INTEGRATED STRATEGIC COMMUNICATION Students who major in Integrated Strategic Communication learn persuasive approaches to communication initiatives and presentation. Students learn to master a range of skills through paths including public relations, direct response, creative advertising and account management. A professional internship and minor are required. What’s possible with this major? Account Executive, Media Buyer and Planner, Advertising Copywriter, Event Planner, Public Relations Specialist, Direct Marketing Manager, Social Media Campaign Coordinator, Brand Manager, Creative Director, Digital Content Manager ci.uky.edu/isc
Jackie Powell Integrated Strategic Communication, 1997 Self-employed brand developer at Serif Group Creative Marketing Agency “I’ve been thrilled to run a small, successful Lexington agency with my husband, Bill (ISC, 1996), since 2000. Over the past 20 years, we’ve worked for a variety of clients - naming businesses, and designing everything from logos and brochures to books and websites. I love creating content and designs that effectively and succinctly explain a client’s business. Seeing their face light up when it all comes together is my favorite thing.” Viewbook 2020-2021 | 11
