF\ VLรท VSRMU]HQLDPL L SRV]HU]DMรฃF\ VZRMรฃ SHUVSHNW\Zรท :DUXQNLHP ZVWรทSQ\P GLDORJX MHVW DNFHSWDFMD LQQRฤณFL t SLVDฤ Z UDSRUFLH e3DฤกVWZR L P\ 2VLHP JU]HFKร Z Jฤ ร ZQ\FK 5]HF]\SRVSROLWHMr SURI -HU]\ +DXVQHU 7HQ SURFHV DNFHSWDFML L RWZLHUDQLD VLรท QD LQQH SRJOรฃG\ FDฤ NLHP GREU]H ZLGDรฅ Z LQWHOHNWXDOQ\FK SRW\F]NDFK Z NWร U\FK VSRW\NDMรฃ VLรท VWURQ\ SUH]HQWXMรฃFH RGPLHQQH SRJOรฃG\ D ] NWร U\FK RELH F]รทVWR Z\QRV]รฃ FRฤณ QRZHJR .OXF]RZL GOD UR]ZRMX SROVNLHM V]NRฤ \ Vรฃ G\UHNWRU]\ ] RWZDUWรฃ Jฤ RZรฃ

RUD] UR]ZLQLรทW\PL NRPSHWHQFMDPL VSRฤ HF]Q\PL t Pร ZLฤ D 2NWDZLD *RU]HฤกVND ] $NDGHPLL 3U]\Zร G]WZD (GXNDF\MQHJR SRGF]DV ฤณFLHล NL e(GXNDFMD t QRZD JHQHUDFMDr D ]UR]XPLHQLH ] MDNLP FKZLOรท Sร ล QLHM OLFHDOLVWND =X]LD .DUF] VSRWNDฤ D VLรท ]H VWURQ\ 3U]HP\Vฤ DZD 6WDURQLD QRPLQRZDQHJR GR *OREDO 7HDFKHU 3UL]H ]GDMH VLรท SRWZLHUG]Dรฅ WH Vฤ RZD 'R VDPHM RWZDUWRฤณFL QDZLรฃ]Dฤ Uร ZQLHล Z Z\VWรฃSLHQLX SRGVXPRZXMรฃF\P SLรฃWรฃ HG\FMรท SURI -HU]\ +DXVQHU NWร U\ ]ZUร FLฤ XZDJรท ล H QLH PD SUDZG]LZHM HW\F]QRฤณFL Z ]DPNQLรทWHM VSRฤ HF]QHM F]DVRSU]HVWU]HQL D WDNล H SRGNUHฤณOLฤ UROรท Z\REUDล QL NWร UD MHVW QLH]EรทGQD DE\ Wรท VSRฤ HF]Qรฃ F]DVRSU]HVWU]Hฤก VNXWHF]QLH RWZLHUDรฅ 2WZDUWRฤณรฅ Z\GDMH VLรท E\รฅ NOXF]RZD Z NRQWHNฤณFLH EXGRZDQLD VROLGDUQHJR VSRฤ HF]HฤกVWZD F]\ SU]HFLZG]LDฤ DQLD NU\]\VRP &]\ ล \FLH Z ]DPNQLรทFLX EรทG]LH MHM VSU]\MDฤ R" :LHOH RVร E Pร ZL ล H G]LรทNL WHPX ]QDOHล OL VLรท EOLล HM VDP\FK VLHELH t D E\FLH EOLล HM VDP\FK VLHELH WR F]รทVWR E\FLH EOLล HM LQQ\FK 7U]HED MHG\QLH GRVWU]HF VLHELH Z RF]DFK GUXJLHJR F]ฤ RZLHND

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23

wydarzenia

2JQLZD RMLVMOW รฐIฤกK]KPIยก 3RG WDNLP W\WXฤ HP ] UR]ZLQLรทFLHP ยง ?[XWUVQMVQI )J[WT_MV\{_ =VQ_MZ[a\M\] -SWVWUQKbVMOW _ 3ZISW_QM ZH ZU]HฤณQLX U XND]Dฤ D VLรท SXEOLNDFMD Z IRUPLH NVLรฃล NL NWร UHM LQLFMDWRUNรฃ D ]DUD]HP WDNล H UHGDNWRUHP E\ฤ D GU -RODQWD -X]D t 3UH]HV 6WRZDU]\V]HQLD $EVROZHQWร Z 8(.

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URMHNW RNฤ DGNL RSUDFRZDQLH JUDILF]QH L VNฤ DG NVLรฃล NL SU]\JRWRZDฤ PJU 3DZHฤ :ร MFLN MHM ]Dฤณ NRUHNW\ Mรท]\NRZHM GRNRQDฤ D PJU 2OJD %RMDUVND .RQVXOWDFMรท PHU\WRU\F]Qรฃ SXEOLNDFML SRZLHU]RQR GU 7DGHXV]RZL )LODURZL 2SLHNXQRZL 0X]HXP 8(. :\GDQLH NVLรฃล NL PRล OLZH E\ฤ R G]LรทNL ZVSDUFLX 3URIHVRUD $QGU]HM &KRFKRฤ D 5HNWRUD 8(. Z GZร FK NROHMQ\FK NDGHQFMDFK RUD] PJU 0LURVฤ DZD &KHFKHOVNLHJR .DQFOHU]D

24

8(. 3XEOLNDFMรท Z\GUXNRZDฤ =DNฤ DG 3ROLJUDILL 8(. $XWRUDPL WU]\F]รทฤณFLRZHJR :VWรทSX Vรฃ NROHMQR GU -RODQWD -X]D SURI $QGU]HM &KRFKร ฤ L GU 7DGHXV] )LODU DEVROZHQW 8QLZHUV\WHWX -DJLHOORฤกVNLHJR ]Dฤณ DXWRUDPL NROHMQ\FK WU]\QDVWX ZVSRPQLHฤก XSRU]รฃGNRZDQ\FK FKURQRORJLF]QLH PJU =ELJQLHZ 7ZDUร J GU 7DGHXV] )LODU ZVSRPQLHQLH R %DUEDU]H L =HQRQLH +DMGXJDFK PJU *DEULHO

3RWRF]Q\ SURI =\JPXQW 6]\POD SURI .D]LPLHU] *ร UND PJU =ELJQLHZ :LQLDUVNL PJU $QGU]HM 6DVDGHXV] SURI =ELJQLHZ 'UHVOHU SURI $QGU]HM 6]URPQLN GU -RODQWD -X]D SURI 0DULD 3ฤ RQND SURI -DURVฤ DZ *ร UQLDN L PJU -ร ]HI $QGU]HM /DVNRZVNL :VSRPQLHQLD Z OLF]รฃFHM VWURQ SXEOLNDFML REHMPXMรฃ ZHGฤ XJ X]QDQLD LFK DXWRUร Z ]DUร ZQR UHDOLD F]DVร Z LFK VWXGLร Z MDN WHล LFK Sร ล QLHMV]\FK

'U -RODQWD -X]D VZRMรฃ LQLFMDW\Zรฃ Z\GDZQLF]รฃ ZSLVDฤ D VLรท QLHZรฃWSOLZLH Z 0DU]HQLH MHM VWDUV]\FK .ROHล DQHN L .ROHJร Z t 6WXGHQWHN L 6WXGHQWร Z NWร U]\ Z\UD]LOL MH Z U QD NDUWDFK VZRMHM .URQLNL %UDWQLHM 3RPRF\ 6WXGHQWร Z $NDGHPLL +DQGORZHM

NDULHU ]DZRGRZ\FK DNW\ZQRฤณFL QDXNRZHM VSRฤ HF]QHM EรฃGล WHล DUW\VW\F]QHM :]ERJDFDMรฃ MH IRWRJUDILH t QDMVWDUV]H ] QLFK ]DPLHฤณFLฤ Z VZRLP ZVSRPQLHQLX ]H VWXGLRZDQLD Z ODWDFK Z $NDGHPLL +DQGORZHM Z .UDNRZLH ฤณS =ELJQLHZ 7ZDUร J 2GV]HGฤ ODWHP U

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Joanna KapuäciĂ&#x2018;ska Accounting and Controlling Cracow University of Economics

TRAVEL STARTUPS ." . " &* /- ),! (#4 )/, .,#*-

Knowledge Management

IF YOU HAVE PLANNED A TRIP YOURSELF AT LEAST ONCE, YOU KNOW HOW LONG IT TAKES TO ORGANIZE IT. YOU'VE CERTAINLY HEARD ABOUT WEBSITES SUCH AS AIRBNB, TRIVAGO AND BOOKING. HAVE YOU EVER WONDERED HOW THEY WERE CREATED? DID YOU KNOW THAT FIRST THEY WERE STARTUPS AND NOW THEY ARE BIG WELL KNOWN COMPANIES? THE PURPOSE OF THIS POSTER IS TO GIVE YOU A LITTLE INSIGHT INTO THE ABOVE TOPIC - TO LEARN ABOUT THE HISTORY OF SOME OF THE MOST-KNOWN COMPANIES IN THE TRAVEL INDUSTRY AND TO MAKE THE READER TO REFLECT ON THE FACTORS THAT CAUSED THESE STARTUPS TO TURN INTO HUGE COMPANIES.

AI RBNB.COM

B OOKING .C OM

m Airbnb is a global platform offering rooms, flats and houses for rent from private owners. It was founded in 2008. This startup's story begins when two o friends (Joe Gebbia and Brian Chesky) were looking for a way to make extra money. With the upcoming Industrial Designersâ&#x20AC;&#x2122; Conference in San Francisco, there was a shortage of hotel rooms and accommodations. So the duo rented out their apartment loft to designers looking for a place to stay. They launched a simple website â&#x20AC;&#x201C; airbedandbreakfast.com, and offered air mattresses (hence the name) and a homemade breakfast for $80 each night. A moment later, Nathan Blecharczyk joined the team. Unfortunately, after some time they didn't have many reservations, so they fell into debt.

They took a break and created presidential-themed breakfast cereals â&#x20AC;&#x201C; The Obama Oâ&#x20AC;&#x2122;s. The founders sold each limited edition cereal boxes for $40 a piece. Proceeds from their sale pulled the company out of debt, and information about the originators was found in national newspapers. In 2009 Airbnb is accepted into Y Combinator's batch and receives $20,000 in funding. This was the turning point for the company. The site name has been shortened from Airbedandbreakfast.com to Airbnb.com and the offer has been extended.

I did not have any plans to become the biggest player in the world. I simply went to work with an outstanding team, and we worked really hard for many years to solve a problem that people were facing. ~ Geert-Jan Bruinsma Booking.com was founded in 1996 in Amsterdam as a small Dutch startup. Today is a one of the worldâ&#x20AC;&#x2122;s leading digital travel companies. The founder was Geert-Jan Bruinsma. He gives 3 tips for good management: 1. Start from the problem, not from the technology.

2. Innovate in small steps.

3. Keep in mind the shortage that stimulates creativity (the limited capacity allows you to focus on the things that have the highest priority).

To date, Airbnb has a valuation of $38 billion. It offers 6 million listings in 191 countries and regions all over the world. Airbnb has 31 offices across the world.

Booking.com has a dedicated team of over 17,000 employees in 198 offices across 70 countries. They offer 24-hour support in 43 languages, and more than 28 million total reported accommodation listings, including over 6.2 million listings alone of homes, apartments and other unique places to stay. They have over 1.5 million room reservations every day.

A number people have said that Airbnb is the worst idea that ever worked. Or at least i can say, everyone at the time seemed to say it was the worst idea ever, and it worked. So maybe that's the nice connection. ~ Brian Chesky

T RIV A G O In the beginning, we were not entirely sure what direction we wanted to drive the business model, but we were very sure what kind of company we would like to run. ~ Rolf SchrĂśmgens

DID YOU KNOW THAT... ... 90 PERCENT OF STARTUPS FALL IN THE FIRST 2 YEARS OF OPERATION? ... 3 NEW STARTUPS LAUNCH GLOBALLY EVERY SECOND MAKING UP FOT 11 000 PER HOUR? .... STARTUPS WITH 2 OR MORE FOUNDERS, A BALANCED TEAM, OR WHO HIRE SKILLED EMPLOYEES TO DISTRIBUTE WORK ARE MORE LIKELY TO SUCCEED?

Trivago is an online hotel search platform that compares prices from various hotels on booking sites worldwide. The idea was born in 2005 in DĂźsseldorf, Germany by 3 university friends: Rolf SchrĂśmgens, Peter Vinnemeier and Stephan Stubner. "Like most start-ups, the siteâ&#x20AC;&#x2122;s first iteration was deployed from a garage." Trivago was the first hotel search engine operating on the German market. At first, Trivago got one million Euro from investors. Then, they built up its first TV advertising campaign. Trivago ran effective TV advertising in home-nation Germany and utilized the income achieved to grow in Europe. In 2015, Trivago reported more than US$500 million in revenue.

Now, Trivago operates in 55 global markets and employs over 1,200+ talents. They offer over 3 million hotels and other accommodation in 190 countries.

AFTER LEARNING ABOUT STARTUP STORIES, YOU CAN COME UP WITH ONE OF THE MOST IMPORTANT CONCLUSIONS. THE COMPANIES REMAINED ON THE MARKET AND THEN ACHIEVED A HIGH POSITION IN THEIR INDUSTRY BECAUSE THEY HAD A SPECIFIC BUSINESS IDEA. THEY HAVE CREATED SOMETHING NEW THAT HAS NEVER BEEN ON THE DOMESTIC OR GLOBAL MARKET, HAVE MET THE NEEDS OF CUSTOMERS. IN ADDITION, FOR STARTUPS TO BE SUCCESSFUL, THEY SHOULD TAKE SMALL STEPS, COLLABORATE WITH HARD-WORKING, MOTIVATED PEOPLE, AND HAVE THE ADEQUATE CASH RESOURCES OR INVESTORS.

Knowledge is the currency of todayâ&#x20AC;&#x2122;s economy and the crux of knowledge management, which in turn the lifeline of modern-day organizations.

It has been used since 1990s as a tool to achieve sustainable competitive advantages and greater performance, and now, it is becoming an essential asset to sustain organizational competitive advantages and a vehicle for continuous progress and innovation. It is every organizationâ&#x20AC;&#x2122;s objective to be able to grow and progress whether it is an SME or a large enterprise so to ensure that there is return on investment of the shareholders and this objective can be met through sustainable superior organizational performance. There are many determinants that may influence organizational performance operating in the current economy but one that is being increasingly recognized as vital is knowledge management.

IIn n the the h knowledge knowle kno no owle w dg wl dge ge -ba based b assed aased ed economy eeco ec cco onom omy y era, era, raa, a su ssuper superior uperior per e io ior or or o o organizations rrgan gaaniza ga gan zaatio zatio ions ons n dep d depend ep pend e d more mor m mo o ore re o on n their tthei hei hei erk know knowledge no n now owled o ow wle led ed dge ge - b based ba ased aas sed ed resources reesour res eesour ou ou urces ccees e to to survi ssurvive su urvi rv rvive vivee and and d to to cco cope opee w with wit h the he changes. he chang chang ch aan ng nges ges. eess. Therefore, There Th here erefor reefor fo fo orrree, ore e, the the Kn K Knowl Knowledge now owledg owl wllledg w edg dggee M dg Management anagem ana naagem gem ge ement en en nt (KM) (KM) (K KM) M) implementation im imp mple mp lem lement lem ement en ati en ent ation at tion on is on is increasingly increa inc nccrea n easin asin ssingly iin ngly ly becoming becom be co co oming ngg a main main power ma mai powe p ow o owe wer to wer we to improve impr impr mprove m p ove ovee ov Organizational Organi O Org rggani anizat an n za zat zat a ion io on o nal al Performance Peer Per erfor rfor forman fo maa ce man ce for fo o various or vario va rio ri ous us o organi org organizations rg rgaani anizat zzation za a ion io on o ns . A According Accord Acc ccord ccc cording o ding or ord ng to to Resource Resour Res eesour es ou our o u ccee -B Based Bas as assed ed View ed Viieew and V Vie and d Knowledge K owle Kn Kno wlledg w ledg dge ge - B Based Bas assed as ed View ed Vie Vie Vi iew theories, theo heorie e rie eo riie ries ies es, s, knowledge knowle kno owle wledge dgge is dge is a k key ey y re resource esou source urce ce fo ce for or ssurv survival, urviva urv rv rviva vival, ival iva vaal, l, sta sstability st taab biil bil i ity tty an aand nd ggrow nd growth row ow wth h of of th tthe hee h organizations. org gani ani anizat an nizat zaa ion iions. on ons nss..

Itt can can an be be ap aappre appreciated ppre precia pr r cia ciated ciated iaated d th that hat at this th thi his current hi ccurr u rent urrent urr en economy econo ec ono omy iss quite q te qu qui te dyn dynami dy dynamic aam ami mc where wh w whe h here here re res re resources eesour es sour ources ou ce va vvalue alue lu ue span sp sp pan aan n are are r be b becom becoming ecom co ing co ngg mu much much ch sho shorte shorter horte ho rtt r aass rter marketplaces market ma mar arket keetpla plaace pla places cees aar ces are rree b beco bec becoming eco eec cco omin ming ng iincreasingly ncr ncreas n c ea eas aassing ngly n ng gly ly com ccompetitive co o om mp peetitive pet itttive iti ve an aand nd th tthe he rate rate aattee of of iinnovation inn innova nnova nnova nn ovatio vaation tio tio on is is rising. risi risi iisssiingg. B ising Beccera Bec ecce eccer ec ccer erraa -F er Fernandez Fe Fer ernan ernan er nandez nan andez andez an dez and de dez and S an Sabherwal abher ab bher herwal he eerrwa wal al iidentified denti de nttifie n fied fie ieed four four o r ou fforces for o ces eess as as th tthe he fforces orces o orc cces e dri es dr d driving ving vi vin ing tthe ing he nee he neeed need d tto om mana ma manage ana aan nage n age ge knowledge knowle kno nowle n wllleedge wledge w ge in ge in this th th his is ccurrent cu cur urren ur rent economy rent ren econ econ con co onom om my y.

â&#x20AC;&#x153;Increasing Domain Complexityâ&#x20AC;? which means the knowledge required to complete a particular business task just becomes more complex; â&#x20AC;&#x153;Accelerating Market instabilityâ&#x20AC;? which means the rate of change in market trends has increased significantly over the years to the extent that market changes may happen overnight; â&#x20AC;&#x153;Intensified Speed of Responsivenessâ&#x20AC;? which means that decision makers are now given much less time to respond to the market changes otherwise risk losing business opportunities; and finally â&#x20AC;&#x153;Employee Turnover (Diminishing Individual Experience)â&#x20AC;? which means that employee mobility is even greater than before thus leaving organizations with major challenges of maintaining their intellectual capital.

Strategy:

Politics:

The long-term support to implement and sustain initiatives that involve virtually all organizational functions, which may be costly to implement and which often do not have a directly visible return on investment.

Strategystrategy : Knowledge nowledge management must be b Knowledge dependentmanagement on corporatestrategy strategy.must beobjective dependent onmanage, corporate strategy.

The objec jecctive is to share, and The objective is k to manage, asse share, that and create tee re relevant elevan nt knowledge assets create will relevant assets that help knowledge meet meeet tactical willand help meet ctactical and strategic strategic requirements. requirements.

Organizational Organization Culture:

The organizational culture influences the way people interact, nteract, the context within which knowledge nowledge is created, the hee resistance they will have towards wards certain chang changes, and ultimately the way they share knowledge.

Organizational Organizationa Processes:

Technology: The systems, tools, and technologies that fit the organization's requirements ents -properly designed and implemented

The purpose of the poster is to explain what startup is and what goals it has and show that Polish startups, guided by innovative thinking, have gained popularity around the world. They have long since left the startup phase, but they maintain their assumptions, it means they think innovatively.

Both Glov and Booksy have built an innovative brand.

Thanks to this, they are getting bigger every year and can be called corporations.

The right processes, environments, env vironments, and systemss th t that enable en nable KM to be implemented impleme in the organization.

Management & Leadership: KM requires competent and experienced leadership at all levels. l There are a wide variety of KM M-related -reeelated roles that an organization may or may not need to implement, lement, including a CKO, knowledge knowle managers, rs, knowledge brokers and so on

Knowledge Management is a vital source of sustainable competitive advantage for enterprises and has mor more re positive influence on on firm m performance. performancee. e KM allows for the integration of people, processes and technology to create values from om m both organizations organizationsâ&#x20AC;&#x2122; sâ&#x20AC;&#x2122; in intangible ntangible and tangible assets. This integration allows for new business opportunities to be identified and d developed through thee u use of knowledge gained from the knowledge worker (expert), quick and easy access to the needed kno knowledge owledge at any time and du under any circumstances, that is, ensuring the needed knowledge always gets to the right place, in n the righ right ht format, at the righ right htt ti h time, ime, and the implementation of more efficient and effective processes through the continuous learning learning. ng. g. IIt also helps to better bette eerr sh share hare the knowledge with the different stakeholders which can significantly improve existing relationships or create new wo one ones es. ees s. F For example, improved customer relationships would normally result in better customer loyalty and better organizational public image. It hel help llp ps ps tto o enhance the collaborative effort expected from employees, encourage continuous development of people capabilities through individual or gro rou oup ou o up p learning, and d promote organizational learning for improved production and services offering, and the overall resulting effect on organizati atiiona naal performance ce. ce

A startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to market.

To sum up, Polish startups are doing very well. They bring together clients from all over the world and are constantly developing. Therefore, they more and more produce goods and create more jobs.

The goal of sĆ&#x161;Ä&#x201A;Ć&#x152;Ć&#x161;ĆľĆ&#x2030;Ć? is to gain a new market for their products and achieve global success at a fast pace with low financial outlays.

GLOV is a company that sells innovative makeup removal products and home SPA products.

Today, GLOV is a globally recognized brand and it all began as with any real startup in the founder's homes.

Booksy is a website for booking services in the health&beauty sector. The application can be downloaded directly to the phone or visit the Booksy website.

Klaudia Ć&#x152;Ĺ˝Ć&#x2018;, Natalia Hajduk, Magdalena Domalik

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ƮȌǿǞȁƊȁɈƊ‫خ‬ɐƵDz‫ۊ‬ǐǿƊǞǶ‫خ‬ƧȌǿ ƮȌǿǞȁƊȁɈƊÇ0j ƧǘȌǞȲDOMINANTA ƮȌǿǞȁƊȁɈƊ‫خ‬ɐƵDz ȯƊɩǞǶȌȁ !‫ ة‬ȯȌDzȍǯ ‫ ׁ׀‬

Odkrywaj świat z Uniwersytetem Dziecięcym Uniwersytetu Ekonomicznego w Krakowie! zapraszamy dzieci w wieku 6-12 lat ȁƊ ƧǞƵDzƊɩƵ ɩɯDzǾƊƮɯ Ǟ ɩƊȲȺɹɈƊɈɯ

ȲȌɹƦɐƮɹƊǿɯ ƮɹǞƵƧǞNJƧƠ ƧǞƵDzƊɩȌȻƨ ƮǶƊ‫ٶ‬ȌɈƊƧɹƊǯƠƧƵǐȌ ȻɩǞƊɈƊ

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ȲȌɹɩǞǯƊǿɯ ȻɩǞƊƮȌǿȌȻƨ

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ȺɈɩƊȲɹƊǿɯ ǿȌɼǶǞɩȌȻƨ ɩƊȲɈȌȻƧǞȌɩƵǐȌ ȺȯNJƮɹƊȁǞƊ ɩȌǶȁƵǐȌ ƧɹƊȺɐ

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