Sung in Kim
EDUCATION
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, 4450 University Drive, Suite 249, Houston, TX 77204, USA.
June. 2019-Present Mar. 2015-July. 2019 Mar.2013-Feb.2015 Mar. 2005-Feb. 2010
Ph.D. candidate (ABD) of Hospitality Management University of Houston, Houston, TX Ph.D. of Culinary & Foodservice Management Kyung Hee University, Seoul, Republic of Korea Master of Culinary & Foodservice Management Kyung Hee University, Seoul, Republic of Korea Bachelor of Science in Hotel Administration Major: Beverage Management University of Nevada Las Vegas, Las Vegas, USA
HONORS & AWARDS Fall 2019 to Spring 2021 Presidential Fellowship, University of Houston, Houston, TX Spring 2014
Merit-Based Scholarship from Kyung Hee University, Seoul, Republic of Korea
ACADEMIC TEACHING EXPERIENCE Instructor (Fall 2020 to Present) Hospitality Marketing (HRMA 3361), face-to-face class, Fall 2021 Hospitality Marketing (HRMA 3361), Asynchronous class, Spring 2021 Hospitality Marketing (HRMA 3361), Hy-flex class (online and offline at the same time), Fall 2020 Graduate Assistant (Fall 2019 to Present) Teaching Assistant for Human resource management (HRMA3352), Instructor: Dr. Jaewook Kim Grading and communication with students via both online (Blackboard) and offline Teaching Assistant for Gaming and Casino Management (HRMA3357), Instructor: Dr. Jaewook Kim Grading and communication with students via both online (Blackboard) and offline Guest Lecture for Hospitality Management (Topic: Pricing), Oct 15th, 2019, Instructor: Dr. John, T. Bowen. ACADEMIC RESEARCH EXPERIENCE Research Area Topical area · Strategic management in the tourism and hospitality industry · Risk/crisis management and community resilience
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Tourism enterprise operational strategy Business Analytics in tourism and hospitality Sharing economy in the lodging/accommodation industry
Analytical area · Spatial Analysis (Hotspot analysis & Geographically Weighted Regression) · Behavioral economic choice experiment and conjoint analysis · Scale development/ Structure Equation Modeling · Regression Tree · Data Visualization Peer-Reviewed Publication (Published and Under Review Manuscripts) (4) ·
Kim, S. I., Kim, J., Koh, Y., & Bowen, J. T. (2021). Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP). International Journal of Contemporary Hospitality Management, ISSN: 0959-6119
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Kim, J., Kim, S. I., & Lee, M. (2021). What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency. Cornell Hospitality Quarterly, 19389655211020254.
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Kim, S., Lee S. (2015) The Influence of Sport Sponsorship Activities on Brand Image, Brand Awareness and Purchase Intension, Korean Journal of Hotel Administration, 24(3), 61-80.
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Yang, Y., Kim, S., Kim, J., Koh, Y., How Airbnb Titles Influence Guests’ Decision making: Linguistic and Spatial Analysis Approach, Journal of Hospitality Tourism Management [Submitted].
Manuscripts In-Progress (5) · · ·
Kim, S., Kim, J.,Kim, J., Impact of Business Restriction Amid Covid-19 Pandemic on Restaurant Delivery Sales: Exploring Geo-spatial factors and Operational Characteristics, International Journal of Hospitality Management [Ready to submit]. Kim, S., Kim, J., Micro‐entrepreneurial management strategy starts from consumers: scale development for shopping orientation in the P2P accommodation segments, International Journal of Hospitality Management. [Ready to submit]
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Kim, J & Kim, S. Community crisis management - spatial analysis approach for vertical evacuation plan by utilizing hotel properties during flooding. [30% completed]
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Kim, S., Kim, J., Kim, J. How Much Should I Charge?: Comprehensive Understanding of Multiple Pricing Models for P2P Accommodation Hosts in local tourism destination [50% completed]
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Kim, J. & Kim, S. Destination Local Micro-entrepreneurial business revenue management – optimizing price of P2P lodging businesses by spatial analysis and choice experiment approaches. [40% completed]
Conference Proceedings (6) ·
Kim, S., Kim, J., Kim, J. (2021) How Much Should I Charge?: Comprehensive Understanding of Multiple Pricing Models for P2P Accommodation Hosts, ICHRIE, Virtual, Jul 29, 2021
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Kim, S., Kim, J., Kim, J. (2021) Impact of Business Restriction amid COVID-19 Pandemic on Restaurant Delivery Sales: Exploring Geo-spatial Factors and Operational Characteristics, Asia Pacific Tourism Association (APTA), Chiang Mai, Jul 2, 2021
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Kim, S., Kim, J. (2021) Micro‐entrepreneurial management strategy starts from consumers: scale development for shopping orientation in the P2P accommodation segments, Graduate Conference, Houston, Jan 8, 2021
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Kim, S., Kim, J., & Lee, M. (2020) What to sell matters: sales mix differentiation for luxury hotel firms. International Conference of Asian Marketing Associations(ICAMA), Seoul, March 7, 2020
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Yang, Y., Kim, S., Kim, J., Kho, Y., & Bowen, T. (2020) Airbnb guests’ decision-making points: Spatial analysis approach. 25th Graduate Education & Graduate Research Conference in Hospitality and Tourism, Las Vegas, Jan 3-7, 2020
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Kim S., Lee S. (2015) The Influence of Sport Sponsorship Activities on Brand Image, Brand Awareness and Purchase Intension, Korean Hospitality and Tourism Academe(KHTA) 48th Autumn Academic Article Conference, Seoul, Korea, Dec, 2014
Other Industry Professional Research Experience (2) Jul. 2013-Aug. 2013
Assistant Researcher, Kyung Hee University, Seoul, South Korea Evaluation of the Festival: “Dasan Cultural Festival” Research director: Soo bum Lee The purpose of the project: To evaluate the financial effects and the customer satisfaction about the festival Duties: Sampling data, Interviewing, Collecting image data (photo, video), assist data analysis
May. 2014-Jul. 2014 Assistant Researcher, Kyung Hee University, Seoul, South Korea Evaluation of Barista’s job tasks: “Evaluation of Barista’s Job tasks” Research director: Soo bum Lee The purpose of the project: to give regulated and organized suggestions to the barista educating system Duties: Sampling data, Interviewing, assist data analysis INDUSTRY EXPERIENCE
Black Smith Italian Restaurant | Seoul, Republic of Korea Assistant Manager • Inventory control and place an order • Staff training • Handling overall customer issues PIC (Pacific Island Club) | Tamuning, Guam, USA Food & Beverage Internship
Hospitality Experience (Total 4 years)
March 2012 – January 2013
June 2011 – January 2012
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Food and Beverage internship Open and/or close restaurant on a daily basis Rotated on every single F&B outlets
CES (Consumer Electronics Show) for Samsung SDS | Las Vegas, Nevada, USA Event Coordinator Jan 7 2007 – Jan 10 2007 • Coordinator for VIP lounge of Samsung SDS at Wynn, Las Vegas • Guest communication and VIP interpretation Dairy Queen | Las Vegas, Nevada, USA Cashier and Server October 2007 – July 2008 • Operated check-out desk • Engaged in customer service include answering questions about ingredients and handling customer issues • Open and/or close restaurant on a daily basis Migo Bakery Café | Seoul, Republic of Korea Barista February 2006 – May 2006 • Made and served variety coffees and special drinks • Provided fast, friendly service to all customers Café Prowstar | Seoul, Republic of Korea Barista • Made and served variety coffees and special drinks • Provided fast, friendly service to all customers • Managed and operated new POS system
June 2002 – December 2002
LICENSURE AND CERTIFICATION Jun. 2009 Aug. 2009 Dec. 2010
National Restaurant Association : ServSafe Certification American Heart Association : Heartsaver First Aid Certification A.E.S. of Nevada : Alcoholic Beverage Certification
RESEARCH RELATED SKILLS Proficient in MS Office | Microsoft Word, Excel and PowerPoint Proficient in SPSS and AMOS Proficient in ArcGIS Proficient in GeoDa NVivo qualitative data analysis software Mplus and R OTHERS Invited Ad-hoc Reviewer
International Journal of Contemporary Hospitality Management (IJCHM) (2021 – Present) Membership International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), International, From 2020 to present, Member.