ADVERTISING MEDIA PRODUCTION, MANAGEMENT, AND TECHNOLOGY

Interim Department Chair: Dr. Huan Chen

Email: huanchen@jou.ufl.edu

Phone: (352) 392-4046

The Advertising curriculum provides a foundation for problem-solving, strategic thinking and persuasion techniques that drive the advertising marketplace. This program prepares students for jobs in advertising at agencies or within companies and provides skills to address the challenges of culturally diverse marketplaces and continuous changes in technology. Students will practice what they learn in The Agency, a real-world advertising and public relations firm.

Associated Careers: Media Planner, Account Manager, Creative Director, Researcher, Social Media Manager

Fun Fact: At one time, there were three licensed pilots on our Advertising faculty. Our current faculty have lived in more than five countries outside the U.S.